Weldon, Williams & Lick, Inc

What Weldon, Williams & Lick, Inc does

Weldon, Williams & Lick, Inc. (WW&L) is a privately held, integrated print, fulfillment, and brand infrastructure company headquartered in Fort Smith, Arkansas, founded in 1898. The company operates a 400,000 square foot production and fulfillment facility and serves a diversified client base across professional sports leagues (including MLB and multiple NFL franchises such as the Buffalo Bills, Baltimore Ravens, and Kansas City Chiefs), higher education (Penn State, University of Oklahoma), government agencies, healthcare systems, entertainment venues, retail brands, and industrial customers.

WW&L's offering combines physical product manufacturing (RFID/NFC credentials, badges, wristbands, tickets, hangtags, gift and stored-value cards, pressure-sensitive labels, commercial print) with a technology platform that includes web-based ordering and inventory portals, real-time reporting dashboards, custom API integrations with ERP/CRM/POS/access-control systems, and RFID access control modules. The platform connects physical credentials to client enterprise systems via integrations with student information systems, HR and identity management platforms, visitor management systems, and event registration platforms. The company maintains SOC 2 Type 2 certification and PCI DSS compliance, supporting work in regulated environments.

Revenue is generated through a mix of one-time production fees for high-volume print and credential projects, recurring subscription fees for credentialing systems and technology platform services, fulfillment and logistics fees, and unit-priced e-commerce sales through two proprietary storefronts (WorldWideTicketCraft for standardized event tickets and badges, and WWLParking for NEDAP-based parking and access products). Enterprise sales are quote-based and contract-driven with multi-year terms, while the e-commerce channels serve SMB and individual buyers on a pay-as-you-go basis. WW&L employs 251-500 people and remains privately held with no disclosed parent company or external investment.

Name

Weldon, Williams & Lick, Inc

Legal name

Weldon, Williams and Lick, Inc.

Website

https://wwlinc.com

Company type

Private

Founded year

1898

Operating status

Operating

Headcount range

251–500 employees

Ownership category

akta.pro rank

Product category

Secure Printing & Credential Manufacturing

NAICS

Commercial and Service Industry Machinery Manufacturing (33331)

SIC

Printing Trades Machinery & Equipment (3555)

akta.pro primary industry

WMS for Manufacturing & Production Warehousing (TLAEABAD)

akta.pro secondary industry

Fulfillment Technology & Warehouse Management Systems (WMS) (CRAFAMAB)

Keywords

• Secure credential printing
• RFID access credentials
• Event ticket printing
• Parking permit production
• Commercial print fulfillment

Headquarters

HQ city

Fort Smith

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Operations, Supply Chain, Personnel, Technology or R&D, Infrastructure, Marketing or Sales

Revenue model

1. Print Production Services: High-volume commercial printing, secure credential production, variable data printing, and specialty print services. Revenue generated from per-project production fees based on volume, complexity, and customization requirements.
2. Fulfillment & Logistics Services: End-to-end fulfillment including kitting, warehousing, inventory management, and distribution services. Revenue derived from fulfillment fees, warehousing charges, and per-unit shipping costs.
3. Credentialing Systems: Integrated identity and access credentialing systems including ID cards, badges, wristbands, and mobile credentials with system integration and ongoing management.
4. Technology Platform Services: Web-based ordering portals, inventory management, and reporting platforms providing ongoing access to operational infrastructure.
5. Parking & Mobility Credentials: Parking permits, hangtags, decals, and access control products for parking enforcement and mobility programs.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels9 records

Core offering

WW&L is an integrated print, fulfillment, and brand infrastructure provider that manufactures secure credentials, badges, tickets, parking permits, gift/stored-value cards, labels, and commercial print collateral, and combines them with a proprietary Technology Platform for ordering, inventory, access control, reporting, and integrations. The 400,000 sq ft Fort Smith facility delivers high-volume production plus end-to-end fulfillment, kitting, warehousing, and distribution for enterprise clients across government, education, healthcare, sports/events, and commercial sectors.

Product overview

WW&L operates as an integrated print, fulfillment, and brand infrastructure company built on 125 years of print expertise. The offering is a platform-plus-modules architecture combining physical product manufacturing with technology services. The core product portfolio spans Access Credentials & Badging (RFID & NFC Credentials, Badges, Cards & Membership IDs, Wristbands, Secure Authentication Media), Tickets/Promotions & Engagement (Physical & Digital Tickets, QR/NFC Engagement Media, Souvenir Print, Campaign Programs, Consumer-Coded Coupons), Labels/Packaging & Identification (Pressure Sensitive Labels, Product & Asset Identification, Packaging & Inserts, Serialized & Variable Data Labels), Parking/Permits & Mobility (Hangtags & Decals, Digital & Print Permits, LPR/QR/RFID Parking Media, Enforcement & Validation Assets), Cards & Stored-Value Media (Gift Cards, Membership & Loyalty Cards, Stored-Value & Access Cards, Financial-Grade Secure Print), and Commercial Print & Collateral (Marketing & Operational Print, Manuals/Forms/Inserts, Signage & Wayfinding, Large-Scale Variable Print). This physical product portfolio is unified with a Technology Platform providing Ordering & Inventory Portals, Data & Reporting, Integrations & Automations, Security & Compliance, and RFID Access Control modules. Additional services include Print & Production, Ticketing & Fan Engagement, Secure Access & Control, Parking & Permits, Fulfillment & Logistics, Platform & Integrations, Credentialing Systems, and Credential Programs solutions. The platform connects physical products to digital infrastructure enabling real-time visibility, access control integration, and multi-location program management.

Differentiator

Problem solved

Functional benefit

Products and services

• RFID & NFC Credentials Radio frequency identification (RFID) and near-field communication (NFC) credentials enabling contactless access to facilities, buildings, and secured areas. Supports role-based permissions, real-time authentication, and integration with access control systems. For enterprises, campuses, healthcare, and event organizers.
• Badges, Cards & Membership IDs Durable identification badges, cards, and membership credentials for employees, students, visitors, and secure facilities. Supports variable data printing, serialization, and secure authentication features.
• Wristbands (RFID, NFC, Thermal) Secure, customizable wristbands for identification, access control, and event management. Available in RFID, NFC, and thermal formats for events, healthcare patient identification, and secure facilities.
• Secure Authentication Media Authentication media incorporating security features such as holograms, microprinting, UV inks, and serialization to prevent counterfeiting and unauthorized duplication.
• Physical & Digital Tickets High-quality event tickets for in-person and digital experiences. Supports barcodes, magnetic stripes, sequential numbering, mobile and printable digital formats, and secure authentication to prevent duplication or fraud. For sports teams, venues, and event organizers.
• QR / NFC Engagement Media QR code and NFC-enabled engagement media connecting audiences to digital experiences, with tap-to-engage technology, real-time reporting, and redemption monitoring for events and promotions.
• Souvenir & Commemorative Print Collectible and branded prints including souvenir programs, tickets, keepsakes, commemorative cards, posters, and specialty prints with high-quality finishes and variable data personalization.
• Campaign-Based Print Programs Customized campaign media for product launches and experiential marketing, including serialized promotions, targeted campaigns, multi-channel print integrations, and variable data with performance tracking.
• Consumer-Coded Coupons Secure, trackable consumer-coded coupons driving campaign participation and measurable ROI, with serialization and variable data for tracking and redemption monitoring.
• Pressure Sensitive Labels Custom pressure sensitive labels with water, chemical, and UV-resistant options for product packaging, operational use, and asset tracking with high-resolution printing.
• Product & Asset Identification Reliable labels and tags for equipment, inventory, and product identification with barcode/QR integration and customizable materials for indoor or outdoor use.
• Packaging & Inserts Custom packaging, inserts, and protective materials including branded inserts, instructions, safety information, and high-quality printing for consistent product presentation.
• Serialized & Variable Data Labels Printed labels with unique serial numbers, barcodes, or variable data for traceability, inventory management, and compliance. Supports QR codes, RFID-enabled options, and secure/tamper-evident designs.
• Hangtags & Decals High-security, tamper-resistant parking hangtags and decals with serialized numbering, barcodes, and holographic security features; static-cling and adhesive windshield formats with UV-resistant materials.
• Digital & Print Permits Flexible parking permits combining physical and digital formats with serialized print permits linked to databases, QR and printable digital permits, and mobile wallet compatible credentials.
• LPR / QR / RFID Parking Media Smart parking credentials for automated enforcement and multi-zone access, including RFID and QR-coded media for seamless scanning, LPR-compatible credentials, and encrypted serialized codes for fraud prevention.
• Enforcement & Validation Assets

Quantifiable outcome

• Organizations report reduced credential issuance time by up to 35% when modernizing credentialing systems
• +1 more outcomes

Named customers15 records

Segments8 records

Ideal customer profiles8 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration11 records

Feature7 records

Partnerships

One partnership is on record.

• NEDAPcoreTechnology or IntegrationWW&L partners with NEDAP to offer specialized parking and access solutions through their WWLParking storefront. NEDAP provides parking access control products, credential and vehicle management systems, and hardware components including RFID, UHF, and NFC technology for modern facility management.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Toppan Merrill: Toppan Merrill is a specialist provider of secure printing and communications solutions serving capital markets, financial services, and regulated industries. Closely comparable to WW&L's financial-grade secure print and secure credential production offerings, with similar compliance-driven customer relationships.
• IDEMIA: IDEMIA is a global leader in identity and security solutions, producing secure identity credentials, government IDs, payment cards, and access management. Comparable to WW&L's secure card production and credentialing systems across government, financial, and enterprise segments.
• De La Rue: De La Rue is a specialist secure printer producing banknotes, identity documents, and authentication solutions for governments and central banks. Comparable to WW&L as a secure printing specialist serving regulated, security-sensitive end markets with similar anti-counterfeit production capabilities.
• Entrust Corporation: Entrust provides digital security, identity, and credentialing solutions including card production, secure issuance, and PKI-based authentication. Comparable to WW&L in secure credential issuance workflows for financial services, government, and enterprise access programs.
• HID Global: HID Global is a major provider of secure identity and access management solutions, including RFID/NFC credentials, badges, and access control technology. Directly comparable to WW&L's RFID access control, badge production, and secure credentialing offerings for enterprises and institutions.
• Brady Corporation: Brady Corporation manufactures identification and compliance solutions including labels, signs, safety products, and identification media for industrial and commercial markets. Comparable to WW&L's serialized/variable data labels, asset identification, and high-security hangtag/decals for regulated and industrial customers.

Broad incumbents

• Avery Dennison: Avery Dennison is a global leader in labeling and packaging materials, including pressure-sensitive labels, RFID inlays, and identification solutions. Comparable to WW&L's pressure sensitive labels and serialized/variable data labels business, though at significantly greater scale and breadth.
• Cenveo (TPC Printing & Packaging): Cenveo is a commercial printing and packaging provider serving publishing, direct mail, and specialty end markets. Comparable to WW&L as a broad commercial printing incumbent offering custom print, fulfillment, and integrated marketing communications services.
• Taylor Corporation: Taylor Corporation is one of the largest privately held communications and printing companies in North America, offering commercial printing, marketing services, and document management. Comparable to WW&L as a broad commercial printing incumbent with a diversified customer base across regulated and enterprise end markets.
• Quad/Graphics: Quad is a large publicly traded commercial printing and marketing services company serving retail, publishing, and direct marketing clients. Comparable to WW&L as a commercial printing incumbent, though Quad's scale and product breadth extend well beyond WW&L's specialty credentialing focus.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/wwlinc
• YouTubeyoutube.com/channel/UCzTS2hDdYfkBKsbyNlpO3HQ
• Facebookfacebook.com/weldon-williams-lick-154149487943051
• LinkedInlinkedin.com/company/weldon-williams-&-lick
• Instagraminstagram.com/wwl1898

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Weldon, Williams & Lick, Inc