Marathon Electric Motors India Limited

What Marathon Electric Motors India Limited does

Marathon Electric Motors India Limited is an Indian manufacturer of low-voltage and medium-voltage electric induction motors and industrial fans, headquartered in Kolkata with a second manufacturing facility in Ahmedabad (established 2017). The product portfolio spans three core platforms: Low Voltage IEC motors (0.18 kW to 375 kW) in IE2, IE3, and IE4 efficiency classes built on the TerraMAX global platform; Medium Voltage motors (3.3 kV to 11 kV, up to 4 MW) in TEFC, CACA, CACW, TETV, and SPDP configurations; and Marathon Fans (propeller, axial flow, centrifugal up to 300,000 m³/hr). Specialty motor lines include hazardous-area motors (flameproof Exd, non-sparking Ex ec, increased safety Ex eb), crane-duty motors (SCV/TCV series, KS Slipring), fire-fighting motors (IS 12615/IEC 60034), smoke-spill motors capable of 250-400°C operation for two hours, and brake motors, with proprietary components such as the Resivac VPI insulation system.

The company sells through a hybrid go-to-market: direct enterprise field sales via 20+ regional representatives across India, an authorized dealer network of 80+ dealers spanning 20+ Indian states, and direct factory supply from the Kolkata and Ahmedabad plants for OEM and large-project customers. End markets are diversified across industrial verticals including cement, oil and gas, mining and minerals, metals, agriculture, water and wastewater, power generation, sugar, pulp and paper, cooling towers, compressors and turbomachinery, cranes and hoists, and material handling. Certifications including PESO, DGMS, ATEX, IECEx, ISO 9001, BIS/IS, and CE underpin entry into regulated segments and export markets such as the Netherlands, South Africa, Australia, Turkey, the Middle East, the Philippines, and SAARC countries.

Marathon became a wholly-owned subsidiary of WEG Group (Brazil) on May 1, 2024, having previously operated under GEC UK, GEC Alsthom, Alstom, Regal Beloit, and Regal Rexnord. Founded in 1913 with more than 2,500 MW of motors installed globally, the company now sits inside a global electro-electronic equipment group that recorded R$32.5 billion in 2023 revenue across 135+ countries. Revenue is generated through hardware sales of motors and fans plus aftermarket service and spare parts through authorized service centers; pricing is not publicly disclosed and is route-specific via dealers and direct sales.

Name

Marathon Electric Motors India Limited

Legal name

Marathon Electric Motors (India) Limited

Website

https://marathonelectric.in

Company type

Private

Founded year

1913

Operating status

Operating

Headcount range

251–500 employees

Short description

Marathon Electric Motors India Limited, founded 1913 and headquartered in Kolkata, manufactures low-voltage and medium-voltage induction motors plus industrial fans, serving Indian and export industrial customers across cement, mining, oil and gas, metals, water, and power generation. Since May 2024 it has operated as a wholly-owned subsidiary of Brazil-based WEG Group.

Ownership category

akta.pro rank

Headquarters

HQ city

Kolkata

HQ country

India

HQ region

Asia

Offices2 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Electric Motors Sales: Manufacturing and sale of Low Voltage and Medium Voltage electric motors including IE2, IE3, IE4 efficiency classes, hazardous area motors, crane duty motors, and special purpose motors. Products range from 0.37kW to 4500kW across various voltage ratings.
2. Industrial Fans Sales: Manufacturing and sale of industrial fans including Propeller Fans, Axial Flow Fans, and Centrifugal Fans with various configurations for industrial ventilation, cooling, and air movement applications.
3. Aftermarket Services: Service and support network providing maintenance, repair, and spare parts services for installed motors and fans across India through authorized service centers.

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

Marathon Electric Motors India Limited manufactures and sells three-phase induction electric motors (low voltage and medium voltage) and industrial fans. The product portfolio spans 0.18 kW to 4,500 kW across IE2, IE3, and IE4 efficiency classes, with hazardous area, crane duty, and special purpose variants. Industrial fans include propeller, axial flow, and centrifugal types for ventilation, cooling, and air movement in heavy-duty industrial applications.

Product overview

Marathon Electric Motors India Limited is a manufacturer of electric motors and industrial fans with over 100 years of experience since 1913. The company offers a comprehensive portfolio organized around three core product lines: Low Voltage IEC Motors (ranging from 0.18 kW to 375 kW in IE2, IE3, IE4 efficiency classes), Medium Voltage Motors (3.3KV to 11KV with power up to 4 MW including TEFC, CACA, CACW, TETV, and SPDP variants), and Marathon Fans (including Propeller, Axial Flow, and Centrifugal fans). The product range is powered by branded sub-platforms including the TerraMAX platform for low voltage motors (SCA for IE2, TCA for IE3, QCA for IE4 efficiency levels), Flowpak for high voltage TEFC motors, UNIPAK II for CACA/CACW motors, and TEEPAK for TETV motors. Specialty motor offerings include hazardous area motors (Flame Proof EXD, Non-Sparking Ex ec, Increased Safety Ex eb), crane duty motors (SCV/TCV series for DOL/Y-D and VFD applications, KS Slipring motors), fire fighting motors, smoke spill motors, and brake motors. Industrial fans include propeller fans, axial flow fans with multiple variants (bifurcated, flameproof, roof extractor, belt driven, smoke-spill, tea industry, transformer cooling), and centrifugal fans. Since 2024, the company has been part of the WEG Group.

Differentiator

Problem solved

Functional benefit

Products and services

• Low Voltage IEC Motors Three-phase induction motors meeting IEC standards in IE2, IE3, and IE4 efficiency classes with power ratings from 0.18 kW to 375 kW, suitable for general purpose, hazardous area, crane duty, and special purpose industrial applications.
• Medium Voltage Motors High voltage induction motors ranging from 3.3 kV to 11 kV with power ratings up to 4 MW, including TEFC, CACA, CACW, TETV, and SPDP enclosures for heavy-duty industrial applications.
• Marathon Fans Industrial fans including Propeller Fans (300mm to 915mm diameter), Axial Flow Fans (handling up to 300,000 m3/hr), and Centrifugal Fans (up to 300,000 M3/Hr and 800 MM WG static pressure).
• TerraMAX SCA Series IE2 Efficiency Motors IE2 efficient Totally Enclosed Fan Cooled (TEFC) cast iron motors with power ratings from 0.37 kW to 375 kW, frame sizes IEC 80 to IEC 355, designed for general industry applications.
• TerraMAX TCA Series IE3 Efficiency Motors IE3 efficiency totally enclosed fan cooled motors built on the TerraMAX global low voltage motor platform, delivering energy savings for general industry applications.
• TerraMAX QCA Series IE4 Efficiency Motors IE4 super premium efficiency totally enclosed fan cooled cast iron motors with power ratings from 0.37 kW to 355 kW, offering robust construction for demanding industrial applications.
• Flame Proof EXD I, IIA & IIB Motors Flameproof motors for hazardous areas with gas group I, IIA & IIB, power rating 0.37 kW to 315 kW, temperature class T6, suitable for pump, conveyor, fan, and compressor applications.
• Flame Proof Motors EXD IIC Flameproof motors for Zone 1 and 2 with gas group IIC, frame sizes IEC 80 to IEC 160, temperature class T3, designed for explosive atmospheres.
• TerraMAX Non-Sparking Motors Ex 'ec' TEFC squirrel cage motors with Ex 'ec' protection for safe motors in gas zones, conforming to IEC 60079-0, IEC 60079-15 standards.
• CHALLENGER Series Increased Safety Motors Ex 'eb' TEFC squirrel cage motors with increased safety Ex 'eb' protection for hazardous zone motors, temperature class T3, with optional brake, force cooling, and encoder mounting features.
• SCV Series Squirrel Cage DOL/Y-D Starting Motors Crane duty intermittent duty motors with frame sizes 80-355, power output 0.37 kW to 375 kW, suitable for material handling equipment, cranes, hoists, and CNC machinery.
• SCV/TCV Series Squirrel Cage VFD Motors Variable speed inverter-duty motors optimized for PWM-driven IGBT inverters, designed to withstand up to 1700V peak voltages, compatible with vector control systems and EMC compliant to EN50081/EN50082 standards.
• KS Slipring Motors Krane range slip ring motors specifically designed for crane applications with ratings up to 450 kW, frame sizes IEC 112 to IEC 560, suitable for hoisting and long travel operations.
• Fire Fighting Motors Specialized electric motors for driving fire pumps with output 5.5 kW to 75 kW, IP55 protection, built with cast iron construction, certified to IS 12615/IEC 60034 standards.
• SPDP SR (RW/CW) Motors Low voltage slipring induction motors for heavy-duty applications with high pull-out torque, designed for rolling mills and sugar industry equipment such as cane cutter and crusher.
• Smoke Spill Motors Three-phase squirrel cage motors for smoke spill and smoke control systems, capable of operating at 250°C, 300°C, or 400°C for 2 hours during fire emergencies, meeting BS EN 12101-3 standards.
• Brake Motors DC fail-safe brake motors with frame sizes SCV 80 to SCV 160, suitable for crane duty and VFD applications, IP-55 protection degree, designed for heavy-duty industrial machines requiring precise stop control.
• Flowpak TEFC Motors High voltage totally enclosed fan-cooled cage induction motors with outputs up to 1.5 MW, voltages up to 6.6 kV, efficiency up to 96%, frame sizes IEC 280 to IEC 560.
• UNIPAK II CACA Motors High voltage AC induction motors with power range up to 4,000 kW, air-air cooled (CACA) and water-cooled (CACW) variants, designed for 20 years at 1,000 starts/year, IP55 protection, with RESIVAC VPI insulation system.
• TEEPAK TETV Motors Tube ventilated high voltage induction motors with steel frame construction, power rating up to 4 MW, uniform internal cooling circuit for efficient heat dissipation, suitable for demanding industrial conditions.
• CACW Water-Cooled Motors Water-cooled medium voltage motors with power rating up to 5 MW, featuring Resivac VPI insulation system, suitable for air compressor, fan, blower, and crusher applications.
• TEFC Flameproof Motors Exd (Medium Voltage) Medium voltage flameproof motors with power rating up to 750 kW, frame sizes IEC 280 to IEC 450, suitable for mining, oil and gas, compressor drive, and blower applications.
• Non-Sparking Motors Ex 'ec' Medium Voltage High voltage TEFC Flowpak motors with increased safety Ex ec/Ex na protection, outputs up to 800 kW, available horizontally or vertically mounted.
• Propeller Fan Industrial ventilation fans with 300 mm to 915 mm diameter, volume flow from 1,200 to 28,000 m3 per hour, static pressure up to 150 Pa, available in CE marked versions for the European market.
• Axial Flow Fan Axial flow fans from 12" to 75" diameter with motors from 0.37 kW to 110 kW, handling up to 300,000 m3/hr air delivery, including Bifurcated, Flame Proof, Roof Extractor, Belt Driven, Smoke-spill, Tea Industry, and Transformer Cooling variants.
• Centrifugal Fan High pressure industrial blowers with backward inclined, backward curved, aerofoiled, forward curved, and straight radial impeller types, air delivery up to 300,000 M3/Hr and static pressure up to 800 MM WG.

Quantifiable outcome

• Energy savings through IE3 and IE4 efficiency motors
• +4 more outcomes

Segments13 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature9 records

Partnerships

One partnership is on record.

• WEG GroupflagshipStrategic or Co-development Partner · 1 May 2024WEG Group, a global electro-electronic equipment company, acquired Marathon Electric Motors India Limited effective May 1, 2024. WEG Group was founded in 1961 and operates in over 135 countries with 15 manufacturing units and 40,000+ employees. In 2023, WEG recorded net revenue of R$ 32.5 billion with 52.9% from international markets. This acquisition marked a new chapter for Marathon, combining century-long expertise with WEG's global reach.

Scale indicators6 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Nicotra Gebhardt: Italy-headquartered global manufacturer of industrial fans (axial, centrifugal, plug fans) for HVAC and process ventilation. Closest direct peer to Marathon's industrial fan business across propeller, axial flow, and centrifugal categories.
• Kirloskar Electric: Indian manufacturer of LV/MV AC motors, slipring motors, and AC generators serving industrial verticals similar to Marathon. Direct peer with overlapping product range, particularly in crane-duty and special-purpose motors.
• Bharat Bijlee Ltd: Mumbai-headquartered Indian manufacturer of LV/MV induction motors (TEFC, cranes, hazardous area) and transformers. Similar size and product portfolio to Marathon; competes head-to-head in Indian industrial markets.
• Bonfiglioli: Italy-based global manufacturer of gearmotors, drive systems, and power transmission products with strong India operations. Comparable in industrial motor and integrated drive offerings, especially in heavy-duty and process-industry applications.
• CG Power and Industrial Solutions: Indian manufacturer of industrial LV/MV motors, transformers, and switchgear, listed on NSE/BSE. Directly competes with Marathon across the same product categories and end verticals (cement, metals, power). Closest pure-play Indian motor peer by product mix.

Broad incumbents

• ABB India: Indian listed subsidiary of ABB offering industrial motors, drives, and automation under a much broader portfolio. Overlaps with Marathon's motor business but addresses it as part of a wider industrial-electrification suite.
• Regal Rexnord: US-based motion-control and power-transmission conglomerate that was Marathon's parent until May 2024. Continues to compete in overlapping motor and industrial component categories across global markets.
• Siemens India: Indian listed arm of Siemens offering LV/MV motors (SIMOTICS), drives, and full industrial automation. A broad incumbent competing on premium efficiency, digital features, and system-level integration rather than pure motor units.
• WEG Group: Brazilian global manufacturer of motors, drives, and electrical equipment — Marathon's current parent since May 2024. Operates the broadest global motor portfolio; relevant as parent but also as global benchmark and potential intra-group competitor.
• Havells India: Large Indian listed electrical equipment company with an industrial motors segment alongside switchgear, cables, and lighting. Broader consumer-plus-industrial portfolio; competes with Marathon in industrial motor SKUs but with a different channel mix.

Market position

Strengths5 records

Weaknesses1 record

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/results?search_query=Marathon+Electric+Motors+India

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Marathon Electric Motors India Limited