What Blastup does

Blastup is a Stockholm-based, privately held social media engagement-as-a-service company (legally SocialUp LLC, Delaware/New York) founded in 2012 (originally as Gramblast) by a team of software engineers and social media marketing experts. The company sells real Instagram and TikTok followers, likes, and views to a horizontal customer base spanning individual creators, influencers, small businesses and e-commerce operators, freelancers and personal brands, marketing agencies, and everyday consumers. Operates as a pure self-serve DTC e-commerce platform at blastup.com with no sales team interaction required — customers select a package, enter a username (no password is ever collected), and complete checkout.

The product portfolio spans ten SKUs across two platforms: six core transactional packages (Instagram Followers, Likes, Views; TikTok Followers, Likes, Views) priced from $1.39 with volume discounts up to 85%, and four "Automatic" subscription SKUs (pay-per-upload auto likes and views for each platform) starting from $1.19 per post. Proprietary technology components include a 24/7 automatic upload detection system that triggers engagement within 22-60 seconds of a new post, a reward-based fulfillment network of verified Instagram and TikTok users, a 30-day auto-refill guarantee that detects follower drops and replenishes them at no cost, and configurable delivery-speed randomization to mimic natural growth patterns. Free utility tools (Story Viewer, Follower Count, Downloader) and free trials (10 free likes/followers daily) function as top-of-funnel acquisition assets. Distribution is global and direct-only, with no reported geographic restrictions and SEO/content marketing (blog, comparison pages vs. Buzzoid/SocialWick/Twicsy, sponsored buyer's-guide placements) as the primary acquisition channel.

The business is bootstrapped with no disclosed external funding, no parent company, and no institutional investors identified. Reported trust signals include a 4.9/5 average rating across ~722-2,000+ customer reviews, 100,000+ cumulative customers, ~80% repeat purchase rate, and ~85% of follower customers making another purchase within 30 days. Revenue is not publicly disclosed. The addressable market is structurally challenged by Meta and TikTok policy shifts toward inorganic engagement detection, which represents both an existential regulatory risk and a catalyst for continued demand among users seeking algorithmic visibility despite such restrictions.

Name

Blastup

Legal name

SocialUp LLC

Website

https://blastup.com

Company type

Private

Founded year

2012

Operating status

Operating

Short description

Blastup is a Stockholm-based social media engagement service that sells real Instagram and TikTok followers, likes, and views via a self-serve e-commerce platform to influencers, small businesses, freelancers, marketing agencies, and individual users worldwide.

Ownership category

akta.pro rank

Product category

Social Media Growth Services

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

Live Shopping & Streaming Creator Activations (MPAAAHAM)

Keywords

• Social media growth services
• Instagram engagement services
• Tiktok engagement services
• Social proof marketing
• Influencer growth tools

Headquarters

HQ city

Stockholm

HQ country

Sweden

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Technology or R&D, Marketing or Sales, Operations, Personnel, Infrastructure

Revenue model

1. One-Time Engagement Purchases: Customers purchase followers, likes, or views in one-time packages with instant or gradual delivery. Packages range from small (50-500) to enterprise (50,000+) with volume discounts up to 85% off.
2. Automatic/Recurring Engagement Subscriptions: Pay-per-upload subscription model where customers are charged only when they post new content. No monthly commitments or unused subscription fees. Delivers automatic likes/views to each new upload.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Blastup sells paid Instagram and TikTok engagement services — followers, likes, and views — delivered to user accounts from a network of real, verified users. Products are sold as one-time packages with instant delivery (typically under 90 seconds) and as pay-per-upload "automatic" subscriptions that detect new posts within seconds and trigger engagement without monthly commitments. Pricing starts from $1.39 with volume discounts up to 85% off and a 30-day auto-refill guarantee on follower packages.

Product overview

Blastup is a social media growth service platform offering two core product lines: Instagram services (Followers, Likes, Views, Automatic Likes, Automatic Views) and TikTok services (Followers, Likes, Views, Automatic Likes, Automatic Views). The platform operates on a single-order purchase model for core services and a pay-per-upload subscription model for automatic delivery features. All services deliver real, active user engagement to boost social proof and algorithmic visibility. The portfolio also includes free trial tools (Instagram/TikTok likes and followers), free social media utilities (Instagram Story Viewer, Follower Count, Downloader), and educational blog content about social media growth.

Differentiator

Problem solved

Functional benefit

Products and services

• Instagram Followers

Quantifiable outcome

• 93% of ~1,000 respondents saw noticeable increase in organic engagement after using Blastup
• +3 more outcomes

Named customers8 records

Segments5 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Scale indicators8 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• InstaFollowers: InstaFollowers is a long-running Instagram engagement vendor offering followers, likes, and views with similar volume-discount pricing. Comparable in product scope, customer base, and self-serve delivery model to Blastup.
• BuyRealMarketing: BuyRealMarketing sells Instagram followers, likes, and views marketed as "real" engagement from verified accounts — directly mirroring Blastup's value proposition and targeting the same SMB/creator segment.
• Likes.io: Likes.io sells Instagram likes, followers, comments, and views through instant-delivery packages. Operates in the same creator-marketing segment with comparable self-serve e-commerce mechanics.
• Stormlikes: Stormlikes provides Instagram and TikTok followers, likes, and views via a self-serve checkout with tiered volume pricing. Operates in the same creator/SMB segment as Blastup with comparable price-per-engagement economics.
• SocialWick: SocialWick sells Instagram and TikTok followers, likes, views, and other engagement services via a similar self-serve model. Named directly on Blastup's comparison page, indicating same customer base (creators, SMBs) and overlapping product sets.
• Famoid: Famoid sells Instagram followers, likes, views, and automated engagement services across Instagram, TikTok, and other platforms. Same horizontal customer base (influencers, SMBs) and overlapping instant-delivery product mechanics as Blastup.
• GetAFollower: GetAFollower is an Instagram and TikTok engagement vendor offering followers, likes, and views with tiered pricing. Comparable self-serve e-commerce model and customer base as Blastup.
• Buzzoid: Buzzoid is one of the largest direct competitors to Blastup, selling Instagram followers, likes, and views through a similar self-serve e-commerce model. Blastup explicitly maintains comparison pages against Buzzoid, confirming direct head-to-head competition on price, delivery speed, and product tier.
• Twicsy: Twicsy is an established Instagram engagement vendor offering followers, likes, and views through an instant-delivery model. Directly comparable to Blastup and featured in Blastup's own comparison content.
• Views: Views.com (formerly Growthoid) sells Instagram followers, likes, and automated growth services using a similar engagement-delivery model. Targets the same influencer/SMB customer base as Blastup with comparable pricing tiers.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Blastup