What Choho Industrial does

Choho Industrial Co., Ltd. (SZSE: 003033) is a Chinese manufacturer of chain drive systems and chain-based intelligent equipment, headquartered in Pingdu, Qingdao, and operating 10 manufacturing and R&D bases serving roughly 3,000 customers in more than 120 countries. Founded in 1999 and publicly listed, the company reports a workforce of 1,001–5,000 employees including 300 dedicated R&D personnel, holds 334 patents, and participates in establishing 24 national and industry standards. Its core product portfolio spans engine chain systems, industrial drive and conveyor chains, agricultural machinery chains, motorcycle and bicycle chains, saw chains, tillage parts, and a chain-type intelligent equipment line built around proprietary rigid/push-chain technology that achieves millimeter stroke accuracy, up to 1,000 mm/sec speed, and up to 4,000 km service life in lifting and linear-push applications.

The company addresses power-transmission and material-handling requirements across five horizontal end-markets — automotive, agriculture and forestry, logistics, automation, and engineering/industrial — through a direct B2B enterprise sales motion, international trade-show presence (Agritechnica, Hannover Messe, CeMAT ASIA, AMTS), and quote-based custom engineering for OEMs such as Changan Automobile. Revenue is generated principally through hardware sales of standardized and customized chain products, supplemented by chain intelligent equipment systems and technical consulting/application engineering services. Pricing is not publicly disclosed and operates on a customized B2B quotation model.

More recently, Choho has extended its rigid-chain architecture into two adjacent fronts: embodied robotics via the Chain-Driven Dexterous Hand (launched January 2026) and a strategic partnership with Zhuoyide on robotics drive technology, and the global motorcycle OEM segment through a partnership with ZXMOTO. It also operates a wholly-owned Thailand manufacturing facility supporting overseas markets, and has been recognized as a National Exemplary Smart Factory by China's Ministry of Industry and Information Technology (October 2025) — together signaling a strategic shift from a pure component supplier toward a digital-manufacturing, standards-setting industrial chain platform with optionality in robotics components.

Name

Choho Industrial

Legal name

Choho Industrial Co., Ltd.

Website

https://chohogroup.com

Company type

Public

Founded year

1999

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Choho Industrial (SZSE: 003033) is a Chinese manufacturer of chain drive systems and chain-based intelligent equipment, serving roughly 3,000 automotive, agricultural, logistics, automation, and engineering customers across 120 countries, and is now extending its rigid-chain technology into embodied robotics.

Ownership category

akta.pro rank

Product category

Industrial Chain Systems

NAICS

Conveyor and Conveying Equipment Manufacturing (333922)

SIC

Special Industry Machinery (No Metalworking Machinery) (3550)

akta.pro primary industry

Motion Control Components (Servos, Drives, Motors, Encoders) (IMAHAHAG)

akta.pro secondary industries

Supply Chain & Warehouse Automation (Smart Logistics) (IMAIAMAJ), Conveyors & Sortation Systems (Warehouse & Parcel) (IMAHABAC)

Keywords

• Roller chain manufacturing
• Drive chain systems
• Conveyor chains
• Chain intelligent equipment
• Agricultural machinery chains

Headquarters

HQ city

Pingdu

HQ country

China

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales

Revenue model

1. Industrial Chain Products: Manufacture and sale of precision roller chains, drive chains, conveyor chains, and special chains for automotive, agricultural, industrial, and logistics applications. Revenue generated through direct B2B sales of standardized and customized chain products.
2. Chain Intelligent Equipment: Sale of chain-based intelligent equipment including lifting systems, push devices, and rigid chain solutions for automation and manufacturing. Customized system solutions provided for specific industrial applications.
3. Customized Solutions and Services: Technical consulting, custom product development, and application engineering services for specialized industrial chain requirements. Provides targeted solutions and customized services.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Choho Industrial develops, manufactures, and sells a comprehensive portfolio of chain drive systems and chain-type intelligent equipment. Its offerings span engine chains for vehicles, industrial drive and conveyor chains, agricultural machinery chains, motorcycle and bicycle chains, and rigid chain (push chain) intelligent lifting and pushing equipment for automation applications, serving OEMs and industrial manufacturers globally.

Product overview

CHOHO Industrial is a comprehensive chain system manufacturer founded in 1999, offering a diversified product portfolio centered around chain systems. The company provides Engine Chain Systems for vehicles, Industrial Chain Systems (including drive chains, conveyor chains, and engineering chains), Agricultural Machinery Chain Systems, Motorcycle and Bicycle Chain Systems, Saw Chain Systems, Tillage Parts, and Chain-type Intelligent Equipment (rigid chain systems, lifting platforms, and push devices). The portfolio also includes the innovative Chain-Driven Dexterous Hand for robotics applications. CHOHO serves over 3000 customers across 120 countries with 334 patents and operates 10 manufacturing and R&D bases. The product line spans from standard roller chains and conveyor chains to specialized high-performance variants (high strength, high fatigue resistant, high wear-resistant, corrosion resistant) and smart chain equipment featuring digital control, PLC programming, and millimeter-level precision.

Differentiator

Problem solved

Functional benefit

Products and services

• Engine Chain System Chain systems designed for automobile engine applications, providing power transmission for vehicle engines and serving automotive OEMs.
• Industrial Chain System Comprehensive range of industrial chains including drive chains, conveyor chains, and engineering chains for manufacturing, conveying, and automation applications. Meets ISO, DIN, ASME/ANSI, and JIS standards.
• Agricultural Machinery Chain System Chain systems and sprockets designed for agricultural machinery including seeding, baling, harvesting, crop processing, and tillage equipment, built for harsh farming environments.
• Motorcycle Chain System Chain systems for motorcycles and electric motorcycles, including Zenming branded chains for high-performance applications.
• Bicycle Chain System Chain systems for bicycles and e-bikes, including electric bicycle chains.
• Saw Chain System Chain systems designed for sawing machinery and garden equipment.
• Tillage Parts Agricultural tillage components including ploughshares and rotary farming knives, distributed alongside the company's chain and sprocket portfolio.
• Chain-type Intelligent Equipment Smart chain-based equipment including rigid chain push systems, lifting platforms, and chain intelligent devices for automation applications. Features digital control, high-speed operation (up to 1000mm/sec), millimeter-level accuracy, and service life up to 4000km.
• Chain-Driven Dexterous Hand Robotic dexterous hand using proprietary chain-drive technology for embodied intelligence and robotics manipulation applications.

Quantifiable outcome

• Over 60% higher fatigue strength than ISO standard for high fatigue resistant chains
• +5 more outcomes

Named customers2 records

Segments5 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature8 records

Partnerships

Three partnerships are on record, tiered core and major.

• ZXMOTOcoreStrategic or Co-development Partner · 31 March 2026Strategic partnership for motorcycle chain development and market expansion. CHOHO × ZXMOTO collaboration symbolizing 'China Speed, Shining the World' partnership for global market presence.
• Zhuoyide (卓益得)coreStrategic or Co-development Partner · 21 July 2025Collaboration with Zhuoyide for joint exploration of new pathways in robotics drive technology. Cross-industry partnership combining CHOHO's chain technology with robotics expertise.
• Changan AutomobilemajorStrategic or Co-development PartnerMajor automotive OEM customer for vehicle chain systems. CHOHO supplies chain products for automotive manufacturing applications including engine systems and assembly lines.

Scale indicators9 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• SEDIS Group: France-based manufacturer of roller chains, conveyor chains, and leaf chains for industrial applications. Comparable to Choho's industrial chain portfolio with similar European OEM customer base overlap.
• EK Chain: Japan-based specialty chain manufacturer focused on motorcycle and high-performance drive chains. Comparable to Choho's motorcycle chain business and select specialty automotive chain SKUs.
• Diamond Chain Company: US-based industrial roller chain manufacturer serving automotive, agricultural, and material handling markets. Comparable to Choho in standard and engineered industrial chain offerings with similar end-market exposure.
• IWIS Antriebssysteme: Germany-based precision chain manufacturer serving automotive timing, conveyor, and industrial drive applications. Comparable to Choho in precision engineered chains and strong automotive OEM relationships.
• KMC Chain: Taiwan-based chain manufacturer specializing in motorcycle, bicycle, and industrial chains. Comparable to Choho's motorcycle and bicycle chain product lines, with overlapping presence in two-wheeler OEMs.
• Renold: UK-headquartered manufacturer of industrial chains and power transmission products. Comparable to Choho in engineered industrial chains serving heavy-duty and material handling applications.
• Tsubaki Nakashima: Japan-based global leader in industrial chains and power transmission products. Directly comparable to Choho across roller chains, conveyor chains, and engineered chain solutions for automotive, industrial, and agricultural OEMs worldwide.
• Regina Chain: Italy-based chain manufacturer with strong presence in industrial drive chains, conveyor chains, and motorcycle/bicycle chains. Comparable to Choho in offering engineered chain solutions across multiple end-markets.
• Donghua Chain (Zhejiang Donghua Chain): Chinese manufacturer of industrial roller chains, conveyor chains, and specialty chains, also publicly listed. Closest domestic competitor to Choho with overlapping end-markets, similar product breadth, and comparable export footprint.

Broad incumbents

• Bosch Rexroth: Global automation and motion-control incumbent offering linear motion, drives, and factory automation. Comparable as an incumbent in the broader chain-type intelligent equipment and linear transmission space where Choho's push-chain systems compete.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UCGWA9017dMoTg3Fd97LjsKw
• Facebookfacebook.com/Choho.Industry
• LinkedInlinkedin.com/company/12925181/admin/feed/posts
• Instagraminstagram.com/choho_industrial

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments1 record

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Choho Industrial