LiveWest

What LiveWest does

LiveWest is a charitable housing association and registered provider of social housing, operating across South West England with headquarters in Exeter. Founded in 2018 and serving approximately 80,000 customers with a 1,800-person workforce, the organization delivers social and affordable rented housing, shared ownership homes, open market new-build properties, supported housing, and the government-backed First Homes Scheme across Devon, Cornwall, Somerset, and South Gloucestershire. Following the merger with Bromford Flagship LiveWest finalized on 29 January 2026, LiveWest Homes Limited operates as a subsidiary within the larger Bromford Flagship LiveWest group while retaining the LiveWest brand.

The underlying operating platform combines a physical housing portfolio with digital customer services. The technology stack includes a self-service customer portal (myportal.livewest.co.uk) for statements, payments, and account management; AllPay payment processing accessible via web, mobile app, telephone, and PayPoint/Post Office outlets; a Home Finder property search tool integrated with Zoopla; an Eploy-powered careers portal; and Google Analytics for web intelligence. Property marketing materials use AI-enhanced or digitally staged imagery. Operational technology also includes joint venture partnerships with Bovis Homes (Vistry Group) and Linden Homes for new-build development, partnerships with Local Authorities, NHS, Police, and Fire and Rescue Services for community safety and tenancy sustainment, and Home Swapper integration (from 30 June 2026) for mutual exchanges.

Revenue is generated through four streams: recurring rental income from social and affordable rent tenancies; shared ownership leasehold income where purchasers buy a share (typically 40%) and pay ongoing rent on the LiveWest-retained share, with staircasing rights to full ownership; one-time open market property sales through joint venture developments; and ancillary procurement-related economic activity, with stated annual spending of approximately £270 million on goods, services, and works. Distribution combines direct-to-consumer channels (customer portal, telephone, email, in-person service center at 0300 123 8080), choice-based lettings partnerships with local authorities, developer joint ventures for new-build sales, and payment network partnerships. The entity structure includes wholly-owned subsidiaries LiveWest Treasury PLC, LiveWest Properties Limited, Arc Developments South West Limited, and Westco Properties Limited.

Name

LiveWest

Legal name

LiveWest Homes Limited

Website

https://livewest.co.uk

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

LiveWest is a charitable housing association providing affordable rental, shared ownership, open market, and supported housing to 80,000 customers across South West England. Headquartered in Exeter and operating as a non-profit, it became a subsidiary of Bromford Flagship LiveWest following the January 2026 merger.

Ownership category

akta.pro rank

Headquarters

HQ city

Exeter

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Rental Income: LiveWest generates revenue from renting homes to tenants. The company offers various tenancy types including social rent and affordable rent options. Some tenancies include rent-free weeks (historically 4 weeks per year for Devon/Cornwall tenants).
2. Shared Ownership Leasehold: LiveWest sells shared ownership properties where purchasers acquire a leasehold interest and pay rent on the share retained by LiveWest. Purchasers can staircase to buy additional shares over time. Revenue includes initial purchase payments and ongoing rent/service charge payments.
3. Open Market Property Sales: LiveWest sells properties on the open market through joint venture partnerships with developers such as Bovis Homes and Vistry. Properties include 2, 3, 4 & 5 bedroom homes in various developments across the South West.
4. Procurement Spending: LiveWest spends approximately £270 million annually on goods, services and works, representing significant economic activity within the supply chain.

Pricing tiers

Go-to-market motion2 records

Distribution channels6 records

Marketing channels6 records

Core offering

LiveWest is a charitable housing association providing affordable rented homes, shared ownership properties, supported housing, and open market homes for sale across the South West of England. The company operates a portfolio of housing products allocated through choice-based lettings schemes, joint venture developments with housebuilders such as Bovis Homes and Vistry, and shared ownership schemes where buyers purchase a share and pay rent on the remainder. LiveWest also delivers tenancy sustainment, community investment, and customer self-service through its online portal.

Product overview

LiveWest is a charitable housing association offering a comprehensive portfolio of housing products and services across the South West of England. The core housing products include Shared Ownership homes (where buyers purchase a share and pay rent on the remainder, with rights to staircase to full ownership), Open Market Homes (full-value homes through joint venture developments with builders like Bovis Homes and Vistry), and Rental Homes allocated through choice-based lettings. Supporting these are Supported Housing services for vulnerable customers, and the First Homes Scheme offering properties at 70% of market value to eligible first-time buyers. Alongside physical housing, LiveWest provides digital services including a Customer Portal for account management and payments, and a Home Finder tool for property search. The organization also delivers Community Investment Services focused on health, wellbeing, and social value outcomes, plus Tenancy Sustainment support to help customers maintain their homes.

Differentiator

Problem solved

Functional benefit

Products and services

• Shared Ownership Homes Shared ownership scheme allowing purchasers to buy a share of a property (typically 40%) while paying rent on the remaining share held by LiveWest, with the ability to staircase up to full ownership over time. Available across developments in Devon, Cornwall, Somerset, and surrounding areas.
• Open Market Homes Full market value homes for sale through joint ventures with developers such as Bovis Homes, Vistry, and Linden Homes. Includes detached, semi-detached, and terraced houses ranging from 2 to 5 bedrooms at developments across the South West.
• Rental Homes Social and affordable rented homes allocated through choice-based lettings schemes in partnership with local authorities across the South West region. Includes social rent and affordable rent tenancies with options such as rent-free weeks for eligible Devon/Cornwall tenants.
• Supported Housing Specialized housing with tailored support services for people and families with different needs, including sheltered housing, extra care housing, and supported accommodation delivered in partnership with local councils.
• First Homes Scheme Government-backed affordable ownership scheme offering properties at 70% of open market value to first-time buyers meeting eligibility criteria including household income thresholds and local connection requirements.
• Customer Portal Online self-service portal for the 80,000 customers to view statements, pay bills, track balances, and manage their tenancy accounts. Upgraded in 2026 for improved security and reliability.
• Home Finder Tool Interactive online tool helping customers find suitable housing options based on postcode, monthly budget, and property type requirements, including accessible housing options and links to Zoopla for private rentals.
• Community Investment Services Programs helping build stronger communities through partnerships with health, wellbeing, money advice, employment, education, environment, youth, and older persons services, including community connectors and social value initiatives.
• Tenancy Sustainment Services Support services to help customers maintain their tenancy and avoid homelessness, including assistance with rising expenses, financial difficulties, and access to money advice organizations.
• Mutual Exchange Service Service allowing tenants to swap homes with other LiveWest tenants, housing association tenants, or council tenants via the Home Swapper platform partnership starting 30 June 2026.

Quantifiable outcome

• New build homes use 64% less energy per year compared to standard properties

Named customers1 record

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

AI capability1 record

Partnerships

13 partnerships are on record, tiered minor, core and flagship.

• Home SwapperminorChannel Partner/ Reseller/ Distributor · 30 June 2026Starting 30th June 2026, LiveWest will partner with Home Swapper where customers can advertise their home and apply to exchange. Previously partnered with House Exchange until June 2026.
• Local AuthoritiescoreStrategic or Co-development PartnerLiveWest works jointly with Local Authorities to provide or assist with supported and temporary housing, choice-based lettings, housing benefit, social care, youth and children's services, street care, environmental health, tackling tenancy fraud, neighbourhood management, safeguarding vulnerable adults and children, and home adaptations for people living with a disability.
• PolicecoreStrategic or Co-development PartnerJoint work includes managing community safety, tackling antisocial behaviour, hate crime and domestic abuse, and maintaining public protection arrangements.
• NHScoreStrategic or Co-development PartnerLiveWest works with hospital discharge teams and a range of community services such as community mental health teams to support health and wellbeing outcomes for customers.
• Fire and Rescue ServicescoreStrategic or Co-development PartnerJoint work to keep customers safe and well and help make neighbourhoods a safe place to live, work and visit.
• Health and Wellbeing OrganizationsminorStrategic or Co-development PartnerPartnerships with organizations specializing in health and wellbeing services to provide comprehensive support to customers and communities.
• Money Advice OrganizationsminorStrategic or Co-development PartnerPartnerships to provide financial advice and support to customers experiencing difficulties, including tenancy sustainment services.
• Employment and Education ServicesminorStrategic or Co-development PartnerPartnerships to help customers with employment opportunities and educational advancement as part of community investment programs.
• Youth and Older Persons ServicesminorStrategic or Co-development PartnerPartnerships with specialized organizations to support younger and older customers with tailored housing and support services.
• Bovis Homes (Vistry Group)coreStrategic or Co-development PartnerJoint venture partner on Tor View development in Tavistock and Harrington Gardens development in Exeter. Bovis Homes is part of Vistry Group and builds 2, 3, 4 & 5 bedroom new homes on LiveWest developments.
• Linden HomescoreStrategic or Co-development PartnerJoint venture partner on Harrington Gardens development. Linden Homes builds new homes as part of the development partnership.
• Bromford Flagship LiveWestflagshipStrategic or Co-development PartnerLiveWest Homes Limited is a subsidiary of Bromford Flagship LiveWest Limited following the merger finalized on 29 January 2026. The merger creates additional capacity for the combined organization.
• AllPaycoreTechnology or IntegrationPayment processing partner providing online payment portal, mobile app, telephone automated payments, and PayPoint/Post Office payment network for rent and bill payments.

Scale indicators5 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Clarion Housing Group: The UK's largest housing association with ~125,000 homes. Directly comparable to LiveWest as a registered provider delivering social rent, affordable rent, shared ownership and supported housing at national scale, and now the closest direct peer given the Bromford Flagship LiveWest merger.
• L&Q: Large UK housing association managing ~110,000 homes, offering social/affordable rent, shared ownership and supported housing. Direct peer in scale, business model (charitable provider) and product mix; competes for similar developer JV partners and Homes England grants.
• Peabody: Major London-anchored housing association with ~80,000 homes, providing shared ownership, social rent, supported housing and care services. Direct peer on product mix, regulatory structure (RSL with G1/V1 governance), and supported-housing delivery model.
• Guinness Partnership: National housing association with ~65,000 homes delivering social rent, shared ownership and supported housing including older persons schemes. Comparable operating model, governance and customer base to LiveWest, particularly on the supported housing side.
• Home Group: UK housing association providing social/affordable rent, shared ownership, supported housing and care services; recently merged with Anchor to form a ~125,000-home group. Mirrors LiveWest's own merger with Bromford Flagship, making it a structurally comparable peer for integration risk and scale benefits.
• Sovereign Housing Association: One of the largest UK housing associations (~80,000 homes) offering social rent, affordable rent, shared ownership and supported housing. Closely comparable in scale, geography (overlap in South West/South), and registered provider status.
• Orbit Group: Large UK housing association (~45,000 homes) delivering shared ownership, affordable rent, and supported housing including extra care. Direct peer on product mix and supported housing strategy, with growing South West presence.
• Platform Housing Group: UK housing association (~50,000 homes) delivering social rent, shared ownership and supported housing, including older persons' extra care. Comparable peer for product mix, regulatory structure and growth ambition.

Broad incumbents

• Bromford (pre-merger parent group): The other half of the Bromford Flagship LiveWest merger, Bromford is a large housing association operating across the West Midlands and wider England. Now part of the same parent group as LiveWest, and the most directly comparable incumb

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/wearelivewest
• Facebookfacebook.com/WeAreLiveWest

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about LiveWest