SmartDollar

What SmartDollar does

SmartDollar is an employer-sponsored corporate financial wellness benefit operated as a product line under Ramsey Solutions (legal entity Lampo Licensing, LLC), headquartered in Hendersonville, Tennessee. The platform delivers a structured personal-finance curriculum built around the proprietary 7 Baby Steps methodology, bundling on-demand video content, the EveryDollar premium budgeting app, Ramsey SmartTax, will and estate planning tools, and unlimited one-on-one human financial coaching (including Spanish-speaking coaches). Customers are HR leaders, benefits managers, and business executives across eight named verticals — healthcare, education, municipalities, first responders, construction, manufacturing, financial services, and hospitality — who purchase the platform to reduce employee turnover and improve workforce financial health.

Revenue is generated through B2B subscription contracts priced custom per organization based on team size, billed annually, with employees accessing the benefit at no cost. The go-to-market is enterprise field sales with dedicated relationship managers per account, supported by a multi-channel demand engine spanning industry-specific landing pages, comparison marketing against five named competitors, on-demand webinars, and an actively managed G2 profile (4.8/5, 11 Top Rated badges). The technology stack is a cloud-based, SOC 2 Type II compliant web and mobile platform; no public API or AI/ML capabilities are disclosed, and the company's product differentiation rests primarily on the Ramsey brand, the 7 Baby Steps content IP, and human coaching intensity rather than proprietary software.

Name

SmartDollar

Legal name

Lampo Licensing, LLC

Website

https://smartdollar.com

Company type

Private

Founded year

1992

Operating status

Operating

Headcount range

11–50 employees

Short description

SmartDollar is an employer-sponsored financial wellness benefit that delivers the Ramsey 7 Baby Steps curriculum, EveryDollar budgeting app, and unlimited human financial coaching to employees at client companies across healthcare, education, public sector, and industrial verticals, sold via annual B2B subscriptions to HR and benefits leaders.

Ownership category

akta.pro rank

Product category

Employee Financial Wellness Benefits

SIC

Services-Prepackaged Software (7372)

akta.pro primary industry

Debt Management & Paydown (Student Loans, Credit Cards) (FSAGADAD)

akta.pro secondary industries

Savings Automation & Goal-Based Savings (FSAGADAC), Tax Planning & Personal Tax Optimization Tools (FSAGADAJ)

Keywords

• Financial wellness benefits
• Employer-sponsored wellness
• Employee financial education
• Corporate budgeting platform
• Debt payoff programs

Headquarters

HQ city

Franklin

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Employer-Sponsored Subscription: SmartDollar operates as an employer-sponsored benefit where companies pay for access to the financial wellness platform. Pricing is customized based on team size and organizational needs. Employees access the benefit for free, completely funded by their employer.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

SmartDollar is an employer-sponsored corporate financial wellness platform built around the 7 Baby Steps methodology. The platform delivers budgeting tools (EveryDollar app), financial education content, unlimited one-on-one coaching, tax preparation (Ramsey SmartTax), and an admin reporting dashboard (SmartCenter Impact Report). It is sold to employers who fund employee access as a workplace benefit.

Product overview

SmartDollar is a comprehensive, employer-sponsored financial wellness platform built around the 7 Baby Steps methodology. The core offering includes the SmartDollar program itself, paired with the EveryDollar budgeting app, Ramsey SmartTax for tax preparation, and access to unlimited one-on-one human coaching sessions. SmartDollar also provides employers with a SmartCenter Impact Report dashboard for tracking employee participation and business outcomes. The platform serves a wide range of industries including healthcare, education, municipalities, first responders, construction, manufacturing, financial services, and hospitality.

Differentiator

Problem solved

Functional benefit

Brands

• EveryDollar: Premium budgeting app offered as part of SmartDollar's financial wellness platform, allowing users to track their money and manage expenses.

Products and services

• SmartDollar Employer-sponsored corporate financial wellness benefit that provides employees with a proven plan for managing money, including access to budgeting tools, educational content, and one-on-one coaching. Sold to employers and funded by them as a workplace benefit.
• EveryDollar

Quantifiable outcome

• 27% decrease in employee turnover compared to non-users
• +3 more outcomes

Named customers4 records

Segments10 records

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Scale indicators5 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Payactiv: Payactiv is an earned-wage access and financial wellness platform sold to employers. SmartDollar includes Payactiv in its competitive comparison set, indicating overlap in the employer-paid financial wellness category.
• LearnLux: LearnLux provides personalized financial planning and education as an employee benefit, focused on workplace financial wellness. It targets the same HR buyer as SmartDollar with overlapping budgeting and coaching capabilities.
• Financial Fitness Group: Financial Fitness Group provides workplace financial wellness education, coaching, and planning tools sold to employers. It is comparable to SmartDollar's employer-benefits PFM focus and educational content model.
• Your Money Line: Your Money Line delivers employer-paid financial wellness programs with coaching and education. SmartDollar explicitly lists it as a comparison competitor, indicating direct overlap in PFM benefit delivery to employees.
• BrightPlan: BrightPlan is a B2B financial wellness platform sold to employers as a benefit, directly overlapping SmartDollar's core offering. SmartDollar actively benchmarks against BrightPlan in its comparison marketing, underscoring head-to-head competition for employer wellness budgets.
• FinFit: FinFit provides employer-sponsored financial wellness tools including earned wage access, budgeting, and coaching. It is cited by SmartDollar as a direct competitor in its comparison pages and serves the same HR decision-maker buyer.
• Brightside: Brightside offers a financial benefit for employees combining financial coaching, planning, and savings tools. It is named by SmartDollar as a comparable in its competitive comparisons and targets the same employer-sponsored PFM category.

Emerging players

• Origin (financial wellness): Origin is an emerging financial wellness platform offering employer-sponsored planning and savings tools. It overlaps with SmartDollar's PFM focus on a more automated/savings-led angle, competing for net-new employer accounts.

Broad incumbents

• Merrill Lynch Guided Solutions: Merrill offers employer- and individual-focused financial wellness and guidance tools through a wealth-management platform. It competes for the same employer benefits wallet but as part of a much broader financial services incumbent portfolio.

Others

• Ramsey Solutions: Ramsey Solutions (Lampo Licensing, LLC) is the parent operating company of SmartDollar, providing the content, brand, and methodology. As the strategic parent, it shapes SmartDollar's product roadmap, GTM, and enterprise positioning.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/mysmartdollar
• YouTubeyoutube.com/@SmartDollar
• Facebookfacebook.com/SmartDollar
• LinkedInlinkedin.com/company/smartdollar
• Instagraminstagram.com/smartdollar

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SmartDollar