Sinar Sosro

What Sinar Sosro does

PT. Sinar Sosro is an Indonesian privately held beverage manufacturer, founded by the Sosrodjojo family in Slawi in 1940 and incorporated as PT. Sinar Sosro on July 17, 1974. It is a subsidiary of the diversified holding company PT. Anggada Putra Rekso Mulia (Grup Rekso) since November 27, 2004. The company produces and distributes ready-to-drink (RTD) tea and adjacent beverages through six consumer brands: Tehbotol Sosro (the world's first bottled RTD tea, 1969), Fruit Tea Sosro (flavored tea, 1997), S-Tee (value tea), TEBS (carbonated sparkling drinks, 2004), Country Choice (real juice, 2008), and Air Mineral Prim-A (bottled water, formerly Air Sosro). Its proprietary technology centers on a vertically integrated tea supply from company-owned plantations, a signature jasmine-and-gambir-flower blend, and a returnable glass bottle (RGB) bottling system that was the first of its kind in Indonesia.

The company operates 12 factories across Indonesia spanning Java, Sumatra, Bali, and other regions, and runs regional sales offices covering Sumatra, Java, Bali, Kalimantan, and Sulawesi. Sinar Sosro exports to over 30 countries across Southeast Asia, East Asia, South Asia, the Middle East, the Americas, Africa, and Oceania, and holds ISO 9001:2008, ISO 14000, HACCP, Halal, and SNI certifications. The company employs 5,001–10,000 staff and is headquartered at Graha Sosro, Bekasi, West Java.

The revenue model is consumer packaged goods (CPG) unit sales through retail and digital channels, including Indomaret, Alfamart, and Alfamidi convenience chains, GrabMart on-demand delivery, Tokopedia and Blibli Mart e-commerce, and the company's own online store. Marketing spans social media, esports sponsorships (Free Fire World Cup, YNEC), live-stream events, and the #LocalsUnite local-brand collaboration program. Distribution and pricing are managed at the retailer level; the company does not publicly disclose pricing or revenue.

Name

Sinar Sosro

Legal name

PT. Sinar Sosro

Website

https://sinarsosro.id

Company type

Private

Founded year

1974

Operating status

Operating

Headcount range

5,001–10,000 employees

Short description

PT. Sinar Sosro is an Indonesian privately held beverage manufacturer and the creator of the world's first bottled ready-to-drink tea (Tehbotol Sosro, 1969). It operates 12 factories, exports to 30+ countries, and serves the mass-market Indonesian consumer through modern retail and digital channels.

Ownership category

akta.pro rank

Product category

Packaged Beverages

NAICS

Coffee and Tea Manufacturing (311920), Beverage Manufacturing (3121)

SIC

Beverages (2080)

akta.pro primary industry

Ready-to-Drink (RTD) Tea (CRADAHAD)

akta.pro secondary industries

RTD Iced Tea Production (AFAFABAD), Non-Carbonated Soft Drinks (Juice Drinks, Lemonades, Fruit Drinks) (CRADAHAB)

Keywords

• Bottled tea beverages
• Ready-to-drink tea
• Packaged beverages
• Carbonated soft drinks
• Bottled water

Headquarters

HQ city

Bekasi

HQ country

Indonesia

HQ region

Asia

Offices19 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Consumer Packaged Goods (CPG) Product Sales: Revenue is generated from one-time product sales of packaged ready-to-drink beverages through retail, convenience store, and e-commerce channels. The company manufactures and sells branded beverages (Tehbotol Sosro, Fruit Tea Sosro, TEBS, Good Mood) via widespread distribution across Indonesia and export markets.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels8 records

Core offering

PT. Sinar Sosro manufactures, bottles, and distributes a portfolio of packaged ready-to-drink beverages under proprietary brands. Core offerings include the flagship Tehbotol Sosro bottled tea (the first bottled RTD tea in the world, launched 1969), Fruit Tea Sosro flavored teas, S-Tee affordable teas, TEBS carbonated sparkling beverages, Country Choice juices, and Air Mineral Prim-A bottled water, sold across Indonesia via retail and e-commerce and exported to over 30 countries.

Product overview

PT Sinar Sosro is a diversified Indonesian beverage company offering a portfolio of ready-to-drink products including bottled tea (Tehbotol Sosro, the world's first bottled RTD tea launched in 1969), flavored teas (Fruit Tea Sosro), affordable teas (S-Tee), carbonated drinks (TEBS), juices (Country Choice), and packaged water (Air Mineral Prim-A). The company operates 12 factories across Indonesia and exports to international markets across Asia, America, Europe, Africa, Australia, and Pacific Islands. Distribution is handled through retail partners including Indomaret, Alfamart, Alfamidi, and e-commerce platforms.

Differentiator

Problem solved

Functional benefit

Brands

• Tehbotol Sosro: Teh siap minum kemasan botol yang pertama di Indonesia dan di dunia, diluncurkan tahun 1969. Tersedia dalam berbagai kemasan: botol beling, kotak (Tetra Pak), botol plastik PET, pouch, dan kaleng. Varian rasa: original, less sugar, dan Tawar.
• Fruit Tea Sosro
• S-Tee
• TEBS
• Country Choice
• Air Mineral Prim-A

Products and services

• Tehbotol Sosro Flagship ready-to-drink bottled tea product, the first bottled RTD tea in Indonesia and globally. Made from natural tea leaves from company-owned plantations blended with jasmine and gambir flowers. Available in glass bottle (RGB), Tetra Pak, PET plastic, pouch, and can packaging with original, less sugar, and tawar (plain) flavor variants.
• Fruit Tea Sosro Flavored tea beverage with fruit variants including Apel, Blackcurrant, Stroberi, Jambu Klutuk, Freeze, Extreme, Lemon, Markisa, and Yuzu. Available in glass bottle, Tetra Pak genggam, can, PET plastic bottle, and pouch packaging formats.
• S-Tee Affordable ready-to-drink tea offered in larger volume formats, including 318ml and 234ml glass bottles and 350ml PET plastic bottles. The 234ml glass format is exclusively distributed in Central and East Java regions.
• TEBS Carbonated sparkling beverage targeted at young, modern, dynamic, and trend-conscious consumers. Available in 230ml glass bottle (RGB), 500ml PET plastic bottle, 330ml can, and 1900ml Premix packaging formats.
• Country Choice Real juice beverage providing nutritional benefits in a practical and economical format. Available in Tetra Pak cartons of 250ml and 1 Liter with various fruit flavors featuring added nutritional value.
• Air Mineral Prim-A Packaged drinking water available in cup (240ml), bottle (330ml, 600ml, 1500ml), and gallon (19 Liter) formats.

Quantifiable outcome

• First bottled tea product in Indonesia (launched 1974)
• +1 more outcomes

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Two partnerships are on record, tiered core and minor.

• Garena / Free FirecoreGTM or Marketing PartnerSinar Sosro partnered with Garena (Free Fire) for co-branding and promotional activities, including sponsorship of the Free Fire World Cup esports tournament. This partnership targets youth and gaming audiences in Indonesia through brand visibility in one of the most popular mobile games in the country.
• Local Brand Collaborators (SAGE, Bro.do, Mr. S, Bake.ground)minorGTM or Marketing PartnerSinar Sosro ran the #LocalsUnite campaign collaborating with local Indonesian brands — SAGE (streetwear), Bro.do (footwear), Mr. S (lifestyle), and Bake.ground (bakery) — for co-branded activations and cross-promotion to shared consumer audiences.

Scale indicators5 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Mayora Indah: Large Indonesian packaged food and beverage manufacturer with nationwide distribution and export reach; directly comparable as a domestic CPG peer operating in biscuits, candies, RTD coffee, and beverages.
• PT Ultrajaya Milk Industry: Indonesian beverage manufacturer producing packaged drinks (UHT milk, RTD tea/coffee, juices); comparable as a domestic player with similar RTD beverage manufacturing, packaging formats, and modern retail distribution.
• Ito En: Japan's leading RTD tea brand with global expansion; directly comparable as a category-defining bottled tea specialist competing for health-conscious and traditional tea consumers.
• Garudafood: Indonesian packaged food and beverage company producing snacks, biscuits, and beverages; comparable as a domestic mass-market CPG peer leveraging similar modern retail distribution channels.

Broad incumbents

• Indofood CBP Sukses Makmur: Indonesia's largest CPG group with a diversified beverage portfolio (including RTD tea under the Tekita brand); comparable as a broad Indonesian packaged consumer goods incumbent with similar nationwide distribution.
• Unilever Indonesia: Operates Lipton RTD tea and other beverages in Indonesia through extensive modern retail distribution; broad CPG incumbent directly competing in the bottled tea category.
• Coca-Cola Europacific Partners Indonesia: Bottling partner for Coca-Cola Company brands in Indonesia; competes for the same convenience-store and modern-retail shelf space as Sosro with comparable mass-market beverage scale.
• PT Suntory Garuda Beverage: Joint venture between Suntory and GarudaFood producing RTD beverages in Indonesia; directly competes in RTD tea (Miyabi, Good Mood) using comparable convenience-store distribution.

Regional players

• Tingyi (Cayman Islands) Holding Corp: Master Kong parent company and one of Asia's largest RTD beverage manufacturers (tea, juice, water); comparable regional RTD tea/beverage scale player with similar SKU portfolio and Asia-wide distribution.
• Uni-President Enterprises: Taiwanese CPG conglomerate with significant RTD tea and beverage operations across Asia; comparable as a regional multi-brand beverage manufacturer with international export footprint.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xtwitter.com/tehbotolsosroID
• YouTubeyoutube.com/user/tehbotolsosroID
• Facebookfacebook.com/tehbotolsosroID
• Instagraminstagram.com/tehbotolsosroID
• LinkedInlinkedin.com/company/pt.-sinar-sosro

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sinar Sosro