Jevan

What Jevan does

Jevan is an Egyptian direct-to-consumer personal care brand founded in 2019 and headquartered in Nasr City, Cairo. The company formulates and sells natural hair and skin care products, with a primary focus on textured-hair consumers — shampoos, conditioners, leave-ins, masks, styling gels, and sprays — alongside a growing skin care line (sunscreens, cleansing oils, hand creams, after-sun), hair tools (satin bonnets, brushes, heatless rollers), and a small nail category. Across roughly 37 SKUs, the catalog is curated rather than sprawling. The company is led by founder and CEO Alaa Youssef, operates with a headcount of 11-50, and has not publicly disclosed any external funding.

Name

Jevan

Legal name

JEVAN

Website

https://jevancare.com

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

11–50 employees

Short description

Jevan is an Egyptian DTC beauty brand, founded in 2019, that formulates and sells about 37 SKUs of natural hair care, skin care, and hair tools for women via bilingual e-commerce, physical retail, and wholesale channels in Egypt.

Ownership category

akta.pro rank

Product category

Personal Care Products

SIC

Soap, Detergents, Cleang Preparations, Perfumes, Cosmetics (2840)

akta.pro primary industry

Hair Care (Shampoo, Conditioner, Styling, Treatments) (CRADANAE)

akta.pro secondary industries

Conditioners & Hair Masks (CRABABAB), Shampoo & Scalp Cleansers (CRABABAA), Styling Products (Gels, Sprays, Mousses, Creams) (CRABABAC)

Keywords

• Natural hair care
• Skin care products
• Beauty routine bundles
• Hair styling tools
• Clean beauty formulations

Headquarters

HQ city

Cairo

HQ country

Egypt

HQ region

Africa

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Operations, Supply Chain, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Direct-to-Consumer Product Sales (DTC e-commerce): One-time purchases of hair care, skin care, hair tools, and pre-built routine bundles through the company's own Shopify/WooCommerce-style storefront (jevancare.com and /ar). Prices are listed in EGP; bundle discounts (e.g., back-to-school routine, pool hair care bundle, frizzy/unmoisturized/heat-damaged/curl/wavy routines) drive larger average order value. Free shipping is offered on orders over 999 EGP, otherwise 50 EGP shipping applies.
2. Wholesale / B2B Distribution: Wholesale program for retailers and resellers, with a dedicated B2B phone line (01019219480) for orders and partnerships; supports scaling distribution beyond the DTC storefront.
3. Retail / Physical Storefront Sales: Sales through physical retail locations discoverable via the 'Find us' / 'Stores near you' page on the website, supplementing DTC online revenue.
4. Loyalty Program (Points & Rewards): Customer retention mechanism via the 'Points & Rewards' program (/rewards/), supporting repeat purchases and post-sale engagement rather than direct revenue.

Pricing tiers

Go-to-market motion4 records

Distribution channels3 records

Marketing channels11 records

Core offering

JEVAN formulates and sells its own brand of natural hair care (shampoos, conditioners, leave-in conditioners, hair masks, styling gels, quick styling sprays) and skin care (facial sunscreens, cleansing oils, after-sun gels, hand creams) products, plus hair tools (satin bonnets, pillow cases, brushes, heatless curling rollers) and curated routine bundles. The portfolio is distributed through a bilingual direct-to-consumer e-commerce storefront (English + Arabic), a physical retail/stockist network, and a dedicated wholesale/B2B program in Egypt, with products positioned as sulfate-free, silicone-free, paraben-free, and cruelty-free "Made in Egypt" formulations.

Product overview

JEVAN (jevancare.com) is an Egyptian natural hair and skin care brand offering a curated product portfolio organized around four pillars: (1) a Hair Care line spanning shampoos (Wavy Navy Sulfate-Free Shampoo, Pearly Merely Oily Hair Shampoo), conditioners (Wavy Navy Silicon-Free Hair Conditioner, Pearly Merely Smooth & Shine Conditioner), leave-in conditioners (Lavender Detangler, Pinky Milky), hair masks (More Mellow, Soya Richey Protein), styling gels (Flax Max Natural Flaxseed Gel) and quick styling sprays (Curl Q Restyle Hair Spray), plus hair tools (Flexi Brush, Heatless Curling Roller, JEVAN Satin Bonnet, Hair Styling Cover, Nylon Hairbrush, Satin Pillow Case); (2) a Skin Care line including JEVAN Cleansing Oil, Sunny Marry SPF 50+ Fluid and Cream sunscreens, Jolly Jelly Soothing Gel After Sun, and Sunny Chunni SPF 25 Hand Cream; (3) targeted hair and skin routine bundles (Curl, Wavy, Frizzy, Unmoisturized, Heat-Damaged, Oily Protect & Hydrate, Dry Protect & Hydrate, Quick Curly, Pool Hair Care, Back to School, Sunny Time Box, Ramadan Hydration Box) that combine multiple SKUs at a discount; and (4) ancillary offerings including the Candy Nail Strengthener Lotion, a Personalized Hair Routine quiz/Advisor (a non-AI questionnaire matching users to one of seven pre-defined routines), and a Points & Rewards loyalty program. The portfolio is sold direct-to-consumer via a WordPress/WooCommerce storefront with bilingual (English/Arabic) support and Egyptian-pound pricing.

Differentiator

Problem solved

Functional benefit

Products and services

• Wavy Navy Sulfate-Free Shampoo 400ML Gentle sulfate-free shampoo formulated for dry scalp, featuring sulfosuccinate, rosemary, thyme, grape seed oil, and provitamin B5; positioned for 100% gentle cleansing, 85% hair moisture recharge, and 60% reduced scalp dryness. Priced at 220 EGP.
• Wavy Navy Silicon-Free Hair Conditioner 400ML Silicon-free, lightweight conditioner providing moisture and frizz control with grape seed oil, cocoa butter, almond oil, amla oil, panthenol, and vitamin E. Marketed as delivering 100% hair shine, 90% improved moisture retention, and 80% less frizz. Priced at 220 EGP.
• Pearly Merely Oily Hair Shampoo 400ML Shampoo targeted at oily hair and oily scalp users, designed to cleanse without weighing hair down; included in Pearly Merely routine bundles.
• Pearly Merely Smooth & Shine Conditioner 400ML Smoothing and shine conditioner formulated for oily hair routines, bundled in the Pearly Merely routine.
• Lavender Detangler Leave-In 280ML 3-in-1 leave-in conditioner (detangle, hydrate, lightweight styling) for wavy hair with cocoa butter, jojoba oil, carrot oil, vitamin B5, and vitamin E. Positioned to deliver 100% hair softness, 85% tangle-free ease, and 70% reduced frizz. Priced at 240 EGP.
• Lavender Detangler Leave-In 50ml (Mini) Travel/mini size of the Lavender Detangler Leave-In, a lightweight hair lotion for knotty hair formulated with cocoa butter, carrot oil, and vitamin E oil to detangle and add moisture and shine. Priced at 75 EGP.
• Pinky Milky Leave-In 280ML Leave-in conditioner for curl definition, moisture, and detangling, rated 4.89/5 across 47 reviews. Featured in the Curl Hair Routine and Quick Curly Routine bundles. Priced at 320 EGP.
• Pinky Milky Leave-In 50ml (Mini) Travel/mini size of the Pinky Milky Leave-In conditioner.
• Curl Q Restyle Hair Spray 250ML Lightweight, botanical-infused spray to revive and reshape hair between washes, with rosemary leaf extract, flaxseed extract, chamomile extract, grape seed oil, honey extract, vitamin E, panthenol, and water-soluble silicone. Marketed to deliver 100% hair vitality, 95% immediate curl definition, and 85% less frizz. Priced at 300 EGP (Buy 1 Get 1).
• Flax Max Natural Flaxseed Gel 250ML Natural flaxseed hair gel for curl definition and frizz control with flaxseed gel, jojoba oil, chamomile extract, ginseng extract, ginkgo biloba extract, honey extract, vitamin E, and panthenol. Marketed to deliver 100% curl elasticity, 90% curl definition, and 85% frizz control without crunchiness. Priced at 280 EGP.
• More Mellow Hair Mask 280ML Protein hair mask rated 5.00/5 across 4 reviews, featured in the Curl Hair Routine and Frizzy Hair Routine bundles.
• More Mellow Hair Mask 50ml (Mini) Travel/mini size of the More Mellow Hair Mask.
• Soya Richey Protein Hair Mask 280ML
• Soya Richey Protein Hair Mask 50ml (Mini)
• Sunny Marry Facial Sunscreen Fluid SPF 50+ 50ML Facial sunscreen in fluid form with SPF 50+ protection, grouped in the New Arrivals launch with related sun-care SKUs. Priced at 425 EGP.
• Sunny Marry Cream Sunscreen SPF 50+ 50ML Facial sunscreen in cream form with SPF 50+ protection, grouped in the New Arrivals launch. Priced at 380 EGP.
• Jolly Jelly Soothing Gel After Sun 50ML Soothing after-sun gel for skin recovery post-sun exposure, grouped in the New Arrivals launch. Priced at 100 EGP.
• JEVAN Cleansing Oil 50ML Gentle and deep clean makeup-melting cleansing oil for facial skincare, listed in the Skin Care category. Priced at 424 EGP.
• Sunny Chunni Daily Hydration Hand Cream with SPF 25 70ML
• Candy Nail Strengthener Lotion 4ML
• Flexi Brush + Satin Scrunchy Gift
• Heatless Curling Roller
• Hair Styling Cover
• JEVAN Satin Bonnet
• Nylon Hairbrush with 9 Rows of Bristles
• Satin Pillow Case
• Curl Hair Routine Curated bundle for curly hair including More Mellow Hair Mask and Pinky Milky Leave-In. Priced at 1,320 EGP, discounted to 1,056 EGP.
• Wavy Hair Routine Curated bundle for wavy hair including Pearly Merely Shampoo and Pearly Merely Conditioner. Priced at 1,240 EGP, discounted to 992 EGP.
• Frizzy Hair Routine Bundle of products for frizzy hair including Wavy Navy Shampoo, Wavy Navy Conditioner, More Mellow Hair Mask, and Lavender Detangler. Priced at 960 EGP, discounted to 768 EGP.
• Unmoisturized Hair Routine Curated bundle of products tailored for dry, unmoisturized hair.
• Heat-Damaged Hair Routine
• Oily Skin Protect & Hydrate Routine
• Dry Skin Protect & Hydrate Routine
• Quick Curly Routine (Pinky Milky Leave-In + Flax Max Gel)
• Pool Hair Care Bundle
• Back to School Routine
• Sunny Time Box - JEVAN Mini Haircare Set
• Ramadan Hydration Box
• JEVAN Hair Advisor / Personalized Hair Routine Quiz
• JEVAN Points & Rewards Program

Quantifiable outcome

• Wavy Navy Shampoo: 100% Gentle Cleansing, 85% hair moisture recharge, 60% reduced scalp dryness
• +6 more outcomes

Segments8 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature7 records

Partnerships

Six partnerships are on record, tiered core and minor.

• Meta (Facebook + Instagram)coreGTM or Marketing PartnerJEVAN operates the official @jevan.naturalcare Facebook page and Instagram handle linked from the site footer and homepage, using Meta's platforms as primary organic social channels for community building and product marketing.
• TikTok (ByteDance)coreGTM or Marketing PartnerJEVAN runs the @jevannaturalcare TikTok account linked from the site footer for short-form video content and discovery among Arabic-speaking audiences.
• LinkedIn (Microsoft)minorGTM or Marketing PartnerJEVAN maintains a LinkedIn company page (Jevan2019) linked from the footer, used for B2B/wholesale audience reach and corporate brand presence.
• WhatsApp (Meta)coreTechnology or IntegrationJEVAN uses WhatsApp (wa.me/201027144573) for direct customer support and on-site 'Chat with Us!' widgets on product pages, providing real-time purchase assistance.
• WordPress.com (Automattic)coreTechnology or IntegrationThe storefront is built on WordPress/WooCommerce, evidenced by the pixel.wp.com tracking beacon at the bottom of every page and WordPress-style URLs and account flows (/my-account/).
• Osama Amin (oamin.com)minorImplementation/ SI/ Consulting PartnerSite footer credits 'Powered By Osama Amin (oamin.com)', indicating an external developer/agency partner that built or maintains the jevancare.com e-commerce storefront.

Scale indicators6 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• TGIN (Thank God It's Natural): DTC natural hair care brand for women with curly/coily hair, with hero masks, leave-ins, and styling products — overlaps with JEVAN's curl, frizz, and heat-damage routine bundles.
• The Doux: Clean, salon-grade natural haircare brand with sulfate-free shampoos, conditioners, and styling products targeting textured hair — closely overlaps with JEVAN's clean-beauty formulation story and curl/wavy hero SKUs.
• Mielle Organics: US-based DTC natural haircare brand focused on textured/curly/wavy hair with botanically-infused formulations, bundled routines, and a strong community-led social model — closely comparable to JEVAN's positioning, formulation philosophy (sulfate/paraben-free), and routine-bundle architecture.
• Innersense Organic Beauty: Premium clean, plant-derived hair-care brand sold DTC and through salons with sulfate-free, silicone-free formulations and a holistic-wellness brand narrative — directly comparable to JEVAN's holistic beauty equation (premium product + inner mindset) and free-from positioning.
• Pattern Beauty: Celebrity-founded DTC curly and coily haircare brand with celebrity-driven storytelling and inclusive routines targeting women of color — directly comparable to JEVAN's curly/wavy hair segmentation, routine bundles, and clean-beauty ingredient story.
• As I Am Naturally: Curly-hair-focused brand offering sulfate-free shampoos, conditioners, leave-ins, and styling products — closely mirrors JEVAN's hero SKU mix and free-from formulation claims.
• Camille Rose: Natural hair-care brand built around botanical-infused curl, scalp and styling products sold DTC and via retail — comparable to JEVAN in clean-beauty formulation, curl-focused hero SKUs (gels, leave-ins), and omnichannel D2C-plus-retail distribution.

Broad incumbents

• Cantu: Large, mass-market hair-care brand offering sulfate-free shampoos, conditioners, leave-ins, and styling products for textured hair — broader portfolio and price-point reach than JEVAN, but overlapping curly/wavy clean-beauty positioning.
• Shea Moisture: Global clean-beauty incumbent offering natural, sulfate-free hair and skin care with botanical storytelling across many hair types and scalp conditions — comparable clean-beauty narrative and category breadth to JEVAN, but at much larger global scale.

Regional players

• Eva Cosmetics: Egyptian personal-care and cosmetics manufacturer with broad mass-market distribution across Egypt and the Middle East — a relevant domestic incumbent against which JEVAN must compete on shelf and pricing, though Eva's positioning is more mass than premium clean-beauty.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/jevan.naturalcare
• LinkedInlinkedin.com/company/jevan2019
• Instagraminstagram.com/jevan.naturalcare
• TikToktiktok.com/@jevannaturalcare

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Jevan