What Mcloone does

McLoone Metal Graphics, Inc. is a Wisconsin-based custom manufacturer of durable graphic identification solutions for OEMs and industrial manufacturers. Founded in 1954/1955 and headquartered in La Crosse, the company produces metal and plastic nameplates, ID plates, graphic overlays, die-cut components, metal blanks and tags, durable metal signage, point-of-purchase display components, and safety labels. Its manufacturing capabilities span screen printing and digital printing on metal and flexible substrates, embossing and debossing, die cutting, metal forming, laminating, doming (clear urethane coating), variable data serialization (barcodes/QR codes), and a broad library of technical and faux finishes (carbon fiber, patina, brushed, antiqued).

The company operates a B2B sales-led go-to-market with quote-based pricing and no minimum order requirements, serving orders from 1 to 100,000+ pieces with a typical 7-10 day turnaround. Customers reach McLoone through website-driven request-for-quote, sample requests, and artwork uploads. Value-added services include graphic design, fulfillment, kit-packing, and assembly. Customer segments span OEMs and industrial manufacturers (primary), commercial and consumer products (primary), retail and point-of-purchase (secondary), and commercial printers (secondary). The company holds ISO 9001:2015 certification, RoHS 3 and REACH/SVHC compliance, UL authorized label supplier status (LP1177, MH9146 US/Canada), Conflict Minerals reporting, and California Proposition 65 compliance. McLoone is a privately held company that was acquired by Clarion Safety Systems in 2025, becoming part of the Clarion Safety family of companies alongside Machine Safety Specialists and Arrow Industrial Solutions.

Name

Mcloone

Legal name

McLoone Metal Graphics, Inc.

Website

https://mcloone.com

Company type

Private

Founded year

1955

Operating status

Operating

Headcount range

101–250 employees

Short description

McLoone Metal Graphics is a Wisconsin-based custom manufacturer of durable metal and plastic nameplates, ID plates, labels, graphic overlays, and safety signage serving OEMs and industrial manufacturers globally under ISO 9001:2015 and UL-authorized certifications since the 1950s.

Ownership category

akta.pro rank

Product category

Custom Industrial Identification Products

NAICS

All Other Fabricated Metal Product Manufacturing (33299), Other Fabricated Metal Product Manufacturing (3329)

SIC

Miscellaneous Fabricated Metal Products (3490), Sheet Metal Work (3444)

akta.pro primary industry

Metal Packaging Decoration & Printing (Lithography, Digital, Sleeving on Metal) (IMALADAL)

Keywords

• Custom nameplate manufacturing
• Industrial ID plates
• Metal graphic overlays
• Pressure sensitive labels
• Product identification solutions

Headquarters

HQ city

La Crosse

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Personnel, Operations, Supply Chain, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Custom Nameplate and Label Manufacturing: One-time custom manufacturing of metal and plastic nameplates, ID plates, labels, and graphic overlays. Orders range from 1 to 100,000 pieces with no minimum requirement. Revenue is transactional per order with typical 7-10 day turnaround.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

McLoone Metal Graphics is a custom manufacturer of high-quality metal and plastic nameplates, ID plates, labels, overlays, and decorative graphic products for commercial and industrial applications. The company operates as a single-source fabricator using screen printing, digital printing, embossing, die cutting, forming, laminating, and doming on metal and flexible substrates. Production supports orders from 1 to 100,000+ pieces with no minimum quantity and typical 7-10 day turnaround.

Product overview

McLoone Metal Graphics is a custom manufacturer of high-quality metal and plastic nameplates, ID plates, labels, overlays, and decorative metal graphics for commercial and industrial applications. The company operates on a single-source manufacturing model offering screen printing, digital printing, embossing, die cutting, forming, laminating, doming, and variable data capabilities. Product portfolio includes core offerings such as ID Plates, Nameplates, Metal Blanks and Tags, Die-Cut Components, Overlays and Labels, Metal Tacker Signage, Durable Metal Signage, Point of Purchase Display Components, and Safety Labels and Signage. Value-added services include graphic design, fulfillment, kit-packing and assembly. In 2025, McLoone joined the Clarion Safety Systems family of companies, expanding their safety labeling offerings.

Differentiator

Problem solved

Functional benefit

Products and services

• ID Plates Durable identification plates for industrial equipment that communicate safe operating instructions and clearly identify equipment, designed to withstand environmental challenges over time. Targeted at OEMs and industrial manufacturers.
• Nameplates Custom metal nameplates designed to draw attention to brands and differentiate products in the marketplace with attractive metal finishing options including brushed, bright, technical, and faux finishes.
• Metal Blanks and Tags Blank metal materials and tags supplied as substrates for custom product identification applications, ready for downstream printing or stamping.
• Die-Cut Components Custom die-cut components manufactured to precise specifications for various industrial and commercial applications.
• Overlays and Labels Custom industrial labels and graphic overlays combining style and functionality, with options for functional touch control buttons, clear windows, and back-lit graphics.
• Metal Tacker Signage Metal tacker signage products for durable product identification and marking applications.
• Durable Metal Signage Long-lasting metal signage designed to withstand demanding environments while maintaining visual appeal.
• Point of Purchase Display Components Components for retail point-of-purchase displays that help brands stand out and deliver clear messaging on fixtures and displays.
• Safety Labels and Signage Safety labels and signage products developed in partnership with Clarion Safety Systems for comprehensive safety communication solutions.
• Commercial Printer Services Dedicated service channel for commercial printing companies seeking metal substrate solutions, including screen printing and digital printing on metal and flexible substrates along with finishing services.
• Mexico Solutions Manufacturing and service solutions specifically for customers in Mexico, including fulfillment, kit-packing, and assembly services for cross-border operations.
• Metal Finishes Various metal finishing options including bright, mill finish, brushed metal finishes, carbon fiber patterns, patina finishes, and technical patterns for enhanced product aesthetics.

Quantifiable outcome

• Typical turnaround of 7-10 days from order placement to shipment
• +1 more outcomes

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature9 records

Partnerships

Three partnerships are on record, tiered core and minor.

• Clarion Safety SystemscoreStrategic or Co-development Partner · 1 January 2025In 2025, McLoone joined forces with Clarion Safety Systems, a leader in safety and visual communication solutions. As part of the Clarion Safety family of companies, McLoone can now offer best practice safety labels and signage and complementary risk reduction services through affiliated businesses Machine Safety Specialists and Arrow Industrial Solutions.
• Machine Safety SpecialistsminorStrategic or Co-development PartnerAffiliated business under Clarion Safety Systems providing complementary risk reduction services including machine safety consulting.
• Arrow Industrial SolutionsminorStrategic or Co-development PartnerAffiliated business under Clarion Safety Systems providing complementary industrial solutions and services.

Scale indicators6 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Dunmore: Specialty manufacturer of films, foils, and laminated substrates including pressure-sensitive labels and metal-look decals. Comparable to McLoone on custom-engineered label materials and finishing capabilities serving industrial and aerospace customers.
• ID Label: Custom manufacturer of industrial labels, nameplates, and decals for OEMs. Directly comparable to McLoone on product category (metal and plastic labels/nameplates), build-to-print B2B motion, and focus on durable identification.
• Industrial Nameplate Co. Custom manufacturer of metal nameplates, ID plates, and tags for industrial equipment. Closely comparable to McLoone on materials (aluminum, stainless), processes (embossing, screen printing), and target OEM customers.
• Camcode: Manufacturer of durable asset tags, nameplates, and barcode labels for industrial asset tracking. Comparable to McLoone on durable metal identification, variable data printing, and OEM/industrial customer base.
• Metalphoto of Cincinnati: Specialty manufacturer of Metalphoto anodized aluminum labels and nameplates for harsh environments. Comparable to McLoone on durable metal identification, OEM/industrial customers, and ability to support compliance-driven labeling programs.
• Nameplate Plus: Custom manufacturer of nameplates, labels, and decals with screen printing, digital printing, and die-cutting capabilities. Closely aligned with McLoone on core processes, custom quote-based pricing, and OEM/industrial customer base.

Broad incumbents

• 3M: Diversified manufacturer with a substantial industrial labeling and identification business. Comparable to McLoone on durable industrial labels and identification products for OEMs, but as part of a much broader portfolio.
• CCL Industries: World's largest specialty label company serving industrial, healthcare, and consumer markets. Comparable to McLoone on label manufacturing and OEM serving motion but operates at vastly larger scale and global footprint.
• Brady Corporation: Large, publicly traded manufacturer of identification and safety solutions including labels, nameplates, signs, and tags. Comparable to McLoone because it serves the same OEM/industrial buyer with durable identification products, but at far greater scale and with a broader product portfolio.
• Clarion Safety Systems: McLoone's parent company and a leader in safety and visual communication solutions including labels and signage. Directly adjacent in product category and now operationally tied to McLoone, providing both overlap and a channel for safety-label cross-sell.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/MclooneLabels
• Facebookfacebook.com/mcloonenameplates
• LinkedInlinkedin.com/company/mcloone

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Mcloone