What Eloma GmbH does

Eloma GmbH is a German manufacturer of professional combi steamers (Kombidämpfer), in-store baking ovens (Ladenbacköfen), and hot-air convection ovens (Heißluftöfen) for the out-of-home foodservice market. Founded in 1975 and headquartered in Maisach, Bavaria, with a production and development site in Bad Gottleuba-Berggießhübel, Saxony, Eloma operates as a wholly-owned subsidiary of the Ali Group, a privately held, globally diversified foodservice-equipment conglomerate. Customers span restaurants, hotels, bakeries (in-store and standalone), supermarkets, caterers, butchers, equipment-rental firms, and convenience-store or gas-station food-service operations across DACH, Western and Northern Europe, North America, and Asia-Pacific (including Korea, Thailand, Australia, and South Africa).

The product portfolio comprises four core appliance lines — the modular compact-class JOKER oven, the GENIUS MT combi steamer (9-inch capacitive MultiTouch display, Eco Steam, Power Steam, autoclean PRO, Vario hanging rack, Multi-Öko heat recovery), the craftsman-targeted MULTIMAX combi steamer, and the BACKMASTER retail shop oven — plus accessories (GN/BN trays, condensation hoods, trolleys, ship/mobile editions) and a digital-services layer (ProConnect device-management software with HACCP and recipe transfer via USB/LAN/WLAN, and the Info24 after-sales portal with desktop and mobile apps). Underlying IP centres on the patented Frischdampfsystem (fresh-steam generation directly in the cooking chamber, combining boiler and direct-injection with heat recovery), the MT-Technology multi-touch control platform, the Multi-Öko-System heat-recovery unit that reduces energy use up to 16% (Dr.-Georg-Triebe-Innovationspreis winner), the autoclean PRO system that cuts water/chemical use by 32%, and the Eco Steam function reducing water consumption by 33%.

Revenue is generated primarily through one-time hardware sales, supplemented by aftermarket spare parts (ordered through Info24), accessories, and subscription/extended-warranty programs (3-year coverage on registration within 3 months, extendable to 5 years). Distribution is multi-tiered: regional distributors (e.g., Gehrig Group AG for Switzerland, partnership exceeding 20 years), a global network of certified authorized service partners (EST-Partner), specialized dealers (Fachhändler) in DACH, and direct sales through Eloma USA (Vernon Hills, IL) for North America. Pricing is quote-based and not publicly disclosed; enterprises Migros Genossenschaft Zürich (65 self-service restaurants), Mattacco Chicken (~110 Korean outlets), Radisson Blu Hotel Luzern, and Sukhothai Bangkok illustrate large-account penetration, balanced by mid-market operators such as Makaron/Majeka House, Restaurant Smink and Guldkanten Café. Equipment is positioned as durable with a 10–15-year economic life and 100% recyclable packaging.

Name

Eloma GmbH

Legal name

Eloma GmbH

Website

https://eloma.com

Company type

Private

Founded year

1975

Operating status

Operating

Headcount range

101–250 employees

Short description

German manufacturer (founded 1975) of professional combi steamers, baking ovens and convection ovens, serving restaurants, hotels, bakeries, caterers and supermarkets globally as a subsidiary of foodservice-equipment conglomerate Ali Group.

Ownership category

akta.pro rank

Product category

Commercial Cooking Equipment

NAICS

Ventilation, Heating, Air-Conditioning, and Commercial Refrigeration Equipment Manufacturing (33341)

SIC

Air-Cond & Warm Air Heatg Equip & Comm & Indl Refrig Equip (3585)

akta.pro primary industry

Restaurant & Commercial Kitchen Equipment Wholesale (AFAIALAB)

akta.pro secondary industries

Commercial/Prosumer Appliance Retail (Light Commercial, Prosumer Kitchen/Laundry) (CRACACAI), Appliance Parts, Accessories & Installation Kits Retail (CRACACAJ)

Keywords

• Combi steamer manufacturing
• Professional kitchen equipment
• Commercial baking ovens
• Convection ovens wholesale
• Food service appliances

Headquarters

HQ city

Maisach

HQ country

Germany

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Equipment Sales: Sale of professional combi steamers, baking ovens, and convection ovens. Products include JOKER (compact class), GENIUS MT (combi steamer), MULTIMAX (combi steamer), and BACKMASTER (baking oven). Revenue is generated through one-time hardware sales with pricing based on configuration and size.
2. Spare Parts: Replacement parts sales for equipment maintenance and repairs. Spare parts can be ordered online through Info24 portal. Standard shipping costs approximately €9.95 depending on weight.
3. Extended Warranty: Extended warranty programs offering up to 5 years of coverage. Customers can register devices within 3 months of installation to receive 2 additional free years (3 years total), with option to extend to 5 years for a one-time fee.
4. Accessories: Sale of accessories including GN containers, baking trays, racks, condensation hoods, mobile editions, ship editions, and custom solutions.

Go-to-market motion1 record

Distribution channels5 records

Marketing channels8 records

Core offering

Eloma GmbH designs, manufactures, and sells professional combi steamers (Kombidämpfer), in-store baking ovens (Ladenbacköfen), and convection ovens (Heißluftöfen) for the out-of-home food service market. Its portfolio covers four core appliance lines—JOKER (compact-class modular oven), GENIUS MT (combi steamer), MULTIMAX (combi steamer), and BACKMASTER (shop oven)—supported by accessories, spare parts, the ProConnect device-management software, the Info24 service portal, and an extended-warranty program.

Product overview

Eloma GmbH manufactures professional cooking and baking equipment for the out-of-home market. The product portfolio consists of four core appliance lines: JOKER (compact class oven with modular configuration options), GENIUS MT (combi steamer with advanced MT-Technology and autoclean PRO), MULTIMAX (combi steamer for craftsman users with straightforward operation), and BACKMASTER (retail shop oven for supermarkets and bakeries). The company also offers comprehensive accessories (containers, trays, condensation hoods, hanging racks, trolleys), the Info24 after-sales service portal, ProConnect device management software, and an online recipe cookbook. Products feature proprietary technologies including the Frischdampfsystem (fresh steam generation), MT-Technology (intuitive multi-touch control), Multi-Öko-System (heat recovery for energy savings), autoclean (automatic cleaning), and MultiConnect (device networking).

Differentiator

Problem solved

Functional benefit

Products and services

• JOKER First fully configurable compact-class combi oven from Eloma, with a modular design allowing customization of control position (left, right, top), door hinge direction, water modules (none, spray misting, fresh steam system), and cleaning modules (manual hose, autoclean PRO liquid or solid). Available in sizes 6-23 and 6-11 with MT or ST control systems, and an optional water tank module (launched 2024) enables operation without a fixed water connection.
• GENIUS MT Professional combi steamer with MT-Technology for gastronomic businesses. Features a 9-inch capacitive MultiTouch display, Eco Steam function (33% less water consumption vs predecessor), Power Steam for demanding foods, LED lighting with double glazing, autoclean PRO (32% reduction in water and chemical use), and a Vario hanging rack providing up to 50% more capacity. Available in sizes 6-11, 10-11, 20-11, 20-21, including Backmaster Edition variants.
• MULTIMAX Combi steamer targeted at craftsman-style professional cooks, with straightforward operation using a 5-inch resistive touch screen and language-neutral interface. Equipped with the Eloma Frischdampfsystem fresh steam generation, 8 operating modes from 30°C to 300°C, optional Multi-Öko-System heat recovery (up to 16% energy savings), and an optional autoclean system with automatic cleaning based on soiling level.
• BACKMASTER Shop oven with MT-Technology designed for supermarkets, backshops, kiosks, hotel garni, gas stations, and coffee shops. Includes ASC Mode defining three fixed baking programs, Climatic MT for precise temperature and humidity control, automatic door opening, and Multi Baking with cooking time compensation. Available in EB 30 MT (3 trays BN 43) and EB 30 XL MT (3 trays BN 64) variants. Delivers approximately 10% time savings vs predecessor model.
• Accessories for combi steamers, baking ovens, and convection ovens Comprehensive range of accessories designed for Eloma combi steamers, baking ovens, and convection ovens, including GN 1/1 and GN 2/3 containers, BN 43 and BN 64 trays and grates, Multi-Eco condensation hoods, hanging racks, trolleys and stands, ship editions, special/custom solutions, built-in edition, mobile edition, and modular accessories such as thermohauben (heat covers) and insertion/transport aids.
• ProConnect device-management software External software for creating and managing images, sounds, and program settings on Eloma combi steamers and ovens. Enables data transfer to devices via USB, LAN, or WLAN, supports centralized HACCP data storage, and recipe management across connected units.

Quantifiable outcome

• Up to 16% energy savings with Multi-Öko-System
• +5 more outcomes

Named customers8 records

Segments7 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature9 records

Partnerships

Four partnerships are on record, tiered core.

• Lorz Service GmbHcoreImplementation/ SI/ Consulting Partner · 1 January 2018Authorized Eloma Service Partner (EST-Partner) since beginning of 2018. Provides technical service, maintenance, and support for Eloma equipment. Quotes: 'With the combined innovativeness and competence of both companies, we are sure to offer the best quality with the best service in the future.'
• Jürgen BischofcoreImplementation/ SI/ Consulting Partner · 1 January 2007Independent Eloma EST-Partner (authorized service partner) in the Pfalz region since 2007. Certified through Eloma training programs since 1988. Represents Eloma in regional service delivery.
• GEHRIG GROUP AGcoreChannel Partner/ Reseller/ DistributorExclusive distribution partner for Eloma in Switzerland for over 20 years. Manages sales, service, and customer relationships with Swiss customers including Migros. Key Account Manager Jörg Mostert has served the partnership for 14 years.
• Ali GroupcoreOthersParent company - Eloma is a subsidiary ('Tochter') of the globally active Ali Group, a worldwide leader in food service equipment industry. Provides corporate backing and global scale resources.

Scale indicators4 records

Recent moves7 records

Expansion highlights6 records

Broad incumbents

• Electrolux Professional: Large public-listed manufacturer of professional kitchen and laundry equipment offering combi steamers (SkyLine), convection ovens, and broader foodservice solutions that overlap with Eloma's portfolio.
• Hoshizaki Corporation: Japanese manufacturer specializing in commercial ice machines and refrigeration with an expanding combi-steamer and cooking-equipment portfolio, addressing overlapping professional-kitchen customers.
• Miele Professional: German premium manufacturer of commercial dishwashing, cooking, and laboratory equipment, including combi steamers targeting high-end hospitality and institutional customers comparable to Eloma's premium positioning.
• Middleby Corporation: Diversified global commercial kitchen equipment conglomerate owning brands such as TurboChef, Blodgett, Garland, and Pitco; competes with Eloma across combi steamers, ovens, and bakery equipment.
• Manitowoc Foodservice: Multi-brand commercial kitchen equipment manufacturer offering cooking, refrigeration, and foodservice solutions that compete with Eloma across professional-kitchen segments.

Direct peers

• Rational AG: The global market leader in combi steamers for professional kitchens, with a public listing, broad product portfolio (SelfCookingCenter, iCombi), and direct overlap with Eloma's GENIUS MT and MULTIMAX lines.
• Convotherm (Welbilt brand): Manufacturer of combi steamers and bakery equipment for the foodservice industry; operates as a brand within Welbilt (now part of Ali Group's broader competitive set), directly overlapping Eloma's product categories and customer base.
• UNOX S.p.A. Italian manufacturer of professional combi ovens and baking ovens (ChefTop, BAKERTOP, Speed.X) targeting the same restaurant, bakery, and retail segments as Eloma.

Others

• Ali Group: Eloma's privately held parent conglomerate and one of the largest global players in professional foodservice equipment; comparable as a strategic peer and counterparty shaping Eloma's competitive landscape.

Emerging players

• Blodgett (Middleby brand): Manufacturer of commercial convection and combi ovens for baking, roasting, and finishing — directly overlapping Eloma's BACKMASTER and MULTIMAX use cases in retail and foodservice.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Eloma GmbH