What Medina does

Medisch Labo Medina BVBA (Medina) is a Belgian private clinical laboratory founded in 1978 and headquartered in Dendermonde, operating 501-1,000 employees across more than 50 sample collection centers distributed throughout Flanders. The company provides a comprehensive range of diagnostic services including clinical biology (coagulation, hematology, immunology, microbiology, hormonology, therapeutic drug monitoring, toxicology), anatomopathology with a dermatopathology specialization (over 60,000 cases annually processed through affiliate CMA), molecular diagnostics, and specialized tests such as the Harmony-based DPNI/NIPT prenatal screening. Medina is part of an integrated laboratory group alongside Centrum voor Medische Analyse (CMA), Algemeen Klinisch Labo (AKL), LKO-LMC, and Laboratoires Réunis, sharing a centralized Laboratory Information System (LIS) and common patient database.

The company's technology platform is centered on an automated, barcode-driven sample processing pipeline and an integrated digital ecosystem comprising MyBooking (patient self-serve appointment scheduling), iPatient (multilingual patient results portal in NL/FR/EN/DE), and MyLab (physician portal with MyRequest, MyResults, MyTools, MyDocs, MyGuide, MyAcademy, MySupport, MyNews modules, and EMR connectivity via MediBridge, MediMail, Hector, and the Metahub network). Results are delivered directly into physician records through national healthcare data exchanges (CoZo, eHealth, VznKUL, Abrumet, Réseau Santé Wallon), and Medina operates its own validated refrigerated and frozen logistics fleet for sample transport.

As a fully conventioned laboratory, Medina bills under official INAMI/RIZIV nomenclature tariffs with no honorarium supplements, operating primarily through the Belgian tiers payant system in which mutuelles reimburse the lab directly and patients pay only the co-payment. The company serves a fragmented base of patients and prescribing physicians, with no public revenue disclosure and an estimated revenue band of $50M-$100M based on headcount, infrastructure scale, and Belgian peer benchmarks. Forward growth signals are incremental and centered on digital platform deepening, specialty service expansion (dermatopathology, NIPT, veterinary diagnostics via Velab), and participation in broader Belgian lab group consolidation.

Name

Medina

Legal name

Medisch Labo Medina BVBA

Website

https://medina.be

Company type

Private

Founded year

1978

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Medisch Labo Medina is a Belgian private clinical laboratory founded in 1978, operating 50+ collection centers across Flanders and providing diagnostic testing (clinical biology, dermatopathology, molecular diagnostics, NIPT) to patients and prescribing physicians under INAMI conventioned tariffs.

Ownership category

akta.pro rank

Product category

Clinical Laboratory Services

NAICS

Medical Laboratories (621511)

SIC

Services-Medical Laboratories (8071)

akta.pro primary industry

Anatomic Pathology (Histopathology & Cytopathology) (HLAFAMAA)

akta.pro secondary industries

Central Laboratory Services (Core Lab Operations) (HLAGAEAA), Toxicology & Therapeutic Drug Monitoring Laboratories (HLAFAMAF), Reference Laboratory Testing (Clinical Pathology & Chemistry) (HLAMADAA)

Keywords

• Clinical laboratory services
• Medical diagnostic testing
• Anatomical pathology services
• Molecular diagnostics testing
• Prenatal screening NIPT

Headquarters

HQ city

Dendermonde

HQ country

Belgium

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales

Revenue model

1. Laboratory Analysis Services: The laboratory performs medical analyses on blood, urine, stool, and other samples as requested by physicians. Revenue is generated through billing for these analyses based on INAMI/RIZIV official nomenclature tariffs. The lab operates under a third-party payer system where the majority of costs are reimbursed by health insurance (mutualities), with patients only paying the co-payment (ticket modérateur). Some non-reimbursed analyses are billed directly to patients.
2. Third-Party Billing (Tiers Payant): The laboratory practices third-party billing (tiers payant), meaning patients only pay the co-payment portion. The mutualities directly reimburse the laboratory for covered analyses based on official INAMI rates.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels7 records

Core offering

Medina (Medisch Labo Medina BVBA) is a Belgian clinical laboratory that performs medical diagnostic analyses on blood, urine, stool, semen, and tissue samples referred by physicians. It operates a network of over 50 collection centers across Flanders supported by an automated central laboratory with barcode-based sample processing, and serves both patients (via MyBooking appointment booking and iPatient results portal) and physicians (via the MyLab portal with EMR integration). The laboratory also provides specialized services including dermatopathology, molecular diagnostics, and Harmony DPNI non-invasive prenatal screening.

Product overview

Medina (Medisch Labo Medina BVBA) is a Belgian clinical laboratory offering a comprehensive diagnostic service portfolio centered on its core laboratory analysis capabilities. The product ecosystem comprises patient-facing applications (MyBooking for appointment scheduling and iPatient for result access), healthcare provider tools (MyLab portal with modules including MyResults, MyRequest, MyTools, MyDocs, MyGuide, MyAcademy, MySupport, MyNews, and MyVacatures), and an extensive network of over 50 sample collection centers across Flanders. The laboratory performs clinical biology analyses, anatomopathology, molecular diagnostics, and specialized testing including the Harmony DPNI prenatal screening test. Results are delivered through medical middleware integration (MediBridge, MediMail, Hector, Metahub) and healthcare data platforms (CoZo, eHealth). The group includes affiliated laboratories: Centrum voor Medische Analyse (CMA), Algemeen Klinisch Labo (AKL), LKO-LMC, and Laboratoires Réunis, all connected via a centralized Laboratory Information System (LIS).

Differentiator

Problem solved

Functional benefit

Products and services

• MyBooking Online self-service appointment booking system allowing individual patients in Flanders to schedule blood collection and sample collection appointments at nearby Medina collection centers based on postal code, select time slots, and receive confirmation and reminder emails.
• iPatient Patient-facing secure portal available at ipatient.be that provides patients with access to their laboratory test results via a personal email token, with the ability to view and download reports in multiple languages (Dutch, French, English, German).
• MyLab Physician Portal Physician-facing digital portal (mylab.macsys.be) enabling physicians and prescribers to request laboratory tests electronically, consult validated and non-validated results, connect with their Electronic Medical Records (EMR/EMD), place orders for sampling materials, and access professional resources.
• Blood Collection Center Network Physical network of more than 50 sample collection centers across Flanders operated by qualified nurses, providing blood collection, urine sampling, stool sampling, semen collection, and other diagnostic sample collection services by appointment or walk-in.
• DPNI/NIPT (Harmony Prenatal Test) Non-invasive prenatal blood test screening using Harmony technology from Ariosa for trisomy 21 (Down syndrome), trisomy 18 (Edwards syndrome), and trisomy 13 (Patau syndrome) from maternal blood samples, performed from the 10th week of pregnancy with sensitivity above 99% and false positive rate below 0.1%.
• Clinical Biology Services Comprehensive routine and specialized clinical biology testing services covering coagulation, hematology, immunohematology, clinical chemistry, hormonology, microbiology, serology, immunology, therapeutic drug monitoring, and toxicology analyses ordered by physicians.
• Anatomopathology / Dermatopathology Services Specialized anatomopathology services focused on dermatopathology (skin tissue biopsy interpretation) provided through the affiliated CMA department, processing over 60,000 dermatopathology requests annually from dermatologists across Flanders with daily collegial consultation on difficult cases.
• Molecular Diagnostics Genetic and molecular testing services covering hereditary disease screening, PCR-based infectious disease detection, HPV screening, and HLA typing, performed using advanced molecular analysis techniques.
• Semen Analysis Sperm sample collection and laboratory analysis services for fertility assessment, including semen analysis requested by physicians and specialists.
• Stool Sample Testing Laboratory analysis of stool samples including parasite testing, iFOBT occult blood testing for colorectal cancer screening, and bacterial infection detection.
• Urine Testing Laboratory analysis of urine samples for various diagnostic purposes as requested by physicians.
• Veterinary Laboratory Services Veterinary diagnostic analysis services provided in partnership with Velab for animal health testing using partially veterinary-specific laboratory equipment.
• Sample Collection Logistics Service Own sample collection logistics service with broad pickup network and a dedicated fleet equipped to transport samples under validated refrigerated and/or frozen conditions, ensuring quality and speed required for correct analysis and diagnosis, including rapid urgent sample pickup.
• Medical Middleware Results Delivery Electronic transmission of laboratory results to healthcare providers' medical software systems via medical middleware platforms (MediBridge, MediMail, Hector, Metahub) and healthcare data hubs (CoZo, eHealth, VznKUL, Abrumet, Réseau Santé Wallon), encrypted per middleware specifications.

Quantifiable outcome

• Routine analysis results available within 2 hours of sample receipt
• +4 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration9 records

Feature5 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• Centrum voor Medische Analyse (CMA)coreStrategic or Co-development PartnerCMA is part of the same laboratory group as Medina. The anatomopathology department is based at CMA and specializes in dermatopathology, processing over 60,000 requests from dermatologists across Flanders. They share a centralized laboratory information system (LIS) with common database.
• Algemeen Klinisch Labo (AKL)coreStrategic or Co-development PartnerPart of the integrated laboratory group with shared LIS system and joint data processing responsibilities for comprehensive patient care.
• LKO-LMCcoreStrategic or Co-development PartnerPart of the integrated laboratory group network operating under joint data controllers arrangement.
• Laboratoires RéuniscoreStrategic or Co-development PartnerPart of the integrated laboratory group network spanning Belgium with centralized data management.
• CoZo (Collaboratief Zorgplatform)coreTechnology or IntegrationHealthcare data exchange hub through which laboratory results are shared with authorized healthcare providers. Part of the Metahub network enabling access to patient medical data across providers.
• Metahub Network (VznKUL, Abrumet, SRW)coreTechnology or IntegrationGovernment-established healthcare data exchange system allowing healthcare providers to access patient data across institutions. Medina shares laboratory results through this platform with patient consent.
• Velab (Veterinary Laboratory)minorStrategic or Co-development PartnerMedina's laboratory group (CMA and Medina) operates a separate veterinary department processing veterinary samples on behalf of Velab using partially veterinary-specific equipment.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Synlab: Europe's largest medical diagnostics services provider with thousands of collection centers and routine/specialty testing across many countries including Belgium. Directly comparable for routine clinical biology and specialty testing, with substantially greater scale.
• Cerba Healthcare: European reference and specialty clinical laboratory network with substantial routine and specialty testing capabilities across multiple countries. Competes with Medina in routine clinical biology and specialist referral testing.
• Quest Diagnostics: Largest US clinical laboratory network with extensive routine and specialty testing capabilities. Comparable business model (INAMI vs CMS, collection center networks, physician portal, EMR integrations, dermatopathology).
• Sonic Healthcare: Global medical diagnostics provider with European operations (including Germany and Switzerland); competes in routine clinical biology, anatomical pathology, and specialty referral testing at multinational scale.
• Unilabs: Pan-European clinical laboratory and diagnostic services operator offering routine and specialty testing with a significant presence in Belgium and Switzerland. Competitor for both routine analyses and specialty services.

Regional players

• CDL - Centre de Diagnostic et de Recherche: Belgian clinical laboratory providing routine and specialty testing services. Overlaps with Medina on routine clinical biology and dermatopathology referral work for Belgium-based physicians.

Emerging players

• Eurofins Genomics: European laboratory services group with significant presence in molecular diagnostics, genetic testing, and clinical trial central lab services - adjacent competitor for Medina's molecular diagnostics and HLA typing services.

Direct peers

• Laboratoire Réunis: Belgian clinical laboratory already part of the Medina group network under a joint data controller arrangement; closely comparable in routine clinical biology and conventionalized INAMI operations.
• AML (Antwerpse Medische Laboratorium): Belgian clinical laboratory operating a comparable network of collection centers across Belgium with similar routine testing, INAMI conventionalization, and physician portal offerings. Most direct domestic competitor to Medina in Flanders.
• Biolabo: Belgian medical laboratory offering routine clinical chemistry, immunology, and microbiology testing with collection centers. Direct peer for INAMI-conventionalized routine laboratory services in Belgium.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/medina-cma-lkolmc-akl

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Medina