Town and Country Bank

What Town and Country Bank does

Heartland Bank and Trust Company is an Illinois-headquartered community bank, founded in 1920 by the Drake family, that operates 86 branch locations across Illinois, eastern Iowa, and Missouri, serving 65 communities. The bank provides a full horizontal product stack spanning personal banking (checking, savings, CDs, credit cards, mortgage and personal loans), business banking (checking, credit cards, treasury services, merchant services, commercial loans), specialized agricultural services (ag loans, crop insurance, farm management, farmland appraisals, farmland sales), and wealth management (financial planning, portfolio management, fiduciary advisory, retirement plan administration). Customer segments are horizontally organized across consumer, commercial, agricultural, and high-net-worth households, with no disclosed enterprise concentration.

The bank distributes services through a physical branch network complemented by digital channels, including a mobile banking app on iOS and Android (with remote deposit capture), a web-based online banking platform, the Business Connect commercial portal, and specialized wealth management portals (Trust Reporter, CNB, LPL Investment Account, and BPAS plan participant/sponsor logins). Security is addressed via a fraud alerts system. Marketing reaches customers through social media (Facebook, Instagram, YouTube, LinkedIn), app store distribution, and community engagement initiatives across the 86 branches.

The revenue model is traditional commercial banking: net interest income from lending (mortgage, personal, business, agricultural) and securities; transaction fees from deposits, overdrafts, and wire transfers; merchant processing fees; professional services revenue from wealth management, fiduciary, and retirement plan administration; and transaction-based fees from agricultural services including crop insurance and farmland sales. Specific pricing is not publicly disclosed. The bank is FDIC-insured and designated an Equal Housing Lender, and operates a holding-company structure with an investor relations portal at ir.hbtfinancial.com. As of Forbes' 2026 America's Best Banks List, Heartland Bank ranked #1 nationally, with CEO Lance Carter citing the ranking as evidence of "efficient, sustainable growth."

Name

Town and Country Bank

Legal name

Heartland Bank and Trust Company

Website

https://townandcountrybank.com

Company type

Private

Founded year

1920

Operating status

Operating

Headcount range

251–500 employees

Short description

Heartland Bank and Trust Company is a community bank founded in 1920, operating 86 branches across Illinois, eastern Iowa, and Missouri, and serving consumers, small businesses, agricultural operators, and wealth management clients with personal, commercial, ag, and fiduciary services.

Ownership category

akta.pro rank

Product category

Community Banking

NAICS

Depository Credit Intermediation (5221)

SIC

State Commercial Banks (6022)

akta.pro primary industry

Community Credit Unions (Retail/Consumer Focus) (FSABAEAA)

Keywords

• Community banking
• Agricultural lending
• Wealth management
• Merchant services
• Retail banking

Headquarters

HQ city

Springfield

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Infrastructure, Marketing or Sales

Revenue model

1. Interest Income: Traditional banking revenue from interest earned on loans (mortgage, personal, business, agricultural) and securities portfolios.
2. Banking Fees and Service Charges: Fee income from deposit accounts, wire transfers, overdraft services, and account maintenance.
3. Wealth Management Services: Revenue from financial planning, portfolio management, fiduciary advisory services, and business retirement plan administration.
4. Merchant Services: Transaction processing fees from business merchant services including card processing.
5. Agricultural Services: Revenue from agricultural loans, crop insurance, farm management, farmland appraisals, and farmland sales.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels4 records

Core offering

Heartland Bank and Trust Company is a community bank offering personal banking (checking, savings, CDs, credit cards, mortgages, personal loans), business banking (checking, credit cards, treasury services, merchant services, business loans), agricultural services (loans, crop insurance, farm management, farmland appraisals, farmland sales), and wealth management (financial planning, portfolio management, fiduciary advisory services, retirement plans). Operates 86 branch locations across Illinois, eastern Iowa, and Missouri with mobile and online banking channels.

Product overview

Heartland Bank and Trust Company offers a comprehensive community banking platform with 86 branch locations across Illinois, eastern Iowa, and Missouri. The product portfolio includes personal banking services (checking, savings, CDs, credit cards, mortgages, and personal loans), business banking products (business checking, credit cards, treasury services, merchant services, and commercial loans), specialized agricultural services, wealth management capabilities, and digital banking channels. The bank provides a unified mobile banking app for account management, bill payment, and on-the-go access, alongside online banking, debit cards, overdraft services, and fraud protection. Wealth management services encompass financial planning, portfolio management, fiduciary advisory, and business retirement plan administration.

Differentiator

Problem solved

Functional benefit

Products and services

• Personal Checking Accounts Personal checking account products for individual consumers within the bank's branch footprint, offered with standard banking features.
• Personal Savings and Certificates of Deposit Savings accounts and certificates of deposit (CDs) for individual consumers seeking deposit products with tiered interest terms.
• Consumer Credit Cards Credit card products issued to individual consumers for personal spending and credit needs.
• Mortgage Loans Residential mortgage financing for individual homebuyers within the bank's three-state footprint.
• Personal Loans Personal loan products for individual consumer borrowing needs beyond mortgage financing.
• Business Checking Accounts Business checking account products for small and mid-sized business clients within the bank's footprint.
• Business Credit Cards Credit card products issued to business customers for commercial spending and short-term financing.
• Treasury Services Treasury management services for business clients, including cash management accessed via the CNB Treasury Portal and Business Connect platform.
• Merchant Services Merchant card processing and payment acceptance services for business clients.
• Business Loans Credit and lending products for small and mid-sized businesses within the bank's footprint.
• Agricultural Services Integrated agricultural offering combining agricultural loans, crop insurance (including multi-peril and crop hail), farm management, farmland appraisals, and farmland sales for farm operators and agribusiness owners.
• Wealth Management Services Financial planning, portfolio management, fiduciary advisory services, and retirement plan administration for high-net-worth individuals and families, with account access via Trust Reporter and the LPL Investment Account portal.
• Mobile Banking Application Mobile banking application available on iOS and Android that enables customers to access deposit accounts, pay bills, transfer funds, deposit checks remotely, receive fraud alerts, and use digital wallet and cardless ATM features.

Quantifiable outcome

• Ranked #1 on Forbes 2026 America's Best Banks List

Segments3 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Scale indicators5 records

Recent moves8 records

Expansion highlights5 records

Direct peers

• First Busey Corporation: First Busey is an Illinois-headquartered community bank with comparable deposit, mortgage, wealth management, and ag-banking products serving similar central and downstate Illinois markets. Highly comparable in business model, geography, and customer segments.
• Midland States Bancorp: Midland States is a community bank headquartered in Effingham, Illinois, with similar commercial, retail, and wealth management services across the Midwest. Comparable Illinois community banking franchise with overlapping geography.
• Commerce Bancshares: Commerce Bancshares is a Missouri-based regional bank with full-service consumer, commercial, and wealth management lines. Comparable full-service community bank model with overlap in Heartland's Missouri footprint.
• UMB Financial Corporation: UMB Financial is a Kansas City-based regional bank with strong commercial, consumer, and institutional banking plus a specialty in ag lending and asset management. Comparable multi-state Midwest community bank with strong ag-banking franchise.
• Old National Bancorp: Old National is a Midwest-focused regional bank offering consumer, commercial, wealth, and mortgage services across Indiana, Illinois, and adjacent states. Comparable community banking model with direct Illinois overlap and similar acquisition-driven growth strategy.
• QCR Holdings: QCR Holdings is an Illinois/Iowa-based community bank holding company providing commercial, retail, and wealth management services. Directly comparable to Heartland's Illinois-Iowa footprint and full-service community model.
• First Mid-Illinois Bancshares: First Mid-Illinois is an Illinois community bank holding company serving central Illinois through full-service banking and wealth management. Closely comparable community banking franchise with overlapping Illinois geography.
• West Bancorporation: West Bancorporation is an Iowa-based community bank offering commercial, consumer, and wealth services. Comparable Iowa-focused community bank with overlapping eastern Iowa footprint.

Broad incumbents

• BMO Harris Bank (BMO Financial Group): BMO Harris is a large Midwest banking incumbent with deep Illinois presence and full-service retail, commercial, and wealth capabilities. A broader incumbent that competes with Heartland in overlapping Illinois markets but with significantly larger scale.
• JPMorgan Chase: JPMorgan Chase is the largest US bank with a national branch network, deep digital capabilities, and significant Midwest presence. A broader incumbent competing with Heartland across retail, small business, and wealth segments with vastly greater scale and technology investment.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@HeartlandBankAndTrustCompany
• Facebookfacebook.com/townandcountrybank
• LinkedInlinkedin.com/company/1608129
• Instagraminstagram.com/hbtbank
• Xx.com/tcbsprig

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Town and Country Bank