Area Agency on Aging of Northwest Arkansas

What Area Agency on Aging of Northwest Arkansas does

Area Agency on Aging of Northwest Arkansas (AAANWA) is a private, non-profit organization founded in 1979 and headquartered in Harrison, Arkansas, designated as the regional Area Agency on Aging for nine Northwest Arkansas counties: Baxter, Benton, Boone, Carroll, Madison, Marion, Newton, Searcy, and Washington. The organization delivers a broad portfolio of senior services including in-home personal care, adult day services, Meals on Wheels home-delivered meals, congregate senior activity centers (12+ across the region), low-income senior housing (12 HUD-assisted properties), Family Caregiver Support, Personal Emergency Response Systems (landline and cellular units), medical and incontinence supplies, care coordination including Medicare navigation, and Ombudsman advocacy in long-term care facilities.

AAANWA's underlying technology is modest and operationally focused: it operates a Personal Emergency Response System with 24-hour emergency dispatch via landline or cellular units with hands-free and silent panic button functionality, case management systems for care coordination across 9 counties, and a housing management system administering HUD Section 8 and PRAC rental assistance for 12 senior housing properties. The technology stack is not a competitive differentiator; the distribution footprint and statutory designation are. The organization holds WCAG 2.1, ADA, HIPAA, and Equal Housing Opportunity compliance certifications and is governed by a board of directors with representation from each of the nine counties.

Revenue is sourced from a mix of federal and state government grants (Older Americans Act Title IIId, U.S. HHS Administration for Community Living, Arkansas DHS Division of Aging and Adult Services, HUD Section 8/PRAC), client contributions for senior center and meal services (suggested donations), fee-for-service payments from seniors who do not qualify for Medicaid, VA, or private insurance, and tax-deductible donations channeled through the Area Agency on Aging Foundation, a separate 501(c)(3) established in 2017. Care coordination services are provided free of charge, and housing rent is income-based. The go-to-market motion is community-led, relying on 9 county branch offices, 12+ senior activity centers, referral relationships with hospitals and social workers, healthcare provider partnerships, and community events such as the annual NW Arkansas Senior Games.

Name

Area Agency on Aging of Northwest Arkansas

Legal name

Area Agency on Aging of Northwest Arkansas

Website

https://aaanwar.org

Company type

Private

Founded year

1979

Operating status

Operating

Headcount range

11–50 employees

Short description

Area Agency on Aging of Northwest Arkansas is a private non-profit founded in 1979 that delivers in-home care, Meals on Wheels, senior housing, care coordination, and emergency response services to seniors across nine Northwest Arkansas counties through a network of branch offices and activity centers.

Ownership category

akta.pro rank

Product category

Senior Services

NAICS

Services for the Elderly and Persons with Disabilities (624120), Nursing and Residential Care Facilities (623)

SIC

Services-Nursing & Personal Care Facilities (8050)

akta.pro primary industry

Elder Services & Aging Support (BPAGAEAF)

akta.pro secondary industries

Community-Based Senior Centers with Adult Day Services (HLADAIAJ), Senior Social Clubs & Community-Based Day Programs (Non-Clinical) (HSABANAK), Memory Care Adult Day Programs (Dementia/Alzheimer’s) (HSABANAC), Senior Living Property Management (BPAJAGAI)

Keywords

• Aging services
• Senior care
• Caregiver support
• Elderly nutrition
• Community-based services

Headquarters

HQ city

Harrison

HQ country

United States

HQ region

North America

Offices10 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Others

Revenue model

1. Government Funding: Federal, state and community support through Older Americans Act Title IIId grants, U.S. Health and Human Services Administration for Community Living, Arkansas DHS Division of Aging and Adult Services, and HUD housing assistance.
2. Client Contributions: Client contributions for senior center services, home-delivered meals, and other programs. Suggested donation amounts for services.
3. Donations and Charitable Gifts: Tax-deductible donations through Area Agency on Aging Foundation (501(c)(3)). Monthly 'There's No Place Like Home' campaign, client assistance fund, memorial gifts, and planned giving opportunities.
4. Fee-for-Service: On a fee-for-service basis, seniors can arrange and pay for in-home services, more involved care coordination such as managing finances and attending doctor appointments.
5. Foundation Fundraising: Foundation operates under Board of Trustees leadership. Accepts bequests, living trusts, life insurance gifts, retirement plan gifts, real estate gifts, and charitable lead trusts.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels6 records

Core offering

Area Agency on Aging of Northwest Arkansas is a private non-profit organization that provides community-based aging services to seniors and their caregivers across 9 counties in Northwest Arkansas. Its service portfolio includes adult day services, care coordination, family caregiver support, housing assistance, in-home services, Meals on Wheels, medical supplies, personal emergency response systems (PERS), senior activity center programming, and an ombudsman advocacy program.

Product overview

Area Agency on Aging of Northwest Arkansas is a private, non-profit organization offering a comprehensive portfolio of senior services rather than a unified tech product. The organization provides multiple interconnected programs including Senior Activity Centers (the primary community hub for socialization, meals, and wellness activities), In-Home Services with Personal Care Assistants, Meals on Wheels home-delivered meals, Care Coordination for Medicare navigation, Family Caregiver Support with counseling and support groups, Adult Day Services for daytime care, Housing Services managing 12 low-income senior apartment properties, Personal Emergency Response Systems (Life Alert devices), Medical/ incontinence Supplies, and an Ombudsman Program for long-term care advocacy. These services are designed to help seniors remain independent in their own homes and are delivered through a network of branch offices across nine counties (Baxter, Benton, Boone, Carroll, Madison, Marion, Newton, Searcy, and Washington) in Northwest Arkansas.

Differentiator

Problem solved

Functional benefit

Products and services

• Adult Day Services Structured daytime programs and supervision for older adults, typically providing social activities, health monitoring, and personal care while giving family caregivers respite.
• Care Coordination Assessment, planning, and connection of older adults to appropriate community services to support independent living.
• Family Caregiver Support Resources, education, counseling, and respite assistance for family members caring for older adults.
• Housing Assistance Housing information, referral, and assistance services for older adults, including coordination with HUD-funded programs.
• In-Home Services Personal care, homemaker, and assistance services delivered in the homes of older adults to support aging in place.
• Meals on Wheels Home-delivered nutritious meals for homebound and at-risk older adults, addressing food insecurity and nutrition.
• Medical Supplies Provision of basic medical and durable supplies to older adults in need.
• Personal Emergency Response System (PERS) Medical alert hardware that allows older adults to summon emergency assistance at home.
• Senior Activity Centers Community-based centers offering programming, socialization, and activities for older adults.
• Ombudsman Program Advocacy and complaint-resolution services for residents of long-term care facilities to protect their rights and quality of care.

Quantifiable outcome

• Helps seniors delay entry into long-term care facilities through in-home support
• +1 more outcomes

Named customers5 records

Segments5 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Six partnerships are on record, tiered core and minor.

• Our Healthy Communities, Inc.coreChannel Partner/ Reseller/ DistributorOperates senior activity centers in Benton, Carroll, and Madison Counties through management agreement with AAANWA. Part of transportation services and home-delivered meals provision.
• Northwest Arkansas Economic Development DistrictcoreStrategic or Co-development PartnerPartners with AAANWA in Baxter, Boone, Carroll, Marion, Newton, Searcy and Washington Counties to operate senior activity centers.
• Office of Human ConcernminorChannel Partner/ Reseller/ DistributorPartners with AAANWA in Benton, Carroll and Madison Counties to operate senior activity centers.
• U.S. Health and Human Services Administration for Community LivingcoreOthersProvides partial funding for Senior Activity Centers through federal programs.
• Arkansas DHS Division of Aging and Adult ServicescoreOthersProvides partial funding and program oversight for aging services programs.
• Arkansas Ombudsman ProgramcoreStrategic or Co-development PartnerState program that AAANWA participates in through regional ombudsman services protecting rights of individuals in long-term care facilities.

Scale indicators6 records

Recent moves8 records

Expansion highlights5 records

Direct peers

• Central Arkansas Area Agency on Aging: Peer Area Agency on Aging serving a multi-county region around Little Rock with the same Older Americans Act designation, providing comparable services to seniors including meals, in-home support, and care coordination under shared federal/state funding.
• East Arkansas Area Agency on Aging: Direct peer Area Agency on Aging in Arkansas serving a separate multi-county region with comparable Older Americans Act programming, senior center operations, and caregiver support services. Shares the same regulatory designation, funding streams, and service mix as AAANWA.
• Area Agency on Aging of Southeast Arkansas: Another designated Area Agency on Aging in Arkansas serving a different multi-county region with the same Older Americans Act service model. Directly comparable as a peer AAA delivering care coordination, in-home services, meals, and senior center programs under the same federal/state funding framework.
• Southwest Arkansas Area Agency on Aging: Another Arkansas AAA with a directly parallel service model covering in-home care, congregate meals, care coordination, and senior center operations. Most relevant comparability along mission, customer base, and revenue model.
• Area Agency on Aging of Western Arkansas: Sister AAA serving western Arkansas counties with the same federal designation, service portfolio, and funding structure. Operates senior centers, in-home services, and caregiver support programs analogous to AAANWA under the Older Americans Act framework.

Broad incumbents

• AARP Foundation: National charitable affiliate of AARP focused on low-income 50+ adults, addressing food insecurity (Connect2Affect), housing, and isolation — issues central to AAANWA's mission. Comparable along target demographic and problem space, but operates at national scale rather than as a regional service provider.
• National Council on Aging (NCOA): National nonprofit advocating for older adults and delivering programs on benefits enrollment, falls prevention, and economic security — directly aligned with AAANWA's care coordination and evidence-based health promotion programs. Operates at national scale rather than regional service delivery.
• LeadingAge: National association representing more than 5,000 nonprofit aging services providers including AAAs, affordable housing operators, and PACE programs. Comparable as a broader non-profit aging services peer and ecosystem convener, though its membership is more diverse than AAANWA's specific focus.
• Meals on Wheels America: National organization supporting a network of 5,000+ community-based meal programs including AAANWA's own Meals on Wheels service. Comparable along target customer (homebound seniors), service delivery model, and federal Older Americans Act funding dependency.
• National Association of Area Agencies on Aging (n4a): National membership association representing all 622 AAAs across the U.S. Provides policy advocacy, training, and resources to AAAs including AAANWA. Broader umbrella rather than a direct service peer, but highly comparable in mission alignment with the AAA network.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/TheAgingExperts
• LinkedInlinkedin.com/company/area-agency-on-aging-of-northwest-arkansas-inc

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries1 record

Funding overview

Funding rounds

Investors

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M&A

Investments

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Frequently asked questions about Area Agency on Aging of Northwest Arkansas