CloudCuddle

What CloudCuddle does

CloudCuddle is a Dutch medical-device brand that designs, manufactures, and distributes inflatable bed tents that create safe, stimulus-reduced sleep environments for children and adults with special care needs, including intellectual, physical, and developmental disabilities, anxiety or trauma, and dementia-related restlessness. The product line comprises two CE-marked Class 1 medical devices — CloudCuddle Junior (up to 50 kg, 6.8 kg complete set) and CloudCuddle Maxx (up to 100 kg, 11 kg, with four-sided access, three medical throughput openings, and a Quick Release safety system) — built on an air-chamber frame structure that sets up in five minutes on virtually any single bed and uses machine-washable covers. The company operates as a brand under Human Protection, a 39-year-old Dutch specialist in safety solutions for vulnerable people with an in-house workshop, cleaning services, and logistics coverage, headquartered in Tilburg with a team of approximately 30 members across production, marketing, business development, operations, QA/RA, clinical training, and sales.

CloudCuddle generates revenue primarily through one-time product sales of the Junior and Maxx sets, supplemented by accessory purchases (replacement sheets) and partner-mediated rental services in European markets. Distribution is hybrid: direct-to-consumer via the shop.cloudcuddle.com webshop and an online advice tool, alongside an authorized sales partner network of care suppliers, medical equipment stores, and healthcare providers across the Netherlands, Belgium, Germany, Denmark, and other European countries; institutional and enterprise inquiries are routed to Human Protection. The customer base spans families and caregivers, healthcare professionals, care institutions (respite, rehabilitation, adapted vacation), and travel/hospital use cases, with a 4.9/5 Google Reviews rating and adoption by 3,000+ families across Europe since the 2017 launch. Recent strategic activity has centered on clinical pilots (UZ Gent pediatric ward in Belgium, Kinderzentrum Maulbronn in Germany) and international trade-show presence (Rehacare 2025), positioning the brand for deeper institutional penetration beyond the home-care segment.

Name

CloudCuddle

Legal name

CloudCuddle

Website

https://cloudcuddle.com

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

1–10 employees

Short description

CloudCuddle is a Dutch medical-device brand (under Human Protection) that designs and distributes CE-marked Class 1 inflatable bed tents — Junior and Maxx — providing safe, stimulus-reduced sleep environments for children and adults with special care needs, sold across Europe via webshop and care-sector partners.

Ownership category

akta.pro rank

Headquarters

HQ city

Zeist

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Product Sales - CloudCuddle Junior: One-time purchase of CloudCuddle Junior bed tent system for children and adults up to 50 kg. Complete set includes frame, cover, two sheets, pump, and carrying bag.
2. Product Sales - CloudCuddle Maxx: One-time purchase of CloudCuddle Maxx bed tent system for children and adults up to 100 kg. Complete set includes frame, cover, three sheets, pump, and carrying bag.
3. Sales Partner Distribution: Products sold through network of authorized sales partners including care suppliers, medical equipment stores, and healthcare providers across European countries. Partners provide advice, purchase, rental, and service support.
4. Rental Services: Sales partners offer rental options for temporary use, supporting families with short-term care needs or those wanting to try the product before purchasing.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

CloudCuddle manufactures and sells inflatable bed tents (CE-marked Class 1 medical devices) that transform any standard single bed into a safe, stimulus-reduced sleep environment for children and adults with special care needs. The product line consists of two models: CloudCuddle Junior for users up to 50 kg and CloudCuddle Maxx for users up to 100 kg. Each complete set includes a frame, cover, sheets, pump, and carrying bag, and can be set up in approximately five minutes for home, respite, hospital, travel, or care-institution use.

Product overview

CloudCuddle offers two models of inflatable bed tents as CE-marked Class 1 medical devices: CloudCuddle Junior (for users up to 50 kg) and CloudCuddle Maxx (for users up to 100 kg). Both products create safe, stimulus-reduced rest and sleep environments for children and adults with special care needs, including intellectual disabilities, physical disabilities, developmental disorders, anxiety disorders, and dementia. The products are designed for use at home, during respite care, on vacation, in hospitals, and in care institutions.

Differentiator

Problem solved

Functional benefit

Brands

• CloudCuddle Junior: Portable bed tent for children and adults up to 50 kg with special care needs. CE-marked Class 1 medical device. Dimensions: 210 x 110 x 105 cm external, 200 x 90 x 70 cm internal. Weight: 6.8 kg complete set.
• CloudCuddle Maxx

Products and services

• CloudCuddle Junior Inflatable bed tent that creates a safe, stimulus-reduced rest and sleep environment for children and adults with special care needs up to 50 kg. CE-marked Class 1 medical device; sets up in 5 minutes on any single bed; complete set includes frame, cover, two sheets, pump, and carrying bag; total weight approximately 6.8 kg.
• CloudCuddle Maxx Larger inflatable bed tent for children and adults with special care needs up to 100 kg. CE-marked Class 1 medical device; opens on four sides for emergency/treatment access; includes three medical pass-through openings for medication administration and an optional Quick Release system; complete set includes frame, cover, three sheets, pump, and carrying bag; total weight approximately 11 kg.

Quantifiable outcome

• 3,000+ families served across Europe
• +2 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature7 records

Partnerships

One partnership is on record.

• Human ProtectioncoreStrategic or Co-development PartnerHuman Protection is the parent company and brand behind CloudCuddle. With over 39 years of experience in guidance and solutions focused on safe and secure care, Human Protection specializes in safety and security for vulnerable people. They own an in-house workshop and provide professional cleaning services and comprehensive logistics coverage.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Safety Sleeper (Smart Safety Sleeper): US-based maker of enclosed/canopy beds for children with autism, special needs, and behavioral conditions. Directly comparable to CloudCuddle in target customer, product format (enclosed sleep system), and problem solved (wandering, nighttime safety).
• Vail Enclosure Bed (Vail Products): Manufacturer of the Vail 500 Enclosure Bed, used in hospitals and care facilities to prevent falls and wandering in patients with dementia or cognitive impairment. Closest direct substitute to CloudCuddle in regulated clinical envelope-bed category.
• Posey Bed Enclosure (Tidi Products): Tidi's Posey Sitter and bed enclosures are clinically validated enclosure products for fall/elopement risk in hospital and behavioral-health settings. Directly comparable to CloudCuddle Maxx as a medical-grade enclosure alternative to cage beds.
• Special Needs Beds (UK): UK specialist in profiling and enclosed beds for children and adults with special needs, epilepsy, and learning disabilities. Directly comparable to CloudCuddle in product family, customer segment, and European specialty-care distribution.

Broad incumbents

• Permobil: Swedish-headquartered manufacturer of powered wheelchairs, seating, and clinical beds for adults and children with disabilities. Comparable as an established DME platform player addressing related positioning, mobility, and safe-care needs.
• Arjo: Global DME supplier focused on safe patient handling, hospital beds, and pressure-injury prevention for acute and long-term care. Comparable as an incumbent in the broader safe-sleep/enclosure category serving hospitals and care institutions.
• Drive DeVilbiss Healthcare: Large US distributor and manufacturer of durable medical equipment including specialty beds and safety products for home and institutional care. Comparable as a broad-portfolio incumbent competing for the same specialty-bed and DME budget.
• Hillrom (Baxter): Baxter-owned medical bed and surface manufacturer with broad hospital product portfolio. Relevant as a much larger incumbent in the safe-bed/enclosure category that could expand into CloudCuddle's specialty niche through acquisition or product extension.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/in/remco-mexsenaar-08a0012b
• Xx.com/cloudcuddlers

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about CloudCuddle