Houzz Japan

What Houzz Japan does

Houzz Japan (株式会社Houzz Japan) is the Japanese operating subsidiary of Houzz Inc., a US-headquartered home-building platform founded in 2009. It runs a two-sided marketplace that connects Japanese homeowners and home buyers with architects, interior designers, general contractors, remodelers, specialty trades, and home product retailers, supported by an editorial web magazine, video content under Houzz TV, an e-commerce marketplace (Houzz Shop), and community discussion forums. The consumer experience is built around browsable photo galleries organized by room and style, a searchable expert directory with reviews, and project-matching tools.

The core B2B offering is Houzz Pro, a cloud-based SaaS platform for construction and design professionals available via web and dedicated iOS and Android apps (the Pro app adds LiDAR room scanning on supported iOS devices). Houzz Pro consolidates design tools (3D Floor Planner with photorealistic CG rendering, Room Planner, Mood Boards, Product Clipper), business management (CRM and lead management, Project Management, Schedule/Gantt, Takeoffs, Estimate Builder, Client Dashboard, Financial Reports), and marketing (Email Marketing, Custom Website Builder, Premium Profile, Insights/Analytics) into a single workflow.

The business model combines a freemium consumer marketplace with a three-tier subscription SaaS for professionals: a free basic profile, plus Minimum (¥9,100/month), Basic (¥15,600/month), and Plus (¥19,000/month) plans, each with a 30-day free trial, ¥9,000/month per additional user, and self-serve onboarding. Revenue mechanics span recurring Pro subscriptions, premium directory placements, and likely advertising from home product vendors. Distribution is digital-first via houzz.jp and mobile app stores, with localized Japanese content, social channels (@HouzzJP, Facebook), and embeddable Houzz Button widgets extending reach into third-party sites.

Name

Houzz Japan

Legal name

Houzz Inc.

Website

https://houzz.jp

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

1–10 employees

Short description

Houzz Japan operates a Japanese-language two-sided marketplace connecting homeowners with architects, contractors, and interior designers, alongside Houzz Pro — a SaaS platform with CRM, 3D floor planning, and project management tools — sold on tiered monthly subscriptions to SMB professionals.

Ownership category

akta.pro rank

Headquarters

HQ city

Kyoto

HQ country

Japan

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Software

Cost components

Technology or R&D, Marketing or Sales, Personnel, Operations, Infrastructure

Revenue model

1. Houzz Pro Subscription: Monthly subscription revenue from professional users (contractors, architects, interior designers) for access to business management software including CRM, project management, estimates, and marketing tools. Three tiers available at different price points with additional user fees.
2. Professional Directory Listings: Free basic directory listing for professionals generates leads; premium advertising placements available for paid subscribers seeking increased visibility in search results and matching services.
3. Marketplace and Advertising: Platform likely generates advertising revenue from home products and services vendors targeting the design/build audience, though specific details not disclosed in source materials.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Houzz Japan operates a two-sided online platform connecting Japanese homeowners seeking construction, renovation, and interior design services with qualified local professionals. The platform provides home design photo galleries, a professional directory, discussion forums, editorial web magazine content, and an e-commerce marketplace. For the professional side, it offers Houzz Pro, a SaaS business management platform with CRM, project management, 3D floor planning, estimating, invoicing, scheduling, and marketing tools, available via monthly subscriptions with a 30-day free trial.

Product overview

Houzz operates two primary product lines: a consumer-facing online marketplace and community for home design inspiration (Houzz), and a B2B SaaS platform for construction and design professionals (Houzz Pro). The consumer Houzz platform encompasses browsable photo galleries organized by room type and style, a directory of home professionals (architects, contractors, interior designers, etc.), editorial web magazine content, video content (Houzz TV), an e-commerce marketplace (Houzz Shop), and community discussion forums. Houzz Pro is the professional-tier SaaS offering available in three paid plans (ミニマム at ¥9,100/month, ベーシック at ¥15,600/month, プラス at ¥19,000/month, each with a 30-day free trial) plus a free basic profile tier. Houzz Pro's capabilities are organized into design tools (3D Floor Planner, Room Planner, Mood Boards, Product Clipper), business management tools (CRM/Lead Management, Project Management, Schedule/Gantt, Takeoffs, Estimate Builder, Client Dashboard, Financial Reports), and marketing tools (Email Marketing, Custom Website Builder, Premium Profile, Insights/Analytics). Both consumer and professional audiences are served by dedicated mobile apps (iOS/Android), with the Pro mobile app additionally supporting LiDAR-based room scanning on supported devices.

Differentiator

Problem solved

Functional benefit

Brands

• Houzz Pro: Integrated business software for construction and design professionals, including 3D floor planning, project management, CRM, invoicing, and marketing tools.

Products and services

• Houzz Consumer Platform Consumer-facing online marketplace and community for home design, renovation, and interior decoration, providing browsable photo galleries organized by room and style, a directory of local home professionals, an editorial web magazine, and community discussion forums for Japanese homeowners.
• Houzz Pro Integrated B2B SaaS platform for construction, design, and renovation professionals in Japan, consolidating marketing, client management, project management, design visualization (3D Floor Planner, Room Planner, Mood Boards), and business operations (CRM, estimates, invoicing, scheduling, financial reports) into a single cloud-based tool.
• Houzz Mobile App (Consumer) iOS and Android mobile application for Japanese consumers enabling browsing of home design photos, saving favorites to idea books, finding local home professionals, and participating in community Q&A.
• Houzz Pro Mobile App iOS and Android mobile application for Houzz Pro subscribers enabling on-the-go project, lead, and client management, including LiDAR-based room scanning on supported iOS devices.
• Houzz TV Video content platform within Houzz Japan featuring home renovation tours, before-and-after transformations, and expert interviews in Japanese.
• Houzz Shop E-commerce marketplace for home furnishings and building products, linking Japanese consumers to product retailers and supporting product listing management.
• Houzz Button Embeddable JavaScript widget that allows third-party websites to let visitors save product or project photos from those sites directly to Houzz idea books.

Quantifiable outcome

• Professionals can increase revenue by up to 40% using Houzz Pro

Segments3 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature7 records

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• SUUMO (Recruit): SUUMO is Recruit's flagship Japan real estate and renovation portal and the dominant destination for Japanese homeowners researching builders and remodelers. It directly competes with Houzz Japan's consumer marketplace and pro directory in the same local geography and category.
• LIFULL HOME'S: LIFULL HOME'S is one of Japan's largest real estate and home-renovation platforms, offering property search, professional directories, and renovation content. It overlaps directly with Houzz Japan's two-sided marketplace model and pro discovery tools in the Japanese market.
• Yahoo!不動産 (Yahoo Japan Real Estate): Yahoo Japan's real estate portal aggregates listings, renovation inspiration, and pro connections for Japanese consumers. It is a direct competitor to Houzz Japan on consumer home-discovery and lead-generation use cases in Japan.
• Buildertrend: Buildertrend is a SaaS suite for residential builders and remodelers covering project management, CRM, scheduling, and client portals. It is the closest direct Houzz Pro competitor for SMB custom home builders and remodelers.
• CoConstruct: CoConstruct provides project management, client communication, and financial tools for custom home builders and remodelers. It directly overlaps with Houzz Pro's SMB workflow and subscription GTM in the residential construction segment.
• Sweeten: Sweeten is a curated online marketplace that matches homeowners with vetted general contractors for renovations in major US metros. It directly mirrors the consumer-to-pro matching proposition that Houzz Japan offers to Japanese homeowners.

Broad incumbents

• Pinterest: Pinterest is the global leader in visual discovery for home, design, and lifestyle inspiration. While not a pro directory or SaaS provider, it competes with Houzz Japan's consumer inspiration surface and sows share-of-time on the homeowner journey.
• Procore: Procore is the leading cloud-based construction management platform for general contractors and specialty trades. It competes with Houzz Pro for project-management and SaaS budgets at residential builders, though it skews toward larger commercial projects.

Regional players

• Angi (Angie's List): Angi is a leading US home services marketplace connecting homeowners with contractors and offering pros marketing and lead tools. It is a regional peer operating in North America with a comparable two-sided marketplace-plus-pro-tools model.
• Thumbtack: Thumbtack operates an online marketplace for local professional services including home remodeling and design. It is a US-centric peer with a comparable two-sided marketplace model and pro subscription monetization.

Market position

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/HouzzJP
• Facebookfacebook.com/HouzzJapan
• LinkedInlinkedin.com/company/kristina-mar-studio

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Houzz Japan