Debito

Name

Debito

Website

https://debito.dk

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

1–10 employees

Short description

Debito is a Danish fintech startup building Debito.dk, a pre-launch web-based comparison platform that helps Danish consumers compare loan products and helps businesses find debt collection (inkasso) firms, with planned expansion into additional financial sectors.

Ownership category

akta.pro rank

Product category

Financial Comparison Services

NAICS

Collection Agencies (56144)

SIC

Services-Consumer Credit Reporting, Collection Agencies (7320), Loan Brokers (6163)

akta.pro primary industry

Debt Management Plans (DMP) Administration (FSAEAFAB)

akta.pro secondary industry

Credit Counseling & Debt Management Plans (DMP) (FSAKAJAH)

Keywords

• Loan comparison
• Debt collection services
• Financial price comparison
• Consumer lending marketplace
• Danish fintech comparison

Headquarters

HQ city

Aalborg

HQ country

Denmark

HQ region

Europe

Markets served

GTM type

B2B and B2C

Offering type

Digital Commerce or Content

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations

Distribution channels1 record

Core offering

Debito.dk is a Danish online comparison platform that will let individual consumers compare loan products and interest rates from multiple providers, and help Danish businesses find and compare debt collection firms. The platform is currently pre-launch ('Vi går snart live!') and intends to expand its comparison coverage into additional financial industry verticals over time.

Differentiator

Problem solved

Functional benefit

Products and services

• Debito.dk Comparison Platform A Danish web-based comparison platform that allows individual consumers to compare loan products and interest rates from multiple providers, and enables Danish businesses to find and compare debt collection firms. The platform plans to expand into additional financial sectors for price comparison over time.

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Broad incumbents

• NerdWallet: NerdWallet is a US consumer finance comparison and content platform generating revenue from financial product referrals. Relevant as a broad incumbent showing the consumer-financial-content-plus-comparison playbook Debito aspires to expand into.
• PriceRunner: PriceRunner is an established Scandinavian price comparison platform across multiple product categories. While not focused solely on financial products, its broader aggregation model and SEO footprint set the bar Debito must clear to capture organic comparison traffic in Denmark.
• LendingTree: LendingTree is the leading US loan comparison marketplace, monetizing via lender lead referral. Benchmark for the loan-comparison aggregator business model Debito is replicating in the Danish market.
• GoCompare: GoCompare is a UK financial product comparison marketplace across insurance, loans and other categories. Provides a mature European analogue for the multi-vertical financial comparator strategy Debito plans to pursue.
• Kelkoo: Kelkoo is a European price comparison network operating across multiple product and service categories, including financial products. Comparable as a broad incumbent comparison platform with overlapping operating principles.

Direct peers

• Samlino: Samlino is a Danish price-comparison platform focused on loans, insurance and other financial products for consumers. It is the closest direct head-to-head to Debito's consumer-facing loan comparison offering in the same geography and category.
• Lendo: Lendo is a Scandinavian loan broker (Bank Norwegian/Nordax group) that aggregates and distributes loan applications to multiple lenders. Closely overlaps with Debito's loan comparison value proposition in the same Nordic geography.
• Compricer: Compricer is a Nordic comparison service covering loans, insurance and banking products across Sweden and adjacent markets. Comparable in category (financial product comparison) and aggregator business model.
• Sambla: Sambla is a Nordic loan comparison aggregator operating in Sweden, Norway and Denmark, connecting borrowers with lenders via a fee-per-lead model. Directly comparable in product, business model and category to Debito's loan comparison service.

Others

• Trustpilot: Trustpilot is a Denmark-founded consumer review platform that aggregates business reputation data. Adjacent/ecosystem relevance: Danish SMBs researching debt collection firms heavily rely on Trustpilot reviews, so it shapes user expectations and SEO competition for Debito's debt collection finder.

Market position

Customer concentration

• Xx.com/DebitoDK
• Facebookfacebook.com/DebitoDK
• LinkedInlinkedin.com/company/debito

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Debito