No name

What No name does

No Name, operating under the brand 'La Bistrot Agency' and the tagline 'hotshoppers,' is a privately held French B2B marketing agency headquartered in Joinville-le-Pont (Île-de-France), established in 2006 and structured as a SARL. The firm specializes in 360° activation strategies for French FMCG brands, delivering an integrated service stack that spans in-store activation and shopper marketing, out-of-store and field marketing, digital (web, mobile, augmented reality), licensing and partnership negotiation, video and motion design, packaging management (including collector editions), POS print production, custom promotional merchandise, and strategic consulting supported by an in-house 'brigade créative.' Its revenue model is professional-services-based: project and campaign fees quoted to enterprise clients, with no public pricing, no SaaS, and no platform revenue. GTM is sales-led and relationship-driven, targeting marketing directors and brand managers at major French FMCG companies and large retailers; the public case-study roster includes heritage consumer brands such as Carambar, Père Dodu, Fleury Michon, Mentos, Danone, Bledina, Socopa, Mazzetti, Cacolac, and Intermarché, indicating a deeply French, single-vertical (FMCG/CPG) customer base.

The business operates without disclosed funding, M&A activity, or a technology platform, relying instead on creative talent, established retail relationships, and a referenceable campaign library. The firm employs 11–50 people, is led by CEO Mahmoud Abdulhameed, and has no AI/ML capabilities or proprietary technology stack described in available materials. Its competitive positioning rests on the integrated full-service model, demonstrated execution across multiple consumer-goods sub-categories, and the ability to coordinate in-store, out-store, digital, social, and packaging touchpoints within a single 360° campaign.

Name

No name

Legal name

No Name SARL

Website

https://agencenoname.com

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

11–50 employees

Short description

No Name (La Bistrot Agency) is a privately held French B2B agency founded in 2006 that designs and executes 360° activation campaigns — in-store, digital, packaging, licensing, video, and field marketing — primarily for enterprise FMCG brands and retailers in France.

Ownership category

akta.pro rank

Product category

Marketing Activation Services

NAICS

Advertising Agencies (541810)

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

B2B/ABM Creative Agencies (MPAAAAAI)

Keywords

• Marketing activation services
• Shopper marketing consulting
• FMCG campaign strategy
• Promotional campaign management
• Brand activation consulting

Headquarters

HQ city

Joinville-le-pont

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Marketing Consulting and Activation Services: The agency generates revenue through professional service fees for strategy consulting, creative development, and activation campaign execution for FMCG brands. Revenue is project-based and campaign-oriented.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

No Name is a B2B marketing activation agency that designs and executes 360° promotional and shopper marketing campaigns for FMCG brands. The agency delivers integrated strategy, creative, digital, packaging, video, licensing, field activation, point-of-sale print, and branded merchandise services on a project basis, primarily to major French consumer goods companies.

Product overview

No name is a full-integrated 360° activation strategy consulting agency, positioned as 'La Bistrot Agency,' specializing in shopper marketing and promotional campaigns primarily for FMCG (Fast-Moving Consumer Goods) brands. The company operates as a single unified service offering rather than a platform-plus-modules architecture. Its portfolio consists of nine integrated service lines: Activation Promo & Animation PDV (in-store retail activation), Animation FDV & Animation Terrain (out-store and event marketing), Digital (web/app development and augmented reality), Licensing & Partenariat (license deal negotiation), Vidéo & Motion Design (video production), Packaging Management (collector packaging design), Edition & Print (POS materials), Goodies & Objet Personnalisé (promotional merchandise), supported by strategic Conseil and a creative Brigade. These services are activated independently or in coordinated 360° campaigns depending on client needs, combining in-store, out-store, web, mobile, social media, and packaging touchpoints.

Differentiator

Problem solved

Functional benefit

Products and services

• Activation Promo & Animation PDV (In-Store Activation) In-store activation services for FMCG brands and retailers, including pack activation, store theatralization (PLV), trade marketing, shelf animation, and shopper experience initiatives designed to drive foot traffic and purchase intent.
• Animation FDV & Animation Terrain (Out-of-Store and Field Activation) Out-of-store activation and event marketing services including street marketing and experiential marketing designed to engage consumers outside traditional retail environments.
• Digital Campaign Services Digital services supporting 360° activation campaigns, including website creation, consumer mechanics platforms, web and mobile applications, and augmented reality experiences.
• Licensing & Partenariat (Licensing and Partnership Services) License deal negotiation services including film and music licensing for packaging and endorsement campaigns, plus partnership negotiation and prize coordination with brand partners.
• Vidéo & Motion Design (Video Production) Video production services for marketing plans, retail resale, and product valorization, including motion graphics and animation.
• Packaging Management Packaging design and management services including promotional pack alterations, collector and limited edition packaging designs to support activation campaigns.
• Edition & Print (Point-of-Sale Print Production) Point-of-sale (POS) material creation and execution including visual merchandising assets and print production for retail environments.
• Goodies & Objet Personnalisé (Custom Promotional Merchandise) Custom promotional merchandise and branded objects sourcing services, including existing catalog items and bespoke branded merchandise for marketing campaigns.
• Conseil Stratégique (Strategic Consulting) Strategic consulting services providing daily advisory support and creative formula development for brand activation campaigns.
• Brigade Créative (Creative Production Team) Creative production services including inspiration-driven campaign creation, digital activation, 3D animation and video production for seminars, distributor presentations, and event marketing.

Named customers15 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Five partnerships are on record, tiered core and minor.

• PiaggiocoreStrategic or Co-development PartnerPartnership with Piaggio for Mazzetti balsamic vinegar campaign. Piaggio provided an electric scooter as the main prize for a 6-month promotional lottery tied to product purchases. The partnership reinforced Mazzetti's Italian heritage and Dolce Vita positioning.
• Sapeurs-Pompiers de FrancecoreStrategic or Co-development PartnerPartnership with Sapeurs-Pompiers de France for Carambar's Cara'héros campaign. Firefighters served as a trusted, family-friendly partner to deliver prevention messages through humorous activation combining Carambar's brand DNA with civic values.
• ArieteminorGTM or Marketing PartnerPartnership with Ariete for Socopa hot-dog launch. Hot-dog machines were offered as prizes, providing product tie-in and extending the consumption experience to the home.
• KitchenAidcoreGTM or Marketing PartnerPartnership with KitchenAid for Sucre Saint Louis 'Betterave d'Or' campaign. 25 KitchenAid stand mixers were offered as prizes, aligning with the baking/cooking occasion for sugar products.
• JouéClubminorGTM or Marketing PartnerPartnership with JouéClub for Kidibul 30th anniversary celebration. Gift cards from the toy retailer were offered as prizes, targeting families with children.

Scale indicators5 records

Recent moves4 records

Expansion highlights4 records

Direct peers

• BETC Paris: Paris-based creative agency within the Havas network with deep FMCG and retail-activation credentials (Evian, Carrefour, Lacoste), the most direct structural analog at slightly larger scale.
• Marcel: French creative boutique (Publicis network) serving FMCG and consumer brands with integrated advertising and activation campaigns; directly comparable boutique positioning.
• W Communication: Independent French creative communications agency serving FMCG and consumer clients with brand storytelling and activation; comparable boutique scale and positioning.
• Romance (BETC Group): Parisian creative boutique within the BETC/Havas ecosystem focused on brand strategy and activations for FMCG and lifestyle clients.

Broad incumbents

• Havas Paris: Paris headquarters of Havas network; competes for the same enterprise FMCG briefs across creative, media and activation, but with full holding-company scale.
• Publicis Conseil: Lead French creative agency of the Publicis group, dominant on French FMCG accounts such as Orangina and Carrefour; sets the network standard the boutique must beat for relevance.
• TBWA\Paris: French flagship of TBWA\Worldwide, well known for retail and shopper-marketing work (Carrefour, McDonald's) that overlaps with No Name's activation remit.
• DDB Paris: Omnicom-owned French creative network with substantial FMCG and retail portfolios; relevant peer on creative-shopping pitches.
• Ogilvy Paris: Paris office of Ogilvy, an established player in French FMCG advertising with shopper-marketing and brand-activation capabilities.

Regional players

• HighCo: Marseille-headquartered marketing services group specializing in retail and shopper marketing activations for French retailers and brands; closest French-listed direct peer in the activation sub-segment.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights5 records

Customer concentration

• Xx.com/AgenceNoName
• Facebookfacebook.com/AgenceNoname

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about No name