SilverTowne LP
SilverTowne LP is a US precious metals dealer and private mint (founded 1949, Winchester, Indiana) selling proprietary-minted silver/gold bullion, sovereign-mint coins, IRA-eligible metals, numismatics, and themed gift silver directly to consumers via e-commerce, mobile apps, showroom, and an authorized reseller network.
- Company typePrivate
- Founded1949
- HeadquartersWinchester, United States
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
What SilverTowne LP does
SilverTowne LP is a US-based precious metals dealer and private mint founded in 1949 in Winchester, Indiana by Leon Hendrickson and his wife Ruhama. The company operates a dual retail-and-manufacturing model: it is a direct-to-consumer dealer of physical silver, gold, and platinum bullion, numismatic coins, IRA-eligible precious metals, and themed gift products, while simultaneously operating SilverTowne Mint (since 1973) which produces proprietary .999 fine silver bars, rounds, medallions, and silver bullet replicas with exclusive designs. SilverTowne is an authorized dealer for the United States Mint, Royal Canadian Mint, Australian Perth Mint, and British Royal Mint, integrating sovereign-issued bullion alongside its own mint productions. The product catalog also spans special-occasion themed silver (birthday, wedding, religious, patriotic, military, occupational) with in-house engraving and hand-enameled customization, plus collector supplies and reference books.
The business serves four primary customer segments: investors seeking physical precious metals for diversification and retirement accounts, coin collectors (Morgan/Peace Dollars, NGC/PCGS-graded coins), gift buyers purchasing personalized silver for special occasions, and preppers acquiring tangible metals for economic uncertainty. Revenue is generated through one-time transactional sales at spot-price-plus-premium pricing, with two payment-based price tiers (Check/Wire and Credit Card/PayPal), a $5 engraving add-on, bulk volume discounts, and free domestic shipping on orders over $200. Distribution runs through the SilverTowne.com e-commerce platform, a physical showroom at 120 E. Union City Pike, iOS and Android mobile apps (Silver Now), and a global authorized reseller network that carries exclusive SilverTowne Mint designs. Marketing is supported by The Vault Blog content, an email newsletter with Silver Giveaway promotions, Twitter/X social media, and seasonal campaigns (Black Friday, 12 Deals of Christmas). The company is privately held with no disclosed institutional investors and is structured as a limited partnership in Indiana, USA.
SilverTowne LP firmographics
Firmographics- Name
- SilverTowne LP
- Legal name
- SilverTowne LP
- Website
- https://silvertowne.com
- Company type
- Private
- Founded year
- 1949
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- SilverTowne LP is a US precious metals dealer and private mint (founded 1949, Winchester, Indiana) selling proprietary-minted silver/gold bullion, sovereign-mint coins, IRA-eligible metals, numismatics, and themed gift silver directly to consumers via e-commerce, mobile apps, showroom, and an authorized reseller network.
- Ownership category
- akta.pro rank
SilverTowne LP industry classification
Industry- Product category
- Precious Metals and Numismatics
- NAICS
- Jewelry and Silverware Manufacturing (33991), Jewelry Retailers (458310), Jewelry, Watch, Precious Stone, and Precious Metal Merchant Wholesalers (423940)
- SIC
- Jewelry, Silverware & Plated Ware (3910), Jewelry, Precious Metal (3911), Retail-Jewelry Stores (5944), Wholesale-Jewelry, Watches, Precious Stones & Metals (5094)
- akta.pro primary industry
- Precious Metals Minting & Bullion Products (IMAKAEAJ)
- akta.pro secondary industries
- Coins, Currency & Bullion Collectibles Retail (Numismatics) (CRALAGAF), Personalized Fine Jewelry (Nameplates/Initials/Engraved) (CRAKAAAI), Religious & Cultural Fine Jewelry (CRAKAAAH)
Keywords
Where SilverTowne LP is headquartered
LocationHeadquarters
- HQ city
- Winchester
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
SilverTowne LP business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure
Revenue model
- Precious Metals Sales: Core revenue from selling physical silver, gold, platinum, and palladium bullion products including coins, bars, and rounds. Revenue is generated through one-time transaction sales with pricing based on spot metal prices plus premiums. The company sells both own-minted products (SilverTowne Mint) and products from government mints (US Mint, Perth Mint, Royal Canadian Mint, etc.).
- Numismatic/Collectible Coins: Sales of numismatic coins including Morgan Silver Dollars, Peace Dollars, certified coins (NGC, PCGS graded), vintage coins, and commemoratives with collector premiums.
- Special Occasion Gift Products: Custom-designed silver medallions and gift sets for occasions such as birthdays, graduations, weddings, anniversaries, holidays, and professional occupations (military, medical, firefighter). Includes personalization/engraving services.
- Numismatic Supplies: Sales of collector supplies including storage tubes, plastic capsules, display boxes, albums, folders, and numismatic reference books (Official Red Book).
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Check/Wire Payment Pricing |
| Transaction based/ take rate | Pay-as-you-go | Credit Card/PayPal Payment Pricing |
| Unit Pricing | Pay-as-you-go | Bulk/Volume Pricing |
| Unit Pricing | Pay-as-you-go | Engraving Add-On |
| Other | Pay-as-you-go | Free Shipping Threshold |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels6 records
SilverTowne LP product offering
Product offeringCore offering
SilverTowne LP buys and sells modern and rare coins plus gold, silver, and platinum bullion, and operates the SilverTowne Mint to produce proprietary minted bars, rounds, engraved gift items, and hand-enameled specialty pieces. The company serves individual investors, numismatic collectors, and gift buyers through an online storefront, a physical showroom, and an authorized-reseller network, with select offerings qualified for precious-metals IRAs.
Product overview
SilverTowne LP is a precious metals dealer and numismatics company established in 1949, operating as both a retailer and a manufacturer through its SilverTowne Mint in Winchester, Indiana (since 1973). The company offers a comprehensive portfolio centered on physical precious metals: proprietary SilverTowne Minted Bullion (silver bars, rounds, and medallions in designs like Buffalo Replica and American Flag), government-minted coins (US Mint Silver American Eagles, Morgan and Peace Silver Dollars, world coins), gold and platinum bullion, and IRA-eligible precious metals. Beyond investment products, SilverTowne produces Special Occasion Silver Bullion with engraving customization for birthdays, weddings, holidays, military, and occupational themes, paired with gift sets combining their medallions with US Mint Silver Eagles. The company also serves collectors with numismatic supplies (albums, storage, capsules), collector reference books (Official Red Book), gift packaging options, and mobile applications for iOS and Android. Free shipping is offered on domestic orders over $200.
Differentiator
Problem solved
Functional benefit
Brands
- SilverTowne Mint: The company's in-house mint located in Winchester, Indiana that manufactures custom silver bullion bars and rounds since 1973.
Companies that use SilverTowne LP
Customer profileNamed customers4 records
Segments3 records
Ideal customer profiles3 records
SilverTowne LP technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
SilverTowne LP partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered core and supporting.
- United States MintcoreAuthorized dealer of US Mint products including Silver American Eagles, Gold Eagles, commemoratives, proof sets, and mint sets. These government-minted coins are integrated into SilverTowne's product catalog alongside their own mint productions.
- Royal Canadian MintcoreSource of Canadian sovereign silver and gold bullion coins sold through SilverTowne's e-commerce platform as part of their world coins selection.
- Australian Perth MintcoreSupplier of Australian silver and gold bullion products including Kangaroo, Kookaburra, and Koala series coins available through SilverTowne.
- British Royal MintcoreSource of British sovereign bullion coins and commemoratives sold as part of SilverTowne's international coin offerings.
- NGC (Numismatic Guaranty Company)supportingThird-party coin grading service whose certified coins are sold through SilverTowne's platform with various NGC labels and holders.
- PCGS (Professional Coin Grading Service)supportingThird-party coin grading service whose graded coins are sold through SilverTowne's platform with PCGS certification and holders.
- Whitman PublishingsupportingPublisher of the Official Red Book: A Guide Book of United States Coins, which SilverTowne sells as part of their numismatic supplies category.
Scale indicators3 records
Recent moves5 records
Expansion highlights5 records
SilverTowne LP competitors and assessment
Company assessmentMarket position
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
SilverTowne LP social profiles
Digital presenceSilverTowne LP financial estimates
Financial estimateRevenue estimate
Valuation estimate
SilverTowne LP leadership team
Management profileNumber of profiles
Profiles1 record
SilverTowne LP funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
SilverTowne LP M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about SilverTowne LP
What does SilverTowne LP do?
SilverTowne LP buys and sells modern and rare coins plus gold, silver, and platinum bullion, and operates the SilverTowne Mint to produce proprietary minted bars, rounds, engraved gift items, and hand-enameled specialty pieces. The company serves individual investors, numismatic collectors, and gift buyers through an online storefront, a physical showroom, and an authorized-reseller network, with select offerings qualified for precious-metals IRAs.
Is SilverTowne LP a public or private company?
SilverTowne LP is a private company. It is classified as family owned and is currently operating.
When was SilverTowne LP founded?
SilverTowne LP was founded in 1949. It employs 11 to 50 people.
Where is SilverTowne LP based?
SilverTowne LP is headquartered in Winchester, United States, in the North America region.
How does SilverTowne LP make money?
Four revenue lines are on record. Precious Metals Sales are the primary driver. The others are numismatic/Collectible Coins, special Occasion Gift Products and numismatic Supplies.
Does SilverTowne LP have an API?
No public API is recorded for SilverTowne LP.
What industry is SilverTowne LP in?
SilverTowne LP's product category is Precious Metals and Numismatics. Its primary akta.pro industry code is IMAKAEAJ, Precious Metals Minting & Bullion Products, with a secondary code of CRALAGAF, Coins, Currency & Bullion Collectibles Retail (Numismatics). Its NAICS code is 33991 and its SIC code is 3910.