Vincci Hoteles

What Vincci Hoteles does

Vincci Hoteles (legal name VINCCI HOTELES, S.A.) is a privately held Spanish hotel chain headquartered in Alcobendas, Madrid, founded in 2000 by Rufino Calero. The company operates a portfolio of more than 30 four- and five-star hotels across four countries — Spain, Tunisia, Portugal, and Greece — including prime urban locations (Madrid, Barcelona, Lisbon, Porto, Malaga, Seville, Valencia, Bilbao, Granada, Zaragoza, Santander, Valladolid, Salamanca, Cadiz, Caceres, Tenerife) and resort destinations (Djerba, Zarzis, Monastir in Tunisia; Anavyssos/Athens in Greece). Its portfolio is tiered into standard four-star properties and the premium Vincci Selección luxury five-star sub-brand, with apartment-style suites offered in Seville and Lisbon. Operating subsidiaries (e.g., SÁHARA MÁLAGA PACÍFICO, ALTAI GESTIÓN, NEXOTEL ADEJE, VINCCI MEDITERRANÉE, LUSOVINCCI) manage property-level operations under a centralized brand-management model.

The company's core technology stack consists of a multilingual (Spanish, English, French, Italian, German, Portuguese) booking and hotel management platform powered by Roiback, supplemented by a carbon footprint calculator developed with Ecoavantis that allows guests and event organizers to calculate and offset emissions. Distribution is direct-to-consumer via the company's website, a 24/7 multilingual call center (with regional numbers for Spain, Portugal, the U.S., and the U.K.), and walk-in bookings, plus a dedicated Vincci Expert B2B sales channel for corporate and MICE accounts. Complementary product lines include the Vincci Smart loyalty community, Nammu SPA wellness services, Vincci Gastronomy restaurant concepts, Vincci Experiences (curated local activities), the Vincci Talks podcast, and a mobile application, all aimed at driving direct bookings and ancillary revenue.

Vincci makes money primarily from hotel accommodation (room revenue across 4- and 5-star properties), complemented by meetings and events revenue (corporate functions, conferences, weddings), gastronomy (on-site restaurants and bars), and spa and wellness services. The company does not publicly disclose room pricing, instead offering a Best Price Guarantee and corporate/group rates via Vincci Expert. Customer segments span leisure travelers (primary), business and corporate groups, and the MICE segment, with value propositions centered on central locations, local cultural immersion, and sustainability-enabled hospitality. The company is GDPR-compliant and operates a formal Whistleblower Channel under Spanish regulations, reflecting EU corporate governance maturity.

Name

Vincci Hoteles

Legal name

VINCCI HOTELES, S.A.

Website

https://vinccihoteles.com

Company type

Private

Founded year

2000

Operating status

Operating

Headcount range

5,001–10,000 employees

Short description

Vincci Hoteles is a privately held Spanish hotel chain operating 30+ four- and five-star hotels across Spain, Tunisia, Portugal, and Greece, serving leisure travelers, corporate groups, and MICE clients through direct bookings, a loyalty program, and ancillary F&B, spa, and events revenue.

Ownership category

akta.pro rank

Product category

Hotel Hospitality

NAICS

Hotels (except Casino Hotels) and Motels (72111)

SIC

Hotels, Rooming Houses, Camps & Other Lodging Places (7000), Hotels & Motels (7011)

akta.pro primary industry

Urban & Downtown Full-Service Hotels (THAGAAAA)

akta.pro secondary industries

Urban Luxury Hotels (City Luxury) (THAGACAE), Resort Convention Hotels (THAGALAC), Hotel & Resort Restaurants (THAFACAH)

Keywords

• Hotel accommodation services
• Hospitality management
• Hotel chain operations
• Luxury hotel services
• Meeting and event venues

Headquarters

HQ city

Alcobendas

HQ country

Spain

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Supply Chain

Revenue model

1. Hotel Accommodation: Core revenue from hotel room bookings across their portfolio of 30+ hotels. Properties range from 4-star to 5-star luxury selections, including standard rooms and suite apartments.
2. Meetings & Events: Revenue from hosting corporate events, meetings, conferences, and special occasions. The company offers unique event spaces, catering services, and event planning support.
3. Gastronomy: Revenue from on-site restaurants, bars, and culinary experiences offered at their hotel properties.
4. Spa and Wellness Services: Revenue from Nammu SPA areas and wellness services available at select properties.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

Vincci Hoteles operates a portfolio of 30+ four- and five-star hotels across Spain, Tunisia, Portugal, and Greece, offering accommodation, on-site gastronomy, spa services, and meeting/event venues under brands including Vincci Selección (luxury 5-star). The company sells hotel stays directly to consumers via its own multilingual website, 24/7 call center, and the Vincci Expert B2B desk, supported by a loyalty program, mobile app, and sustainability tools.

Product overview

Vincci Hoteles operates as a unified hospitality platform combining 30+ four and five-star hotels across Spain, Tunisia, Portugal, and Greece with a suite of complementary services. The core offering is the hotel portfolio, supplemented by the Vincci Smart loyalty community, Nammu SPA wellness services, curated gastronomy experiences, and Vincci Meetings & Events for corporate functions. The company also offers digital touchpoints including a carbon footprint calculator for sustainable travel, a branded podcast (Vincci Talks), and a mobile app. The portfolio includes distinctive property sub-brands such as Vincci Selección (luxury collection) and general four-star properties, positioned as an experience-led hospitality brand emphasizing cultural immersion in each destination.

Differentiator

Problem solved

Functional benefit

Brands

• Vincci Selección: Premium collection of 5-star hotels within the Vincci portfolio
• Vincci Smart
• Nammu SPA
• Vincci Podcast

Products and services

• Vincci Hotels (Core Accommodation) Core hotel accommodation offering spanning 30+ four- and five-star properties across Spain, Tunisia, Portugal, and Greece, including urban hotels, beach resorts, golf resorts, and historical buildings in destinations such as Madrid, Barcelona, Malaga, Seville, Lisbon, Porto, Djerba, and Athens.
• Vincci Selección (Luxury 5-Star Collection) Premium collection of five-star hotels within the Vincci portfolio, including Vincci Selección Rumaykiyya, Posada del Patio, Aleysa, Unuk, and la Plantación del Sur, offering luxury hospitality in landmark destinations.
• Nammu SPA Areas Wellness and spa service offering located at select Vincci hotels, providing guests with relaxation and therapeutic treatments as part of the hospitality experience.
• Vincci Gastronomy Culinary offering across Vincci hotel restaurants featuring sensory dining journeys, original gastronomic proposals, and on-site bars available to guests and visitors.
• Vincci Meetings & Events Corporate meetings, conferences, incentive trips, and special occasion event service, offering unique spaces, specialized event experts, gourmet catering, and sustainable event options including carbon footprint calculation. Includes Open Air Events, Tech Meetings, and TheBIGE event packages, sold via the Vincci Expert desk.
• Vincci Experiences Curated local activities and cultural immersions offered to hotel guests, merging local authenticity with hospitality standards to deliver destination-specific travel experiences.
• Vincci Smart Loyalty Program Online loyalty community offering registered members exclusive benefits and special prices from the moment of registration, plus access to unique Vincci experiences.
• Carbon Footprint Calculator Digital sustainability tool that calculates and allows compensation of carbon emissions from hotel stays and events, enabling guests to maintain records and select compensation projects for zero-emission experiences.
• Vincci Mobile App Mobile application for iOS and Android devices enabling guests to browse hotels, book stays, manage reservations, and engage with Vincci services on mobile platforms.

Quantifiable outcome

• Carbon footprint compensation available for stays and events

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration9 records

Feature3 records

Partnerships

Two partnerships are on record, tiered core and supporting.

• RoibackcoreTechnology or Integration · 1 January 2026Roiback provides the hotel booking engine and online marketing technology for Vincci Hoteles. The partnership enables the company's direct booking capabilities and website functionality. Roiback is identified as the provider of 'Hotels Marketing Online | Booking Engine for Hotels'.
• EcoavantissupportingTechnology or Integration · 1 January 2021Ecoavantis developed the carbon footprint calculator platform (huellacarbono.vinccihoteles.com) for Vincci Hoteles, enabling guests to calculate and compensate emissions from their stays and events. The platform development and maintenance is handled by Ecoavantis.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Meliá Hotels International: Spain's largest hotel chain and Vincci's most direct domestic competitor, operating 4- and 5-star urban and resort hotels across Spain, the Mediterranean, and globally. Directly comparable in customer segments (urban business, leisure, MICE) and brand positioning.
• Barceló Hotel Group: Spanish family-owned hotel group with a similar mix of urban and resort 4-5 star hotels in Spain, the Mediterranean, and Latin America. Closely comparable business model, geographic mix, and brand-tier strategy.
• NH Hotel Group: Major Spanish-headquartered upper-midscale and upscale urban hotel operator with strong presence in Spain, Portugal, and southern Europe. Directly competes with Vincci's urban 4-star portfolio in Madrid, Barcelona, Lisbon, and Porto.
• Iberostar Hotels & Resorts: Spanish hotel chain with a strong resort and urban presence across Spain, the Mediterranean, and the Americas. Comparable in 4- and 5-star positioning and emphasis on experience-led hospitality.
• H10 Hotels: Spanish family-owned chain operating urban and resort 4-5 star hotels concentrated in Spain and southern Europe. Closely matches Vincci's urban-and-beach portfolio mix and tiered brand architecture.
• Pestana Hotel Group: Portugal's largest hotel group, with a presence in Lisbon and Porto comparable to Vincci's Portuguese footprint. Direct overlap on Portuguese urban destinations and on 4-5 star positioning.
• Eurostars Hotel Company (Grupo Hotusa): Spanish hotel consortium with a large portfolio of 4-5 star urban hotels across Spain, Portugal, and Mediterranean destinations. Closely comparable urban 4-star positioning and Iberian geographic mix.

Broad incumbents

• Marriott International: Global hotel major whose premium and lifestyle brands (Marriott, Autograph, Tribute Portfolio) compete directly with Vincci's 4-5 star urban properties, while bringing a vastly larger loyalty program (Marriott Bonvoy) and global distribution.
• Hilton Worldwide: Global incumbent whose Hilton Hotels, Curio Collection, and DoubleTree brands overlap Vincci's upscale urban and resort offerings. Competes on loyalty (Hilton Honors), corporate accounts, and MICE business.
• Accor: European-headquartered global hotel major with extensive presence in Spain and Portugal through brands like Sofitel, MGallery, and Novotel. Competes for Vincci's luxury Vincci Selección tier and MICE corporate clients.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/Vincci_Hoteles
• YouTubeyoutube.com/user/VIncciHoteles
• Facebookfacebook.com/vinccihoteles
• LinkedInlinkedin.com/company/vincci-hoteles
• Instagraminstagram.com/vincci_hoteles
• Pinterestco.pinterest.com/vinccihoteles
• TikToktiktok.com/@vincci_hoteles

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Vincci Hoteles