What integrated Genetics does

Integrated Genetics operates as the women's health and reproductive genetics service line of Laboratory Corporation of America Holdings (Labcorp, NYSE: LH), a public clinical laboratory company founded in 1969 and headquartered in North Carolina. The Integrated Genetics business, reflected under the Labcorp Women's Health brand, is based in Framingham, Massachusetts, with 51-100 employees attributed to the named entity, though the service line leverages Labcorp's nationwide laboratory network and corporate infrastructure.

The company provides fee-for-service laboratory diagnostic testing focused on women's reproductive health and genetics. Core offerings include non-invasive prenatal testing, reproductive genetics testing, carrier screening, hereditary cancer testing, prenatal and pregnancy screening, cervical cancer screening, sexual health testing, pediatric genetics, family segregation studies, and advanced diagnostics. Supporting services include genetic counseling delivered by certified counselors and patient-facing tools such as the Ovia Health mobile application suite and a Cost Estimator for out-of-pocket pricing. Provider workflows are mediated through multiple digital portals (Labcorp Link, Gold Connect, PATHways) and a Genetic Testing Virtual Workflow platform, while direct-to-consumer access is offered via the OnDemand storefront.

The revenue model is transaction-based fee-for-service: tests are ordered by physicians, billed to insurance or directly to patients, and revenue is recognized per test performed. Go-to-market is sales-led through field sales and account management targeting healthcare providers (OB/GYNs, genetic counselors, hospitals, health systems), supplemented by consumer-facing digital channels (Ovia Health apps, OnDemand shop, social media) and biopharma central laboratory and real-world data services. Customer segments span individual patients, healthcare providers, health systems and payors, and biopharma/investigators, with patients and healthcare providers classified as primary segments.

Name

integrated Genetics

Legal name

Laboratory Corporation of America Holdings

Website

https://integratedgenetics.com

Company type

Public

Founded year

1969

Operating status

Operating

Headcount range

51–100 employees

Short description

Integrated Genetics, operating as Labcorp Women's Health, is a Labcorp (NYSE: LH) service line providing non-invasive prenatal testing, reproductive genetics, and women's health diagnostics to patients, OB/GYN providers, health systems, and biopharma clients.

Ownership category

akta.pro rank

Product category

Reproductive Genetics & Women's Health Diagnostic Testing

NAICS

Medical Laboratories (621511), Medical and Diagnostic Laboratories (62151)

SIC

Services-Medical Laboratories (8071), In Vitro & In Vivo Diagnostic Substances (2835)

akta.pro primary industry

Genetic & Prenatal Testing Laboratories (HLAFAMAH)

akta.pro secondary industries

Prenatal, Newborn & Reproductive Diagnostics (NIPT, IVF/PGT, newborn screening) (HLAAALAJ), Genetic, Cytogenetic & Prenatal Screening IVD (HLAHAAAI), At-Home Lab Testing & Diagnostics-Integrated Virtual Care (HLALAAAE)

Keywords

• Genetic testing services
• Reproductive genetics
• Prenatal screening
• Hereditary cancer testing
• Women's health diagnostics

Headquarters

HQ city

Framingham

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Infrastructure, Marketing or Sales, Supply Chain

Revenue model

1. Clinical Laboratory Testing Services: Fee-for-service diagnostic testing provided to healthcare providers and patients. Tests are ordered by physicians and billed to insurance or patients directly, generating revenue per test performed.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels5 records

Core offering

Integrated Genetics, operating as Labcorp Women's Health, provides clinical genetic testing services across the full reproductive lifespan—carrier screening, prenatal and pregnancy screening, hereditary cancer testing, sexual health diagnostics, cervical cancer screening, advanced diagnostics, and family segregation studies—delivered through a nationwide network of laboratory patient service centers and supported by certified genetic counseling, provider-facing digital workflow portals (Labcorp Link, Gold Connect, PATHways), and consumer mobile applications (Ovia Health).

Product overview

Integrated Genetics, operating as Labcorp Women's Health, provides an integrated portfolio of genetic testing services and digital health tools for women's health across their reproductive lifespan. The offering combines laboratory testing services (including reproductive genetics, hereditary cancer, carrier screening, prenatal screening, and cervical cancer screening) with consumer mobile applications (Ovia Health apps) and provider-facing digital workflows (Genetic Testing Virtual Workflow, Gold Connect, Labcorp Link, PATHways portals). The portfolio is designed to serve both patients directly and healthcare providers, with genetic counseling services supporting test interpretation across all testing categories.

Differentiator

Problem solved

Functional benefit

Brands

• Ovia Health: Daily health tracking and clinically backed guidance for fertility, pregnancy and parenting journey.

Products and services

• Reproductive Genetics Testing Genetic testing services covering hereditary cancer, pre-pregnancy, pregnancy, pediatric, and sexual health conditions for patients and providers across the reproductive lifespan.
• Women's Health & Wellness Testing Comprehensive women's health testing services including wellness screening and preventive care testing for women.
• Hereditary Cancer Testing Genetic testing services to identify hereditary cancer risk factors and inherited mutations.
• Carrier Screening Genetic screening to identify carriers of hereditary genetic conditions, typically for pre-pregnancy and reproductive planning.
• Prenatal & Pregnancy Screening Prenatal genetic screening and testing services for monitoring pregnancy and assessing fetal risk.
• Sexual Health Testing Comprehensive sexual health diagnostic testing services including STI testing and related panels.
• Cervical Cancer Screening Cervical cancer screening and diagnostic testing services for women.
• Advanced Diagnostics Advanced diagnostic testing services for complex medical conditions beyond routine screening.
• Family Segregation Studies Multi-sample genetic family studies to analyze inheritance patterns of genetic conditions within families.
• Genetic Counseling Professional genetic counseling services delivered by certified genetic counselors to help patients and providers understand test results, conditions, and next steps in care.

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Natera: Natera is a direct competitor in reproductive genetics and NIPT, offering the Panorama NIPT, Vistara single-gene NIPT, and Empower hereditary cancer test. Competes head-to-head with Integrated Genetics in the same OB/GYN and maternal-fetal medicine customer base.
• Myriad Genetics: Myriad Genetics offers hereditary cancer testing (BRACAnalysis), prenatal screening (Prequel NIPT), and women's health diagnostics. Directly competes with Integrated Genetics on hereditary cancer and NIPT menus, with strong OB/GYN and oncology channel presence.
• Invitae: Invitae (acquired by Labcorp in 2024) specializes in comprehensive genetic testing including reproductive health, hereditary cancer, and carrier screening. Competes in similar reproductive genetics categories and shares patient/provider audiences with Integrated Genetics.
• Igenomix (formerly Progenity/CooperGenomics): Igenomix specializes in reproductive genetics including preimplantation genetic testing (PGT), carrier screening, and NIPT. Directly comparable to Integrated Genetics on reproductive genetics services targeting IVF clinics and OB/GYNs.

Broad incumbents

• Quest Diagnostics: Quest Diagnostics is one of the largest clinical laboratory companies in the U.S., offering QNatal NIPT, hereditary cancer panels, and a broad women's health test menu. Competes across the same provider and patient channels as Integrated Genetics but as part of a much broader diagnostics portfolio.
• Roche (incl. Ariosa/Roche Diagnostics): Roche offers the Harmony NIPT test through its diagnostics division and a broad women's health and reproductive genetics menu. A large incumbent that competes with Integrated Genetics in NIPT and broader reproductive health testing across global markets.
• Sonic Healthcare: Sonic Healthcare is a global clinical laboratory operator with women's health and reproductive testing offerings across Australia, Europe, and the U.S. A broad incumbent comparable to Labcorp's overall scale, with similar business model of fee-for-service clinical lab testing.

Emerging players

• Sema4: Sema4 (formerly Mount Sinai Genomics) offers reproductive carrier screening, NIPT, and women's health genetic testing. An emerging player in reproductive genetics with overlapping test menu but smaller scale than Integrated Genetics.

Regional players

• BioReference Laboratories: BioReference Laboratories (a subsidiary of OPKO Health) offers women's health, reproductive, and genetic testing services in the U.S. market. Overlaps with Integrated Genetics on prenatal screening and women's health diagnostics but with a distinct geographic and channel footprint.

Others

• Sequenom (now part of Labcorp): Sequenom's MaterniT21 was a pioneering NIPT platform acquired by Labcorp in 2016 and integrated into the women's health portfolio. Relevant historical peer illustrating consolidation of NIPT capabilities now consolidated within Integrated Genetics/Labcorp Women's Health.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xtwitter.com/LabCorp
• YouTubeyoutube.com/labcorpmedia
• Facebookfacebook.com/LabCorp
• LinkedInlinkedin.com/company/integrated-genetics
• Instagraminstagram.com/labcorp

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about integrated Genetics