Srisawad Power

What Srisawad Power does

Srisawad Power (SAWAD) is a Thai non-bank secured lender founded in 1979 as a Honda motorcycle dealership in Phetchabun province and listed on the Stock Exchange of Thailand since May 2014. The company operates a multi-product secured lending business anchored on vehicle and property collateral, offering motorcycle, car, truck, agricultural vehicle, and home/land loans, plus SME/nano-finance credit, the 'Srisawad The Power' BNPL sub-brand for consumer electronics, and a growing insurance brokerage (car, travel, accident, cancer, home) sourced from partner insurers.

Distribution is structurally the company's defining feature: over 6,000 branches cover all Thai provinces, augmented by PTT gas-station service points, a 1652 call center, a LINE official account, a LINE BK digital channel, and a 2024-launched mobile app that consolidates loan and insurance origination. The customer base is fragmented and skewed toward underserved consumers and informal SMEs (weaving, dairy farming, agriculture, meat trading), with product design centered on speed (10-minute approvals in emergency cases), retained use of collateral (registration book stays with the owner), and no guarantor requirement.

Revenue is generated primarily from interest on secured loans, complemented by insurance commissions with a stated target of growing the insurance portfolio past THB 2,000 million and a THB 10,000 million five-year BNPL target. The group is family-controlled by the Kaewbut family, consolidates Srisawad Capital (funding arm), S Leasing (90%-owned hire-purchase), Srisawad Money (nano-finance), and SWPAMC (used-asset retail), and holds an AA SET ESG rating for fiscal 2025/2026.

Name

Srisawad Power

Legal name

บริษัท ศรีสวัสดิ์ คอร์ปอเรชั่น จำกัด (มหาชน)

Website

https://sawad.co.th

Company type

Public

Founded year

1979

Operating status

Operating

Headcount range

5,001–10,000 employees

Short description

Srisawad Power (SAWAD) is a Thai non-bank secured lender founded in 1979 and SET-listed, providing vehicle and property-backed loans, nano-finance, BNPL, and insurance brokerage to consumers and SMEs across more than 6,000 branches nationwide.

Ownership category

akta.pro rank

Product category

Consumer Lending (Non-Bank)

akta.pro primary industry

Motorcycle & Powersports Finance (FSAKADAG)

akta.pro secondary industry

Rent-to-Own (RTO) & Lease-to-Own Consumer Financing (FSAKAOAC)

Keywords

• Secured personal lending
• Vehicle title loans
• Consumer finance
• Insurance brokerage
• Nano finance

Headquarters

HQ city

Bangkok

HQ country

Thailand

HQ region

Asia

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Loan Interest Income: Primary revenue from interest charged on secured loans against vehicles (motorcycles, cars, trucks, agricultural vehicles) and property (home and land). Interest rates vary by product type and customer profile.
2. Insurance Commission: Commissions earned from selling insurance products including car insurance, travel insurance, accident insurance, cancer insurance, and home insurance through the branch network. Targets to grow insurance portfolio to over 2,000 million baht.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Srisawad Power is a Thai non-bank financial services provider offering secured personal and commercial loans — including motorcycle, car, truck, agricultural vehicle, home/land, SME, and nano-finance loans — using vehicle registration books and real estate as collateral without requiring ownership transfer. The company also distributes a full range of insurance products (car, travel, truck, personal accident, cancer, and home insurance) through partnerships with leading Thai insurers, and operates a Buy Now Pay Later (Srisawad The Power) offering for consumer electronics. All services are delivered through a network of over 6,000 branches nationwide, a mobile application, the LINE @srisawad account, and 1652 call center.

Product overview

Srisawad Power (ศรีสวัสดิ์ เงินสดทันใจ) operates as a diversified non-bank financial services provider registered on the Stock Exchange of Thailand (SET), offering a broad portfolio of secured lending products anchored by vehicle and property collateral. Its core lending portfolio includes สินเชื่อมอเตอร์ไซค์ (motorcycle loans), สินเชื่อรถยนต์ (car loans), สินเชื่อรถบรรทุก (truck loans), สินเชื่อรถเพื่อการเกษตร (agricultural vehicle loans), สินเชื่อบ้านและที่ดิน (home and land loans), SME/nano-finance loans, and a BNPL offering under ศรีสวัสดิ์ เดอะพาวเวอร์. The company also distributes a comprehensive range of insurance products — including car insurance (Class 1/2+/3), travel insurance, truck insurance, personal accident insurance (including cancer insurance), and home insurance — all through its branch network of over 6,000 locations, its mobile application, and partner channels. The entire ecosystem is unified under the แอป ศรีสวัสดิ์ digital platform, which functions as the primary interface for managing both loans and insurance.

Differentiator

Problem solved

Functional benefit

Products and services

• Motorcycle Loan (สินเชื่อมอเตอร์ไซค์) Motorcycle registration book loan (จำนำเล่มทะเบียนรถ) that allows borrowers to use their motorcycle registration book as collateral while retaining use of the vehicle; targeted at individual motorcycle owners who need quick cash without surrendering transportation.
• Car Loan (สินเชื่อรถยนต์) Automobile loan using the vehicle registration book as collateral, enabling borrowers to convert their car into cash without transferring ownership; aimed at car owners for emergency cash, business capital, or medical expenses.
• Home and Land Loan (สินเชื่อบ้านและที่ดิน) Loan using real estate (house and land) as collateral where borrowers receive a lump sum while continuing to occupy the property without mortgage registration; targeted at property owners for major expenses, business capital, or debt consolidation.
• Truck Loan (สินเชื่อรถบรรทุก) Commercial truck loan using truck registration as collateral, designed for truck owners and transport operators.
• Agricultural Vehicle Loan (สินเชื่อรถเพื่อการเกษตร) Agricultural vehicle and machinery loan targeting farmers, including tractors and New Holland agricultural equipment through the CNH Industrial partnership.
• SME / Store Loan (สินเชื่อร้านโชห่วย) Small business and micro-enterprise loan for informal traders, shop owners, and daily-income workers, also known as nano-finance.
• Srisawad The Power BNPL (ศรีสวัสดิ์ เดอะพาวเวอร์) Buy Now Pay Later service for consumer electronics and appliances, offered in partnership with major electronics retailers under a 'Buy Now Pay Later' concept for household appliances.
• Mobile Phone Installment (ผ่อนมือถือ ดาวน์ต่ำ) Low down payment installment plan for mobile phones, enabling customers to purchase smartphones with minimal upfront payment.
• Car Insurance (ประกันรถยนต์) Car insurance offered in partnership with leading Thai insurers, available in Class 1, 2+, and 3 tiers with 0% installment payment plans up to 12 months without requiring a credit card.
• Travel Insurance (ประกันการเดินทาง) Travel insurance offered in partnership with leading insurance providers, available for purchase online through the SAWAD platform.
• Truck Insurance (ประกันภัยรถบรรทุก) Truck insurance offered in partnership with leading insurance companies, covering commercial trucks with a 0% installment payment option.
• Personal Accident Insurance (ประกันอุบัติเหตุส่วนบุคคล) Personal accident insurance offered in partnership with Thai Paiboon Insurance, providing coverage for accidental injury or death.
• Cancer Insurance (ประกันมะเร็ง เจอจ่ายเต็มทุน) Cancer insurance product where upon cancer diagnosis, the full insured sum is paid out, offered through the SAWAD platform.
• Home Insurance (ประกันภัยบ้าน) Home insurance covering natural disasters including flooding and fire damage, offered through the SAWAD insurance platform.
• Srisawad Mobile App (แอป ศรีสวัสดิ์) Mobile application available on Android and iOS that consolidates all SAWAD loan and insurance services — including loan applications, insurance purchases, loan calculators, and branch locator — into a single digital platform.
• Online Loan Amount Estimator (ประเมินวงเงินสินเชื่อออนไลน์) Online self-service tool enabling prospective borrowers to estimate their eligible loan amount before applying, available on the website and mobile app.

Quantifiable outcome

• Loan approval in 10 minutes for emergency cases
• +1 more outcomes

Named customers5 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Partnerships

Eight partnerships are on record, tiered core and minor.

• คุ้มภัยโตเกียวมารีนประกันภัย (ประเทศไทย) (Tokio Marine)coreChannel Partner/ Reseller/ Distributor · 20 May 2026Partnership with Tokio Marine for accident insurance products. Recently jointly donated 110,000 baht insurance claim to support family of accident victim, demonstrating partnership commitment to social responsibility.
• ไทยไพบูลย์ประกันภัย (Thai Paiboon Insurance)coreChannel Partner/ Reseller/ Distributor · 19 December 2025Partnership with Thai Paiboon Insurance for flood damage compensation to customers affected by southern Thailand floods. Provided insurance claim payments to affected customers.
• LINE BKcoreStrategic or Co-development Partner · 19 October 2022Partnership with LINE BK to offer instant loan services through LINE BK platform, providing access to SAWAD loans within the LINE ecosystem for increased accessibility.
• CNH Industrial (ซีเอ็นเอช อินดัสเทรียล)coreStrategic or Co-development Partner · 2 September 2022Partnership with CNH Industrial for agricultural machinery loans targeting New Holland brand equipment. Set target of 1,200 million baht in agricultural machinery loans to expand into the farming sector with modern equipment financing.
• Leading Insurance Companies (Multiple Partners)coreChannel Partner/ Reseller/ Distributor · 4 November 2021Partnership with top insurance companies to offer car insurance, travel insurance, accident insurance, cancer insurance, and home insurance through branch network. Target to expand to over 15 insurance company partners.
• PTT (ปตท.)coreChannel Partner/ Reseller/ Distributor · 3 August 2021Service point partnerships at PTT gas stations nationwide, expanding physical distribution network to reach more customers through existing PTT infrastructure.
• ธนาคารออมสิน (GSB - Government Savings Bank)coreStrategic or Co-development Partner · 25 March 2021Joint venture partnership with Government Savings Bank for บริษัท เงินสดทันใจ จำกัด to offer registration book loans. Minimum interest rate of 14.99% per year, targeting low-income customers. Joint COVID-19 relief measures with 0.49% monthly interest promotional rate.
• ธนาคารกสิกรไทย (KBank)minorChannel Partner/ Reseller/ Distributor · 9 April 2020Banking agent partnership offering identity verification, deposits, bill payments, and other banking services at SAWAD branches nationwide.

Scale indicators8 records

Recent moves9 records

Expansion highlights5 records

Direct peers

• NgernTidLor (TIDLOR): Thailand's leading motorcycle title-loan company, listed on the SET under TIDLOR. Direct competitor to SAWAD's core motorcycle registration-book lending business with a similarly large provincial branch network and similar target customer base of informal-sector borrowers.
• AEON Financial Service (Thailand): Thailand-focused consumer finance and hire-purchase company offering motorcycle, automobile, and personal loans. Direct competitor to SAWAD's vehicle-secured lending and adjacent to S-Leasing's hire-purchase franchise, with similar nationwide branch coverage.
• Muangthai Capital: Thai SET-listed non-bank consumer finance company specializing in motorcycle, auto, and personal title loans with a large provincial branch network. Closely comparable to SAWAD in customer targeting, product mix, and distribution model.
• Srisawan (subsidiary of Sathapana): Thai non-bank lender under Sathapana Group offering vehicle and personal loans with a nationwide branch presence. Direct competitor in motorcycle and auto title lending with overlapping customer segments.

Broad incumbents

• Kiatnakin Phatra (KKP): SET-listed Thai financial holding with commercial banking, hire-purchase, and asset management arms. Overlaps with SAWAD in auto and motorcycle hire-purchase financing and serves overlapping customer segments, but operates as a much broader financial institution rather than a specialist lender.
• Krungsri (Bank of Ayudhya): One of Thailand's largest consumer banks, with a substantial auto and personal lending portfolio that directly competes with SAWAD's vehicle-secured loans. Operates at much larger scale and broader scope, including digital lending via Krungsri Online.
• Government Savings Bank (GSB): Thai state-owned bank and SAWAD's joint-venture partner for the 'Ngeern Sod Tai Jai' registration-book loan vehicle. Competes in the low-income lending segment and operates a vast national branch footprint, making it both a partner and a competitor in SAWAD's primary market.

Emerging players

• Chayo Group: Thai SET-listed nano-finance and micro-lender targeting informal-sector borrowers with small-ticket, repeat loans. Competes with SAWAD's Srisawad Money nano-finance arm and similar underserved customer base, though at smaller scale.
• PROG Holdings: US-listed lease-to-own retailer of furniture, appliances, and electronics. Comparable to SAWAD's Srisawad The Power BNPL franchise for consumer electronics and to S-Leasing's hire-purchase model, though operating in a different geography and category.
• World Acceptance Corporation: US-listed consumer finance company specializing in small-ticket, subprime personal loans through a branch network. Operates an analogous branch-based subprime consumer lending model to SAWAD, though focused on US rather than Thai market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCM6C9702eroZQGYVENTcm_w
• Facebookfacebook.com/srisawadpower
• LinkedInlinkedin.com/company/srisawad-corporation

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Subsidiaries4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Srisawad Power