Vi-john Group

Personal Care and Grooming Productsvijohngroup.com

Company typePrivate
Founded1960
HeadquartersNew Delhi, India
Headcount11–50
GTM typeB2C
OfferingHardware or Manufacturing

Vi-john Group firmographics

Firmographics

Name: Vi-john Group
Legal name: VI-JOHN HEALTHCARE INDIA LLP
Website: https://vijohngroup.com
Company type: Private
Founded year: 1960
Operating status: Operating
Headcount range: 11–50 employees
Ownership category
akta.pro rank

Vi-john Group industry classification

Industry

Product category: Personal Care and Grooming Products
NAICS: Soap and Cleaning Compound Manufacturing (32561)
SIC: Perfumes, Cosmetics & Other Toilet Preparations (2844)
akta.pro primary industry: Men’s Grooming (Shaving, Beard Care, Aftershave) (CRADANAF)
akta.pro secondary industries: Deodorants & Antiperspirants (CRADANAA), Conditioners & Hair Masks (CRABABAB), Hand Sanitizers & Antibacterial Personal Care (CRADANAI)

Keywords

Men's grooming products
Shaving cream manufacturing
Women's hair removal
Personal care products
Fragrances and deodorants

Where Vi-john Group is headquartered

Location

Headquarters

HQ city: New Delhi
HQ country: India
HQ region: Asia

Offices2 records

Markets served

Vi-john Group business model

Business model

GTM type: B2C
Offering type: Hardware or Manufacturing
Cost components: Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D

Revenue model

Personal Care & Grooming Products: Vi-John Group generates revenue primarily through the sale of physical personal care and grooming products across multiple categories including men's shaving (creams, foams, razors, blades), women's grooming (hair removal creams, razors), fragrances (perfumes, deodorants, attars), skin care (body lotions, face creams), hair care (hair oils, hair colour), oral care (toothpaste), home care (floor cleaners), and hygiene care (sanitizers). Products are sold through company-owned e-commerce, major online marketplaces, and physical retail.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Vi-john Group product offering

Product offering

Core offering

Vi-John Group manufactures and sells mass-market personal care and grooming products across men's shaving (creams, foams, lotions, razors, blades), women's hair removal (creams, razors), fragrances (perfumes, deodorants, attars, room fresheners), skin care (body lotions, face creams, lip balm), hair care (oils, hair colour), oral care (toothpaste), home care (floor cleaners), and hygiene care (sanitizers). The portfolio is structured across 12 sub-brands (including Vi-John, Vi-John Women, Vi-John Prakritik, St. John, The Archies, Saffron, Ameerah, Maja Safai, Masterstroke, Cobra, Feather Touch, and Haath Ki Safai) and is distributed via the company's own e-commerce platform (vijohnkart.com), major Indian online marketplaces, and physical retail.

Product overview

Vi-john Group is a diversified Indian personal care and grooming products company founded in 1960. The company operates a multi-brand portfolio across men's grooming (shaving creams, foams, razors, after-shave products), women's grooming (hair removal creams, razors), fragrances (perfumes, deodorants, attar, room fresheners), skincare (body lotions, face creams), hair care (hair oils, hair colours), oral care (toothpaste), home care (floor cleaners), and hygiene care (sanitizers). The product portfolio is organized under multiple sub-brands including Vi-John (core brand), Vi-John Prakritik (natural products), St. John (fragrances), The Archies, Saffron, Ameerah, Maja Safai, Masterstroke, Cobra, and FeatherTouch, distributed through the company's own e-commerce platform (vijohnkart.com) as well as major online marketplaces including Amazon, Flipkart, Nykaa, Myntra, and Meesho.

Differentiator

Problem solved

Functional benefit

Brands

Vi-John Women: Women's grooming product line including hair removal cream and razors
Vi-John Prakritik
St. John
The Archies
Saffron
Ameerah
Maja Safai
Masterstroke
Cobra
Feather Touch
Haath Ki Safai

Products and services

Men's Shaving Products (Cream, Foam, Shave Lotion, Razors, Blades, Cartridges)
Women's Hair Removal Products (Hair Removal Cream, Razors)
Fragrances (Perfumes, Deodorants, Attar, Room Freshener)
Skin Care (Body Lotions, Face Cream, Moisturiser, Lip Guard)
Hair Care (Hair Oils, Hair Colour, Ayurvedic Onion Oil)
Oral Care (Toothpaste)
Home Care (Tiles & Floor Cleaners under Maja Safai brand)
Hygiene Care (Haath Ki Safai Hand Sanitizer)
Personal Care Powder (Vi-John Boro Shield Prickly Heat Powder)

Quantifiable outcome

Haath Ki Safai sanitizer kills up to 99.9% of germs
+1 more outcomes

Companies that use Vi-john Group

Customer profile

Segments5 records

Ideal customer profiles1 record

Vi-john Group technology and API

Technology

Technology focussed No

API detail

Has API: No
API docs
API detail

Core technology

AI maturity

App detail

Feature4 records

Vi-john Group partnerships and signals

Strategic signal

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Vi-john Group competitors and assessment

Company assessment

Direct peers

Emami Limited: Emami is a leading Indian CPG company with a mass-market personal care portfolio spanning men's grooming (Navratna, Fair & Handsome), hair oils, deodorants and skincare. It directly mirrors Vi-John's horizontal-segmentation strategy targeting the same Indian mass consumer with affordable branded products across many categories.
Bajaj Consumer Care: Bajaj Consumer Care operates an India-focused personal care portfolio centered on Bajaj Almond Drops hair oil and Nomarks skincare. It competes head-to-head with Vi-John in hair oils and other mass-market grooming SKUs and shares the same value-tier positioning.
Marico Limited: Marico is a large Indian FMCG player with men's grooming (Set Wet, Beardo acquisition) and hair care (Parachute) franchises. Direct overlap with Vi-John in hair oils and men's personal care, with comparable pricing tier and India-first distribution.
Patanjali Ayurved: Patanjali is a fast-growing Indian Ayurvedic personal care and FMCG brand built around natural/herbal formulations at value price points. Closely comparable to Vi-John Prakritik and Saffron lines on positioning, ingredient narrative and Indian mass-market consumer targeting.
CavinKare: CavinKare is an India-focused, multi-category personal care company built around Chik shampoo, Nyle, Meera and other regional brands. It shares Vi-John's strategy of building many regional/mass brands across price points for the same Indian consumer.
Himalaya Wellness: Himalaya Wellness is a herbal personal care and wellness company offering face care, hair care, body care and oral care at mass-premium price points. It overlaps with Vi-John Prakritik and Saffron on natural/herbal ingredient positioning in India.

Broad incumbents

Dabur India: Dabur is one of India's largest Ayurvedic/naturals-led FMCG conglomerates spanning hair care, skincare, oral care and home care. Sub-brands such as Dabur Amla, Dabur Red and Fem compete for the same mass herbal-hair-oil and grooming shelf space as Vi-John.
Godrej Consumer Products: Godrej Consumer Products is a diversified Indian FMCG major in hair care, personal wash and household insecticides. Its mass-market and naturals sub-brands (Godrej No.1, Cinthol) compete with Vi-John's hair oil and personal care lines at overlapping retail.

Emerging players

Mankind Pharma: Mankind Pharma's family office led Finfinity's seed round alongside Vi-John, and Mankind has built India's largest OTC pharma franchise plus a fast-growing consumer personal care portfolio. Strategically adjacent as a fellow low-cost brand-builder targeting Indian mass consumers.
Honasa Consumer (Mamaearth): Honasa Consumer is a digital-first Indian personal care company behind Mamaearth and The Derma Co., focused on natural/D2C skincare and hair care. It represents the new-age natural-personal-care playbook that Vi-John Prakritik is positioned against, and is reshaping marketing and distribution expectations in India's grooming market.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks4 records

Key highlights7 records

Customer concentration

Vi-john Group financial estimates

Financial estimate

Revenue estimate

Valuation estimate

Vi-john Group leadership team

Management profile

Number of profiles

Profiles2 records

Vi-john Group funding detail

Funding detail

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

Vi-john Group M&A and investment

M&A and investment

M&A

Investments1 record

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Vi-john Group

What does Vi-john Group do?

Is Vi-john Group a public or private company?

Vi-john Group is a private company. It is classified as family owned and is currently operating.

When was Vi-john Group founded?

Vi-john Group was founded in 1960. It employs 11 to 50 people.

Where is Vi-john Group based?

Vi-john Group is headquartered in New Delhi, India, in the Asia region.

How does Vi-john Group make money?

One revenue line is on record: personal Care & Grooming Products.

Who are Vi-john Group's main competitors?

Direct peers on record are Emami Limited, Bajaj Consumer Care, Marico Limited, Patanjali Ayurved, CavinKare and Himalaya Wellness. Broad incumbents are Dabur India and Godrej Consumer Products. Emerging players are Mankind Pharma and Honasa Consumer (Mamaearth).

Does Vi-john Group have an API?

No public API is recorded for Vi-john Group.

What industry is Vi-john Group in?

Vi-john Group's product category is Personal Care and Grooming Products. Its primary akta.pro industry code is CRADANAF, Men’s Grooming (Shaving, Beard Care, Aftershave), with a secondary code of CRADANAA, Deodorants & Antiperspirants. Its NAICS code is 32561 and its SIC code is 2844.