EZ Flex Sport Mats

What EZ Flex Sport Mats does

EZ Flex Sport Mats is a privately held U.S. manufacturer of specialized athletic mats, founded in 2010 and headquartered in Fort Worth, Texas. The company produces carpet-bonded foam mats (used in cheerleading, gymnastics, and emerging sports such as STUNT) and vinyl mats (used in wrestling, martial arts, and fitness), all built around a 2.2 lb density cross-linked polyethylene foam core. Its core technical differentiator is the flexible rolling mat system, invented by the founding team, which the company describes as the original of its kind in the industry. EZ Flex's leadership team is cited as bringing more than 100 years of combined experience in sport mat manufacturing.

The company sells through a hybrid go-to-market: direct factory sales with custom quotes for full-size competition and facility installations (schools, universities, athletic departments, martial arts academies), and an e-commerce storefront plus eBay outlet for smaller home mats, accessories, cleaning products, and factory remnants. It maintains strategic partnerships including official mat partner status with USA Cheer and STUNT, an authorized distribution arrangement with Spieth America for gymnastics equipment, and a financing partnership with Full Circle Finance. Pricing spans from roughly $55 for entry-level home mats up to quote-based custom competition mats and quick-ship bulk rolls exceeding $11,000.

The product portfolio covers six sport verticals (wrestling, cheerleading, martial arts, gymnastics, STUNT, and fitness via the FlexFit sub-brand), complemented by wall padding, accessories, and cleaning/disinfectant products. Customer logos include Varsity Spirit, Fresno Unified School District, University of Nebraska, Belmont Abbey College, MHSAA Championships, Big 12 Championships, and UCA College Nationals. Manufacturing is centralized at the Fort Worth factory, with international shipping available to most countries. The business is independently owned with no disclosed institutional capital, funding rounds, or acquisition history.

Name

EZ Flex Sport Mats

Legal name

EZ Flex Sport Mats

Website

https://ezflexmats.com

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

11–50 employees

Short description

EZ Flex Sport Mats is a privately held Fort Worth, Texas manufacturer of rollable athletic mats for wrestling, cheerleading, martial arts, gymnastics, STUNT, and fitness, serving schools, athletic facilities, martial arts academies, and home users via direct factory sales and e-commerce.

Ownership category

akta.pro rank

Product category

Sports Mats and Athletic Equipment

NAICS

Sporting and Athletic Goods Manufacturing (33992), Sporting Goods Retailers (45911)

SIC

Sporting & Athletic Goods, Nec (3949)

akta.pro primary industry

Rug & Mat Manufacturing (Entry/Anti-fatigue/Utility) (IMAOAJAD)

akta.pro secondary industry

Physical Education & Athletics Equipment (Gym, Sports Gear, Scoreboards) (EDAEAIAG)

Keywords

• Wrestling mats
• Cheerleading mats
• Martial arts mats
• Gymnastics mats
• Athletic facility mats

Headquarters

HQ city

Fort Worth

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Custom Competition Mats: Full-size custom competition mats for wrestling, cheerleading, martial arts, and gymnastics sold directly to schools, universities, and athletic facilities. These are made-to-order products with custom sizes, colors, logos, and artwork. Revenue is one-time per order with warranty coverage.
2. Home/Personal Mats: Smaller portable mats for home training in various sizes (3'x6', 5'x10', 10'x10', 12'x12') sold through online store and eBay. One-time purchase model with shorter warranty periods.
3. Wall Padding: Custom wall padding systems for gyms and facilities, including wood-backed panels with polyethylene foam and PVC vinyl covering, sold as custom orders.
4. Accessories: Mat tape, hook fasteners, storage bags, cleaning products, and other accessories sold through online store for ongoing revenue from installed customer base.
5. Financing Services Commission: Partnership with Full Circle Finance for equipment financing. EZ Flex earns revenue from mat sales while Full Circle provides financing to customers, enabling larger purchases.
6. Quick-Ship Short Rolls: Pre-made carpet bonded foam rolls available in various thicknesses and square footage, ready to ship within 2 weeks at discounted factory prices.
7. Mystery Remnant Mats: Factory remnant mats sold at discounted prices due to minor blemishes, providing outlet for overstock while offering budget options to customers.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels7 records

Core offering

EZ Flex Sport Mats manufactures and sells sports mats for wrestling, cheerleading, martial arts, gymnastics, and fitness applications, including competition-grade and home training mats. The company produces carpet-bonded foam mats and vinyl-covered mats with a proprietary flexible rolling system, offering custom sizes, colors, logos, and configurations. Products are sold directly via the company website, eBay store, and direct sales channels to schools, athletic programs, gyms, and individual consumers.

Product overview

EZ Flex Sport Mats offers a portfolio of specialized sports mats for wrestling, cheerleading, martial arts, gymnastics, STUNT, and fitness training. The product line centers on carpet-bonded foam mats (for cheerleading, gymnastics) and vinyl mats (for wrestling, martial arts, fitness), all featuring 2.2 lb density cross-linked polyethylene foam cores. The core products include Cheerleading Mats, Wrestling Mats, Martial Arts Mats, Gymnastics Mats, and STUNT Mats, complemented by the FlexFit Fitness Mats sub-brand. Add-on offerings include Wall Padding, Accessories (mat tape, hook fasteners, storage bags/straps), and Mat Cleaners & Disinfectants. EZ Flex also serves as an authorized distributor for Spieth America gymnastics equipment (spring floors, shape mats). All products are manufactured in the company's Fort Worth, Texas factory with customization options for sizes, colors, thickness, and custom logos/artwork. The company offers an online e-commerce store for home/smaller mats and a custom quote system for full-size competition and facility mats.

Differentiator

Problem solved

Functional benefit

Products and services

• Wrestling Mats
• Cheerleading Mats
• Martial Arts Mats
• Gymnastics Mats
• STUNT Mats
• FlexFit Fitness Mats
• Home Training Mats
• Wall Padding
• Mat Accessories
• Mat Cleaners and Disinfectants

Quantifiable outcome

• 3-year limited warranty on carpet mats (cheerleading, gymnastics, fitness) and 5-year limited warranty on vinyl mats (wrestling, martial arts, fitness)
• +2 more outcomes

Named customers16 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Three partnerships are on record, tiered core and minor.

• USA CheercoreStrategic or Co-development PartnerEZ Flex is the official mat partner of USA Cheer and STUNT. USA Cheer is the national governing body for cheerleading in the United States, and STUNT is an NCAA Emerging Sport For Women.
• Spieth AmericaminorChannel Partner/ Reseller/ DistributorEZ Flex is an authorized distributor of Spieth's product catalog, including spring floors and shape mats for cheerleading. Spieth is a gymnastics equipment manufacturer.
• Varsity SpiritcoreStrategic or Co-development PartnerEZ Flex cheerleading mats are trusted by some of the biggest names in the industry, including Varsity Spirit, which is a major competitor in the cheerleading industry.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• SnapSports: SnapSports is a large athletic flooring company best known for modular sports flooring, with overlap into gym, fitness, and multi-sport surfaces that compete with EZ Flex's FlexFit fitness and home product lines.
• Spieth America: Spieth America is a major gymnastics equipment manufacturer whose product catalog (spring floors, shape mats) is already distributed by EZ Flex. They are both partner and partial competitor in the gymnastics equipment space.
• Mondo Sport & Flooring: Mondo is a global manufacturer of athletic and competition flooring for tracks, gyms, and indoor sports venues, competing with EZ Flex at the high end of the competition-mat category and in large institutional installations.
• American Athletic, Inc. (AAI): AAI is a broad, established gymnastics and athletic equipment manufacturer offering mats, scoring apparatus, and full gym packages. It competes with EZ Flex in school and institutional gymnastics/cheer mat sales but operates a much wider product portfolio.

Regional players

• Pavigym: Pavigym is an international fitness flooring brand focused on group fitness and training spaces, overlapping with EZ Flex's FlexFit fitness mat line and fitness studio customer segment, though it is much stronger outside the U.S.

Direct peers

• Greatmats: Greatmats is a multi-category specialty retailer and manufacturer of athletic and home mats (wrestling, gymnastics, martial arts, fitness, gym flooring), overlapping EZ Flex's full product portfolio across both institutional and consumer channels.
• Dollamur Sport Surfaces: Dollamur manufactures and sells roll-out sport mats for wrestling, martial arts, gymnastics, and cheerleading — the closest direct competitor to EZ Flex with a similar carpet-bonded foam construction and direct institutional sales model.
• Tumbl Trak: Tumbl Trak makes gymnastics training equipment and mats (including cheer and stunting products) sold to clubs, schools, and home users — a closely comparable specialty mat and equipment maker serving overlapping customer segments.
• Resilite Sports Products: Resilite is a long-established maker of wrestling, gymnastics, and cheerleading mats with comparable roll-out designs and school/facility customer base, competing head-to-head with EZ Flex in the institutional mat segment.
• Norbert's Athletic Products: Norbert's makes wrestling mats, wall padding, and gymnasium equipment sold to schools and athletic facilities, providing direct competition to EZ Flex in the institutional wrestling and wall padding category.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about EZ Flex Sport Mats