Mossop's Honey

What Mossop's Honey does

Mossop's Honey is a privately held, family-owned honey producer and direct-to-consumer retailer headquartered in Tauriko, Tauranga (Bay of Plenty, New Zealand). Founded in 1947 by Ron Mossop, the business has been operated since 1975 by Neil and Wendy Mossop and remains under family control with no disclosed external shareholders. The company produces and sells raw, minimally processed New Zealand honeys sourced from the Bay of Plenty and Waikato regions, with a portfolio spanning everyday field honey, Rewarewa (an indigenous honeysuckle varietal), monofloral Manuka, and UMF-certified Manuka tiers (UMF5+, UMF10+, UMF15+) under UMFHA licence 1021 with independent batch laboratory testing. Adjacent products include comb honey (seasonal), natural yellow beeswax in 280g–800g formats, UMF12+ Manuka lozenges with propolis and lemon, and curated gift packs.

The core production technology is a deliberately minimal-processing approach (no over-filtration, over-heating, over-stirring, or additive DHA/Methylglyoxal supplementation), with UMF certification grounded in natural markers present in Manuka nectar rather than fortification. Revenue is generated through one-time e-commerce sales on mossopshoney.co.nz (free NZ shipping over NZ$150), a wholesale login for B2B customers, a local stockist network (notably Boerewors Tauranga), and international distribution via the Hong Kong partner anh.com.hk plus NZ Post for other markets. Pricing spans from NZ$7.20 (250g Field Honey) up to NZ$66.95 (500g UMF15+) and NZ$122.50 (6kg Rewarewa), with primary customer segments being health-conscious consumers, gift buyers, wholesale/retail partners, and international consumers. Operational scope is limited (11–50 employees, single principal geography), and the company carries shipping exclusions in markets such as France (cannot ship liquid honey overseas) and Hong Kong (served via distributor rather than direct fulfilment).

Name

Mossop's Honey

Legal name

Mossop's Honey

Website

https://mossopshoney.co.nz

Company type

Private

Founded year

1947

Operating status

Operating

Headcount range

11–50 employees

Short description

Mossop's Honey is a family-owned New Zealand honey producer (founded 1947, Bay of Plenty) selling UMF-certified Manuka, Rewarewa, and field honeys direct-to-consumer via its website, through wholesale partners, and via a Hong Kong distributor.

Ownership category

akta.pro rank

Product category

Specialty Honey (Manuka and Varietal)

NAICS

Apiculture (11291)

akta.pro primary industry

Honey & Apiculture Sweeteners (Honey, Honey Powders) (AFAJAAAL)

akta.pro secondary industries

Value-Added Bee Products Manufacturing (Candles, Cosmetics, Supplements, Mead Ingredients) (AFAEAHAM), Beeswax Production & Processing (AFAEAHAB)

Keywords

• Raw manuka honey
• Umf certified honey
• New zealand honey
• Comb honey production
• Natural beeswax products

Headquarters

HQ city

Omanawa

HQ country

New Zealand

HQ region

Oceania

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. E-commerce Honey Sales: Direct-to-consumer sales of various honey products through their online store, including Field Honey, Rewarewa Honey, Manuka Honey, and UMF-certified Manuka varieties. Also sells bulk sizes up to 6kg.
2. Wholesale/B2B Sales: Wholesale login available for business customers. Products sold through local stockists like Boerewors Tauranga. They also have international distributors for markets like Hong Kong.
3. Beeswax Products: Sale of natural yellow beeswax in various sizes (280g, 500g, 800g) for candle making, furniture polish, cosmetics, soaps and balms.
4. Gift Packs and Bundles: Pre-packaged gift sets including Standard Range Honey Gift Pack, Mixed Honey Gift Pack, UMF Manuka Honey Gift Pack, and Gift Bags containing multiple honey varieties.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

Core offering

Mossop's Honey produces and sells premium raw and UMF-certified Manuka honey, varietal honeys (Rewarewa, Field, Tawari), comb honey, natural yellow beeswax, and UMF honey lozenges from its Bay of Plenty operation. All UMF products are independently laboratory tested under UMFHA licence 1021 to verify MGO and UMF levels, and products are sold primarily through their own e-commerce site with supporting wholesale and gift-pack offerings.

Product overview

Mossop's Honey is a family-owned New Zealand honey producer established in 1947, operated by Neil and Wendy Mossop in the Bay of Plenty region. The company offers a portfolio of raw, unprocessed honey products centered around three core offerings: (1) premium UMF-rated Manuka Honeys (UMF5+, UMF10+, UMF15+) with verified Methylglyoxal (MGO) levels and independent laboratory testing; (2) artisan honeys including Rewarewa (indigenous New Zealand honeysuckle with caramel notes) and Field & Tawari blend; and (3) gift packs combining various honey varieties. Supporting products include Comb Honey (the most pure, unprocessed form straight from the hive), Natural Yellow Beeswax in multiple sizes for candle-making and crafts, and UMF Manuka Honey Lozenges with lemon and propolis. The company is UMFHA registered and all Manuka products are independently tested to meet UMF quality standards.

Differentiator

Problem solved

Functional benefit

Products and services

• Field Honey A blend of pasture flowers such as clover, collected from fields and farms throughout the Bay of Plenty, sold in 250g to 6kg sizes for use as a sugar alternative in cooking, baking and drinks.
• Rewarewa Honey Sourced from bushy hills and valleys in the Bay of Plenty and Waikato regions; a New Zealand indigenous honeysuckle honey with deep reddish colour, caramel-like flavour, and antioxidant properties, sold in 250g to 6kg sizes.
• Manuka Honey Manuka honey blend sourced from various North Island areas from Leptospermum scoparium (Tea tree), varying from light to dark amber with a strong herbaceous flavour; meets MPI Monofloral Manuka standards and tests commonly between UMF4 to UMF6, sold in 250g to 6kg sizes.
• UMF5+ Manuka Honey UMF-rated Manuka honey with MGO 200+; each batch laboratory tested under UMFHA licence 1021 to verify UMF and MG components, available in 250g, 500g, and 1kg sizes.
• UMF10+ Manuka Honey UMF-rated Manuka honey with MGO 300+; laboratory tested under UMFHA licence 1021, available in 250g, 500g, and 1kg sizes.
• UMF15+ Manuka Honey Highest UMF-rated Manuka honey with MGO 515+; laboratory tested under UMFHA licence 1021, available in a 500g size, excluded from promotional discounts.
• Comb Honey The most pure and unprocessed honey offered, taken straight from the hive in its natural form with edible wax, gathered from fields and farms of the Bay of Plenty; sold as a 340g seasonal product for use as a spread, garnish, or standalone gourmet item.
• Natural Yellow Beeswax Natural yellow beeswax blocks in 280g, 500g, and 800g sizes for candle making, furniture and shoe polishes, cosmetics, soaps, balms, and beeswax wraps; custom weights available on request.
• UMF Manuka Honey Lozenges with Lemon and Propolis (Export Quality Bulk) UMF12+ Manuka honey lozenges formulated with lemon and propolis for sore throats; sold in 500g bulk bags for export quality, limited to 1 bag per order.
• Standard Range Honey Gift Pack Curated gift pack containing 250g jars of Manuka, Rewarewa, Field, and Tawari honeys, marketed as a gift for family and friends in New Zealand or abroad.
• Mixed Honey Gift Pack Curated gift pack containing a 250g UMF5+ Manuka Honey, standard Manuka Honey, and Rewarewa Honey, designed to showcase a selection of top-quality New Zealand honeys.
• UMF Manuka Honey Gift Pack Premium gift pack featuring 250g jars of each UMF grade — UMF 5+, UMF 10+, and UMF 15+ Manuka Honeys — for premium gift occasions.
• Gift Bag 250g Jute gift bag containing 250g jars of Field, Rewarewa, and Manuka honeys, positioned as a gift idea for special occasions.
• Gift Bag 500g Jute gift bag containing 500g jars of Rewarewa, Field, and Manuka honeys plus a box of lozenges, positioned as a premium gift idea for special occasions.

Quantifiable outcome

• UMF5+ = MG85+, UMF10+ = MG265+, UMF15+ = MG515+
• +1 more outcomes

Named customers2 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Three partnerships are on record, tiered minor and core.

• Boerewors TaurangaminorChannel Partner/ Reseller/ DistributorLocal retail stockist in Tauranga that stocks a wide range of Mossop's honey products. Located at 761 State Highway 29, Tauriko, Tauranga 3171.
• UMFHA (Unique Manuka Factor Honey Association)coreOthersMossop's is a registered member of UMFHA (licence 1021). UMFHA is the governing body that provides the UMF grading system for authenticating Manuka honey quality and purity.
• Hong Kong Distributor (anh.com.hk)minorChannel Partner/ Reseller/ DistributorInternational distribution partner for Hong Kong market. Customers in Hong Kong are directed to this distributor as Mossop's does not ship directly to Hong Kong.

Scale indicators4 records

Recent moves5 records

Expansion highlights4 records

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key highlights6 records

Customer concentration

• Xx.com/mossopshoney
• Facebookfacebook.com/mossopshoney
• Instagraminstagram.com/mossopshoney

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Mossop's Honey