Trim
Trim is a privately held Tokyo-based survey aggregation and data analysis services provider that processes paper and web surveys end-to-end — data entry, cross-tabulation, after-coding, and reporting — for Japanese educational institutions, government bodies, enterprises, and welfare facilities using proprietary in-house systems.
- Company typePrivate
- Founded1992
- HeadquartersToshima, Japan
- Headcount1–10
- GTM typeB2B
- OfferingServices
What Trim does
Trim (株式会社トリム) is a Japan-based, privately held survey aggregation and data analysis services provider, founded in 1992 and headquartered in Ikebukuro, Toshima-ku, Tokyo. Originally a computer software development company, it pivoted in 1999–2000 into the market research industry and now offers end-to-end survey data processing — data entry, simple aggregation (GT) and multi-dimensional cross-tabulation, after-coding (AC) of free-text responses, report and graph creation, web survey hosting (including its own t-enq.com platform), Google/Microsoft Forms data conversion, and one-stop print-mail-collect-aggregate workflows.
The company builds and maintains its core technology stack entirely in-house: a proprietary cross-tabulation system capable of n-dimensional analysis with same-day delivery, a double-entry data entry verification system, an after-coding tool for free-text categorization, and an automated report generation system. Service delivery is handled by Japanese-native in-house staff who manually read handwritten and contextual responses, which Trim explicitly distinguishes from automated text mining as a quality and accuracy differentiator.
Trim serves a diversified Japanese client base spanning educational institutions (universities, private high schools), government and public-sector bodies (national ministries, Tokyo Metropolitan Government, municipal welfare departments), private enterprises, welfare and medical facilities, and event organizers. Pricing is project-based — per-question for aggregation, per-sample for data entry, and per-sample/character for after-coding — with published tiered rates starting at ¥18,000 for a 10-question simple aggregation. The company reports 1,000+ aggregation projects per year, a ~75% repeat-customer rate, and Privacy Mark (P-Mark) certification since April 2009. It is owned and led by Representative Director and President Takeshi Ozawa (小澤武), with a registered capital of ¥9 million and a headcount of 1–10 employees.
Trim firmographics
Firmographics- Name
- Trim
- Legal name
- 株式会社トリム
- Website
- https://trim-site.co.jp
- Company type
- Private
- Founded year
- 1992
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Trim is a privately held Tokyo-based survey aggregation and data analysis services provider that processes paper and web surveys end-to-end — data entry, cross-tabulation, after-coding, and reporting — for Japanese educational institutions, government bodies, enterprises, and welfare facilities using proprietary in-house systems.
- Ownership category
- akta.pro rank
Where Trim is headquartered
LocationHeadquarters
- HQ city
- Toshima
- HQ country
- Japan
- HQ region
- Asia
Offices1 record
Markets served
Trim business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Supply Chain, Others
Revenue model
- Survey Data Processing Services: Project-based fees for survey data entry, aggregation (simple and cross-tabulation), after-coding, report creation, and one-stop survey services. Pricing is primarily per-question count with sample-based pricing for data entry. Services can be purchased individually or as bundled packages.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Simple Aggregation (GT) - Per question count tiered pricing |
| Unit Pricing | Pay-as-you-go | Cross-Tabulation (includes Simple Aggregation) - Per question count tiered pricing |
| Unit Pricing | Pay-as-you-go | Data Entry - Per sample pricing with base fee |
| Unit Pricing | Pay-as-you-go | Simple Report - Per question count tiered pricing |
| Unit Pricing | Pay-as-you-go | Custom Report |
| Unit Pricing | Pay-as-you-go | Web Survey Creation - Per question count tiered pricing |
| Unit Pricing | Pay-as-you-go | Sentence After-Coding - Per sample and character count pricing |
| Unit Pricing | Pay-as-you-go | Word After-Coding - Per sample and categorization type pricing |
| Unit Pricing | Pay-as-you-go | One-Stop Service (Print/Mail/Aggregate) |
| Unit Pricing | Pay-as-you-go | Graph Creation Only |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels2 records
Trim product offering
Product offeringCore offering
Trim provides outsourced survey data processing services for organizations in Japan, handling the full workflow from paper and web survey data entry, simple aggregation (Grand Total) and cross-tabulation, to after-coding of free-text responses and creation of reports and graphs. Services are delivered using proprietary in-house systems developed by the company and can be purchased individually or as bundled one-stop packages including printing, mailing, collection, and aggregation.
Product overview
Trim operates as a survey aggregation specialist offering a unified service portfolio centered on survey data management. The core offering consists of Data Entry (manual input with verify process), Survey Aggregation (simple GT and cross-tabulation via proprietary system), Report and Graph Creation (simple and custom reports in PowerPoint/Excel/Word/PDF), and After-Coding (human-based categorization of free-text responses using in-house tools). These services are complemented by Web Survey Creation (proprietary platform at t-enq.com), Google/Microsoft Forms Aggregation (data conversion from these platforms), and a One-Stop Service bundling printing, shipping, collection, and aggregation. Industry-specific packages target universities, welfare/medical facilities, corporate events, and research laboratories. The company processes both paper and web surveys with a self-contained in-house operation spanning 25+ years of experience.
Differentiator
Problem solved
Functional benefit
Products and services
- Data Entry Service Manual data entry service for paper and web survey data using Trim's proprietary input tools with a two-step double-entry verification (berify) process to ensure high accuracy; handles handwritten surveys, scanned documents, and existing digital data formats for organizations needing to digitize physical responses.
- Survey Aggregation Service (Simple Aggregation / Cross-Tabulation) Statistical aggregation service covering simple aggregation (Grand Total) and cross-tabulation using Trim's proprietary aggregation system, processing paper and web survey data including data from Google Forms and Microsoft Forms with same-day delivery for urgent requests.
- Report and Graph Creation Service
Quantifiable outcome
- ~75% repeat customer rate
- +2 more outcomes
Companies that use Trim
Customer profileNamed customers9 records
Segments5 records
Ideal customer profiles5 records
Trim technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Trim partnerships and signals
Strategic signalScale indicators5 records
Recent moves7 records
Expansion highlights5 records
Trim competitors and assessment
Company assessmentBroad incumbents
- Intage Inc. Intage is Japan's largest market research firm offering consumer panel data, custom research, and analytics services — a broad incumbent whose survey aggregation and reporting work overlaps with Trim's core offering.
- Rakuten Insight, Inc. Rakuten Insight operates large-scale Japanese consumer panels and provides online survey programming, hosting, and tabulation services — comparable to Trim's web survey creation and aggregation, though serving much larger enterprise clients.
- Macromill, Inc. Macromill is a large Japanese online market research firm providing consumer panels, digital marketing research, and global data collection — overlapping with Trim's survey aggregation capabilities but at significantly greater scale and with a much broader service portfolio.
- Nippon Research Center, Ltd. Nippon Research Center is a long-established Japanese full-service market research firm providing survey design, fieldwork, tabulation, and analysis — historically comparable to Trim in offering human-driven aggregation and reporting, though at substantially larger scale.
Emerging players
- Survmetrics Inc. Survmetrics provides AI-driven survey data analysis and reporting services in Japan — an emerging niche player whose automated analysis approach is positioned against traditional aggregation specialists like Trim.
- Trixt Inc. Trixt is a smaller Japanese marketing research firm offering custom survey design, fieldwork, and tabulation services — a niche emerging player with overlapping operational scope to Trim's aggregation and reporting services.
Regional players
- Toluna Japan (Toluna Group): Toluna is a global online survey and consumer panel platform operating in Japan through local teams — providing automated survey programming, panel access, and aggregation services comparable to Trim's web survey workflow.
Others
- Quest Co., Ltd. Quest is a Japanese IT services company providing data processing, system integration, and BPO services — adjacent to Trim in offering outsourced data-handling services for Japanese enterprises, though with broader IT scope.
Direct peers
- Cross Marketing Inc. Cross Marketing is a Tokyo-based market research company offering online survey panels, data collection, aggregation, and analysis services across Japan and Asia — directly comparable to Trim's end-to-end survey data processing and aggregation offering.
- GMO Research & AI, Inc. GMO Research operates one of Asia's largest online research panels and provides survey design, data collection, and aggregation services to Japanese enterprises, overlapping directly with Trim's web survey creation and aggregation services.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks7 records
Key highlights7 records
Customer concentration
Trim compliance and trust
Trust signalCompliance1 record
Trim financial estimates
Financial estimateRevenue estimate
Valuation estimate
Trim leadership team
Management profileNumber of profiles
Profiles1 record
Trim funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Trim M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Trim
What does Trim do?
Trim provides outsourced survey data processing services for organizations in Japan, handling the full workflow from paper and web survey data entry, simple aggregation (Grand Total) and cross-tabulation, to after-coding of free-text responses and creation of reports and graphs. Services are delivered using proprietary in-house systems developed by the company and can be purchased individually or as bundled one-stop packages including printing, mailing, collection, and aggregation.
Is Trim a public or private company?
Trim is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Trim founded?
Trim was founded in 1992. It employs 1 to 10 people.
Where is Trim based?
Trim is headquartered in Toshima, Japan, in the Asia region.
How does Trim make money?
One revenue line is on record: survey Data Processing Services.
Who are Trim's main competitors?
Broad incumbents on record are Intage Inc., Rakuten Insight, Inc., Macromill, Inc. and Nippon Research Center, Ltd.. Emerging players are Survmetrics Inc. and Trixt Inc.. Toluna Japan (Toluna Group) is listed as a regional player. Quest Co., Ltd. is listed as an others. Direct peers are Cross Marketing Inc. and GMO Research & AI, Inc..
Does Trim have an API?
No public API is recorded for Trim.