What BioPet Laboratories does

BioPet Laboratories, Inc. (legal entity BioPet Vet Lab, Inc.) is a Knoxville, Tennessee-based biotechnology company founded in 2008 that provides canine DNA testing services through proprietary forensic genomics. Its core technology is a 15-locus microsatellite STR fragment analysis performed via capillary electrophoresis on an Applied Biosystems 3730 DNA Analyzer, exceeding the FBI CODIS core panel of 13 loci and yielding random match probabilities from 1 in 1 million to greater than 1 in 60 sextillion. All testing is processed in an ISO/IEC 17025:2017-accredited laboratory and stored in the company's DNA World Pet Registry, a proprietary hosted database of over 10,000 unique canine genetic profiles that supports population-statistics-based matching.

The company monetizes a portfolio of products. Its flagship PooPrints service enrolls dogs at apartment communities, municipalities, dog parks, and campgrounds via buccal swab and matches waste samples against the registry to enforce pet-waste policies, generating fine revenue for property managers (clients have collectively generated $65M+ in fines). DNA Proof of Parentage compares puppy DNA against potential sires and dams for breeding verification. Got Bit Kit provides forensic identification of dogs responsible for bite incidents. Know Your Pet DNA, acquired from Ancestry in 2025, extends the business into direct-to-consumer breed identification and genetic trait reporting. Travel Dog provides pet travel DNA documentation. Distribution runs through a national B2B sales team (national director, account managers, sales executives) targeting property management firms, HOAs, and municipal councils in 7 countries, plus a self-serve consumer DNA World Pet Registry platform and online D2C kit sales. Marketing relies heavily on earned media (NYT, CNN, CNBC, Fox News, Washington Post) and industry trade publications. BioPet's corporate parent is private with no disclosed external institutional funding; the company is led by CEO J Retinger and COO Meg Retinger, with Lab Director Chesleigh Winfree serving as principal scientist and co-inventor of the patent-pending PooPrints DNA testing method.

Name

BioPet Laboratories

Legal name

BioPet Vet Lab, Inc.

Website

https://biopetlabs.com

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

1–10 employees

Short description

BioPet Laboratories provides canine DNA testing services, including forensic waste matching (PooPrints), parentage verification, and consumer breed identification (Know Your Pet DNA), to property management firms, municipalities, and pet owners across 7 countries.

Ownership category

akta.pro rank

Product category

Animal Genomics

NAICS

Medical Laboratories (621511), Medical and Diagnostic Laboratories (6215)

SIC

Services-Medical Laboratories (8071), Services-Testing Laboratories (8734)

akta.pro primary industry

Molecular & Genetic Testing (Breed, Hereditary Disease, Oncology) (HLAMADAE)

akta.pro secondary industries

Reference Laboratory Testing (Clinical Pathology & Chemistry) (HLAMADAA), Genomic Testing & Genetic Evaluation Services (AFAEAJAC), Veterinary Public Health Laboratories (Reference & Confirmatory) (HLAMAJAH)

Keywords

• Canine DNA testing
• Animal genomics services
• Pet DNA profiling
• Forensic DNA matching
• DNA parentage testing

Headquarters

HQ city

Knoxville

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure, Others

Revenue model

1. PooPrints Subscription Service: Property management companies, apartment communities, municipalities, and HOAs pay for DNA enrollment services for their dog-owning residents. Each dog is swabbed and registered in the DNA World Pet Registry. When violations occur, waste samples are submitted for matching and fines are issued. Revenue appears to be subscription/recurring based on enrolled properties with per-sample testing fees for waste analysis.
2. DNA Testing Services: One-time or per-test fees for DNA Proof of Parentage testing, Know Your Pet DNA consumer tests, and Got Bit Kit forensic analysis. Parentage tests require DNA collection kits with permanent profile registration enabling future parentage analysis.
3. DNA World Pet Registry Services: Administrative tools and database services for communities and organizations running PooPrints, Proof Of Parentage, Travel Dog, and Got Bit Kit programs. Available to pet owners and businesses/organizations.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels3 records

Core offering

BioPet Laboratories provides canine DNA testing services through its ISO/IEC 17025:2017 accredited laboratory, processing buccal swabs and fecal samples to produce genetic profiles that identify individual dogs. The company sells the PooPrints DNA forensic service (used by apartment communities and municipalities to identify owners who fail to pick up pet waste), DNA Proof of Parentage testing, Got Bit Kit (dog bite incident identification), and consumer-facing Know Your Pet DNA breed and trait reports, all hosted on the proprietary DNA World Pet Registry database.

Product overview

BioPet Laboratories operates a multi-product platform centered on the DNA World Pet Registry, a secure hosted database that manages canine DNA data. The core offerings include PooPrints (DNA forensic waste management), DNA Proof of Parentage (canine parentage testing), and Got Bit Kit (dog bite incident identification). The company acquired Know Your Pet DNA in 2025, expanding into consumer-facing breed identification and genetic trait testing. Additional programs include Travel Dog for pet travel documentation. The platform enables DNA testing services globally with administrative tools for managing testing programs.

Differentiator

Problem solved

Functional benefit

Brands

• PooPrints: BioPet's flagship DNA forensic technology service used to identify dog owners who do not pick up after their pet. Used by more than 7,000 clients in apartment communities, municipalities, dog parks, campgrounds, and more.
• DNA Proof of Parentage
• Got Bit Kit
• Travel Dog

Products and services

• PooPrints DNA forensic technology service that identifies dog owners who fail to pick up after their pets in apartment communities, municipalities, dog parks, and campgrounds. Collects buccal swabs to build a community reference database and matches waste samples against registered profiles.
• DNA Proof of Parentage

Quantifiable outcome

• $65 million+ in fines generated for clients through DNA-verified enforcement
• +3 more outcomes

Named customers5 records

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Three partnerships are on record, tiered core and minor.

• University of Tennessee ResearcherscoreStrategic or Co-development Partner · 1 January 2025BioPet plans to partner with University of Tennessee researchers to leverage combined datasets for future innovation, uncovering new genes and identifying disease variants. The company will utilize combined testing data from its expanded operations to drive genetic research.
• AncestryminorStrategic or Co-development PartnerBioPet acquired Know Your Pet DNA from Ancestry and is working with Ancestry to migrate existing user accounts and pet genetic results to BioPet systems. Know Your Pet DNA by Ancestry users need to create new accounts with BioPet to continue the service.
• Patter AppminorGTM or Marketing PartnerPatter is the #1 app for healthy, proactive dog owners. BioPet offers outbound links and Pet Owner Perks through the DNA World Pet Registry, providing discounts and benefits from partners to BioPet customers.

Scale indicators6 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Embark Veterinary: Consumer-facing canine DNA testing company offering breed identification, ancestry, and genetic health screening. Directly comparable as a dog genetic testing laboratory serving pet owners through DTC kits, the same end-market BioPet is entering via Know Your Pet DNA.
• Wisdom Panel: Mars Petcare-owned canine and feline DNA testing brand offering breed, ancestry, and health screening. Closest direct competitor in consumer pet genetics with overlapping breed identification capabilities and a substantially larger marketing footprint.
• DNA My Dog: Toronto-based canine DNA testing service offering breed identification, DNA profiling, and parentage testing. Comparable as a smaller-scale competitor providing breed and parentage analysis using buccal swabs, directly overlapping with BioPet's Know Your Pet DNA and parentage product lines.
• Orivet Genetic Pet Care: Pet genetic testing laboratory offering breed identification, parentage verification, and genetic health screening. Comparable as a full-service pet genetics lab with overlapping breed, parentage, and health testing capabilities targeting both breeders and pet owners.
• Animal Genetics Inc. Florida-based animal genetic testing laboratory offering parentage verification, breed identification, and disease testing across multiple species. Closely comparable to BioPet's parentage and breed testing services with similar laboratory-based genetic profiling technology.
• Paw Print Genetics: Canine genetic testing laboratory specializing in breed-relevant disease and parentage testing. Comparable as a veterinary genetic testing lab using buccal swab collection and providing certified genetic test results, similar in scope to BioPet's parentage offering.
• IdentiGEN: Animal DNA identification and traceability company specializing in DNA-based meat traceability and livestock identification. Comparable as a specialist in applied animal DNA technology using STR-based forensic methods, conceptually aligned with BioPet's canine forensic matching approach.

Emerging players

• Basepaws: Acquired by Zoetis, Basepaws offers feline and canine DNA testing for breed and health insights. Comparable as a newer entrant in pet DNA testing with overlapping breed and genetic health product positioning, now backed by a major animal health incumbent.

Broad incumbents

• IDEXX Laboratories: Dominant veterinary diagnostics company offering reference laboratory services, in-clinic diagnostics, and software to veterinary practices. Comparable as the leading commercial veterinary diagnostics platform and a broad incumbent that could expand into canine genetic testing.
• American Kennel Club (AKC): National kennel club maintaining the largest U.S. registry of purebred dogs and offering DNA parentage verification services through AKC DNA Program. Comparable as a canine DNA registry authority with overlapping parentage testing functionality and significant brand cachet with breeders.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about BioPet Laboratories