MAF Finance Group

What MAF Finance Group does

MAF Finance Group (legal name Midlands Asset Finance Limited) is a UK nationwide credit broker, founded in 2008 and headquartered in Manchester with an additional base in South Normanton, Derbyshire and a regional office in Edinburgh. The company operates as an intermediary rather than a lender: it connects UK SMEs with a panel of 40+ banks and alternative funders and is remunerated via introductory fees paid by the funder, the size of which varies by asset type, product and customer circumstances. Its product suite spans asset finance (asset finance, asset refinance, asset-based lending, hire purchase, finance lease, personal contract hire), business lending (secured, unsecured, short-term, small business, farm, working capital, tax, VAT deferral, revolving credit, debt consolidation, MBO, professional), invoice finance (factoring and discounting), commercial mortgages, stocking and supply chain finance, the government-backed Growth Guarantee Scheme, and a vendor partnership scheme. The underlying technology is conventional: a web-based "Get A Quote" form, CRM-driven relationship management and phone/email handling, with no API, SDK, or AI/ML components disclosed.

The company serves UK SMEs across at least 12 verticals, including agriculture, construction, healthcare, renewables, fleet and commercial vehicles, manufacturing, property, waste and recycling, bus and coach, technology, vehicle management and transport, with 10,000+ businesses helped cumulatively and a 100+ office UK footprint. Its go-to-market is sales-led, executed through sector-specialist relationship managers handling inbound enquiries from phone, email and online quote forms. MAF is FCA-regulated (registration 734580), Cyber Essentials Plus certified via its parent, and was integrated into BTG Funding Limited (a Begbies Traynor Group plc / BTG Consulting plc entity) in 2025, rebranding the MAF brand to BTG while retaining the existing team and customer relationships. Industry recognition includes Asset Finance Broker of the Year 2025 (Leasing Foundation), Large Broker of the Year 2024 (Asset Finance Connect), and Broker Deal of the Year 2024 (Leasing World Going Further Gold Awards).

Name

MAF Finance Group

Legal name

Midlands Asset Finance Limited

Website

https://maffinancegroup.co.uk

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

11–50 employees

Short description

MAF Finance Group is a UK nationwide FCA-regulated credit broker that arranges asset finance, business loans, invoice finance and commercial mortgages for over 10,000 SMEs across 12+ sectors, working with a panel of 40+ lenders via 100+ UK offices; it was integrated into BTG Funding Limited (Begbies Traynor Group plc) in 2025.

Ownership category

akta.pro rank

Product category

Commercial Finance Brokerage

NAICS

Credit Intermediation and Related Activities (522), Finance and Insurance (52)

SIC

Loan Brokers (6163), Short-Term Business Credit Institutions (6153)

akta.pro primary industry

Equipment & Asset Finance (SME) (FSAKAGAF)

akta.pro secondary industries

SME Term Loans & Growth Capital (FSAKAGAB), Supply Chain Finance (Trade Credit, PO/Inventory Financing) (FSAKAGAE)

Keywords

• Commercial finance brokerage
• Asset finance solutions
• Business loan brokerage
• Invoice finance services
• SME lending broker

Headquarters

HQ city

South Normanton

HQ country

United Kingdom

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Infrastructure, Technology or R&D, Others

Revenue model

1. Credit Brokerage Fees: As a credit broker and not a lender, MAF Finance Group is remunerated by way of an introductory payment payable by the funder. The nature of this payment and the effect on the interest rate varies from funder to funder and is dependent upon factors including asset type, product chosen and customer circumstances.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

MAF Finance Group is a UK nationwide, FCA-regulated credit broker that arranges commercial finance for businesses by connecting them with a panel of banks and alternative funders. As a credit broker (not a lender), it earns introductory commission from funders when placing asset finance, hire purchase, finance lease, invoice finance, business loans, commercial mortgages and government-backed schemes such as the Growth Guarantee Scheme. It serves SMEs and mid-market companies across vertical sectors including agriculture, construction, healthcare, manufacturing, renewables, fleet and property.

Product overview

MAF Finance Group (now operating under BTG UK) is a nationwide finance broker regulated by the FCA, offering a comprehensive suite of bespoke financial solutions to UK businesses across multiple sectors. The product portfolio is a unified platform of financial products spanning asset finance (purchase and refinance), business lending (secured, unsecured, short-term, and specialist loans), invoice finance (factoring, discounting), hire purchase, finance lease and personal contract hire, commercial mortgages, and government-backed schemes such as the Growth Guarantee Scheme (GGS). Sectors served include agriculture, construction, manufacturing, healthcare, property, renewable energy, commercial vehicles, technology, bus & coach, transport, waste & recycling, and vehicle management. The company works with an extensive panel of banks and alternative funders to provide full market access to businesses of all sizes.

Differentiator

Problem solved

Functional benefit

Products and services

• Asset Finance Asset finance allows UK businesses to purchase assets by spreading the cost over monthly repayments, preserving working capital. Arranged by MAF as a credit broker using its panel of funders.
• Asset Refinance Asset refinancing enables businesses to raise capital against assets they already hold on their balance sheet, releasing working capital through MAF's bank and alternative-funder panel.
• Asset-Based Lending Asset-based lending (ABL) allows a business to use its assets such as inventory and property to release working capital, arranged via MAF's panel of lenders.
• Business Loans Business loans offer fast access to funds to support UK business growth, improve cash flow or expand working capital, arranged through MAF's bank and alternative-funder panel.
• Growth Guarantee Scheme (GGS) Government-supported lending initiative helping UK businesses of all sizes access loans from £10,000 up to £2 million, with a 70% government-backed guarantee. Distributed by MAF via 40+ accredited lenders in its panel.
• Hire Purchase Hire purchase enables a UK business to buy an asset by spreading the cost over a fixed period with regular monthly instalments, transferring ownership upon final payment. Arranged through MAF's funder panel.
• Invoice Finance Invoice finance provides early access to funds owed in unpaid invoices, helping UK businesses awaiting customer payment. Arranged by MAF via its panel.
• Finance Lease A finance lease is a rental agreement where a business rents an asset over an agreed period and remains responsible for maintenance, arranged via MAF's funder panel.
• Commercial Mortgages Commercial mortgages provide finance for the purchase or refinancing of commercial properties, arranged by MAF for UK businesses through its funder panel.
• Unsecured Business Loans Unsecured business loans inject cash into a business for working capital or general expenses without requiring collateral, arranged via MAF's panel of funders.
• Stocking Finance Stocking finance provides funding to help UK businesses manage and purchase inventory, arranged through MAF's bank and alternative-funder panel.
• Supply Chain Finance Supply chain finance helps UK businesses manage cash flow across the supply chain by providing financing to suppliers, arranged through MAF's funder panel.
• Vendor Partnership Scheme A scheme enabling vendors and dealers to offer financing solutions to their customers at point of sale, brokered through MAF's credit broker infrastructure.

Named customers8 records

Segments7 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Three partnerships are on record, tiered core and minor.

• BTG (BTG UK)coreOthersMAF Finance Group is now part of BTG (Begbies Traynor Group). The company operates under BTG Funding Limited and is part of BTG Consulting plc. This rebranding allows MAF to offer a broader range of services complementing their funding expertise.
• EddisonsminorStrategic or Co-development PartnerPartner page on MAF website suggesting commercial relationship for property and asset services.
• VantastecminorStrategic or Co-development PartnerPartner page on MAF website suggesting commercial relationship for technology/equipment solutions.

Scale indicators3 records

Recent moves8 records

Expansion highlights5 records

Others

• British Business Bank: UK government-backed economic-development bank administering the Growth Guarantee Scheme in which MAF participates. Not a competitor but a critical ecosystem counterparty and scheme administrator whose policy decisions directly affect MAF's deal flow.

Direct peers

• Capify: UK-based alternative finance provider/broker offering business loans, merchant cash advances and invoice finance to SMEs. Directly competes with MAF in the SME working-capital and short-term lending brokerage space.
• Together Money (Together Financial Services): UK specialist lender and broker of business finance, asset finance and bridging loans to SMEs and property professionals. Comparable to MAF in targeting SMEs that mainstream banks decline, with a similar panel-based distribution model.
• Bibby Financial Services: UK-based invoice finance and business funding provider/broker serving SMEs across multiple sectors. Highly comparable to MAF in product breadth (invoice finance, asset finance, business loans) and SME customer base, though more institutionally owned.
• Praxis Finance: UK asset finance broker providing hire purchase, leasing and refinancing solutions to SMEs across multiple sectors. Direct competitor to MAF in the broker-led asset finance intermediary space.
• Henry Howard Finance: Welsh/UK asset finance broker serving SMEs with hire purchase, leasing and refinance products. Closely comparable to MAF in broker-led model and asset-finance heritage, though smaller scale.
• Funding Circle: UK-headquartered SME lending platform (originally P2P, now balance-sheet lender) offering business loans to UK SMEs. Comparable customer base to MAF though differentiated by proprietary digital origination rather than broker-led distribution.

Broad incumbents

• Aldermore Bank: UK challenger bank serving SMEs with asset finance, invoice finance, and commercial mortgages — the same product categories MAF brokers. Comparable customer profile; competes for the same SME funding flow.
• Close Brothers Asset Finance: UK asset finance and SME lending division of Close Brothers Group plc. Overlaps with MAF's asset finance and commercial vehicle offering but operates as a direct lender across a wider product set.
• Hitachi Capital (Novuna): Large UK asset finance and business finance provider (formerly Hitachi Capital, now Novuna). Comparable to MAF's asset finance / hire purchase / leasing offering but at materially greater scale and as a direct lender rather than broker.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/maffinancegroup
• YouTubeyoutube.com/@BTG_UK
• Facebookfacebook.com/BTGUKCOM
• LinkedInlinkedin.com/company/btg-uk

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about MAF Finance Group