Science4you Portugal

What Science4you Portugal does

Science4you Portugal is a privately-held Portuguese specialty retailer founded in 2008 and headquartered in Loures, that designs, distributes, and sells educational and scientific toys for children from birth through age 16+ and adults. Its portfolio exceeds 260 stock-keeping units spanning STEM experiment kits (chemistry, physics, biology, astronomy, geology, ecology), programmable robots, drones, microscopes and telescopes, cosmetic and culinary science kits, construction/Montessori toys, encyclopedias, and a Kidult line of DIY creative kits for adults. Licensed co-developed lines with Mattel (Barbie), Peppa Pig, and NASA, plus distributed brands such as Schleich figurines and KOSMOS robotics, extend the catalog. Core underlying capability is hands-on educational content design aligned with STEM curricula, delivered through multi-language product versions to enable international distribution.

The company operates a multi-channel go-to-market model. Direct-to-consumer sales are driven primarily through the owned e-commerce storefront (science4you.pt), supplemented by a physical retail location at MARL (Loures) and country-specific international sites for Spain, France, Germany, and a global .com platform. A dedicated B2B portal (b2b.science4you.pt) serves corporate clients, schools, and resellers purchasing customized branded merchandise. Recurring revenue comes from the Inventors Club subscription (monthly, 3/6/12-month plans priced €15.99–€21.49/month equivalent for ages 4-8 and 8-12) and gift card programs. Additional service revenue is generated through birthday parties, corporate events, school activities, and Campos de Férias (science camps). Marketing is executed via owned email, content blog, TikTok (@science4youu), and customer testimonial pages. No external funding rounds, institutional investors, parent company, or management team disclosures were identified in the available data.

Name

Science4you Portugal

Legal name

Science4you

Website

https://science4you.pt

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

101–250 employees

Short description

Science4you Portugal is a privately-held Portuguese retailer, founded in 2008 and based in Loures, that designs and sells 260+ educational and scientific STEM toys for children aged 0–16 and adults via owned e-commerce, B2B wholesale, subscription, events, and licensed partnerships with Barbie, Peppa Pig, and NASA.

Ownership category

akta.pro rank

Product category

Educational & Scientific Toys

NAICS

Hobby, Toy, and Game Retailers (459120), Doll, Toy, and Game Manufacturing (339930)

SIC

Games, Toys & Children's Vehicles (No Dolls & Bicycles) (3944), Retail-Hobby, Toy & Game Shops (5945)

akta.pro industry

PRIMARYEDAMABAA

Hands-on Science Exploration & Experiments (Lab Kits, Science Clubs)

Education/Supplemental & Enrichment Programs (Arts, STEM, Language)/STEM Enrichment & Science Programs

SECONDARYCRALAIAL

Educational Supplies & Learning Toys Retail

Consumer Products & Retail/Specialty Retail (Hobby, Books, Office, Pet, Toys)/Pet Services (Grooming, Training, Daycare)

SECONDARYCRACAKAN

DIY Kits, STEM Electronics & Maker Bundles Retail

Consumer Products & Retail/Consumer Electronics & Appliances Retail/Electronics Parts, Components & DIY Maker Retail

Keywords

• Educational toys
• Science kits
• STEM learning products
• Children toys
• Science subscription boxes

Headquarters

HQ city

Loures

HQ country

Portugal

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Retail Toy Sales: One-time purchase of educational and scientific toys through e-commerce platform. Products range from €1 to €205 with various discount promotions.
2. Inventors Club Subscription: Recurring subscription boxes delivering science and educational kits periodically. Plans available for 3, 6, and 12 months targeting children ages 4-12.
3. Gift Cards: Prepaid gift cards and subscription gift plans available in various denominations (€50) and durations.
4. B2B Corporate Sales: Customized branded toys and games for corporate clients, events, and promotional purposes through dedicated B2B platform.
5. Event Services: Birthday parties, corporate events, school activities, and science camps (Campos de Férias) generating service revenue.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels6 records

Core offering

Science4you designs, develops, and sells educational and scientific toys for children aged 0 to 16+ (and a Kidult line for adults) through its own e-commerce platform, physical store, B2B portal, and international websites. Its catalog spans 260+ products across science experiment kits, programmable robots, drones, microscopes, telescopes, kitchen/cosmetic experiment toys, construction toys, books, and licensed character lines. The company also offers the Inventors Club recurring subscription service and runs event services including birthday parties, school activities, corporate events, and holiday camps.

Product overview

Science4you Portugal is an educational and scientific toy retailer operating an e-commerce platform and physical store. The company offers a diverse portfolio of over 260 toys across multiple categories including Technology (drones, robots, microscopes, telescopes), Science Kits (physics, chemistry, biology experiments), Kitchen/Culinary toys, Cosmetic toys, Construction toys, Books/Encyclopedias, and Adult DIY products. Core products include science experiment kits ranging from basic to 250 experiences, programmable robots (Gammabot, Omegabot, WatchBOT, Romi), and subscription-based Inventors Club. The portfolio also includes licensed lines (Barbie, Peppa Pig) and the FUNtastic entry-level science line. The company serves both B2C (online store) and B2B (wholesale platform) markets, along with school/institutional customers.

Differentiator

Problem solved

Functional benefit

Brands

• Inventors Club: Subscription-based science club offering quarterly or semester deliveries of science kits and experiments for children.
• FUNtastic
• Drone4you
• Kidult

Products and services

• Inventors Club Subscription service delivering periodic science experiment kits for children aged 4-8 and 8-12, available as monthly, semestral, and annual plans. Targets parents seeking recurring STEM engagement for their children.
• Science Kits (Kits de Ciências) Science experiment kits covering astronomy, biology, kitchen experiments, physics, chemistry, geology, ecology, and cosmetics. Core product line spanning entry-level 1º Kit de Ciências through the 250-experience Super Mega Kit for hands-on STEM learning.
• Technology Toys (Brinquedos de Tecnologia) Electronic and technological toys including drones, robots, microscopes, telescopes, plasma globes, lava lamps, digital cameras, lanterns, and watches designed for children to learn about technology.
• Robots Line Programmable and remote-controlled robot toys for children, including Gammabot, Omegabot, Scorpiobot, Betabot, Alfabot, Rexbot, Deltabot, WatchBOT, and Romi models.
• Drones Children's drones including Drone4you Spider Pro with camera capabilities for capturing photos and videos.
• Microscopes Children's microscopes including Microscópio Inteligente HD, Microscópio III Infantil, and Microscópio de Bolso for observing cells and scientific specimens.
• Telescopes Children's telescopes including Telescópio Lunar for exploring the universe and learning astronomy.
• Construction and Manual Toys (Trabalhos Manuais) Manual and construction toys including Montessori toys, building toys, mechanical toys, metal toys, paper toys, logic toys, playdough, temporary tattoos, and construction kits.
• Kitchen Toys (Brinquedos de Cozinha) Cooking and culinary toys including Fábrica de Doces, Fábrica de Chocolates, Fábrica de Pastilhas, Laboratório de Gomas for learning cooking and food science.
• Cosmetic Toys (Cosmética) Children's cosmetic toys including soap factories, perfume labs, makeup studios, lip gloss kits, and bath bombs for learning about cosmetics science.
• Books and Encyclopedias (Livros e Enciclopédias) Educational books including SID books, activity books, Nutri Ventures series, Imagina Só collection, and À Descoberta de Portugal collection.
• FUNtastic Line Easy and fun science experiments line including volcano kits, soap factories, nature exploration, and beginner farming kits.
• Barbie Collection Barbie-branded science toys including Super Spa Zen, Super Cientistas, Estádio de Beleza, and Mini Spa Zen in partnership with Mattel.
• Kidult (Adult Toys) DIY and creative toys for adults including candle making kits, soap making kits, ceramic kits, construction kits (flowers, roses, tulips), and 3D pen filament refills.
• B2B Platform (Customized Branded Products) Business-to-business platform for retailers and distributors to purchase Science4you products in bulk and order customized branded toys, games, and educational kits for corporate gifting, promotional merchandise, and school programs.
• Event Services (Birthday Parties, Holiday Camps, Corporate Events, School Activities) Service-based offerings including birthday parties, holiday camps (Campos de Férias), scientific animation (Animador Científico), corporate events, school activities, and the Inventódromo experience. Delivered both in-store and on-site at schools and corporate venues.
• Gift Cards and Gift Subscriptions Prepaid gift cards (€50 denomination) and gifting subscription plans for Inventors Club (3-, 6-, and 12-month durations), enabling gift purchases for birthdays and holidays.

Quantifiable outcome

• Elected #1 in Escolha do Consumidor category for Educational and Scientific Toys

Named customers2 records

Segments8 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Three partnerships are on record, tiered core and minor.

• Barbie (Mattel)coreStrategic or Co-development PartnerCollaboration with the Barbie brand to create scientific and educational toys. Three products developed: Super Spa Zen, Super Cientistas, and Estúdio de Beleza - educational kits for children 8+ combining Barbie's brand appeal with Science4you's educational expertise.
• Peppa PigcoreStrategic or Co-development PartnerLicensed partnership creating educational toys featuring Peppa Pig character. Products include science kits and educational materials for children 4+ such as Body Explorer, Space Adventure, and Veterinarian kits.
• SchleichminorChannel Partner/ Reseller/ DistributorSchleich animal figurines (Schleich Farm World, dinosaurs) sold through Science4you retail channels, offering complementary collectible products alongside educational toys.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Ravensburger: German educational games, puzzles, and science/activity kits brand with European retail presence; comparable category mix (puzzles, board games, STEM-adjacent kits) and similar multi-market footprint.
• Learning Resources: U.S. educational toy maker focused on STEM, math, and classroom learning kits; comparable target market (parents + schools) and STEM-tilted catalog breadth.
• Clementoni: Italian maker of educational science kits, STEM toys, and games for children; directly comparable as a Southern-European STEM-toy brand selling through retail and own e-commerce.
• Thames & Kosmos: Science experiment kits and robotics line for kids, distributed in the U.S. and Europe; comparable in STEM-kit product depth, age coverage, and multi-category catalog science format that mirrors Science4you.
• 4M Industrial Development Limited: Hong Kong-based educational science, craft, and creative kits maker sold globally; directly comparable as a STEM and DIY kit producer targeting mass retail.
• National Geographic Toy / JouéClub (NatGeo-branded kits): NASA/National Geographic-branded science and exploration kits distributed through major toy retail; directly overlaps with Science4you's NASA-licensed science and astronomy SKUs.

Broad incumbents

• Schleich: German premium toy figurine manufacturer and Science4you distribution partner; comparable European premium-toy positioning and overlapping educational play angle.
• LEGO Education: LEGO's educational arm delivering STEM construction kits and classroom solutions; comparable STEM curriculum angle but vastly larger scale and broader portfolio across school and consumer channels.
• Mattel (Barbie brand): Global toy major that licenses Barbie to Science4you; broader portfolio but directly relevant as the licensor counterparty and the largest branded competitor in girls' educational toys.

Regional players

• Imaginarium: Iberian educational toy retailer with stores in Spain and Portugal; comparable Iberian-target retail concept and STEM-tilted assortment, though not a direct manufacturer.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• TikToktiktok.com/@science4youu?lang=pt-BR
• Facebookfacebook.com/Science4youToys
• LinkedInlinkedin.com/company/science4you

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Science4you Portugal