What Elite Water Systems does

Elite Water Systems is a privately held US manufacturer and distributor of indoor air and water quality solutions, headquartered in San Antonio, Texas with a secondary office in Las Vegas. The company sells point-of-entry and point-of-use water treatment systems — including its own Elite-branded Platinum Series (whole-home, NSF/ANSI 44 certified) and Gold Series softeners, plus the Titanium Series for lead and PFAS reduction — alongside premium products it distributes under an exclusive partnership with Swedish OEM Bluewater Group (Cleone, Spirit, Pro 400, Kitchen Station 1, and Café Station 1). Core technology centers on SuperiorOsmosis reverse osmosis (claimed 99.7% contaminant removal, 80% water recovery), activated carbon and ion-exchange filtration, and Liquid Rock mineralization blends.

The business operates a hybrid go-to-market combining a consumer-facing eStore (selling Bluewater units, replacement filters, and service packs) with a direct field-sales motion and certified technician installation network serving builders, commercial businesses, government agencies, and educational institutions. Pricing is opaque on premium systems (listed as $0.00 / "Contact Us"), while consumables such as filter packs ($16.20–$1,995) and annual service kits ($86.50–$973.50) provide a recurring revenue layer tied to 6–12 month replacement cycles.

Founded around 2006–2009 and led by founder/CEO Erik Bernal (2023 Parks Associates Top Leaders in Technology recipient), Elite Water Systems reports a 4.6/5 Google rating and relationships with 60+ builders including Top 100 real estate builders. The company ships only within the USA and has no disclosed funding history, revenue figures, or institutional investors.

Name

Elite Water Systems

Legal name

Elite Water Systems

Website

https://elitewatersystems.com

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

11–50 employees

Short description

Elite Water Systems is a privately held San Antonio-based manufacturer and distributor of whole-home water filtration, softening, and reverse osmosis systems, plus air quality solutions, serving homeowners, builders, commercial, government, and education customers across the US via its eStore and a certified technician field-sales network.

Ownership category

akta.pro rank

Product category

Water Treatment Systems

NAICS

Automatic Environmental Control Manufacturing for Residential, Commercial, and Appliance Use (334512), Commercial and Service Industry Machinery Manufacturing (33331)

akta.pro primary industry

Water Filtration, Treatment & Softening Plumbing Products (IMADALAK)

akta.pro secondary industries

Water Systems & Treatment (Pumps/Boilers/Water Heaters/Filtration) (IMAIABAK), Water Softener, Filtration & Treatment System Installation (HSAOAAAH), Reverse Osmosis (RO) Systems (Residential) (CRAJAJAK), Water & Wastewater Treatment Plant Equipment (Clarifiers, Aeration, Membrane Systems) (IMAHAEAJ)

Keywords

• Water filtration systems
• Water softening solutions
• Reverse osmosis purification
• Whole-home water treatment
• Indoor air quality

Headquarters

HQ city

San Antonio

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Personnel, Operations, Supply Chain, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Water Purification Hardware Sales: Sale of water filtration units, water softeners, reverse osmosis systems, and related hardware. Products include Bluewater-branded purifiers (Cleone, Spirit, Pro 400 Series, Kitchen Station 1, Café Station 1), Elite-branded systems (Platinum Series, Gold Series), replacement filters, and service kits. Products require professional installation and are sold through the eStore and direct sales.
2. Professional Installation & Service: Installation appointments, annual service plans, filter replacements, and maintenance services. The company operates a team of certified technicians who perform installations and service appointments. Products indicate 'Requires Installation' with service booking required at checkout.
3. Subscription / Recurring Filter Replacement: Recurring filter replacement products and annual service packs (e.g., Bluewater Cleone 1-Year Service Pack) drive repeat purchases. Filter changes are recommended every 6 months, creating a recurring revenue opportunity.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels3 records

Core offering

Elite Water Systems manufactures and supplies water treatment systems for the building industry, including the Platinum Series and Gold Series whole-home water softeners and filters. As an official partner of Bluewater Group, the company also distributes and installs Bluewater-branded reverse osmosis purifiers (Cleone, Spirit, Pro 400 Series, Kitchen Station 1, Café Station 1) using SuperiorOsmosis and Liquid Rock technologies. Products require professional installation by a network of certified technicians, with recurring filter replacement and annual service plans.

Product overview

Elite Water Systems offers a comprehensive portfolio of indoor air and water quality solutions for residential, commercial, government, and educational properties. The company's own product line includes the Platinum Series and Gold Series (1.0 and 1.5) water softeners and treatment systems. Through its partnership with Bluewater Group, Elite Water Systems also distributes Bluewater-branded water purification products including the Cleone, Spirit, Pro 400 Series, Kitchen Station 1™, and Café Station 1™. These products utilize SuperiorOsmosis™ reverse osmosis technology, with select models incorporating Liquid Rock™ Swedish mineral blends. The portfolio includes point-of-use and whole-home solutions, along with replacement filters, service kits, and maintenance products.

Differentiator

Problem solved

Functional benefit

Brands

• Bluewater Products (Resold): Elite Water Systems serves as an official partner of Bluewater Group, reselling Bluewater water purification products including the Cleone, Spirit, Pro, Kitchen Station, Café Station, and related filters and accessories.

Products and services

• Platinum Series Advanced whole-home water treatment and softening system that filters water at the point of entry into the home's plumbing. Certified to remove chlorine, chloramines, VOCs, and other contaminants. Features antimicrobial protection, intuitive usage-based softening capacity learning, and high-capacity flow up to 26 gpm. Certified by IAPMO to NSF/ANSI 44 standard. Targets homeowners seeking premium whole-home water filtration.
• Gold Series 1.0 Customizable residential water softener with 32k grain capacity and Clack WS1 Valve. Features double backwash for optimum regeneration, treated water regenerant refill, 8-hour battery backup, and 5-year parts warranty. All materials NSF/ANSI certified. Designed for homeowners seeking softer water and extended appliance longevity.
• Gold Series 1.5 Larger capacity customizable water softener with 48k grain capacity for larger households. All materials NSF/ANSI certified. Features advanced software and brining for softer water, 8-hour battery backup. Targets homeowners with larger residences needing higher softening capacity.
• Bluewater Pro 400 Series Commercial-grade water purifier for large venues and industrial settings. Uses SuperiorOsmosis technology to remove up to 99.7% of waterborne impurities including PFAS, microplastics, bacteria, viruses, and heavy metals like lead. Produces up to 1,820 gallons of purified water per day with up to 80% water recovery rate. Targets commercial businesses requiring high-volume purified water.
• Bluewater Kitchen Station 1 Compact under-sink water purification system combining SuperiorOsmosis and Liquid Rock technologies. Delivers 99.7% pure water infused with Swedish electrolytes. Awarded 2024 GOOD DESIGN Award. Features app-connected mineral adjustment controls for customized taste and mineral levels via Bluewater mobile app. Targets homeowners and small offices seeking premium under-sink purification.
• Bluewater Café Station 1 Specialized water purification system designed for coffee brewing. Uses SuperiorOsmosis to purify water up to 99.7%, then enriches with Liquid Rock minerals. Provides app-connected control over water quality and mineral content for baristas, allowing precise adjustment of taste aspects like acidity and sweetness. Targets coffee shops, cafés, and home baristas.
• Bluewater Spirit Purifier Series Compact under-sink reverse osmosis water purifier delivering 3,380 liters of water per day. Removes most waterborne contaminants including chemical contaminants, toxic chemicals, and pathogenic bacteria. Features easy DIY installation with pre-fitted color-coded water connectors. Targets homeowners seeking DIY-friendly under-sink purification.

Quantifiable outcome

• 99.7% reduction in lead and PFAS/PFOS levels with Titanium Series
• +6 more outcomes

Named customers1 record

Segments6 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature4 records

Partnerships

One partnership is on record.

• Bluewater GroupcoreTechnology or IntegrationElite Water Systems is an official partner of Bluewater Group, a Swedish water purification company. Elite Water Systems distributes and installs Bluewater products including the Cleone, Spirit, Pro 400 Series, Kitchen Station 1, and Café Station 1. Bluewater provides SuperiorOsmosis technology and Liquid Rock mineral technology. Elite Water Systems holds to the highest standards, excellent service, and best products from Bluewater as an official partner.

Scale indicators7 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Culligan: Culligan is a global leader in water treatment and softening, offering residential and commercial water filtration, softening, and RO systems with a national dealer/installer network — directly comparable to Elite's specialty water treatment model.
• Pentair: Pentair manufactures residential and commercial water treatment equipment including RO, filtration, and softening systems under brands like Fleck and Pelican — comparable product breadth and builder/contractor channel coverage.
• Aquasana: Aquasana specializes in residential whole-home and point-of-use water filtration with third-party certifications, marketed direct-to-consumer — closely mirrors Elite's specialty, certified, premium positioning.
• Kinetico: Kinetico manufactures non-electric water softening and filtration systems for residential and commercial applications via a dealer network — directly comparable as a specialty water treatment manufacturer.
• EcoWater Systems: EcoWater Systems is a national network of water treatment dealers offering softening, filtration, and RO systems — comparable business model and dealer-driven installation approach.
• APEC Water Systems: APEC manufactures residential and light-commercial reverse osmosis water filtration systems sold direct — comparable RO product focus and recurring replacement filter revenue model.
• SpringWell Water: SpringWell Water designs and sells whole-home filtration and softening systems direct-to-consumer with a specialization in residential installations — comparable premium, specialty water treatment positioning.

Broad incumbents

• Whirlpool Water (now Whirlpool Corporation Water Treatment): Whirlpool's water treatment division (branded under Whirlpool, EveryDrop) sells residential filtration and RO products through major retailers — larger incumbent with overlapping residential filtration category.
• Watts Water Technologies: Watts Water manufactures plumbing, water quality, and water conservation products including filtration and softening — broader portfolio incumbent with overlapping residential water treatment category.

Emerging players

• Waterdrop: Waterdrop is an emerging DTC brand offering under-sink RO and refrigerator water filters sold primarily direct online — comparable consumer water filtration focus with growing certified filtration portfolio.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/elitewaternc
• Facebookfacebook.com/EliteWaterofTexas
• LinkedInlinkedin.com/company/elitewatersystems

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Elite Water Systems