Latino Media Network

What Latino Media Network does

Latino Media Network (LMN) is a privately held, Latino-owned US multimedia company founded in June 2022 by social entrepreneurs Stephanie Valencia and Jess Morales Rocketto. The company acquired 18 radio stations from TelevisaUnivision in a $60 million all-cash transaction — one of the largest single radio station acquisitions by a Latino-owned and operated company in US history — and now operates 17 AM/FM stations across 9 major markets (Los Angeles, New York, Miami, Houston, Chicago, Dallas, San Antonio, McAllen, Fresno, Las Vegas). Its footprint covers 7 of the top 9 Latino Designated Market Areas and reaches approximately 33% of the US Latino population, or 83% of Hispanics in the Top 10 Hispanic Radio DMAs.

The core product is an audio-focused network delivering Spanish-language news, talk, sports (MLB, NBA, Liga MX, UEFA Champions League via TUDN Radio affiliates), and Regional Mexican / Tejano / Latin pop music programming. Technical infrastructure is built on Audio over IP (AoIP) broadcast architecture enabling multi-market operations, with content distributed across owned stations and digital channels including the Uforia mobile app (iOS/Android), TuneIn, iHeartRadio, and myTuner. Sports rights partnerships with the LA Dodgers (KTNQ 1020 AM Los Angeles) and Chicago Cubs (WRTO 1200 AM) anchor local-market fan engagement.

LMN generates revenue primarily through advertising — spanning radio spots, digital, social, sports sponsorships, live events, and hyperlocal programming — sold via direct account executives and multimedia business developers to brands and agencies targeting Hispanic consumers. The company is led by CEO Aleksandra Cuprys (formerly Chief Legal Officer) and Chief Revenue Officer Raysa Rodriguez-Leon, with Stephanie Valencia serving as Founder and Executive Chair. The company raised over $80 million from a diverse set of leading Latino investors at launch, supplemented by debt financing from Lakestar Finance LLC (affiliated with Soros Fund Management). Pricing is quote-based and not publicly disclosed.

Name

Latino Media Network

Legal name

Latino Media Network

Website

https://latinomedianetwork.com

Company type

Private

Founded year

2022

Operating status

Operating

Headcount range

51–100 employees

Short description

Latino Media Network is a privately held, Latino-owned US multimedia company operating 17 AM/FM radio stations across 9 major Hispanic markets, reaching approximately 33% of US Latinos through Spanish-language news, sports, and music programming distributed via broadcast, streaming, and mobile apps.

Ownership category

akta.pro rank

Product category

Spanish-language Radio Broadcasting

NAICS

Radio Broadcasting Stations (51611), Broadcasting and Content Providers (516)

SIC

Radio Broadcasting Stations (4832)

akta.pro industry

PRIMARYMPABABAG

Spanish-Language & Multicultural Radio Networks

Media, Entertainment & Sports/Broadcasting (TV & Radio)/Broadcast Radio Networks

SECONDARYMPABACAC

Local Radio Station Groups (Owned & Operated/Station Chains)

Media, Entertainment & Sports/Broadcasting (TV & Radio)/Local Broadcast Stations & Affiliates (TV & Radio)

Keywords

• Spanish-language radio broadcasting
• Hispanic multimedia network
• Multicultural advertising sales
• Audio content distribution
• Latino market media

Headquarters

HQ city

Santa Fe

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Operations, Personnel, Marketing or Sales, Technology or R&D, Supply Chain

Revenue model

1. Radio Advertising: Traditional radio advertising sales to direct clients and agencies, including sports programming sponsorships
2. Digital and Integrated Advertising: Digital advertising, social media advertising, live events, and hyperlocal programming sponsorships integrated across radio and digital platforms
3. Sports Partnerships and Activations: Revenue from culturally relevant sports partnerships tied to MLB and NBA, including live play-by-play broadcasts and community activations

Go-to-market motion1 record

Distribution channels3 records

Marketing channels3 records

Core offering

Latino Media Network operates an audio-focused multimedia network consisting of 17 AM and FM radio stations across 9 major U.S. markets reaching approximately 33% of the U.S. Latino population. The company sells integrated advertising packages across radio, digital, social, sports, and live events to brands and agencies seeking Hispanic consumer engagement, while producing community programming that serves Latino audiences.

Product overview

Latino Media Network is a multimedia company operating as an audio-focused network with a platform-plus-stations architecture. The core offering consists of 17 AM and FM radio stations across 9 major U.S. markets reaching approximately 33% of U.S. Hispanics, supplemented by community programming services and integrated advertising solutions spanning radio, digital, social media, sports, and live events. The network distributes content through multiple platforms including the Uforia mobile app, TuneIn, iHeartRadio, and myTuner. Nueva Network serves as the syndication and sales division expanding content distribution.

Differentiator

Problem solved

Functional benefit

Products and services

• Radio Station Network 17 AM and FM radio stations across 9 major U.S. markets (Los Angeles, New York, Miami, Houston, Chicago, Dallas, San Antonio, McAllen, Fresno, Las Vegas) reaching approximately 33% of the U.S. Hispanic radio market and 83% of Hispanics in the Top 10 Hispanic Radio DMAs.
• Integrated Advertising Services Integrated advertising offerings spanning radio, digital, social, sports, live events, and hyperlocal programming. LMN sells marketing solutions for brands seeking meaningful engagement with Hispanic consumers, including sports partnerships tied to Major League Baseball and the NBA.
• Community Programming Services Broadcast of impactful content featuring interviews with local nonprofits, governmental organizations, and public service announcements. Provides Latinos with current, relevant, and accurate information on topics affecting daily lives in served communities.
• Uforia Streaming Platform Mobile application providing access to LMN radio stations for streaming, supporting podcast content and live radio listening on iOS and Android devices.
• Nueva Network Division of Latino Media Network focused on content syndication, station affiliation, and advertising sales. Expands distribution of LMN content through partnerships with affiliate stations across additional markets.

Named customers6 records

Segments2 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Feature2 records

Partnerships

Three partnerships are on record, tiered core and major.

• TelevisaUnivisioncoreOthers · 3 June 2022LMN signed a definitive agreement to purchase 18 radio stations from TelevisaUnivision in 10 cities in a $60 million all-cash deal. This is one of the largest single acquisitions of stations by a Latino-owned and operated company in history, representing LMN's foundational asset acquisition.
• Major League Baseball (MLB)majorGTM or Marketing PartnerStrategic sports partnership creating culturally relevant opportunities for advertisers to connect with passionate Latino fan bases through live play-by-play broadcasts, community activations, and integrated campaigns across LMN stations.
• NBAmajorGTM or Marketing PartnerStrategic sports partnership creating culturally relevant opportunities for advertisers to connect with passionate Latino fan bases through live play-by-play broadcasts, community activations, and integrated campaigns.

Scale indicators7 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Spanish Broadcasting System (SBS): SBS is the largest publicly traded Spanish-language radio broadcaster in the U.S., operating stations including Mega, La Musica, and various regional Mexican formats across major Hispanic markets. Directly comparable to LMN as a Spanish-language radio station owner targeting U.S. Hispanic audiences with similar content and advertiser base.
• Entravision Communications: Entravision is a leading U.S. Spanish-language media company operating radio stations and television assets with significant reach into U.S. Latino markets, including Univision and TelevisaUnivision affiliations. Directly comparable to LMN as a Spanish-language radio station owner serving Hispanic advertisers and audiences.

Broad incumbents

• TelevisaUnivision: TelevisaUnivision is the dominant Spanish-language media company in the U.S., operating Univision TV network, radio stations (sold 18 to LMN), streaming (ViX), and the Uforia audio brand. Comparable as a Spanish-language media incumbent selling to the same Hispanic advertisers, with broader TV/streaming portfolio than LMN's radio focus.
• iHeartMedia: iHeartMedia is the largest U.S. radio broadcaster with ~860 stations and the iHeartRadio digital platform. Comparable as a radio broadcaster with Spanish-language stations and as the platform that distributes several LMN stations (WQBA Miami, KFLC Dallas).
• Audacy: Audacy is a major U.S. radio broadcaster and podcast company operating hundreds of stations across multiple markets. Comparable as a multi-market radio owner targeting advertisers with both broadcast and digital audio inventory.
• Cumulus Media: Cumulus Media is a large U.S. radio broadcaster operating ~400 stations in mid-size and major markets. Comparable as a radio station group owner selling national and local advertising, including Spanish-language and multicultural formats.

Regional players

• Prisa (Cadena SER): Prisa is Spain's largest media group operating Cadena SER, the leading Spanish-language radio network. Comparable as a Spanish-language radio broadcaster with content syndication and digital audio extensions, though focused on Spain/Latin America rather than U.S. Hispanic market.
• Grupo Radio Centro: Grupo Radio Centro is a major Mexican radio broadcaster operating multiple stations in Mexico City and other Mexican markets. Comparable as a Spanish-language radio broadcaster with national reach, though focused on Mexico rather than the U.S. Hispanic market.

Others

• TUDN (TelevisaUnivision Deportes): TUDN is TelevisaUnivision's Spanish-language sports brand distributing Liga MX, UEFA Champions League, and other sports content via TV, radio affiliates (including LMN stations KLAT, WRTO, KFLC), and digital. Comparable as the rights/licensing counterpart that supplies marquee sports content to LMN's stations.

Emerging players

• LPMG (Latino Public Media / Public Broadcasting): LPMG and similar mission-driven Latino media entities focus on U.S. Hispanic content with a cultural-impact orientation, often overlapping with LMN's community programming and authentic-representation value proposition. Comparable as a community-oriented, Latino-serving media brand, though smaller in scale than LMN.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/latino-media-network

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles17 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Latino Media Network