Ryugetsu

What Ryugetsu does

Ryugetsu (株式会社 柳月, RYUGETSU) is a private Japanese confectionery company founded in 1947 in the Tokachi region of Hokkaido, headquartered in Otofuke Town (Hokkaido, Japan). The company produces and sells traditional Japanese sweets (和菓子, wagashi) and Western-style confections (洋菓子, youshoku), anchored by two flagship products: 三方六 (Sanporoku), a distinctive split-round log-shaped wafer confection, and あんバタサン (Anbatasan), a butter-and-red-bean sablé sandwich. The portfolio spans baked goods, chocolates, seasonal gift sets, celebration/wedding products, and frozen fresh sweets shipped nationwide. The product range is built around Hokkaido-sourced ingredients and traditional hand-crafted production methods, positioning the brand as a regional specialty (十勝銘菓) producer.

Ryugetsu serves three primary customer segments: individual consumers purchasing confections for Japanese gift-giving occasions (お中元, お歳暮, 御年賀, 慶事), corporations procuring bulk gifts via a dedicated large-order desk (大口窓口), and individual consumers buying for personal consumption including tourists seeking Hokkaido souvenirs. The business model is a hybrid of direct-to-consumer physical retail (multiple branded stores across Hokkaido, including Sweetpia Garden and Toskachina sub-brands), proprietary e-commerce (ryugetsu.co.jp/ic) with nationwide home delivery (including frozen shipping), a phone order hotline, and a corporate bulk-order channel. Pricing is unit-based across individual products and gift sets, with a 1-yen-per-point loyalty program and periodic free-shipping campaigns; pricing is not publicly disclosed.

The company is privately held, with representative director Tamura Eishu (田村英佑) identified. No venture capital, private equity, or M&A activity is disclosed in the source data, consistent with a founder/family-controlled regional confectionery business. The company operates an active multi-channel marketing stack (Instagram, X/Twitter, Facebook, mail magazine, catalog, TV commercials) tied to seasonal gifting calendars. No revenue, certifications, patents, partnerships, or AI/ML capabilities are disclosed.

Name

Ryugetsu

Legal name

株式会社 柳月

Website

https://ryugetsu.co.jp

Company type

Private

Founded year

1947

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Ryugetsu (柳月) is a 1947-founded Hokkaido (Tokachi) confectionery maker producing traditional Japanese and Western sweets, led by its flagship Sanporoku and Anbatasan products. It serves individual gift-givers, corporate bulk buyers, and personal consumers through Hokkaido retail stores, nationwide e-commerce, phone ordering, and seasonal gift campaigns.

Ownership category

akta.pro rank

Product category

Japanese Confectionery

NAICS

Bread and Bakery Product Manufacturing (31181), Cookie, Cracker, and Pasta Manufacturing (31182), Frozen Cakes, Pies, and Other Pastries Manufacturing (311813), Baked Goods Retailers (445291)

SIC

Bakery Products (2050), Sugar & Confectionery Products (2060), Cookies & Crackers (2052)

akta.pro primary industry

Frozen Bakery Products Manufacturing (AFAKAAAF)

akta.pro secondary industries

Cookie & Brownie Shops (THAFAGAF), Frozen & Refrigerated Snack Foods (Ice Cream Novelties, Snack Bites) (CRADABAL)

Keywords

• Japanese confections
• Hokkaido sweets
• Traditional wagashi
• Gift confections
• Regional specialty

Headquarters

HQ city

Chuo

HQ country

Japan

HQ region

Asia

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Retail Store Sales: Direct sales of confections through company-operated physical retail stores located across Hokkaido. Includes walk-in customers and in-store purchases.
2. E-commerce / Mail-Order Sales: Online shop sales through the company's proprietary website (ryugetsu.co.jp/ic), with home delivery across Japan. Revenue recognized upon product delivery.
3. Phone Order Sales: Telephone order channel using dedicated order line (0120-25-5566), staffed 9:00-18:00.
4. Corporate/Bulk Orders: Large-order channel for corporate gifts, events, and wholesale, accessible via dedicated form (大口窓口).

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

Ryugetsu manufactures and sells traditional Japanese and Western confections, including its flagship wagashi product 三方六 (Sanporoku) and the popular あんバタサン (Anbatasan) red bean and butter cookie sandwich. The company offers a full portfolio spanning wagashi, baked goods, chocolates, frozen fresh sweets, and gift sets, sold through company-operated retail stores across Hokkaido, a nationwide e-commerce platform, phone orders, and a corporate bulk-order channel.

Product overview

Ryugetsu (柳月, Ryugetsu) is a traditional Japanese confectionery company founded in 1947 in Tokachi, Hokkaido. The company operates as a single unified product brand with multiple product lines, primarily offering wagashi (Japanese sweets) and youshoku (Western sweets) through its online shop and physical retail locations. The core flagship product is 三方六 (Sanporoku), a distinctive split-round wagashi, complemented by the popular あんバタサン (Anbatasan) butter and red bean cookie sandwich. The product portfolio includes seasonal items like 夏結び (Natsumusubi) summer gifts, frozen fresh sweets, celebration/wedding products, and various categories spanning Japanese sweets, Western pastries, baked goods, chocolates, and gift sets. Ryugetsu serves customers through both physical stores across Hokkaido and a comprehensive e-commerce platform with nationwide delivery capabilities.

Differentiator

Problem solved

Functional benefit

Brands

• 三方六 (Sanporoku): Signature long wooden-frame cake product - a famous Hokkaido regional confection
• あんバタサン (Anbatasan)
• 夏結び (Natsumusubi)
• トスカチーナ (Toskachina)
• スイートピアガーデン (Sweetpia Garden)
• 柳月オタルト店 (Ryugetsu Otaruto Store)

Products and services

• 三方六 (Sanporoku)

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators2 records

Recent moves6 records

Expansion highlights10 records

Direct peers

• ROYCE': Hokkaido-based confectionery maker famous for Nama Chocolate and potato chip chocolate. Directly competes with Ryugetsu in the Hokkaido regional specialty confectionery category, with nationwide and international distribution, similar gift-set product positioning, and overlapping tourist-souvenir use cases.
• Rokkatei: Long-established Hokkaido confectionery brand (founded 1947) specializing in butter sandwiches and regional sweets. Highly comparable to Ryugetsu in heritage, regional identity, product format (sandwich cookies), and gift-oriented distribution.
• Shiroi Koibito (Ishiya): Iconic Hokkaido confectionery brand famous for white chocolate langue de chat cookies. Competes in the same Hokkaido regional souvenir/gift category as Ryugetsu, with comparable nationwide retail distribution and similar premium-positioning strategy.
• Yotsuba Dairy Products: Hokkaido dairy and confectionery manufacturer producing milk-based sweets, puddings, and confections. Comparable regional Hokkaido identity, dairy-ingredient sourcing emphasis, and overlapping frozen fresh sweets category with Ryugetsu.
• Toraya: Premier traditional Japanese wagashi maker founded centuries ago, serving the highest tier of the gift-giving market. Directly comparable to Ryugetsu's traditional Japanese sweets category and corporate/gift-occasion distribution model, with similar heritage positioning though at a higher-end price point.

Broad incumbents

• Morinaga: One of Japan's largest confectionery manufacturers with broad portfolio of Western sweets, caramels, and chocolates. Overlaps with Ryugetsu's youshoku (Western sweets) category but operates at much larger national scale across many segments.
• Meiji: Major Japanese confectionery and dairy company producing chocolates, gummies, and dairy products. Comparable in bakery/confectionery manufacturing but at massive national scale with multiple sub-brands across categories where Ryugetsu competes.
• Glico: Leading Japanese confectionery manufacturer of cookies, chocolates, and Western-style sweets (Pocky, Bisco, etc.). Competes broadly with Ryugetsu's baked goods and Western sweets lines from a much larger national/distribution footprint.
• Fujiya: Long-established Japanese Western-style confectionery and cake maker (Peacock brand). Comparable to Ryugetsu's Western sweets/youshoku category and celebration cake offerings, but operates nationally with deep retail bakery footprint.

Regional players

• Chiroruwa Hokkaido Bakery: Hokkaido confectionery maker focused on baked cookies and Western-style sweets with direct-to-consumer mail order. Comparable in regional Hokkaido identity, baked-goods focus, and online gift distribution—though smaller and more narrowly positioned than Ryugetsu.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/ryugetsu_tokach
• Facebookfacebook.com/%E6%9F%B3%E6%9C%88-446577322822681
• Instagraminstagram.com/ryugetsu_sanpouroku

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Ryugetsu