What S.J Enterprises does

S.J Enterprises (Chorley) Limited is a privately held, family-owned event hire and entertainment company founded in 2003 and headquartered in Chorley, Lancashire. The company supplies a broad inventory of event equipment and entertainment services to weddings, corporate events, private parties, school proms, and hotel Christmas functions across the northwest UK, covering Lancashire, Cheshire, Greater Manchester, Liverpool, and the Lake District from a single operational hub. Its offering spans more than 60 priced SKUs organised into furniture hire (chiavari chairs, banquet tables, LED furniture, mobile bars), venue styling (balloon arches, blossom hoops, ceremony aisles, flower bombs), event equipment (LED dance floors up to 20ft x 20ft, illuminated 5ft letter lights, Christmas decorations), fun hire (photobooths, 360 video booths, selfie mirrors, bouncy castles, rodeo bulls, fairground rides, fun casino tables), fun food catering (chocolate fountains, candy floss, ice cream bikes, pick n mix), entertainment services (DJs, saxophone players, bongo players, hosted acts), and themed-event packages across 14 themes.

The business operates on a transactional, one-time rental model with delivery, setup, and collection bundled into each booking, plus full written contracts and public liability insurance. Distribution is direct-to-consumer via phone (01257 267 222), email, website enquiry forms, Facebook, and Instagram, supplemented by referrals and word-of-mouth. The company also runs demand-generation activity such as the April 2024 BIG EVENT SHOWCASE at Mercure Dunkenhalgh Hotel. Underlying technology is limited to a transacted e-commerce catalogue hosted by Booking Online Ltd; there is no proprietary platform, mobile application, AI/ML capability, or API layer. The business is owner-operated under Steven Warburton as Data Protection Officer, with no disclosed external investors, subsidiaries, acquisitions, or parent company.

Name

S.J Enterprises

Legal name

S.J. Enterprises (Chorley) Limited

Website

https://sjenterprises.co.uk

Company type

Private

Founded year

2003

Operating status

Operating

Headcount range

11–50 employees

Short description

S.J Enterprises is a privately owned event hire company based in Chorley, supplying furniture, venue styling, entertainment, and fun hire equipment to weddings, corporate events, and private parties across the northwest UK.

Ownership category

akta.pro rank

Product category

Event Hire and Entertainment Services

NAICS

Promoters of Performing Arts, Sports, and Similar Events without Facilities (711320), Promoters of Performing Arts, Sports, and Similar Events (7113), Performing Arts, Spectator Sports, and Related Industries (711)

SIC

Services-Amusement & Recreation Services (7900), Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Event Rentals (Tents, Furniture, A/V, Decor) (HSACAAAG)

akta.pro secondary industries

Performers & Specialty Acts Booking (Magicians, Comedians, Circus, Variety) (HSACAHAB), Event Production Talent (AV Techs, Stagehands, Lighting/Sound Ops) (HSACAHAH), Corporate Event Rentals (Furniture, Staging, Tents) (HSACADAI)

Keywords

• Event equipment hire
• Wedding venue styling
• DJ and entertainment hire
• LED dancefloor rental
• Corporate event services

Headquarters

HQ city

Chorley

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Equipment and Event Hire: One-time rental fees for entertainment equipment, venue styling products, DJ services, musicians, themed props, furniture, and event decorations. Services are hired for specific events with delivery, setup, and collection included in pricing. Revenue is transactional per event rather than subscription-based.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

S.J. Enterprises is a specialist events hire company that supplies entertainment (DJs, live musicians, hosts, casino croupiers), venue styling (balloon arches, blossom hoops, ceremony aisles, chair dressing, themed props), event equipment (LED starlit dance floors, 5ft illuminated letter lights, furniture, mobile bars), fun hire (photobooths, 360 video booths, fairground rides, inflatables), and fun food catering (chocolate fountains, candy floss, ice cream bikes) for weddings, corporate events, private parties, school proms, and Christmas celebrations across the northwest of England. Each booking includes delivery, setup, and collection under a written contract, with the company operating as a single-source supplier rather than a multi-vendor broker.

Product overview

S.J. Enterprises is a specialist events company with over 21 years of experience supplying entertainment, venue styling, and event products across the Northwest UK. The company operates as a single integrated events service rather than a software platform, offering a comprehensive portfolio of products and services organized into distinct categories: (1) Entertainment Services including DJs & Hosts, Acts & Musicians with packages like the DJ & Live Sax Enhanced Package and Enhanced DJ Setup; (2) Venue Decorations including balloon arches, blossom hoops, ceremony aisles, and floral arrangements; (3) Event Equipment Hire featuring LED dance floors, illuminated letter lights (LOVE, MR & MRS, numbers); (4) Christmas Decorations & Props including decorated trees and nutcracker props; (5) Furniture Hire with chiavari chairs in multiple finishes (limewash, white, gold, silver, black, ice/clear), banquet tables, and LED furniture; (6) Chair Decoration services with covers and sashes; (7) Fun Event Hire including photobooths, selfie mirrors, 360 video booths, rodeo bulls, bouncy castles, fairground rides, and casino tables; (8) Fun Food Catering with chocolate fountains, candy floss, ice cream bikes, and pick n mix stands; (9) Themed Events packages covering 80s, Wild West, Vegas, Hollywood, Masquerade, Superhero, Circus, Christmas, Winter Wonderland, Chocolate Factory themes; and (10) Pre-configured Packages combining multiple services at discounted rates. The company delivers and installs equipment, provides staff for events, and covers events across Lancashire, Cheshire, Manchester, Liverpool, and surrounding areas.

Differentiator

Problem solved

Functional benefit

Products and services

• DJs & Hosts Professional DJ services and hosts for weddings, corporate events, birthdays, and parties using vetted and trusted performers, including the Enhanced DJ Setup with starlit booth and pro sound system for up to 300 guests.
• Acts & Musicians Live performers including saxophone players, bongo players, bands, and themed entertainment acts for weddings, corporate events and private parties.
• Meet & Greet Entertainment Meet and greet entertainers hired for events to engage guests on arrival and during receptions.
• Christmas Decorations & Props Christmas-themed decorations and props including 10ft pre-decorated Christmas trees, 6.5ft nutcracker props, scene setters, and festive hire items for hotels, venues, and private events.
• Venue Decorations Full venue styling services including balloon arches, blossom hoops, wedding ceremony aisle setups (Ivory Blossom, Black and White), and floral arrangements for weddings and events.
• Table Decoration Table centrepieces and decorations including flower bombs and floral arrangements supplied on plinths.
• Event Equipment Hire Event equipment rental including light-up letter lights (LOVE, MR & MRS, numbers), white LED starlit dance floors (10ft x 10ft to 20ft x 20ft), and portable stages, delivered with setup and collection.
• Fun Event Hire Entertainment equipment hire including photobooths, selfie mirrors, 360 video booths, bouncy castles, rodeo bulls, giant slides, dodgems, carousel, climbing wall, fun casino tables, and giant games.
• Fun Food Catering Fun food stations including single and double chocolate fountains, candy floss machines, vintage ice cream bike, pick n mix stand, and luxury sweet display.
• Chair Decoration Chair dressing services with stretch covers, spandex covers, chiffon sashes (crossed or vertical drape), taffeta, and satin sashes in multiple colours.
• Furniture Hire Furniture rental including chiavari chairs (limewash, white, gold, silver, black, ice/clear), cheltenham chairs, crossback chairs, banquet tables, poseur tables, LED furniture, mobile bars, and rustic furniture.
• Themed Events Themed event packages and prop hire covering 80s, Wild West, Vegas, Hollywood, Masquerade, Superhero, Secret Agent, Miami Beach, Circus, Christmas, Winter Wonderland, Chocolate Factory, Casino, Animal Props, and Flower & Garden themes.
• Event Packages Pre-configured event packages combining entertainment, venue dressing, and fun hire products at discounted rates for weddings, birthdays, corporate events, and school events.

Quantifiable outcome

• Over 21 years operating without a single customer let down
• +2 more outcomes

Named customers9 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators5 records

Recent moves5 records

Expansion highlights4 records

Emerging players

• Pearl & Pear Events: UK wedding and event styling company offering venue dressing, props, and decorative hire. Comparable niche overlap in venue styling and wedding decoration categories.
• Party Pieces: UK party supplies and event styling retailer. Adjacent but comparable in serving the same wedding/party customer base with decorative products.
• Bounce UK: UK inflatable and bouncy castle hire specialist. Comparable partial overlap through S.J. Enterprises' inflatable/slide inventory (25+ units) and the shared fun-event hire category.

Direct peers

• Big Top Marquees: UK marquee and event infrastructure supplier serving weddings, festivals, and corporate events. Comparable in event-rental core offering, though more marquee-focused; relevant for cross-sell benchmarking.
• Event Hire UK: UK-wide event equipment and furniture hire company offering chairs, tables, dance floors, and party equipment. Directly comparable as a regional/national full-service event hire operator with similar equipment categories and wedding/corporate customer base.
• Cartel Event Hire: UK event equipment rental operator supplying furniture, staging, and decorative hire for weddings and corporate events. Comparable in its asset-heavy hire model and target customer overlap.
• Choices Wedding & Event Hire: UK wedding and event hire specialist offering venue dressing, chair covers, and centrepieces. Closely comparable in its wedding-focused service mix and use of decorative props and chair-cover inventory.
• Premier Marquees: UK marquee and event hire company providing structures, furniture, and equipment for weddings and corporate events. Comparable regional hire model and customer segment.
• Maher Marquees: UK marquee and event hire operator with full-service offerings including furniture, dance floors, and decorative hire. Comparable integrated event hire model targeting UK wedding and corporate clients.
• Function 18: UK wedding and event services provider offering venue styling and hire products. Directly comparable in serving couples and event planners in the same regional UK event hire market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/SJEnterprisesChorley
• Instagraminstagram.com/s.j._enterprises
• Xx.com/sjenterprises1

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about S.J Enterprises