What Red Rock Recovery Center does

Red Rock Recovery Center is a private, for-profit addiction and mental health treatment provider headquartered in Lakewood, Colorado, operating a full continuum of care from medically supervised detox through residential, partial hospitalization (PHP), intensive outpatient (IOP), sober living, and aftercare services. The company treats substance use disorders across alcohol, opioids, heroin/fentanyl, cocaine, benzodiazepines, methamphetamine, marijuana, and prescription drugs, alongside co-occurring mental health conditions via a dedicated Dual Diagnosis program and a separate Mental Health IOP. Service delivery combines evidence-based modalities (CBT, DBT, EMDR, ART, trauma-informed care, MAT with buprenorphine and naltrexone) with experiential and 12-Step programming on a 7-acre Basecamp residential campus and a Morrison detox location. The company uses the TRAC9 outcome tracking system, in place since 2021, to benchmark patient recovery against national averages, and operates a HIPAA-compliant Virtual IOP on Zoom for Healthcare to extend reach across Colorado.

The business is structured as a private, independently-owned operator with no disclosed parent company, funding rounds, or M&A activity. Revenue is generated primarily through insurance billing as an in-network provider with major commercial health insurers, augmented by patient copays and deductibles; Medicare is not contracted per company disclosure. Admissions run through a three-step process (confidential phone call, insurance pre-qualification, intake scheduling) supported by phone lines, an online insurance verification form, organic content marketing, social media presence on Facebook, Twitter/X, and Instagram, and a branded mobile app on iOS and Android. The company holds Joint Commission accreditation, signifying compliance with national quality and safety standards for behavioral healthcare facilities.

The target customer is an individual struggling with substance use disorder or co-occurring mental illness, typically entering through self-referral, family, or insurance-driven channels; the company also serves families through dedicated family therapy and a separate Families and Loved Ones segment. Operating geographies are concentrated in Colorado, with the Denver Metro Area as the primary catchment and statewide reach enabled by the Virtual IOP. The company's competitive positioning rests on outcome-tracked clinical quality, a scenic residential campus, and an integrated alumni and sober living ecosystem rather than scale or geographic breadth.

Name

Red Rock Recovery Center

Legal name

Red Rock Recovery Center

Website

https://redrockrecoverycenter.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

11–50 employees

Short description

Red Rock Recovery Center is a private, Joint Commission-accredited addiction and mental health treatment provider in Colorado operating a full continuum of care — detox, residential, PHP, IOP, sober living, and Virtual IOP — using evidence-based modalities, TRAC9 outcome tracking, and a 7-acre Basecamp campus to serve insured individuals with substance use and co-occurring disorders.

Ownership category

akta.pro rank

Product category

Addiction Treatment Services

NAICS

Residential Mental Health and Substance Abuse Facilities (623220), Outpatient Mental Health and Substance Abuse Centers (62142)

SIC

Services-Nursing & Personal Care Facilities (8050), Services-Specialty Outpatient Facilities, Nec (8093)

akta.pro primary industry

Residential Substance Use Rehabilitation (Inpatient Rehab) (HLAFACAE)

akta.pro secondary industries

Substance Use Detoxification Centers (Medical Detox) (HLAFACAD), Peer Support, Recovery Coaching & Sober Living Services (HLAFACAN)

Keywords

• Addiction treatment services
• Substance use disorder care
• Mental health treatment
• Intensive outpatient programs
• Residential rehab programs

Headquarters

HQ city

Lakewood

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Others

Revenue model

1. Healthcare Services Revenue: Revenue generated from providing addiction and mental health treatment services across multiple levels of care (detox, residential, PHP, IOP, sober living). Services billed to insurance as an in-network provider. Clients may have co-pays or deductibles based on their insurance coverage.

Go-to-market motion3 records

Distribution channels2 records

Marketing channels5 records

Core offering

Red Rock Recovery Center provides a full continuum of addiction and mental health treatment services from medically supervised detox through residential, partial hospitalization (PHP), intensive outpatient (IOP), virtual IOP, mental health IOP, dual diagnosis, medication-assisted treatment (MAT), and structured sober living. Treatment is delivered in Colorado by licensed clinicians using evidence-based modalities (CBT, DBT, EMDR, trauma therapy, 12-Step integration) combined with holistic and outdoor experiential therapies, with patient progress tracked via the proprietary TRAC9 outcome system.

Product overview

Red Rock Recovery Center operates a full continuum of addiction and mental health treatment services in Colorado, comprising multiple interconnected program levels. The core treatment pathway begins with medically supervised Detox (1-1.5 weeks), progresses to Basecamp Residential/Inpatient Program (2-4 weeks) on a 7-acre campus, then steps down through Partial Hospitalization (PHP, 4-8 weeks) and Intensive Outpatient (IOP, 9+ hours weekly) programs. The Ascent Sober Living Program provides structured sober living housing (2-4 months) alongside these clinical services. Supporting therapeutic services include evidence-based modalities (CBT, DBT, EMDR, trauma therapy), 12-Step programming, individual/family/group therapy, MAT, and holistic offerings (outdoor activities, yoga, mindfulness). A specialized Mental Health IOP addresses co-occurring disorders, while Virtual IOP extends services remotely via HIPAA-compliant video. The company also offers specialized tracks for specific substance addictions (alcohol, opiates, cocaine, benzodiazepines, methamphetamine, marijuana, heroin/fentanyl, prescription drugs, mephedrone) and dual diagnosis treatment for co-occurring mental health conditions.

Differentiator

Problem solved

Functional benefit

Products and services

• Detox Program Medically supervised detox program lasting approximately 1 to 1.5 weeks, providing 24/7 medical monitoring, medication to ease withdrawal symptoms, and safe management of complications for individuals beginning addiction recovery.
• Basecamp Residential Program Inpatient residential treatment delivered on a 7-acre Basecamp campus in the Colorado Front Range Mountains, offering round-the-clock structured care in a serene setting removed from daily stressors and triggers. Typically 2 to 4 weeks in duration.
• Partial Hospitalization Program (PHP) Outpatient step-down program offering the highest level of outpatient clinical care, approximately six hours per week for four to eight weeks, designed to help clients address substance use disorders while transitioning back into daily routines.
• Intensive Outpatient Program (IOP) Flexible outpatient treatment typically running a minimum of nine hours per week in three-hour sessions Monday through Thursday, allowing clients to maintain work and family responsibilities while receiving evidence-based and holistic care.
• Virtual IOP Remote intensive outpatient program delivered entirely online via HIPAA-compliant Zoom for Healthcare, offering the same clinical depth and community connection as the in-person IOP for clients in rural areas, with scheduling conflicts, or transitioning from residential treatment.
• Mental Health IOP Specialized intensive outpatient program for mental health conditions using a positive psychology framework, addressing anxiety disorders, mood disorders, personality disorders, PTSD, and co-occurring substance use and mental health disorders.
• Dual Diagnosis Treatment Program Integrated treatment program addressing co-occurring substance use disorders and mental health conditions simultaneously through personalized plans that combine mental health treatment and addiction treatment options for whole-person healing.
• Medication Assisted Treatment (MAT) Clinical therapy combining behavioral health therapy, counseling, and medication management to help clients stay functional in recovery while being treated for alcoholism and opioid addiction. Uses buprenorphine and naltrexone medications.
• Ascent Sober Living Program Gender-specific structured sober living environment providing alcohol- and drug-free housing with 12-Step program philosophy, outdoor and experiential programs, and life skills development. Typically ranges from two to four months.
• Extended Care Program Flagship programming option providing the most inclusive recovery experience with a variable length of stay, designed to give clients comprehensive support beyond initial treatment phases and the best chance for sustained sobriety.

Quantifiable outcome

• 88% of patients reported sobriety at one month post-discharge, exceeding national benchmarks
• +6 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature2 records

Scale indicators8 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Kolmac Outpatient Recovery: Outpatient-focused addiction and co-occurring disorder treatment provider with IOP and PHP programs. Closely comparable to Red Rock's outpatient IOP/PHP service line and insurance-driven model.
• Caron Treatment Centers: Non-profit addiction treatment organization offering residential, detox, and outpatient programs with strong outcome measurement. Comparable continuum of care and clinical modality mix to Red Rock.
• American Addiction Centers: Publicly-traded addiction treatment operator with residential, detox, PHP, and IOP programs. Comparable service mix, payor model, and outcome-tracking orientation to Red Rock, though at much larger scale.
• CleanSlate Centers: Multi-state outpatient addiction treatment provider focused heavily on MAT for opioid and alcohol use disorders. Comparable clinical orientation and payor relationships to Red Rock's MAT and IOP offerings.
• Northpoint Recovery: Multi-state addiction treatment operator offering detox, residential, and outpatient programs. Comparable service architecture and payor model to Red Rock's continuum.
• Sandstone Care: Adolescent and young adult-focused addiction and mental health treatment provider with residential, PHP, and IOP programs in Colorado and other states. Directly comparable in geography, age-up segment expansion potential, and continuum.
• Crossroads Treatment Centers: Multi-state addiction treatment provider operating a continuum of outpatient services including MAT and IOP across the U.S. Highly comparable to Red Rock's outpatient and MAT offerings and similar insurance-driven revenue model.
• Banyan Treatment Center: Mid-sized addiction and mental health treatment operator with residential, PHP, IOP, and detox programs in multiple states. Closely comparable in service breadth and patient segment to Red Rock.

Broad incumbents

• Discovery Behavioral Health: National network of residential and outpatient addiction and mental health treatment centers. Comparable full continuum (detox, residential, PHP, IOP) to Red Rock but with a much broader geographic footprint.
• Hazelden Betty Ford Foundation: Large, well-established addiction treatment provider with residential, outpatient, and 12-Step programming nationwide. Overlaps with Red Rock's treatment philosophy and continuum but operates at significantly greater scale and brand recognition.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights6 records

Customer concentration

• Xtwitter.com/redrockrecovery
• Facebookfacebook.com/Redrockrecoverycenter
• Instagraminstagram.com/redrockrecoverycenter
• LinkedInlinkedin.com/company/red-rock-recovery-centers

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Red Rock Recovery Center