Westend

What Westend does

Westend (legal entity: West End Magyarország Zrt.) operates and manages the Westend Shopping Center at Váci út 1-3 in central Budapest, adjacent to Nyugati Railway Station. Founded in 1999, it is Hungary's largest shopping destination by scale and footfall, comprising 400+ retail stores, 50+ dining establishments, 1,500+ parking spaces across underground (P1–P3), spiral (A–B–C) and outdoor lots, and a 14-screen Cinema City complex that includes Europe's first 4DX auditorium. The asset attracts 20+ million visitors annually and is supported by the Westend mobile app, which delivers a loyalty program with points collection, digital coupons, receipt scanning (block scanner, 1 point per 100 HUF), in-mall navigation and contactless parking.

The company operates a dual revenue model: recurring retail tenant rent for long- and short-term space leasing, complemented by transaction-based revenue from parking, EV charging and short-term advertising/promotional bookings. In March 2026, Westend launched Hungary's first fully digital, proptech-based leasing platform (leasing.westend.hu) for booking advertising surfaces and short-term promotional spaces, with a 72-hour response SLA, enabling a self-serve channel alongside its traditional B2B field sales team. Pricing across parking tiers (600 Ft/hour standard; 500 Ft/hour via app; 2,500 Ft/12h and 4,000 Ft/24h long-stay), gift cards (1-year validity, ~400 stores) and advertising inventory is publicly disclosed on the website.

Westend's go-to-market combines enterprise field sales (B2B Business Unit Director, area leasing and promotion managers) for brand and promotional clients with direct-to-consumer engagement through app, social (Facebook, Instagram, TikTok), email newsletter, and recurring event programming such as Westend Napok fashion days, MindLab/CraftLab workshops and blood donation drives with the Hungarian Red Cross. Sustainability investments have delivered a 30% energy reduction, 92% selective waste recycling, and a 20% water consumption reduction since 2019. The company is privately held with no parent, subsidiary, funding round or M&A activity disclosed.

Name

Westend

Legal name

West End Magyarország Zrt.

Website

https://westend.hu

Company type

Private

Founded year

1999

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Shopping Mall / Commercial Real Estate

NAICS

Warehouse Clubs, Supercenters, and Other General Merchandise Retailers (4552)

SIC

Retail-Variety Stores (5331)

akta.pro primary industry

Downtown/Urban Flagship Traditional Department Stores (CRAGAAAG)

Keywords

• Shopping center management
• Retail property leasing
• Advertising space rental
• Shopping mall operations
• Commercial real estate

Headquarters

HQ city

Budapest

HQ country

Hungary

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Operations, Infrastructure, Personnel, Marketing or Sales, Technology or R&D

Revenue model

1. Retail Tenant Rent: Long-term and short-term rental of retail spaces to brands and merchants. Flexible leasing solutions available for both permanent store locations and temporary promotional activations.
2. Advertising Space Rental: Booking and leasing of advertising surfaces and promotional spaces throughout the mall, now fully digitized through the proptech leasing platform.
3. Parking Services: Revenue from parking facilities including underground garage (P1, P2, P3), outdoor parking (A, B, C levels), and Blue Fence parking. Discounted rates available via app.
4. Retail Tenant Mix and Ancillary Services: Revenue from diverse tenant base including 400+ stores, 50+ dining establishments, Cinema City Westend (with Europe's first 4DX theater), and various service providers.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels8 records

Core offering

Westend operates and manages the Westend Shopping Center in Budapest, Hungary. It leases retail space to approximately 400+ stores and 50+ dining establishments, rents advertising surfaces and short-term promotional spaces through a digital booking platform, and provides parking services across 1,500+ spaces. The company also runs a consumer-facing mobile app with a loyalty program and organizes community events and seasonal promotions.

Product overview

Westend operates as a comprehensive shopping mall and lifestyle destination offering approximately 400 retail stores and 50+ dining options. The digital product portfolio consists of the Westend App (loyalty and engagement platform with receipt scanning, digital coupons, and mobile parking), the Westend Leasing Platform (proptech solution for booking short-term promotional spaces and advertising surfaces), and Westend Gift Cards. Supporting services include Cinema City Westend 4DX entertainment complex and extensive parking facilities with electric vehicle charging.

Differentiator

Problem solved

Functional benefit

Brands

• Westend Leasing Platform: Digital platform for booking advertising spaces and promotional areas in the shopping center
• Westend App
• Westend Napok

Products and services

• Westend Mobile App Mobile application for consumers offering a loyalty program with points collection via visit tracking and receipt scanning, digital coupons, personalized offers, contactless parking, and in-mall navigation at the Westend Shopping Center.
• Westend Leasing Platform Digital proptech-based platform enabling brands and advertisers to find, request, book, and manage short-term promotional spaces and advertising surfaces within the Westend Shopping Center, featuring online availability checks, booking submissions, and a 72-hour response time.
• Westend Gift Card Prepaid gift card valid for one year, redeemable at nearly 400 Westend stores across fashion, sports, beauty, dining, books, and electronics. Available in customizable amounts and also offered to companies as a corporate gifting solution.
• Westend Parking Services Multi-level parking facilities including underground garage (P1-P3), outdoor parking (A-B-C), and Blue Fence parking with electric vehicle charging stations. Available 0-24 with app-based contactless payment and discounted rates via the Westend app.

Quantifiable outcome

• First fully digital booking system for advertising spaces deployed by any mall in Hungary
• +4 more outcomes

Named customers6 records

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Five partnerships are on record, tiered core and minor.

• Magyar Vöröskereszt (Hungarian Red Cross)coreStrategic or Co-development Partner · 1 January 2021Ongoing collaboration since January 2021 for blood donation events held at Westend. The partnership enables convenient blood donation opportunities for Budapest residents, with regular donation sessions hosted on the first floor near the Yettel store.
• Cinema CitycoreStrategic or Co-development PartnerCinema operator operating 14-screen cinema including Europe's first 4DX theater at Westend. Provides entertainment offerings complementary to retail experience.
• HelloWoodminorStrategic or Co-development PartnerCollaboration on sustainable design for the Food&Friends foodcourt renovation, recognized as one of Hungary's most acclaimed sustainable design projects.
• FCC MagyarországminorStrategic or Co-development PartnerWaste management partner handling selective collection and recycling of 92% of building waste, including heat recovery, composting, and secondary fuel production.
• Jövő Mobilitása Szövetség (Future of Mobility Alliance)minorStrategic or Co-development PartnerCo-organizer of WEMOVE Mobility Park at Westend, providing experiential traffic education for students with focus on micro-mobility and safe electric vehicle usage.

Scale indicators9 records

Recent moves6 records

Expansion highlights4 records

Market position

Strengths4 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/westendshoppingcenter
• Instagraminstagram.com/westendshoppingcenter
• TikToktiktok.com/@westendshoppingcenter
• LinkedInlinkedin.com/company/westendshoppingcenter

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Westend