Giuseppe Giana

What Giuseppe Giana does

Giuseppe Giana S.r.l. is an Italian family-owned manufacturer of heavy-duty CNC machine tools headquartered in Magnago (Milan), Italy, with a legal seat in Milan. Founded in 1960 by Giuseppe Giana and reorganized under the current S.r.l. entity in 2016, the company designs and builds horizontal multi-tasking lathes (GGTRONIC, GGL series), vertical lathes (Vertronic), deep-hole drilling machines (GGB series), precision grinding machines (via the 2024-acquired Gioria brand), gear tooth deburring machines (via the 2024-acquired Picco Angelo & C. brand), and lapping machines. The flagship GGTRONIC platform is distinguished as the first lathe in the world to use roller slippers on linear guides for the Z axis, while the GGB drilling series is positioned as a world leader, with capacities up to 1000mm drilling diameter and boring lengths exceeding 20,000mm.

The company operates a vertically integrated production model with approximately 90% of manufacturing internalized at its Magnago facility, including in-house design and fabrication of nine out of ten mechanical components, and direct supervision of steel forging through partner foundries within the European Union. Technology is built around Brushless AC motors, digital drives, absolute encoders, and Master & Slave dual-motor transmissions for high-torque operations. Revenue is generated through direct enterprise sales of customized capital equipment to medium and large mechanical workshops serving industrial verticals including power generation, aerospace, paper, naval, oil and gas, and general metalworking; pricing is quote-based on specifications such as turning diameter, distance between centers, weight capacity, and spindle power. The company holds ISO 9001 and ISO 41001 certifications and sells into international markets including Italy, Ukraine, China, and the United Arab Emirates. Following the 2012 passing of founder Giuseppe Giana, the business is now led by second-generation co-owners Carolina Giana and Giulio Giana.

Name

Giuseppe Giana

Legal name

Giuseppe Giana S.r.l.

Website

https://giana.it

Company type

Private

Founded year

1960

Operating status

Operating

Headcount range

11–50 employees

Short description

Giuseppe Giana is a family-owned Italian manufacturer of heavy-duty CNC turning, drilling, grinding, and deburring machines serving medium and large mechanical workshops in power generation, aerospace, naval, and oil and gas industries, with 90% in-house production and international sales across Europe, China, and the Middle East.

Ownership category

akta.pro rank

Product category

Industrial Machine Tools (CNC turning, drilling, and grinding machinery)

NAICS

Machine Tool Manufacturing (333517), Industrial Machinery Manufacturing (3332)

SIC

Machine Tools, Metal Cutting Types (3541), General Industrial Machinery & Equipment (3560)

akta.pro primary industry

CNC Machine Tools (Turning, Milling, Machining Centers) (IMAHADAA)

akta.pro secondary industries

Industrial Controllers & Control Systems (PLCs, PACs, CNC Controllers) (IMAHAHAH), Motion Control Controllers & CNC/Robot Drives (Motion Controllers, Multi-axis) (IMAGACAH)

Keywords

• CNC turning machines
• Deep hole drilling
• Vertical lathes
• Precision grinding machines
• Gear deburring machines

Headquarters

HQ city

Magnago

HQ country

Italy

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales

Revenue model

1. Industrial Machinery Sales: Sale of CNC turning machines (GGTRONIC, GGL series), vertical lathes (Vertronic), drilling machines (GGB series), and deburring machines (Picco). Revenue from new machine sales with customization options for large mechanical workshops.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

Core offering

Giuseppe Giana designs, manufactures, and sells customized CNC machine tools — including multi-tasking and standard horizontal lathes (GGTRONIC, GGL), vertical lathes (Vertronic), deep-hole drilling machines (GGB), precision grinding machines (Gioria), lapping machines, and gear tooth deburring machines (Picco). The portfolio targets medium and large mechanical workshops in industrial sectors such as power generation, aerospace, naval, oil & gas, paper, and metalworking, with 90% of production internalized at the Magnago facility.

Product overview

Giuseppe Giana is an Italian manufacturer of machine tools with over 30 years of experience. The company produces a comprehensive portfolio of industrial machinery including horizontal lathes (GGTRONIC multi-tasking machines and GGL series), vertical lathes (Vertronic), deep-hole drilling machines (GGB series), lapping machines, and gear tooth deburring machines (Picco brand). Production is 90% internalized with in-house steel forging supervision through EU foundry partnerships. The company has expanded through acquisitions including Gioria (precision grinding, 1962) and Picco Angelo & C. (precision tools).

Differentiator

Problem solved

Functional benefit

Brands

• GGTRONIC: Multi-tasking horizontal lathes - first lathe in the world to use roller slippers on linear guides for Z axis. Series includes GGtronic 1800, 2000, 2500, 3000, 4000, 5000 models.
• GGL
• Vertronic
• GGB
• Picco

Quantifiable outcome

• GGB series drilling machines can achieve drilling capacity up to 1000mm and boring lengths over 20000mm
• +1 more outcomes

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Three partnerships are on record, tiered core and minor.

• GioriacoreStrategic or Co-development PartnerGioria is a company specializing in high-precision grinding machines, founded in 1962. The acquisition combines tradition and innovation, offering advanced technological solutions for various industrial applications. With constant commitment to quality and product customization, Gioria has established itself as a reference point in the machine tool sector, guaranteeing reliability and high performance to customers globally.
• Picco Angelo & C.coreStrategic or Co-development PartnerPicco is a leading company in the design and production of precision tools for mechanical processing. For over 60 years, it has offered custom solutions for the manufacturing industry, with particular attention to quality and technological innovation. With consolidated experience and a highly specialized team, Picco stands out for the reliability and efficiency of its products, serving customers in strategic sectors internationally.
• EU Foundry PartnershipsminorStrategic or Co-development PartnerPartnerships with foundries within the European Union for steel forging that constitutes the structure of their machines. The company directly supervises the forging process to ensure quality control.

Scale indicators5 records

Recent moves7 records

Broad incumbents

• DMG MORI: Global machine tool leader offering CNC lathes, milling machines, and multi-tasking machining centers. Direct overlap with Giana's GGTRONIC multi-tasking and GGL horizontal lathe lines, but at vastly greater scale and a far broader product portfolio.
• Mazak: Major Japanese CNC machine tool manufacturer producing turning centers, machining centers, and multi-tasking machines (e.g., Integrex). Competes with Giana in horizontal and multi-tasking lathes for medium/large workpieces.
• Okuma: Global CNC machine tool builder with horizontal/vertical lathes and multi-tasking machines. Comparable to Giana's GGTRONIC and Vertronic product families, particularly in medium-to-large workpiece applications.
• Doosan Machine Tools: Korean CNC machine tool maker with a broad portfolio of turning centers, machining centers, and multi-tasking machines. Competes with Giana in mid-to-large horizontal lathe segments globally.

Direct peers

• INDEX-Werke: German specialist in CNC turning machines and multi-tasking lathes serving medium-to-large workpieces. Closely comparable to Giana in product category, customer profile (industrial subcontractors), and European manufacturing heritage.
• EMAG: German machine tool builder specializing in turning, grinding, and gear-cutting machines for high-volume production. Highly comparable to Giana's combination of turning and grinding (via Gioria) offerings for industrial customers.
• Nakamura-Tome: Japanese manufacturer of multi-tasking turning centers and complex CNC lathes. Direct peer to GGTRONIC in the multi-tasking lathe segment, particularly for aerospace and large-component applications.
• TOS Varnsdorf: Czech manufacturer of large horizontal boring machines and heavy-duty machine tools. Comparable to Giana's GGB deep-hole drilling and large-format lathe offerings for energy, transportation, and heavy engineering customers.
• PAMA (Officine Meccaniche di Pesaro): Italian manufacturer of large horizontal boring and milling machines for heavy industry. Closely comparable to Giana as a fellow Italian machine tool specialist serving large workpieces in energy, marine, and general heavy engineering.

Emerging players

• Tongtai (TTGroup): Taiwanese CNC machine tool manufacturer offering vertical machining centers, lathes, and turn-mill machines. Comparable Asian competitor to Giana in mid-size turning machines, though with a stronger mass-market focus.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@giuseppegiana
• LinkedInlinkedin.com/company/giuseppe-giana-s-r-l
• Instagraminstagram.com/ggianasrl
• TikToktiktok.com/@ggianasrl

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Giuseppe Giana