FrogPubs
- Company typePrivate
- Founded1993
- HeadquartersParis, France
- Headcount251–500
- GTM typeB2C
- OfferingServices
What FrogPubs does
FrogPubs (legal entity FROGBEER SARL, RCS Bobigny 794 582 494) is a privately held French hospitality operator founded in 1993 that runs a network of eight English-style craft beer pubs in France: six in Paris (The Frog & Rosbif, The Frog & Princess, The Frog at Bercy Village, The Frog & British Library, Frog XVI, Frog Hop House), one in Bordeaux, and one in Toulouse. The company is the self-described first craft beer pub operator in France, and its core differentiator is vertical integration into brewing: six on-site microbreweries located within pubs plus a main production brewery in Pierrefitte-sur-Seine supply the network, with 37 brewers producing over 1 million pints annually and earning 75+ medals at national and international beer competitions.
Revenue is generated primarily through on-site food and beverage sales, supplemented by group and corporate event hosting (with named clients including AXA, BNP, Canal, La Coste, and Pathe), darts lane rentals through the Frog Darts electronic-darts product, and ancillary sports-screening programming that drives peak demand around events such as the FIFA World Cup, Top 14 rugby, Wimbledon, F1, and the Tour de France. Pricing is unit-based at the till: a Quick Lunch Formula (main + house drink for €16.90) at selected pubs, €5 cocktails during lunch, and Happy Hour discounts Monday-Friday 15:00-20:00; the Club Frog loyalty program is free to members and integrates cashless payments via ObyPay.
The company is led by Paul Chantler as President of FROGBEER SARL. Operations are exclusively physical: no direct online product sales exist, and distribution is the eight-venue footprint supported by ZenChef for table bookings. FrogPubs is privately held with no external investors, no parent company, and no disclosed funding rounds; ownership is founder/management controlled. The operating model combines on-premise craft brewing, casual and event-driven dining, sports-driven entertainment programming, and B2B venue rental into a single integrated hospitality business.
FrogPubs firmographics
Firmographics- Name
- FrogPubs
- Legal name
- FROGBEER SARL
- Website
- http://www.frogpubs.com/
- Company type
- Private
- Founded year
- 1993
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Ownership category
- akta.pro rank
FrogPubs industry classification
Industry- Product category
- Brewpub & Hospitality
- NAICS
- Breweries (312120), Drinking Places (Alcoholic Beverages) (72241)
- SIC
- Malt Beverages (2082), Retail-Eating & Drinking Places (5810)
- akta.pro primary industry
- Brewpubs & Taprooms (On-site Beer Service) (THAFALAA)
- akta.pro secondary industries
- Pubs & Gastropubs (THAFAEAB), Microbreweries & Craft Breweries (THAFALAC)
Keywords
Where FrogPubs is headquartered
LocationHeadquarters
- HQ city
- Paris
- HQ country
- France
- HQ region
- Europe
Offices10 records
Markets served
FrogPubs business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Supply Chain, Infrastructure, Marketing or Sales
Revenue model
- On-site Food & Beverage Sales: Primary revenue stream from selling freshly brewed craft beers and prepared food (burgers, fish and chips, tacos) directly to pub guests. All sales occur exclusively at physical pub locations; no direct online sales of products.
- Group & Corporate Event Hosting: Revenue from hosting private events including corporate parties, seminars, team building, launch events, and group bookings. Venues offer private/semi-private spaces and full privatizations for events.
- Darts Lane Rentals: Revenue from renting darts lanes for groups (up to 8 players per lane), including drink packages and food service during the experience.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Quick Lunch Formula - Main course + house drink |
| Unit Pricing | Pay-as-you-go | Cocktails during lunch service |
| Unit Pricing | Pay-as-you-go | Happy Hour - Weekday evening drinks |
| Freemium | Pay-as-you-go | Club Frog Loyalty Program |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels8 records
FrogPubs product offering
Product offeringCore offering
FrogPubs operates a network of eight English-style craft beer pubs across France (six in Paris, one in Bordeaux, one in Toulouse), each featuring its own on-site microbrewery producing award-winning FrogBeer. The pubs serve freshly brewed craft beer, pub food including burgers and fish and chips, and host live sports screenings and private events.
Product overview
FrogPubs is a network of English-style craft beer pubs in France, comprising 8 pub locations across Paris (6 pubs), Bordeaux, and Toulouse. The core offering centers on FrogBeer, brewed fresh on-site in microbreweries within each pub, complemented by a main production brewery in Pierrefitte-sur-Seine. The product portfolio includes Club Frog (a free loyalty program with cashless payment via ObyPay), Frog Darts (electronic dart lanes), food and drink menus, Happy Hour promotions, Big Screen sports viewing, and Group & Event hosting services. The pubs function as entertainment venues combining craft beer, pub food, live sports screening, and private event spaces.
Differentiator
Problem solved
Functional benefit
Brands
- Club Frog: Loyalty program offering exclusive deals, early event access, and special rewards for members who enjoy freshly brewed beers.
- FrogBeer
Products and services
- Frog Pubs Network English-style craft beer pubs operating on-site microbreweries across Paris (6 locations), Bordeaux, and Toulouse in France, each serving freshly brewed beer, pub food, and hosting sporting events on big screens.
- FrogBeer Craft Beer Award-winning craft beer brewed on-site in microbreweries located within each pub, including crisp lagers, hoppy IPAs, and smooth stouts. Over 75 medals earned at national and international competitions.
- Frog Darts Electronic darts experience with self-service dart scoring technology. Reservable dart lanes accommodate up to 8 players per lane for private events, afterworks, or casual play.
- Food & Drink Menu Pub food menu featuring burgers (400,000+ served annually), fish and chips, sharing plates, tacos, and desserts. Quick Lunch formula available Monday-Friday at 16.90 EUR with a cocktail option for 5 EUR.
- Group & Event Bookings Private event hosting services including corporate events, birthday parties, team building, seminars, and full venue privatizations. Venues accommodate groups from 12 to 240 guests with catering and custom event packages available.
- Big Screen Sports Viewing Live sports screening on big screens featuring football (World Cup, Champions League, Premier League, Ligue 1), rugby (Top 14, 6 Nations), tennis, and motorsport events.
- Production Brewery (Pierrefitte-sur-Seine) Main production brewery facility located in Pierrefitte-sur-Seine, producing beer for distribution to all FrogPub locations alongside the six on-site microbreweries.
Quantifiable outcome
- 75+ medals earned for beer quality at national and international competitions
- +2 more outcomes
Companies that use FrogPubs
Customer profileNamed customers8 records
Ideal customer profiles2 records
FrogPubs technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
Feature3 records
FrogPubs partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core and minor.
- ZenChefcoreZenChef provides the online table reservation and booking system used across all FrogPub locations. Customers can book tables via embedded booking widgets on the website.
- Define MarketingminorWebsite design and development partner responsible for the FrogPubs website.
Scale indicators7 records
Recent moves7 records
Expansion highlights6 records
FrogPubs competitors and assessment
Company assessmentDirect peers
- BrewDog: Global craft beer bar and brewery chain that combines on-site brewing with branded pub venues serving its own beer alongside food and events — the closest large-scale international analog to FrogPubs' pub-and-microbrewery model.
- Ninkasi: French craft brewery operating its own brewpubs and taprooms primarily around Lyon, mixing freshly brewed beer with food, music and events — a directly comparable French brewpub concept.
- Paname Brewing Company: Paris-based craft brewery with on-site taprooms serving its own beers in a casual bar setting — a same-city French brewpub peer.
- Gallia Brewing: Craft brewery based in the Paris region offering its own branded taproom experience, directly comparable as a French brewery-pub operating model.
- La Débauche: Independent French craft brewery with a taproom/brewpub model producing award-winning beers for on-premise service, comparable in product breadth and craft positioning.
- BapBap: Paris craft brewery operating a taproom serving its own freshly brewed beer and light food — a small-scale but directly comparable Paris brewpub.
- Belghy's Brewpub: Paris brewpub brewing on-site craft beer served alongside a food menu — overlaps with FrogPubs on the brewpub + gastropub combination in the same city.
Broad incumbents
- Wetherspoons: UK pub chain operating hundreds of high-volume, value-oriented pubs with food and alcohol — comparable business model at much larger scale and a benchmark for multi-pub English pub operations.
Regional players
- The Moose (Paris English pub operators): Paris-based English-style pub operator catering to expats and tourists with sports broadcasts and pub food — comparable English pub experience in the same Paris market, although without on-site brewing.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
FrogPubs social profiles
Digital presenceFrogPubs financial estimates
Financial estimateRevenue estimate
Valuation estimate
FrogPubs leadership team
Management profileNumber of profiles
Profiles1 record
FrogPubs funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
FrogPubs M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about FrogPubs
What does FrogPubs do?
FrogPubs operates a network of eight English-style craft beer pubs across France (six in Paris, one in Bordeaux, one in Toulouse), each featuring its own on-site microbrewery producing award-winning FrogBeer. The pubs serve freshly brewed craft beer, pub food including burgers and fish and chips, and host live sports screenings and private events.
Is FrogPubs a public or private company?
FrogPubs is a private company. It is classified as management employee owned and is currently operating.
When was FrogPubs founded?
FrogPubs was founded in 1993. It employs 251 to 500 people.
Where is FrogPubs based?
FrogPubs is headquartered in Paris, France, in the Europe region.
How does FrogPubs make money?
Three revenue lines are on record. On-site Food & Beverage Sales are the primary driver. The others are group & Corporate Event Hosting and darts Lane Rentals.
Who are FrogPubs's main competitors?
Direct peers on record are BrewDog, Ninkasi, Paname Brewing Company, Gallia Brewing, La Débauche, BapBap and Belghy's Brewpub. Wetherspoons is listed as a broad incumbent. The Moose (Paris English pub operators) is listed as a regional player.
Does FrogPubs have an API?
No public API is recorded for FrogPubs.
What industry is FrogPubs in?
FrogPubs's product category is Brewpub & Hospitality. Its primary akta.pro industry code is THAFALAA, Brewpubs & Taprooms (On-site Beer Service), with a secondary code of THAFAEAB, Pubs & Gastropubs. Its NAICS code is 312120 and its SIC code is 2082.