École de Management Appliqué

What École de Management Appliqué does

École de Management Appliqué (EMA) is a private higher education institution based in Paris, founded in 2004 and operating as part of the GEDU Group, a multinational education network spanning 16 countries with over 60,000 students. The school offers a portfolio of degree programs ranging from undergraduate to doctoral level, including the BTS Commerce International (a 2-year state diploma, RNCP 41759), a 3-year Bachelor in Applied Management and Economics, a 2-year MBA in Sustainable Leadership, a Master's in Digital Marketing and Analytics, and a Ph.D. in Economics. Programs are delivered in both French and English in a bimodal format (in-person and distance learning), with classes capped at 20 students to support personalized instruction. The institution holds Qualiopi certification for professional training and emphasizes sustainability, interdisciplinary curricula, and practical application over theoretical study.

The school's business model is built on three revenue streams: recurring tuition from degree programs, one-time fees from short-term Sustainable Academy summer programs (priced €1,000-€4,800), and professional development/executive education services. Distribution is primarily direct-to-consumer, with students acquired through education fairs (Studyrama, Salon de l'Étudiant), a multi-platform social media presence (Instagram, YouTube, Facebook, LinkedIn, TikTok, X), online open days, on-site admission sessions, and a 6-step personalized admissions process. Strategic partnerships with CCFS (Cours de civilisation française de la Sorbonne) and English Path enable integrated language instruction in summer programs, while the GEDU Group parent provides institutional backing, international network access, and shared resources. The customer base is predominantly international (30+ nationalities represented), with dedicated visa guidance services supporting non-EU enrollment.

In 2025-2026, EMA entered a phase of strategic expansion under new Director Camille Daux, launching the MBA Sustainable Leadership and BTS Commerce International programs, joining the Copernicus Alliance, AASHE, and AmCham France, and unveiling a new website to reposition the school around sustainable management education. The institution is registered as a Private Higher Education Establishment (Établissement d'Enseignement Supérieur Privé) with share capital of €1,644,900 and SIREN 440 145 183.

Name

École de Management Appliqué

Legal name

École de Management Appliqué

Website

https://ema.education

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

251–500 employees

Short description

École de Management Appliqué (EMA) is a Paris-based private higher education institution offering degree programs and summer academies in sustainable management, business, economics, and digital marketing, serving international and French students from undergraduate through doctoral levels as part of the GEDU Group.

Ownership category

akta.pro rank

Product category

Higher Education Services

NAICS

Professional and Management Development Training (61143), Educational Support Services (61171)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Professional & Executive Short Courses (Non-Degree, International) (EDAIAIAH)

akta.pro secondary industry

Conditional Offer / Package Programs (Language + Pathway + Progression) (EDAIAJAJ)

Keywords

• Business management education
• Sustainable leadership programs
• Higher education institution
• Summer academy programs
• Executive management degrees

Headquarters

HQ city

Paris

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Degree Program Tuition: Revenue from tuition fees for formal degree programs including BTS Commerce International, Bachelor in Applied Management and Economics, MBA Sustainable Leadership, and doctoral programs (PhD in Economics, DBA).
2. Summer Academy Programs: Revenue from short-term intensive programs including Sustainable Academy offerings: Discovery (2-12 weeks), Intensive (4 weeks), Intensive + French/English (4 weeks), Bridge Term (12 weeks), and August Launch (4 weeks).
3. Professional Development: Revenue from executive education and professional development courses, including digital marketing programs and specialized seminars.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels7 records

Core offering

École de Management Appliqué is a private Paris-based applied management school that sells formal degree programs (BTS Commerce International, Bachelor in Applied Management and Economics, MBA Sustainable Leadership, Mastère in Digital Marketing and Analytics, and Ph.D. in Economics) alongside a portfolio of short-term summer programs branded as the Sustainable Academy (Discovery, Intensive, Bridge Term, August Launch). Programs are delivered bilingually in French and English, in both in-person and distance-learning formats, with an emphasis on sustainable management, microeconomics, macroeconomics, and finance.

Product overview

École de Management Appliqué (EMA) is a private higher education institution offering a portfolio of degree programs and summer courses. Core degree programs include the 3-year Bachelor Applied Management and Economics, 2-year MBA Sustainable Leadership, and 2-year BTS Commerce International. The Sustainable Academy summer program portfolio includes Bridge Term (12 weeks), Intensive (4 weeks), Intensive+French, Intensive+English, and August Launch. Additional offerings include a Mastère in Digital Marketing and Analytics, Ph.D. in Economics, and support services for careers, disability accessibility, and visa guidance. EMA operates as part of the GEDU Group network present in 16 countries.

Differentiator

Problem solved

Functional benefit

Brands

• Sustainable Academy: Summer programs including Discovery, Intensive (2-12 weeks), Bridge Term, and August Launch, focusing on language learning and sustainability themes
• BTS Commerce International
• Bachelor Applied Management and Economics
• MBA Sustainable Leadership

Products and services

• Bachelor Applied Management and Economics A 3-year undergraduate degree focused on management, sustainable development, and business strategy, preparing future managers and entrepreneurs for international business environments. Taught in English with small class sizes.
• MBA Sustainable Leadership A 2-year MBA centered on practical learning and problem-solving, focused on sustainable leadership and integrating environmental and social responsibility into strategic management.
• BTS Commerce International RNCP41759 A 2-year national BAC+2 state diploma preparing students for international trade careers in industrial, commercial, or service companies, with hands-on learning and practical scenarios.
• Mastère en Marketing Digital et Analytique A master's program training experts in digital marketing strategy and data-driven analytics, with practical case studies and personalized coaching to meet market demands.
• Sustainable Academy A portfolio of summer programs including Discovery (2-12 weeks), Intensive language courses, Bridge Term, and August Launch, focused on global sustainability and language training in Paris.
• Bridge Term A 12-week summer program serving as a bridge to higher education, with morning language courses and afternoon seminars on business and sustainability topics.
• Ph.D. in Economics A doctoral program in Economics offered in Paris, providing academic rigor with real-world application, mentorship from faculty, and access to global professional networks.

Named customers2 records

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Seven partnerships are on record, tiered strategic, core and minor.

• AASHE (Association for the Advancement of Sustainability in Higher Education)strategicOthers · 9 July 2025EMA joined AASHE, a leading association empowering higher education institutions to advance sustainability. Membership provides access to resources, research, professional development, and international collaboration on sustainability initiatives.
• American Chamber of Commerce France (AmCham)strategicOthers · 15 June 2025EMA became a member of AmCham France, connecting with American business community in France and international professional network.
• Copernicus AlliancestrategicOthers · 9 June 2025EMA joined the Copernicus Alliance, a network of higher education institutions committed to integrating sustainability into business education globally.
• CCFS (Cours de civilisation française de la Sorbonne)coreStrategic or Co-development PartnerStrategic partnership with CCFS for French language instruction across Sustainable Academy programs. CCFS provides French courses at their campus while EMA offers business and sustainability seminars. Partnership includes August Launch program, Bridge Term, and Intensive + French options.
• English PathcoreStrategic or Co-development PartnerPartnership with English Path (EP) for English language instruction in Intensive + English and Bridge Term + English programs. EP provides morning English courses complementing EMA's afternoon business seminars.
• Global UminorOthersPartnership with Global U for international educational collaboration and student exchange opportunities.
• GEDU GroupcoreOthersEMA is part of GEDU Global, a private higher education group present in 16 countries with over 60,000 students. The group provides institutional backing, shared resources, and international network access.

Scale indicators5 records

Recent moves12 records

Expansion highlights6 records

Direct peers

• IESEG School of Management: Paris-based AACSB-accredited private business school offering Bachelor, Grande École Programme (Master in Management), MBA, and Executive Education across its Paris and Lille campuses — directly comparable to EMA in target students, program tiers, and Paris location.
• SKEMA Business School: Multi-campus French business school (Paris among them) offering Bachelor, Master in Management, MSc, MBA, and Executive Education with strong internationalization — directly comparable in scope, audience, and Paris footprint.
• ESSCA School of Management: French AACSB-accredited business school with a Paris campus offering Bachelor, Master in Management, MBA, and specialized masters — closely mirrors EMA's multi-tier degree portfolio and Paris positioning.
• NEOMA Business School: French triple-accredited (AACSB, EQUIS, AMBA) business school operating campuses in Reims, Rouen, and Paris, delivering Bachelor through MBA programs — a comparable multi-tier French private business school with international intake.
• PSB Paris School of Business: Paris-based private business school offering Bachelor, Master (Grande École), MBA, and executive programs with a strong international student body — highly comparable to EMA in Paris location, tiered program mix, and international positioning.
• EBS Paris (European Business School): Paris-based private business school delivering Bachelor, Master, MBA, and Executive Education in English and French — directly comparable in Paris location, program tiers, and bilingual international delivery.
• ISG (Institut Supérieur de Gestion): Paris-headquartered private business school offering Bachelor through Grande École Master programs and MBAs — comparable mid-sized French private business school in Paris with similar degree portfolio.
• EMLV (École de Management Léonard de Vinci): Paris La Défense-based private business school under the Pôle Léonard de Vinci, offering Bachelor, Master, and MBA programs — comparable in Paris location, multi-tier program mix, and private school positioning.
• ESCE International Business School: Paris-based private business school delivering Bachelor, Master in Management, MBAs, and international programs — closely comparable in Paris footprint, program levels, and international student focus.

Broad incumbents

• INSEEC / BBA INSEEC: Large French private higher education group (INSEEC U.) operating Bachelor (BBA INSEEC), Master, MBA, and Grande École programs across multiple Paris-area campuses — a broader incumbent operating in the same product categories and Paris geography as EMA, though at materially larger scale.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/ema_education
• YouTubeyoutube.com/@EMA_Education
• Facebookfacebook.com/ecoledemanagementapplique
• LinkedInlinkedin.com/company/emaeducation
• Instagraminstagram.com/ema_education/?igshid=OGQ5ZDc2ODk2ZA%3D%3D
• TikToktiktok.com/@emaeducation

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about École de Management Appliqué