TopView Sightseeing

What TopView Sightseeing does

TopView Sightseeing is a privately held, New York City-based tour operator founded in 2011 that sells hop-on hop-off double-decker bus sightseeing tours to visitors of Manhattan and surrounding boroughs. The company operates a single core product — the Hop On Hop Off New York Bus Tours — priced from $39 per person, providing open-top bus access to major attractions with flexible boarding and disembarking at designated route stops throughout the day. TopView does business as "TopView® New York City Tours" and distributes tickets primarily direct-to-consumer through its e-commerce platform at topviewtix.com.

Name

TopView Sightseeing

Website

https://topviewnyc.com

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

251–500 employees

Short description

TopView Sightseeing is a New York City tour operator founded in 2011 that sells hop-on hop-off double-decker bus tours to Manhattan visitors, distributing tickets directly through topviewtix.com starting at $39 per ticket.

Ownership category

akta.pro rank

Product category

Sightseeing Bus Tour Services

NAICS

Scenic and Sightseeing Transportation, Land (48711), Scenic and Sightseeing Transportation, Land (4871)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Observation Decks & Viewing Platforms (THAJACAA)

Keywords

• Hop on hop off tours
• Sightseeing bus tours
• Double decker bus
• Nyc city tours
• Tourist transportation

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Sightseeing Tour Ticket Sales: The company generates revenue through the sale of tickets for hop-on hop-off sightseeing bus tours in New York City. Customers purchase individual tour tickets, which provide access to guided or self-guided bus tour experiences with the ability to disembark at various tourist attractions.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels1 record

Core offering

TopView Sightseeing operates open-top double-decker hop-on hop-off bus tours in New York City, selling tickets directly to tourists through its e-commerce site topviewtix.com. Passengers can board, disembark, and reboard at multiple stops near major Manhattan attractions, with pricing starting at $39 per person. The service is marketed under the DBA "TopView® New York City Tours" and targets visitors seeking a flexible, narrated way to explore NYC landmarks.

Product overview

TopView Sightseeing operates a single unified offering: Hop On Hop Off New York Bus Tours, a sightseeing service priced from $39 per person. The company provides double-decker bus tours of New York City with multiple stops at major Manhattan attractions, allowing passengers to board and disembark at their convenience throughout the day.

Differentiator

Problem solved

Functional benefit

Products and services

• Hop On Hop Off New York Bus Tours Open-top double-decker hop-on hop-off sightseeing bus tours of New York City, allowing tourists to board, disembark, and reboard at multiple stops near major Manhattan attractions with narrated commentary. Tickets start at $39 per person and are purchased individually through the company's e-commerce site.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Recent moves3 records

Direct peers

• Big Bus Tours: Big Bus Tours is the largest global operator of hop-on hop-off sightseeing bus tours and a direct competitor in NYC, offering comparable open-top double-decker routes, multi-language commentary, and attraction bundles. Backed by Exponent Private Equity, it represents TopView's most formidable scaled rival in the same product category and customer base.
• Gray Line New York: Gray Line New York is one of the longest-running sightseeing bus operators in NYC, offering hop-on hop-off double-decker tours and a broad portfolio of day trips and attraction packages. It competes head-to-head with TopView for the same tourist customers on overlapping Manhattan routes.
• New York Sightseeing (formerly CitySights NY): New York Sightseeing operates hop-on hop-off bus tours, harbor cruises, and attraction packages in NYC. It targets the same tourist segment as TopView with similar multi-stop bus routes and bundled experiences.
• The Tour NYC: The Tour NYC offers hop-on hop-off and narrated sightseeing bus tours in Manhattan with comparable pricing and route coverage. It is a direct niche competitor to TopView in the same NYC sightseeing bus category.
• Woodbury Common Premium Outlets Bus: Woodbury Common Bus operates NYC-based sightseeing/shopping day-trip bus services with branded coach buses targeting tourists. It overlaps TopView in the NYC tourist coach transportation category, though focused on outlet shopping rather than city sightseeing routes.
• CitySightseeing New York: CitySightseeing is a global sightseeing bus franchise with operations in NYC, offering hop-on hop-off routes that directly compete with TopView on Manhattan routes for the same tourist customer base.

Emerging players

• Circle Line Sightseeing Cruises: Circle Line is NYC's iconic sightseeing cruise operator, sharing TopView's customer base of NYC tourists but delivering sightseeing via water rather than double-decker buses. It is a complementary/competing attraction that tourists often choose between, and represents a category expansion path for TopView.
• Statue City Cruises: Statue City Cruises is the authorized ferry operator to the Statue of Liberty and Ellis Island, sharing NYC's tourist customer base with TopView. While water-based, it competes for the same sightseeing tourist dollars and represents a potential bundle partner or category extension for TopView.

Others

• Hop On Hop Off New York (GetYourGuide / local operators): GetYourGuide and similar OTAs aggregate and resell hop-on hop-off bus tour inventory from NYC operators including TopView's competitors. They represent both a distribution channel opportunity and a competitive threat to TopView's direct booking model.

Regional players

• Madison Square Garden Tour: MSG Tours operates branded venue tours at Madison Square Garden in NYC, sharing TopView's tourist customer base but focused on a single iconic attraction. It represents an adjacent NYC tourism experience that competes for tourists' sightseeing time and budget.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/topviewnyc

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about TopView Sightseeing