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COCARD

Full company profile

uuid000ixek

Namestring
COCARD
Legal namestring
COCARD
Websiteurl
cocard.info
Company typeenum
Private
Founded yearint
1989
Descriptiontext

COCARD is a privately held U.S. merchant services provider operating as a registered Independent Sales Organization (ISO) of Wells Fargo Bank, N.A. and Fifth Third Bank, N.A. Founded in 1989 and headquartered in Decatur, the company targets small and mid-market merchants across retail, e-commerce, mail-order/telephone-order, and mobile use cases. It generates revenue primarily through transaction-based discount rates plus per-transaction fees, monthly statement fees, and hardware sales of EMV terminals and encrypted card readers, with no batch fees or annual fees disclosed. The stated go-to-market is direct-sales-led, with account managers onboarding merchants via a toll-free number and reporting a 98% approval rate with 24–48 hour underwriting.

The company's core technology is the Revonu platform, a cloud-based payment processing suite delivered across three form factors: a mobile app for iOS and Android supporting EMV Quick Chip, contactless NFC, and magnetic stripe via Bluetooth Low Energy readers; an Android-based POS terminal with inventory and employee management; and a web-based virtual terminal with customer, item catalog, discount, and reporting tools. Underlying infrastructure is largely assembled from third-party components — Authorize.net for e-commerce authorization, NCR Silver and Clover for POS, and the sponsoring banks for acquiring and settlement. The broader portfolio extends into adjacent merchant services including cash discount programs, gift and loyalty cards, EBT, check processing, non-cash adjustments, POS protection, and merchant cash advance.

Operationally, COCARD runs with 1–10 employees, no disclosed funding or institutional capital, and a website that has not been substantively updated since its 2016 copyright. The firm is PCI-DSS compliant through a partner Qualified Security Assessor, supports all major card networks (Visa, Mastercard, Discover, American Express, and JCB), and emphasizes transparent pricing and live customer support as differentiators. The overall posture is that of a small, mature, bootstrapped ISO rather than a high-growth fintech.

Short descriptiontext

COCARD is a privately held U.S. payment processor operating as a registered ISO of Wells Fargo and Fifth Third banks, providing the Revonu platform — mobile, terminal, and virtual-terminal payment acceptance — to small and mid-market merchants across retail, e-commerce, and on-the-go use cases.

Operating statusenum
Operating
Ownership categoryenum
Headcount rangeband
1–10
akta.pro rankint
HeadquartersDecatur, United States
HQ citystring
Decatur
HQ countrystring
United States
HQ regionstring
North America
Markets served

Serves global market

Offices2 records

Each record includes

City, Country, Type, Description, Source

Keyword5 values
payment processing services, merchant account services, credit card processing, POS systems, mobile payment solutions
Industry3 codes
1Merchant Acquiring & Processing Platforms
CodeBPAMAFABPrimaryYes
2Card-Present Acquirers (Retail & POS Focus)
CodeFSAMABACPrimaryNo
3Merchant Acquiring & Card Processing (PSPs)
CodeCRAFALABPrimaryNo
Product category
Payment Processing Services
GTM motion1 record

Each record includes

Type, Description, Source

Revenue model3 records
1Transaction Processing Fees
TypeTransaction Fee
Description

COCARD charges merchants a discount rate (percentage of each credit card transaction) plus per-transaction fees. Discount rates vary based on transaction type: swiped/EMV rates are lower than keyed/mail order/internet rates due to fraud risk differences. The company also charges a Statement Fee and a low monthly minimum. No batch fees or annual fees.

cocard.info
2Equipment and Supplies Sales
TypeHardware Sales
Description

Sale of credit card processing equipment including PIN pads, terminals, and related supplies such as paper, ink ribbons, and sales drafts. EMV card readers typically cost $400-$700 but may be discounted or free through COCARD.

cocard.info
3Payment Gateway Services
TypeTransaction Fee
Description

Virtual terminal services for merchants to accept payments over the Internet by securely logging in through the gateway provider and manually inputting credit card information.

cocard.info
Marketing channels3 records

Each record includes

Title, Type, Stage, Description, Source

Distribution channels3 records

Each record includes

Title, Type, Scope, Target buyer, Description, Source

Cost components5 values
Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure
Pricing details2 tiers
1Standard merchant account with transaction processing
ModelTransaction based/ take rateBilling cadenceMonthly
Notes

Discount rate varies by transaction type (swiped vs keyed). Statement Fee and monthly minimum charged. No batch fees or annual fees.

cocard.info
2EMV Hardware
ModelUnit PricingBilling cadencePay-as-you-go
Notes

EMV card readers cost between $400-$700 but often discounted or free through COCARD

cocard.info
GTM typeB2B
B2B
Offering typeServices
Services
Brand1 of 3 records shown
1Revonu
Description

Mobile payment processing platform enabling merchants to accept EMV, contactless, and magnetic stripe payments via iOS and Android devices, including a virtual terminal and business management tools.

cocard.info
+2 more records
Core offering1 text field

COCARD provides electronic payment processing and merchant services to small and mid-market businesses in the United States, enabled by the proprietary Revonu platform. Merchants can accept card-present and card-not-present payments through mobile (iOS/Android), in-store terminals, and a virtual terminal, with EMV/PCI compliance, cloud-based back-office reporting, and bundled add-on services such as gift cards, loyalty, EBT, cash discount, check processing, and merchant cash advance.

Differentiator
Functional benefit
Problem solved
Product overview1 text field

COCARD is a payment processing company offering a unified product portfolio centered on the Revonu platform. Revonu serves as the core payment processing solution available across mobile app, web dashboard, and Android terminal form factors. The portfolio includes point-of-sale systems with PIN pads and terminals, non-cash adjustment services, POS protection, and various payment processing capabilities (e-commerce, check processing, gift/loyalty cards, EBT, merchant cash advance). COCARD also supports NCR Silver POS and Clover POS integrations, and processes payments through Authorize.net for internet credit card authorization.

Product and service5 records
1Revonu
CategoryPayment Processing Platform
Description

Unified payment processing platform that enables merchants to accept EMV, contactless, and magnetic stripe payments via a mobile app (iOS/Android), a web-based virtual terminal, and an Android POS terminal, bundled with customer, item, discount, and sales reporting tools. Designed for small and mid-market merchants needing to accept credit, debit, gift, and loyalty cards across channels.

2Non-Cash Adjustment
CategoryMerchant Services Add-On
Description

Service for handling non-cash payment adjustments for merchants on the Revonu platform, addressing post-transaction reconciliation needs such as refunds or corrections.

3POS Protection
CategoryMerchant Services Add-On
Description

Point-of-sale protection service for merchants operating COCARD terminals, providing coverage and replacement support for point-of-sale equipment.

4Pin Pads & Terminals
CategoryPayment Hardware
Description

Hardware line of PIN pads and payment terminals supporting credit card, gift card, and loyalty card processing, including EMV-compliant terminals and wireless or mobile options using IP or cellular networks, available for purchase or supplied with merchant accounts.

5Merchant Cash Advance
CategoryMerchant Financing
Description

Financing service providing merchants with cash advances against future card transaction volumes, accessed through COCARD's merchant services portfolio.

Scale indicator4 records

Each record includes

Type, Value, Description, Source

Partnership4 partners
Strategic tierCoreTypeTechnology or Integration
Description

COCARD processes Visa credit and debit card transactions through their merchant services network.

Strategic tierCoreTypeTechnology or Integration
Description

COCARD processes Mastercard credit and debit card transactions through their merchant services network.

Strategic tierCoreTypeTechnology or Integration
Description

COCARD processes Discover card transactions. COCARD applies for merchant IDs on behalf of merchants who wish to accept Discover.

Strategic tierCoreTypeTechnology or Integration
Description

COCARD processes American Express transactions. COCARD applies for merchant IDs on behalf of merchants who wish to accept American Express.

Recent move1 record

Each record includes

Date, Type, Title, Description, Source

Expansion highlight4 records

Each record includes

Type, Description

Peers10 records
TypeDirect peer
Description

Independent SMB payment processor and ISO offering card-present and e-commerce processing with transparent interchange-plus pricing, directly comparable to COCARD's merchant services model.

TypeDirect peer
Description

Subscription-based payment processor targeting SMB and mid-market merchants with bundled POS and processing, competing head-to-head with COCARD's Revonu platform for merchant accounts.

TypeDirect peer
Description

Independent sales organization (ISO) focused on high-risk and SMB merchant accounts, with comparable sponsor-bank model and similar target merchant profile to COCARD.

TypeDirect peer
Description

SMB-focused merchant acquirer and ISO offering card-present and card-not-present processing, POS solutions, and cash discount programs—nearly identical product mix to COCARD.

TypeDirect peer
Description

Independent ISO providing merchant accounts, POS integrations, and transparent pricing to SMBs, with a similar account-manager-led sales motion to COCARD.

TypeBroad incumbent
Description

Large, well-capitalized SMB payments and POS provider offering mobile readers, registers, and software. Competes with COCARD in the same SMB merchant acquiring category but at vastly greater scale.

TypeBroad incumbent
Description

Major SMB POS and merchant services platform from Fiserv, integrated with COCARD's offering but also a direct competitor for the same end merchants.

TypeBroad incumbent
Description

Established SMB POS solution from NCR; COCARD distributes NCR Silver but the platform itself competes for the same merchants that COCARD's Revonu Android targets.

TypeBroad incumbent
Description

Dominant online payments platform also offering in-person and POS solutions through Terminal and Stripe Connect, competing for the e-commerce and omnichannel merchants COCARD serves via its gateway.

TypeEmerging player
Description

Mobile payment acceptance provider for SMBs offering EMV chip card readers and software, overlapping directly with COCARD's Revonu Mobile product.

Market position
Strengths4 records

Each record includes

Headline, Details, Source

Weaknesses5 records

Each record includes

Headline, Details, Source

Competitive moat4 records

Each record includes

Type, Details

Key risks7 records

Each record includes

Headline, Details, Source

Key highlights7 records

Each record includes

Headline, Details, Source

Customer concentration

Classification, Details

Segment4 records

Each record includes

Title, Type, Primary, Description, Pain point addressed, Use case, Source

Ideal customer profile2 records

Each record includes

Profile, Firmographic size, Sales motion, Sales cycle length, Buying structure, Purchase trigger, Buyer persona, Geography, Industry vertical, Primary use case, Description, Pain points, Evidence proof points, Target buyer

Technology focused
Yes
API detail
Has APIbool
No

Docs URL, Description

Integration1 record

Each record includes

Title, Type, Description, Source

AI maturity
App detail

Has app

Feature4 records

Each record includes

Title, Differentiator, Description, Source

Core technology
Revenue estimate
Valuation estimate
Number of profiles
No data
Compliance1 record

Each record includes

Name, Class, Description

Funding overview

Funding stage, Last funding date, Total funding USD

Funding rounds

Each record includes

Round, Amount USD, Date, Pre money valuation, Total investors, Investors, News

Investors

Each record includes

Name, Type, Date of entry, Rounds participated, Website

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Each record includes

Name, Acquisition type, Announced date, Completed date, Status, Website, News

Investment

Each record includes

Name, Round, Announced date, Lead investor, Website, News

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

COCARD

Payment Processing Servicescocard.info

COCARD is a privately held U.S. payment processor operating as a registered ISO of Wells Fargo and Fifth Third banks, providing the Revonu platform — mobile, terminal, and virtual-terminal payment acceptance — to small and mid-market merchants across retail, e-commerce, and on-the-go use cases.

What COCARD does

COCARD is a privately held U.S. merchant services provider operating as a registered Independent Sales Organization (ISO) of Wells Fargo Bank, N.A. and Fifth Third Bank, N.A. Founded in 1989 and headquartered in Decatur, the company targets small and mid-market merchants across retail, e-commerce, mail-order/telephone-order, and mobile use cases. It generates revenue primarily through transaction-based discount rates plus per-transaction fees, monthly statement fees, and hardware sales of EMV terminals and encrypted card readers, with no batch fees or annual fees disclosed. The stated go-to-market is direct-sales-led, with account managers onboarding merchants via a toll-free number and reporting a 98% approval rate with 24–48 hour underwriting.

The company's core technology is the Revonu platform, a cloud-based payment processing suite delivered across three form factors: a mobile app for iOS and Android supporting EMV Quick Chip, contactless NFC, and magnetic stripe via Bluetooth Low Energy readers; an Android-based POS terminal with inventory and employee management; and a web-based virtual terminal with customer, item catalog, discount, and reporting tools. Underlying infrastructure is largely assembled from third-party components — Authorize.net for e-commerce authorization, NCR Silver and Clover for POS, and the sponsoring banks for acquiring and settlement. The broader portfolio extends into adjacent merchant services including cash discount programs, gift and loyalty cards, EBT, check processing, non-cash adjustments, POS protection, and merchant cash advance.

Operationally, COCARD runs with 1–10 employees, no disclosed funding or institutional capital, and a website that has not been substantively updated since its 2016 copyright. The firm is PCI-DSS compliant through a partner Qualified Security Assessor, supports all major card networks (Visa, Mastercard, Discover, American Express, and JCB), and emphasizes transparent pricing and live customer support as differentiators. The overall posture is that of a small, mature, bootstrapped ISO rather than a high-growth fintech.

COCARD firmographics

Firmographics
Name
COCARD
Legal name
COCARD
Website
https://cocard.info
Company type
Private
Founded year
1989
Operating status
Operating
Headcount range
1–10 employees
Short description
COCARD is a privately held U.S. payment processor operating as a registered ISO of Wells Fargo and Fifth Third banks, providing the Revonu platform — mobile, terminal, and virtual-terminal payment acceptance — to small and mid-market merchants across retail, e-commerce, and on-the-go use cases.
Ownership category
akta.pro rank

COCARD industry classification

Industry
Product category
Payment Processing Services
akta.pro primary industry
Merchant Acquiring & Processing Platforms (BPAMAFAB)
akta.pro secondary industries
Card-Present Acquirers (Retail & POS Focus) (FSAMABAC), Merchant Acquiring & Card Processing (PSPs) (CRAFALAB)

Keywords

  • Payment processing services
  • Merchant account services
  • Credit card processing
  • POS systems
  • Mobile payment solutions

Where COCARD is headquartered

Location

Headquarters

HQ city
Decatur
HQ country
United States
HQ region
North America

Offices2 records

Markets served

COCARD business model

Business model
GTM type
B2B
Offering type
Services
Cost components
Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

  1. Transaction Processing Fees: COCARD charges merchants a discount rate (percentage of each credit card transaction) plus per-transaction fees. Discount rates vary based on transaction type: swiped/EMV rates are lower than keyed/mail order/internet rates due to fraud risk differences. The company also charges a Statement Fee and a low monthly minimum. No batch fees or annual fees.
  2. Equipment and Supplies Sales: Sale of credit card processing equipment including PIN pads, terminals, and related supplies such as paper, ink ribbons, and sales drafts. EMV card readers typically cost $400-$700 but may be discounted or free through COCARD.
  3. Payment Gateway Services: Virtual terminal services for merchants to accept payments over the Internet by securely logging in through the gateway provider and manually inputting credit card information.

Pricing tiers

ModelBillingPrice
Transaction based/ take rateMonthlyStandard merchant account with transaction processing
Unit PricingPay-as-you-goEMV Hardware

Go-to-market motion1 record

Distribution channels3 records

Marketing channels3 records

COCARD product offering

Product offering

Core offering

COCARD provides electronic payment processing and merchant services to small and mid-market businesses in the United States, enabled by the proprietary Revonu platform. Merchants can accept card-present and card-not-present payments through mobile (iOS/Android), in-store terminals, and a virtual terminal, with EMV/PCI compliance, cloud-based back-office reporting, and bundled add-on services such as gift cards, loyalty, EBT, cash discount, check processing, and merchant cash advance.

Product overview

COCARD is a payment processing company offering a unified product portfolio centered on the Revonu platform. Revonu serves as the core payment processing solution available across mobile app, web dashboard, and Android terminal form factors. The portfolio includes point-of-sale systems with PIN pads and terminals, non-cash adjustment services, POS protection, and various payment processing capabilities (e-commerce, check processing, gift/loyalty cards, EBT, merchant cash advance). COCARD also supports NCR Silver POS and Clover POS integrations, and processes payments through Authorize.net for internet credit card authorization.

Differentiator

Problem solved

Functional benefit

Brands

  • Revonu: Mobile payment processing platform enabling merchants to accept EMV, contactless, and magnetic stripe payments via iOS and Android devices, including a virtual terminal and business management tools.
  • Revonu Mobile
  • Revonu Android

Products and services

  • Revonu Unified payment processing platform that enables merchants to accept EMV, contactless, and magnetic stripe payments via a mobile app (iOS/Android), a web-based virtual terminal, and an Android POS terminal, bundled with customer, item, discount, and sales reporting tools. Designed for small and mid-market merchants needing to accept credit, debit, gift, and loyalty cards across channels.
  • Non-Cash Adjustment Service for handling non-cash payment adjustments for merchants on the Revonu platform, addressing post-transaction reconciliation needs such as refunds or corrections.
  • POS Protection Point-of-sale protection service for merchants operating COCARD terminals, providing coverage and replacement support for point-of-sale equipment.
  • Pin Pads & Terminals Hardware line of PIN pads and payment terminals supporting credit card, gift card, and loyalty card processing, including EMV-compliant terminals and wireless or mobile options using IP or cellular networks, available for purchase or supplied with merchant accounts.
  • Merchant Cash Advance Financing service providing merchants with cash advances against future card transaction volumes, accessed through COCARD's merchant services portfolio.

Companies that use COCARD

Customer profile

Segments4 records

Ideal customer profiles2 records

COCARD technology and API

Technology

Technology focussed Yes

API detail

Has API
No
API docs
API detail

Core technology

AI maturity

App detail

Integration1 record

Feature4 records

COCARD partnerships and signals

Strategic signal

Partnerships

Four partnerships are on record, tiered core.

  • VisacoreTechnology or IntegrationCOCARD processes Visa credit and debit card transactions through their merchant services network.
  • MastercardcoreTechnology or IntegrationCOCARD processes Mastercard credit and debit card transactions through their merchant services network.
  • DiscovercoreTechnology or IntegrationCOCARD processes Discover card transactions. COCARD applies for merchant IDs on behalf of merchants who wish to accept Discover.
  • American ExpresscoreTechnology or IntegrationCOCARD processes American Express transactions. COCARD applies for merchant IDs on behalf of merchants who wish to accept American Express.

Scale indicators4 records

Recent moves1 record

Expansion highlights4 records

COCARD competitors and assessment

Company assessment

Direct peers

  • Helcim: Independent SMB payment processor and ISO offering card-present and e-commerce processing with transparent interchange-plus pricing, directly comparable to COCARD's merchant services model.
  • Stax (formerly Fattmerchant): Subscription-based payment processor targeting SMB and mid-market merchants with bundled POS and processing, competing head-to-head with COCARD's Revonu platform for merchant accounts.
  • PaymentCloud: Independent sales organization (ISO) focused on high-risk and SMB merchant accounts, with comparable sponsor-bank model and similar target merchant profile to COCARD.
  • National Processing: SMB-focused merchant acquirer and ISO offering card-present and card-not-present processing, POS solutions, and cash discount programs—nearly identical product mix to COCARD.
  • Dharma Merchant Services: Independent ISO providing merchant accounts, POS integrations, and transparent pricing to SMBs, with a similar account-manager-led sales motion to COCARD.

Broad incumbents

  • Square (Block): Large, well-capitalized SMB payments and POS provider offering mobile readers, registers, and software. Competes with COCARD in the same SMB merchant acquiring category but at vastly greater scale.
  • Clover (Fiserv): Major SMB POS and merchant services platform from Fiserv, integrated with COCARD's offering but also a direct competitor for the same end merchants.
  • NCR Silver: Established SMB POS solution from NCR; COCARD distributes NCR Silver but the platform itself competes for the same merchants that COCARD's Revonu Android targets.
  • Stripe: Dominant online payments platform also offering in-person and POS solutions through Terminal and Stripe Connect, competing for the e-commerce and omnichannel merchants COCARD serves via its gateway.

Emerging players

  • CardFlight: Mobile payment acceptance provider for SMBs offering EMV chip card readers and software, overlapping directly with COCARD's Revonu Mobile product.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

COCARD social profiles

Digital presence

COCARD compliance and trust

Trust signal

Compliance1 record

COCARD financial estimates

Financial estimate

Revenue estimate

Valuation estimate

COCARD leadership team

Management profile

Number of profiles

COCARD funding detail

Funding detail

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

COCARD M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about COCARD

What does COCARD do?

COCARD provides electronic payment processing and merchant services to small and mid-market businesses in the United States, enabled by the proprietary Revonu platform. Merchants can accept card-present and card-not-present payments through mobile (iOS/Android), in-store terminals, and a virtual terminal, with EMV/PCI compliance, cloud-based back-office reporting, and bundled add-on services such as gift cards, loyalty, EBT, cash discount, check processing, and merchant cash advance.

Is COCARD a public or private company?

COCARD is a private company. It is classified as founder individual operated bootstrapped and is currently operating.

When was COCARD founded?

COCARD was founded in 1989. It employs 1 to 10 people.

Where is COCARD based?

COCARD is headquartered in Decatur, United States, in the North America region.

How does COCARD make money?

Three revenue lines are on record. Transaction Processing Fees are the primary driver. The others are equipment and Supplies Sales and payment Gateway Services.

Who are COCARD's main competitors?

Direct peers on record are Helcim, Stax (formerly Fattmerchant), PaymentCloud, National Processing and Dharma Merchant Services. Broad incumbents are Square (Block), Clover (Fiserv), NCR Silver and Stripe. CardFlight is listed as an emerging player.

Does COCARD have an API?

No public API is recorded for COCARD.

What industry is COCARD in?

COCARD's product category is Payment Processing Services. Its primary akta.pro industry code is BPAMAFAB, Merchant Acquiring & Processing Platforms, with a secondary code of FSAMABAC, Card-Present Acquirers (Retail & POS Focus).

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