What Impact Valuation Group does

Impact Valuation Group, LLC (IVG) is a privately held, appraiser-owned residential appraisal firm founded in 2019 and headquartered at 10808 South River Front Parkway #3042, South Jordan, Utah. The company delivers USPAP-compliant residential property valuations through two parallel product lines: lender appraisals covering 1004 Single Family, FHA, USDA, 1073 Condo, 1025 Multi-Family, Jumbo, Conventional, and Home Equity forms; and non-lending appraisals delivered as General Purpose Appraisal Reports (GPAR) for pre-listing, estate planning, divorce, and tax appeal use cases. It has also extended into Insurance Estimation Quotes and Disaster Area Inspection Reports (DAIR). Operations span 30 states plus the District of Columbia across all major U.S. regions.

The underlying technology stack is modest and operational rather than product-led: a Squarespace-hosted website with online quote request forms for both GPAR and lender flows, a digital engagement-letter signing step, and Stripe-based payment processing. IVG does not offer a public or partner-facing API, has no mobile app, and has no disclosed AI/ML capabilities. Quality control is handled through mandatory Chief Appraiser review of every report before delivery.

The business model is transactional fee-for-service: pricing is quoted per appraisal, varies by local market and complexity, is provided as a free quote within 24 hours, and is billed pay-as-you-go via Stripe after the engagement letter is signed. The go-to-market is a hybrid channel — hired by Appraisal Management Companies and lenders for AMC-channel volume, and accessed directly by homeowners, attorneys, realtors, credit unions, tax assessors, and estate planners through self-serve online ordering or a toll-free number. The company is independently owned with no disclosed external funding.

Name

Impact Valuation Group

Legal name

Impact Valuation Group, LLC

Website

https://impactvaluation.com

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

101–250 employees

Short description

Impact Valuation Group is an appraiser-owned residential appraisal firm providing USPAP-compliant lender and non-lender valuations across 30 U.S. states plus DC, serving AMCs, lenders, homeowners, attorneys, and tax assessors via online ordering and transaction-fee pricing.

Ownership category

akta.pro rank

Product category

Residential Appraisal Services

NAICS

Offices of Real Estate Appraisers (53132), Offices of Real Estate Appraisers (531320)

akta.pro primary industry

Residential Property Appraisal (BPAJAKAA)

akta.pro secondary industries

Real Estate Valuation & Appraisal (BPAHANAC), Real Estate Valuation & Appraisal (commercial/residential) (FSAEAHAJ), Property Valuation: Appraisal Management (AMC) & Appraiser Networks (FSALALAI)

Keywords

• Residential appraisal services
• Property valuation reports
• Mortgage appraisal forms
• Real estate appraisal firm
• USPAP compliant appraisals

Headquarters

HQ city

South Jordan

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Residential Appraisal Services: IVG charges fees for residential property appraisals. Pricing varies by local market and appraisal type complexity. Free quotes are provided, and quotes are sent within 24 hours. Once confirmed, clients sign an engagement letter and pay via Stripe before the appraisal inspection is scheduled.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Impact Valuation Group provides residential property appraisal services delivered by a network of certified residential appraisers across 30 U.S. states plus DC. The firm produces two main product lines — non-lending General Purpose Appraisal Reports (GPAR) for divorce, estate planning, tax appeals, and pre-listing decisions, and Lender Appraisals (1004, FHA, 1073, USDA, 1025, Jumbo, Conventional, Home Equity) ordered by AMCs, lenders, and credit unions. Reports are completed within 24–48 hours after inspection and delivered with Chief Appraiser quality-control review.

Product overview

Impact Valuation Group (IVG) is a residential appraisal firm offering a portfolio of appraisal services categorized into two main areas: Non-Lending Appraisal Services and Lending Appraisal Services. The core products include the General Purpose Appraisal Report (GPAR) for non-lender purposes (divorce, estate planning, tax appeals, pre-listing) and Lender Appraisal services covering various mortgage types (1004, FHA, USDA, Jumbo, Conventional, Home Equity). Additional services include Insurance Estimation Quotes for property damage assessments and specialized appraisal types like Disaster Area Inspections (DAIR) and site measurement services. The company operates nationwide across 29 states, providing appraisals for both AMCs/lenders and private individuals.

Differentiator

Problem solved

Functional benefit

Products and services

• General Purpose Appraisal Report (GPAR) A comprehensive appraisal report form designed for non-lender appraisals, used for purposes including divorce settlements, property tax appeals, estate planning, and pre-listing home sales. Intended for clients without a lender, including homeowners, attorneys, estate planners, tax assessors, and realtors.
• Lender Appraisal Residential appraisal services for lenders and financial institutions, covering 1004 Single Family, FHA, 1073 Condo, USDA, 1025 Multi-Family, Jumbo, Conventional, and Home Equity appraisals. Ordered by Appraisal Management Companies, direct lenders, and credit unions for mortgage origination, refinance, and home-equity lending.
• Insurance Estimation Quote Estimation services for insurance purposes, providing damage assessments to help property owners get repairs covered following unexpected incidents such as natural disasters or accidents.
• Disaster Area Inspection Reports (DAIR) Property inspection and appraisal services for properties in disaster areas, helping owners document damage for insurance and FEMA purposes.

Quantifiable outcome

• 24-48 hour report turnaround after inspection
• +1 more outcomes

Named customers7 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Partnerships

One partnership is on record.

• Goldman Sachs 10,000 Small Businesses AlumniminorOthersIVG is an alumni company of the Goldman Sachs 10,000 Small Businesses program, which provides support and resources to high-growth small businesses. The alumni badge is displayed on their website as recognition of this affiliation.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Valuation Vision: Independent residential appraisal firm offering lender and non-lender appraisal products with multi-state coverage. Directly comparable in operating model and product portfolio to IVG.
• Axis Appraisal Management: Appraisal management and residential valuation services firm serving lenders with a panel-based model. Comparable in customer mix (lenders/AMCs) and residential appraisal product offering.
• LRES Corporation: Provider of residential appraisal management and valuation services with an appraiser panel model. Comparable to IVG as both an AMC and a managed panel operator in the residential appraisal space.
• BRT Appraisal Services: Independent residential appraisal firm providing 1004 and other lender appraisal products to AMCs and lenders, with multi-state coverage. Highly comparable in business model, customer mix, and product suite to IVG.
• Consolidated Analytics: Residential appraisal and valuation services provider serving AMCs and lenders nationwide. Comparable in offering AMC-sourced residential appraisal work and operating a panel-style appraiser network similar to IVG's model.
• Pro Teck Valuation Intelligence: Residential and commercial valuation services company providing appraisal products and technology to lenders and AMCs. Comparable in service mix and lender/AMC customer orientation.
• Clear Capital: Residential appraisal and real estate valuation technology/services firm serving lenders and AMCs with hybrid and full appraisal products. Comparable in customer base and residential appraisal product set.

Broad incumbents

• AMC Inc. National appraisal management company that routes residential appraisal orders to panel appraisers. Comparable as a channel partner and broader market incumbent in the residential appraisal ecosystem.
• CoreLogic: Large real estate data, analytics, and valuation services provider offering appraisal solutions (including appraisal management and collateral risk products). Comparable as an adjacent incumbent operating in the same valuation space with broader data and technology resources.
• Class Valuation: One of the largest US AMCs that sources residential appraisal orders — a buyer of panel appraiser capacity rather than a pure competitor. Comparable as a counterparty in the same residential appraisal value chain.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/ivg_appraisals
• Facebookfacebook.com/Impactvaluationgroup

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Impact Valuation Group