PSP Pharmacy
PSP Pharmacy is Georgia's largest retail pharmacy chain, founded in 1994, operating over 350 branches and an e-commerce platform (psp.ge) that serve Georgian consumers with medications, cosmetics, baby care products, dietary supplements, and medical equipment across more than 45,000 SKUs.
- Company typePrivate
- Founded1994
- HeadquartersTbilisi, Georgia
- Headcount1,001–5,000
- GTM typeB2C
- OfferingServices
What PSP Pharmacy does
PSP Pharmacy is Georgia's largest retail pharmacy chain, founded in 1994 in Tbilisi as the country's first official distributor of European medicines. It operates more than 350 physical branches across Georgia supported by an e-commerce platform (psp.ge) with city-based delivery (including a 1-hour option), dedicated iOS and Android mobile applications, a Family Card loyalty program, and an AI-driven customer support chatbot (PSP Assistant). The combined catalog spans more than 45,000 SKUs across medications, cosmetics and hygiene, mother-and-baby care, dietary supplements, medical equipment, sexual wellness, and household health products. Operations carry ISO 9001:2008 certification and the company is confirmed as Georgia's market leader in pharmaceuticals since 2013 by the 2025 ACT Research study.
The business model is omnichannel B2C retail pharmacy: revenue is generated through transactional unit-priced sales of pharmaceutical and consumer health goods via physical branches and digital channels, with frequent promotional discounting (15-60% off routinely) and free delivery on qualifying orders. Pricing is in Georgian Lari (₾) and ranges from approximately 5₾ for budget items to 400+₾ for premium products. Target segments are horizontal — general Georgian consumers across healthcare, wellness, cosmetics, and baby care — with no enterprise or institutional customer concentration disclosed.
PSP is a privately held company under the PSP Group structure, controlled by founders including Kakhaber Okriashvili. No external private equity, venture capital, or parent-corporate ownership is disclosed, no funding rounds are reported, and no financial figures (revenue, EBITDA, valuation) are publicly available. Geographic operations are concentrated in the Caucasus region, with all known revenue tied to the Georgian domestic market.
PSP Pharmacy firmographics
Firmographics- Name
- PSP Pharmacy
- Legal name
- PSP
- Website
- https://psp.ge
- Company type
- Private
- Founded year
- 1994
- Operating status
- Operating
- Headcount range
- 1,001–5,000 employees
- Short description
- PSP Pharmacy is Georgia's largest retail pharmacy chain, founded in 1994, operating over 350 branches and an e-commerce platform (psp.ge) that serve Georgian consumers with medications, cosmetics, baby care products, dietary supplements, and medical equipment across more than 45,000 SKUs.
- Ownership category
- akta.pro rank
PSP Pharmacy industry classification
Industry- Product category
- Retail Pharmacy
- NAICS
- Pharmacies and Drug Retailers (45611), Pharmacies and Drug Retailers (456110)
- SIC
- Retail-Drug Stores And Proprietary Stores (5912)
- akta.pro primary industry
- Retail & Community Pharmacies (Chain/Independent) (HLAFALAA)
- akta.pro secondary industries
- Pharmacy-Led Health & Wellness Discount Retail (CRAEAHAD), Health & Pharmacy Omnichannel (CRAFAEAK)
Keywords
Where PSP Pharmacy is headquartered
LocationHeadquarters
- HQ city
- Tbilisi
- HQ country
- Georgia
- HQ region
- Asia
Offices1 record
Markets served
PSP Pharmacy business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure
Revenue model
- Retail Pharmacy Sales: Revenue from selling pharmaceutical products, cosmetics, baby care items, medical equipment, and nutritional supplements through physical pharmacy branches across Georgia
- Online E-commerce Sales: Revenue from online platform psp.ge selling products with home delivery options
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Standard retail pricing with promotional discounts |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels3 records
PSP Pharmacy product offering
Product offeringCore offering
PSP Pharmacy operates a retail pharmacy chain of more than 350 branches across Georgia selling medications, cosmetics, mother and baby care products, dietary supplements, medical equipment, and sexual health products. The company complements its physical retail network with an online platform (psp.ge), mobile applications for iOS and Android, and a city-based home delivery service. It also operates a Family Card loyalty program for repeat customers.
Product overview
PSP Pharmacy operates as a retail pharmacy chain with an integrated online platform (psp.ge) serving as both an e-commerce pharmacy and physical retail network. The company offers a comprehensive product portfolio including medications, cosmetics and hygiene products, mother and baby care products, dietary supplements, medical equipment, sexual health products, and household health products. The platform features over 45,000 product listings across 350+ physical branches throughout Georgia. Key offerings include the online pharmacy platform (PSP.GE), mobile applications for iOS and Android, the Family Card loyalty program, and PSP Assistant AI for customer support. The business model combines physical retail presence with digital commerce capabilities, offering same-day delivery services.
Differentiator
Problem solved
Functional benefit
Products and services
- PSP Retail Pharmacy Network Network of more than 350 retail pharmacy branches across Georgia offering medications, cosmetics, mother and baby care products, dietary supplements, medical equipment, sexual health products, and household health items to walk-in consumers.
- PSP.GE Online Pharmacy Platform Online e-commerce platform (psp.ge) selling medications, cosmetics, mother and baby products, dietary supplements, medical equipment, and health products with city-based home delivery, including a 1-hour delivery option. Catalog lists more than 45,000 items.
- PSP Mobile Application Mobile application available on iOS (App Store) and Android (Google Play) that enables customers to browse products, make purchases, access pharmacy services, and receive promotions on mobile devices.
- Family Card Loyalty Program Loyalty card program offering personalized benefits and rewards to repeat PSP Pharmacy customers across its retail and online channels.
Quantifiable outcome
- 96% spontaneous brand awareness
- +3 more outcomes
Companies that use PSP Pharmacy
Customer profileSegments1 record
Ideal customer profiles1 record
PSP Pharmacy technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
PSP Pharmacy partnerships and signals
Strategic signalScale indicators4 records
Recent moves5 records
Expansion highlights5 records
PSP Pharmacy competitors and assessment
Company assessmentBroad incumbents
- Walgreens Boots Alliance: Global retail pharmacy incumbent combining physical stores, online pharmacy, and beauty/wellness assortment; relevant analog on omnichannel and beauty category extension strategy.
- ASNA: One of Russia's largest pharmacy retail networks with a multi-format model; useful benchmark for chain scale, supplier leverage, and omnichannel execution in emerging markets.
- Phoenix Group: European integrated pharmacy wholesale and retail operator; comparable on cross-border pharma sourcing and retail pharmacy scale in regional markets.
- Boots: Iconic UK/European pharmacy and beauty retailer — strong comparable for PSP's positioning at the intersection of pharmacy and dermo-cosmetic (Esthederm/Uriage) categories.
- Apteka 911: Large Eastern European pharmacy chain with extensive physical branches and online ordering — comparable in omnichannel model, geographic scale, and product breadth.
- CVS Health: Global benchmark for retail pharmacy at scale with integrated health services and digital channels; useful comparison for how PSP could evolve its omnichannel and loyalty stack.
Emerging players
- Dr. Pharmacy: Greek/regional pharmacy chain that combines a physical network with online ordering; comparable in Mediterranean/Black Sea retail pharmacy economics to PSP's Caucasian footprint.
- Impexpharm: Regional pharmacy retail and distribution player with comparable OTC, prescription, and wellness assortment; serves as a useful comparable for cross-border Eastern European pharmacy economics.
Direct peers
- Aversi Pharmacy: One of the largest direct competitors to PSP in Georgia's retail pharmacy market, operating a significant branch network and competing head-to-head for consumer primary pharmacy choice.
- GPC (Georgia Pharmacy Company): Major Georgian pharmacy chain competing with PSP on store footprint, brand assortment, and customer loyalty; directly comparable business model and customer base.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights7 records
Customer concentration
PSP Pharmacy social profiles
Digital presencePSP Pharmacy compliance and trust
Trust signalCompliance1 record
PSP Pharmacy financial estimates
Financial estimateRevenue estimate
Valuation estimate
PSP Pharmacy leadership team
Management profileNumber of profiles
Profiles1 record
PSP Pharmacy funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
PSP Pharmacy M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about PSP Pharmacy
What does PSP Pharmacy do?
PSP Pharmacy operates a retail pharmacy chain of more than 350 branches across Georgia selling medications, cosmetics, mother and baby care products, dietary supplements, medical equipment, and sexual health products. The company complements its physical retail network with an online platform (psp.ge), mobile applications for iOS and Android, and a city-based home delivery service. It also operates a Family Card loyalty program for repeat customers.
Is PSP Pharmacy a public or private company?
PSP Pharmacy is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was PSP Pharmacy founded?
PSP Pharmacy was founded in 1994. It employs 1,001 to 5,000 people.
Where is PSP Pharmacy based?
PSP Pharmacy is headquartered in Tbilisi, Georgia, in the Asia region.
How does PSP Pharmacy make money?
Two revenue lines are on record. Retail Pharmacy Sales are the primary driver. The others are online E-commerce Sales.
Who are PSP Pharmacy's main competitors?
Broad incumbents on record are Walgreens Boots Alliance, ASNA, Phoenix Group, Boots, Apteka 911 and CVS Health. Emerging players are Dr. Pharmacy and Impexpharm. Direct peers are Aversi Pharmacy and GPC (Georgia Pharmacy Company).
Does PSP Pharmacy have an API?
No public API is recorded for PSP Pharmacy.
What industry is PSP Pharmacy in?
PSP Pharmacy's product category is Retail Pharmacy. Its primary akta.pro industry code is HLAFALAA, Retail & Community Pharmacies (Chain/Independent), with a secondary code of CRAEAHAD, Pharmacy-Led Health & Wellness Discount Retail. Its NAICS code is 45611 and its SIC code is 5912.