COCARD
COCARD is a privately held U.S. payment processor operating as a registered ISO of Wells Fargo and Fifth Third banks, providing the Revonu platform — mobile, terminal, and virtual-terminal payment acceptance — to small and mid-market merchants across retail, e-commerce, and on-the-go use cases.
- Company typePrivate
- Founded1989
- HeadquartersDecatur, United States
- Headcount1–10
- GTM typeB2B
- OfferingServices
What COCARD does
COCARD is a privately held U.S. merchant services provider operating as a registered Independent Sales Organization (ISO) of Wells Fargo Bank, N.A. and Fifth Third Bank, N.A. Founded in 1989 and headquartered in Decatur, the company targets small and mid-market merchants across retail, e-commerce, mail-order/telephone-order, and mobile use cases. It generates revenue primarily through transaction-based discount rates plus per-transaction fees, monthly statement fees, and hardware sales of EMV terminals and encrypted card readers, with no batch fees or annual fees disclosed. The stated go-to-market is direct-sales-led, with account managers onboarding merchants via a toll-free number and reporting a 98% approval rate with 24–48 hour underwriting.
The company's core technology is the Revonu platform, a cloud-based payment processing suite delivered across three form factors: a mobile app for iOS and Android supporting EMV Quick Chip, contactless NFC, and magnetic stripe via Bluetooth Low Energy readers; an Android-based POS terminal with inventory and employee management; and a web-based virtual terminal with customer, item catalog, discount, and reporting tools. Underlying infrastructure is largely assembled from third-party components — Authorize.net for e-commerce authorization, NCR Silver and Clover for POS, and the sponsoring banks for acquiring and settlement. The broader portfolio extends into adjacent merchant services including cash discount programs, gift and loyalty cards, EBT, check processing, non-cash adjustments, POS protection, and merchant cash advance.
Operationally, COCARD runs with 1–10 employees, no disclosed funding or institutional capital, and a website that has not been substantively updated since its 2016 copyright. The firm is PCI-DSS compliant through a partner Qualified Security Assessor, supports all major card networks (Visa, Mastercard, Discover, American Express, and JCB), and emphasizes transparent pricing and live customer support as differentiators. The overall posture is that of a small, mature, bootstrapped ISO rather than a high-growth fintech.
COCARD firmographics
Firmographics- Name
- COCARD
- Legal name
- COCARD
- Website
- https://cocard.info
- Company type
- Private
- Founded year
- 1989
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- COCARD is a privately held U.S. payment processor operating as a registered ISO of Wells Fargo and Fifth Third banks, providing the Revonu platform — mobile, terminal, and virtual-terminal payment acceptance — to small and mid-market merchants across retail, e-commerce, and on-the-go use cases.
- Ownership category
- akta.pro rank
COCARD industry classification
Industry- Product category
- Payment Processing Services
- akta.pro primary industry
- Merchant Acquiring & Processing Platforms (BPAMAFAB)
- akta.pro secondary industries
- Card-Present Acquirers (Retail & POS Focus) (FSAMABAC), Merchant Acquiring & Card Processing (PSPs) (CRAFALAB)
Keywords
Where COCARD is headquartered
LocationHeadquarters
- HQ city
- Decatur
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
COCARD business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure
Revenue model
- Transaction Processing Fees: COCARD charges merchants a discount rate (percentage of each credit card transaction) plus per-transaction fees. Discount rates vary based on transaction type: swiped/EMV rates are lower than keyed/mail order/internet rates due to fraud risk differences. The company also charges a Statement Fee and a low monthly minimum. No batch fees or annual fees.
- Equipment and Supplies Sales: Sale of credit card processing equipment including PIN pads, terminals, and related supplies such as paper, ink ribbons, and sales drafts. EMV card readers typically cost $400-$700 but may be discounted or free through COCARD.
- Payment Gateway Services: Virtual terminal services for merchants to accept payments over the Internet by securely logging in through the gateway provider and manually inputting credit card information.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Monthly | Standard merchant account with transaction processing |
| Unit Pricing | Pay-as-you-go | EMV Hardware |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels3 records
COCARD product offering
Product offeringCore offering
COCARD provides electronic payment processing and merchant services to small and mid-market businesses in the United States, enabled by the proprietary Revonu platform. Merchants can accept card-present and card-not-present payments through mobile (iOS/Android), in-store terminals, and a virtual terminal, with EMV/PCI compliance, cloud-based back-office reporting, and bundled add-on services such as gift cards, loyalty, EBT, cash discount, check processing, and merchant cash advance.
Product overview
COCARD is a payment processing company offering a unified product portfolio centered on the Revonu platform. Revonu serves as the core payment processing solution available across mobile app, web dashboard, and Android terminal form factors. The portfolio includes point-of-sale systems with PIN pads and terminals, non-cash adjustment services, POS protection, and various payment processing capabilities (e-commerce, check processing, gift/loyalty cards, EBT, merchant cash advance). COCARD also supports NCR Silver POS and Clover POS integrations, and processes payments through Authorize.net for internet credit card authorization.
Differentiator
Problem solved
Functional benefit
Brands
- Revonu: Mobile payment processing platform enabling merchants to accept EMV, contactless, and magnetic stripe payments via iOS and Android devices, including a virtual terminal and business management tools.
- Revonu Mobile
- Revonu Android
Products and services
- Revonu Unified payment processing platform that enables merchants to accept EMV, contactless, and magnetic stripe payments via a mobile app (iOS/Android), a web-based virtual terminal, and an Android POS terminal, bundled with customer, item, discount, and sales reporting tools. Designed for small and mid-market merchants needing to accept credit, debit, gift, and loyalty cards across channels.
- Non-Cash Adjustment Service for handling non-cash payment adjustments for merchants on the Revonu platform, addressing post-transaction reconciliation needs such as refunds or corrections.
- POS Protection Point-of-sale protection service for merchants operating COCARD terminals, providing coverage and replacement support for point-of-sale equipment.
- Pin Pads & Terminals Hardware line of PIN pads and payment terminals supporting credit card, gift card, and loyalty card processing, including EMV-compliant terminals and wireless or mobile options using IP or cellular networks, available for purchase or supplied with merchant accounts.
- Merchant Cash Advance Financing service providing merchants with cash advances against future card transaction volumes, accessed through COCARD's merchant services portfolio.
Companies that use COCARD
Customer profileSegments4 records
Ideal customer profiles2 records
COCARD technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
Feature4 records
COCARD partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core.
- VisacoreCOCARD processes Visa credit and debit card transactions through their merchant services network.
- MastercardcoreCOCARD processes Mastercard credit and debit card transactions through their merchant services network.
- DiscovercoreCOCARD processes Discover card transactions. COCARD applies for merchant IDs on behalf of merchants who wish to accept Discover.
- American ExpresscoreCOCARD processes American Express transactions. COCARD applies for merchant IDs on behalf of merchants who wish to accept American Express.
Scale indicators4 records
Recent moves1 record
Expansion highlights4 records
COCARD competitors and assessment
Company assessmentDirect peers
- Helcim: Independent SMB payment processor and ISO offering card-present and e-commerce processing with transparent interchange-plus pricing, directly comparable to COCARD's merchant services model.
- Stax (formerly Fattmerchant): Subscription-based payment processor targeting SMB and mid-market merchants with bundled POS and processing, competing head-to-head with COCARD's Revonu platform for merchant accounts.
- PaymentCloud: Independent sales organization (ISO) focused on high-risk and SMB merchant accounts, with comparable sponsor-bank model and similar target merchant profile to COCARD.
- National Processing: SMB-focused merchant acquirer and ISO offering card-present and card-not-present processing, POS solutions, and cash discount programs—nearly identical product mix to COCARD.
- Dharma Merchant Services: Independent ISO providing merchant accounts, POS integrations, and transparent pricing to SMBs, with a similar account-manager-led sales motion to COCARD.
Broad incumbents
- Square (Block): Large, well-capitalized SMB payments and POS provider offering mobile readers, registers, and software. Competes with COCARD in the same SMB merchant acquiring category but at vastly greater scale.
- Clover (Fiserv): Major SMB POS and merchant services platform from Fiserv, integrated with COCARD's offering but also a direct competitor for the same end merchants.
- NCR Silver: Established SMB POS solution from NCR; COCARD distributes NCR Silver but the platform itself competes for the same merchants that COCARD's Revonu Android targets.
- Stripe: Dominant online payments platform also offering in-person and POS solutions through Terminal and Stripe Connect, competing for the e-commerce and omnichannel merchants COCARD serves via its gateway.
Emerging players
- CardFlight: Mobile payment acceptance provider for SMBs offering EMV chip card readers and software, overlapping directly with COCARD's Revonu Mobile product.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat4 records
Key risks7 records
Key highlights7 records
Customer concentration
COCARD social profiles
Digital presenceCOCARD compliance and trust
Trust signalCompliance1 record
COCARD financial estimates
Financial estimateRevenue estimate
Valuation estimate
COCARD leadership team
Management profileNumber of profiles
COCARD funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
COCARD M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about COCARD
What does COCARD do?
COCARD provides electronic payment processing and merchant services to small and mid-market businesses in the United States, enabled by the proprietary Revonu platform. Merchants can accept card-present and card-not-present payments through mobile (iOS/Android), in-store terminals, and a virtual terminal, with EMV/PCI compliance, cloud-based back-office reporting, and bundled add-on services such as gift cards, loyalty, EBT, cash discount, check processing, and merchant cash advance.
Is COCARD a public or private company?
COCARD is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was COCARD founded?
COCARD was founded in 1989. It employs 1 to 10 people.
Where is COCARD based?
COCARD is headquartered in Decatur, United States, in the North America region.
How does COCARD make money?
Three revenue lines are on record. Transaction Processing Fees are the primary driver. The others are equipment and Supplies Sales and payment Gateway Services.
Who are COCARD's main competitors?
Direct peers on record are Helcim, Stax (formerly Fattmerchant), PaymentCloud, National Processing and Dharma Merchant Services. Broad incumbents are Square (Block), Clover (Fiserv), NCR Silver and Stripe. CardFlight is listed as an emerging player.
Does COCARD have an API?
No public API is recorded for COCARD.
What industry is COCARD in?
COCARD's product category is Payment Processing Services. Its primary akta.pro industry code is BPAMAFAB, Merchant Acquiring & Processing Platforms, with a secondary code of FSAMABAC, Card-Present Acquirers (Retail & POS Focus).