Loon Preservation Committee

What Loon Preservation Committee does

The Loon Preservation Committee (LPC) is a New Hampshire 501(c)(3) nonprofit founded in 1975 and headquartered at the Loon Center in Moultonborough. Its mission is to restore and maintain a healthy loon population throughout New Hampshire, to monitor loons as sentinels of environmental quality, and to promote public understanding of loons and the broader natural world. Its operating geography is restricted to a single U.S. state.

The organization's programmatic portfolio spans direct conservation interventions (floating nest rafts, nesting signage and float lines, lead poisoning prevention, loon rescue operations), research (the Squam Lake Loon Initiative and statewide monitoring), and citizen science (the annual NH Loon Census). Engagement and education are delivered through a seasonal Loon Cam live video stream of an active nest (May through early July), in-person presentations at the Loon Center, an Annual Loon Festival, library talks, and collaborative programs with the Squam Lakes Natural Science Center. The supporting technology footprint is modest: a website (loon.org), email newsletter, social media channels, and live streaming infrastructure for the Loon Cam, with no disclosed APIs, SDKs, or AI/ML components.

LPC operates with 1-10 paid staff and is funded through a diversified nonprofit revenue mix: direct charitable donations, recurring annual memberships, an e-commerce operation ("The Loon's Feather" online gift shop on loon.org/shop) and a complementary physical gift shop at the Loon Center, plus ticketed event revenue (notably Loon Cruises on Squam Lake). The customer base is a long tail of conservation supporters, wildlife enthusiasts, and New Hampshire lake residents/visitors who engage via donations, volunteering, event attendance, and merchandise purchases. A Charity Navigator Four-Star rating and governance by a Board of Trustees provide accountability infrastructure.

Name

Loon Preservation Committee

Legal name

Loon Preservation Committee

Website

https://loon.org

Company type

Private

Founded year

1975

Operating status

Operating

Headcount range

1–10 employees

Short description

The Loon Preservation Committee is a New Hampshire-based 501(c)(3) nonprofit that runs statewide loon monitoring, nest raft deployment, lead poisoning prevention, and loon rescue programs, serving conservation supporters, NH lake residents, and wildlife enthusiasts through donations, memberships, events, and a loon-themed merchandise store.

Ownership category

akta.pro rank

Product category

Wildlife Conservation Services

NAICS

Environment, Conservation and Wildlife Organizations (813312)

SIC

Services-Commercial Physical & Biological Research (8731)

akta.pro primary industry

Biodiversity & Habitat Conservation (BPAGAGAA)

akta.pro secondary industry

Climate Change Mitigation & Adaptation (BPAGAGAF)

Keywords

• Wildlife conservation services
• Citizen science programs
• Environmental education
• Loon research monitoring
• Conservation nonprofit

Headquarters

HQ city

Moultonborough

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Others

Revenue model

1. Donations: Direct charitable donations from individuals supporting loon conservation efforts.
2. Memberships: Annual membership program offering benefits to supporters including discounts at the online store.
3. Merchandise Sales: Online and retail store sales of loon-themed merchandise including books, clothing, home goods, ornaments, and gifts.
4. Event Revenue: Some events such as Loon Cruises at Squam Lakes Natural Science Center require ticket purchases.

Pricing tiers

Go-to-market motion3 records

Distribution channels2 records

Marketing channels6 records

Core offering

The Loon Preservation Committee is a 501(c)(3) nonprofit that runs state-wide loon conservation programs in New Hampshire including population monitoring, the annual Loon Census, loon research (Squam Lake Loon Initiative), loon rescues, nest raft deployment, lead poisoning prevention, and the Loon Cam live nest camera. It also operates The Loon's Feather online and physical gift shop selling loon-themed merchandise and hosts educational events and presentations at The Loon Center in Moultonborough, NH.

Product overview

The Loon Preservation Committee operates as a conservation organization offering a portfolio of programs centered around loon preservation in New Hampshire. Core offerings include the Loon Cam live streaming service, loon nest raft and protection equipment, citizen science programs (annual loon census), and loon research initiatives. The organization also operates The Loon's Feather Online Gift Shop selling loon-themed merchandise including clothing, home goods, books, holiday items, and toys. Educational services include public presentations, nature talks, the Annual Loon Festival, and the Loon Call recordings resource. Additional programs include membership/donation opportunities, volunteer engagement, and the physical Loon Center facility in Moultonborough, NH.

Differentiator

Problem solved

Functional benefit

Brands

• The Loon Center: The organization's primary facility located in Moultonborough, NH, serving as the hub for presentations, events, and visitor activities.
• The Markus Wildlife Sanctuary

Products and services

• Loon Cam Free live video stream of an active loon nest from May through early July, with action clips and in-season blogs from previous years. Available to the general public for educational engagement.
• Annual Membership Program Annual membership program offering benefits to supporters, including discount codes for the online store. Members provide recurring funding for loon conservation efforts.
• Charitable Donations (including Loon Leadership Circle) Direct charitable giving program supporting LPC's mission, including the tiered Loon Leadership Circle major-gift program.
• The Loon's Feather Online Gift Shop Online store selling loon-themed merchandise including toys and games, home and kitchen goods, mugs and glasses, clothing and jewelry, books and calendars, CDs and DVDs, cards and stationery, holiday items, and 'Love a Loon' merchandise. Prices range from approximately $3.43 to $53.95.
• The Loon Center (Physical Gift Shop and Visitor Facility) Physical gift shop and visitor center at 183 Lees Mill Rd, Moultonborough, NH, hosting regular presentations and serving as the operational hub of the Loon Preservation Committee.
• Educational Events and Presentations Public presentations, talks, and events including Loon Center presentations, Summer Nature Talks, library presentations, and the Annual Loon Festival. Loon Day and Loon Cruises are co-hosted with the Squam Lakes Natural Science Center.
• Loon Recovery Initiative Comprehensive program to restore and maintain healthy loon populations throughout New Hampshire.
• Loon Research Program (Squam Lake Loon Initiative and state-wide monitoring) Scientific research initiatives including the Squam Lake Loon Initiative and state-wide loon population monitoring since 1975.
• New Hampshire Loon Census (Citizen Science Program) Annual volunteer-based loon population survey conducted across New Hampshire lakes, supported by an online census form.
• Loon Rescue Service Rescue operations for injured, distressed, or ice-bound loons, including winter ice rescues conducted by Senior Biologist staff.
• Volunteer Programs (Field and Loon Center) Field volunteer opportunities, Loon Center volunteer positions, and Volunteer Observation Report participation for engaged supporters.
• Loon Call Audio Recordings Audio recordings and educational content about the four main loon calls: wail, hoot, yodel, and tremolo, available as a free public educational resource.

Quantifiable outcome

• New Hampshire loon population growth since 1975

Named customers1 record

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

One partnership is on record.

• Squam Lakes Natural Science CentercoreStrategic or Co-development PartnerCo-hosts Loon Day events and loon cruises at Squam Lake, combining LPC's conservation expertise with the Science Center's educational facilities and programming.

Scale indicators4 records

Recent moves6 records

Expansion highlights4 records

Regional players

• Ducks Unlimited: Large US waterfowl and wetland conservation nonprofit with a New England regional office. Comparable through overlapping wetland and aquatic bird habitat mission, similar donor event model (banquets, sponsorships), and conservation product deployment.
• Trout Unlimited: National coldwater fisheries and freshwater habitat conservation nonprofit with active New England chapters. Comparable through freshwater habitat conservation focus, similar volunteer-led chapter model, and overlapping NH lake-community supporter base.

Direct peers

• New Hampshire Audubon: State-level Audubon affiliate operating wildlife sanctuaries, education programs, and conservation advocacy in New Hampshire. Most direct comparability: similar geography, similar donor base (NH lake/community conservation supporters), and overlapping bird-conservation mission.
• Vermont Center for Ecostudies: Regional nonprofit conducting bird and wildlife research, monitoring, and conservation in the northeastern US. Comparable as a small-staff, science-driven conservation nonprofit with citizen-science programs and state/regional population monitoring.
• Biodiversity Research Institute: Maine-based nonprofit conducting wildlife and environmental health research, with a strong focus on loons and other birds as environmental sentinels. Comparable through overlapping loon research, mercury and toxin studies, and science-based conservation outputs.
• Squam Lakes Natural Science Center: NH-based environmental education and wildlife facility that co-hosts Loon Day and Loon Cruises with LPC. Directly comparable as a regional wildlife education nonprofit with visitor programming, animal ambassadors, and lake-focused outreach.

Broad incumbents

• American Bird Conservancy: National nonprofit dedicated to conserving native birds and their habitats across the Americas. Comparable through shared mission around bird species protection, habitat conservation, and policy advocacy work.
• Cornell Lab of Ornithology: Major academic ornithology institution running citizen-science programs (eBird, NestWatch), research, and bird-focused education. Comparable as a bird research and conservation organization with overlapping citizen-science methodology and donor base.
• National Audubon Society: The largest US bird conservation nonprofit, with national scope, state offices, and major sanctuary networks. Comparable as a bird-focused advocacy and habitat conservation organization with overlapping donor base and overlapping species coverage including loons.
• The Nature Conservancy (New Hampshire Chapter): Global land and water conservation nonprofit with a New Hampshire chapter. Comparable through overlapping freshwater habitat conservation work, donor base of NH conservation supporters, and state-level conservation policy advocacy.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/lpc_nh
• YouTubeyoutube.com/user/LoonCenter
• Facebookfacebook.com/loonpreservationcommittee

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Loon Preservation Committee