Nouvatan

What Nouvatan does

Nouvatan is a UK-based, privately held health and beauty company founded in 2009 by Dawn Plummer, operating as a family-run British brand from its headquarters in Holt Heath, Worcester. The company manufactures and distributes professional spray tan solutions, self-tan retail products, and supporting equipment, with all formulations made in Britain using 100% organic DHA (Dihydroxyacetone) and skin-nourishing vitamins, free from parabens, alcohols, and oils. Its proprietary product range includes Original Solutions (6%-20% DHA), Olive Tan (green-based for fair skin), TANsparent (clear, zero-transfer), and Express 20% rapid solutions, alongside a patented SupraSpray Pop-Up Cubicle for mobile therapists.

The business operates a hybrid B2B and B2C model. The primary channel serves professional spray tan therapists and beauty salons through direct B2B professional accounts with preferential pricing, complemented by a network of 20+ Guild of Beauty Therapists accredited trainers across the UK and Ireland who deliver half-day training courses (£150 standalone / £95 bundled) and serve as an indirect sales force. The secondary D2C channel sells self-tan retail products (mousse, gradual tan moisturiser, face serum drops) directly to home consumers via the company's e-commerce website. Equipment kits are sold in four tiers — Starter (£370), Essentials (£434, best seller), Pro (£490), and Salon with Extraction Booth (£1,895) — with optional training bundled.

Revenue is generated across four streams: professional spray tan solutions (B2B bulk), equipment and kit sales, accredited training course fees, and consumer self-tan retail. The company is bootstrapped with no external funding and serves primarily the UK market with nascent European reach. Its competitive positioning rests on salon-exclusive distribution, UK manufacturing provenance, formulation differentiation, accredited training, and a community ecosystem (the 'Strictly Nouvatan' Facebook group) that fosters professional loyalty. Long-tenured customer relationships (15+ years) and consistent 5-star product reviews indicate a stable, niche-positioned SME rather than a high-growth venture.

Name

Nouvatan

Legal name

Nouvatan Limited

Website

https://nouvatan.co.uk

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

11–50 employees

Short description

Nouvatan is a UK-based, family-run beauty brand founded in 2009 that manufactures organic DHA-based professional spray tan solutions, self-tan retail products, equipment kits, and Guild of Beauty Therapists accredited training courses, serving beauty salons, mobile spray tan therapists, and home consumers across the UK and Europe.

Ownership category

akta.pro rank

Product category

Professional sunless tanning products

NAICS

Soap and Cleaning Compound Manufacturing (32561)

SIC

Soap, Detergents, Cleang Preparations, Perfumes, Cosmetics (2840), Perfumes, Cosmetics & Other Toilet Preparations (2844)

akta.pro primary industry

Professional Tanning (Spray Tan & Salon Systems) (CRABALAI)

akta.pro secondary industries

Indoor Tanning Products (Tanning Bed Lotions) (CRABAHAJ), Sunless Tanning Product Retail (Self-Tanners/Branded Products) (HSALAJAH)

Keywords

• Professional spray tan solutions
• Sunless tanning products
• Spray tan equipment
• Beauty therapy training
• Organic DHA formulations

Headquarters

HQ city

Worcester

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Professional Spray Tan Solutions: Core revenue stream from selling professional-grade spray tanning solutions in various DHA strengths (6%-20%) to salons and mobile therapists. Products include Original, Olive, Tansparent (clear), and Express formulations. Revenue generated through direct B2B sales via professional accounts.
2. Spray Tan Equipment & Kits: Sale of equipment including SupraSpray machines, extraction booths, pop-up cubicles, and complete starter/pro/essentials/salon kits. Products range from £275 kit-only to £1,895 for premium salon extraction kit with training.
3. Accredited Training Courses: Guild Accredited spray tan training courses offered at £150 (+VAT) standalone or reduced to £95 when purchased with a kit. Half-day courses covering health & safety, theory, practical demonstration, and machine maintenance. Revenue from training fees plus kit bundles.
4. Self-Tan Retail Products: Direct-to-consumer sales of self-tanning products including mousse (Light 10%/Dark 14%), gradual tan moisturiser (8% DHA), and face tanning serum drops. Target home tanners for top-ups between professional spray sessions.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels10 records

Core offering

Nouvatan manufactures and sells professional spray tan solutions based on organic DHA formulations in multiple strengths (6%-20%) and variants (Original, Olive, Tansparent clear, Express), along with self-tan retail products (mousse, gradual moisturiser, face serum drops), professional equipment (SupraSpray machines, patented pop-up cubicles, extraction booths), bundled kits, and Guild of Beauty Therapists accredited spray tan training courses. Offerings target two channels: professional beauty salons and mobile spray tan therapists (B2B) via exclusive professional accounts, and individual home tanners (B2C) via the e-commerce website.

Product overview

Nouvatan is a UK-manufactured professional spray tanning brand offering a comprehensive product portfolio centered around organic DHA-based tanning solutions. The core offerings include Original Spray Tan Solutions (6%-20% DHA strengths), Olive Tan Solutions (8%-16% for fair/pale skin), Tansparent Clear Solutions (zero-transfer formulas), and Express 20% DHA rapid solutions. Supporting the solutions are self-tan retail products including Self Tanning Mousse (Light/Dark), Nouvaglow Gradual Tan Moisturiser, and Face Tanning Serum Drops. Professional equipment includes the SupraSpray spray tan machine, Extraction Booth, and patented Pop-Up Spray Tan Cubicles. The company also offers accessories (Barrier Cream, Exfoliating Mitt, Sticky Feet, Nose Filters, Nipple Covers), complete spray tan kits (Starter, Essentials, Pro, Salon tiers) for both mobile therapists and salon owners, and Guild Accredited training courses. All products are vegan-friendly, cruelty-free, and free from parabens, alcohols, and oils.

Differentiator

Problem solved

Functional benefit

Products and services

• Original Spray Tan Solutions
• Olive Tan Solutions
• Tansparent Clear Spray Tan Solutions
• Fragrance Free Spray Tan Solutions (Sensitive Collection)
• SupraSpray Pop-Up Cubicle (Patented)

Quantifiable outcome

• 5-7 days tan longevity
• +4 more outcomes

Named customers7 records

Segments5 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Scale indicators8 records

Recent moves6 records

Expansion highlights5 records

Emerging players

• Bali Body: Bali Body is an Australian self-tan and body care brand offering tanning mousses, gradual lotions, and skincare with vegan, cruelty-free positioning. Comparable consumer-facing self-tan retail products to Nouvatan's D2C self-tan range, though it operates a much larger e-commerce consumer model.
• Vita Liberata: Vita Liberata is a luxury self-tan brand offering organic DHA-based self-tanning products, gradual tanners, and fabric sheet alternatives. Comparable in its clean-beauty, paraben-free, organic positioning with Nouvatan, though more consumer-focused and less concentrated in the professional channel.
• Isle of Paradise: Isle of Paradise offers clean, vegan self-tan drops, mousse, and gradual tanning products in the consumer market. Comparable in positioning (vegan, cruelty-free, color-correcting self-tan) but focuses exclusively on consumer D2C and does not operate in the professional salon channel.
• James Read Tan: James Read is a celebrity tanning brand offering self-tan products, gradual tan lotions, and professional services. Comparable sunless-tan product portfolio and brand-led positioning, though sold primarily through retail/online channels rather than professional B2B distribution.

Direct peers

• Sienna X: Sienna X is a UK-based professional spray tan brand offering professional spray tan solutions, self-tanning retail products, and accredited training courses—the same professional + consumer + education triad that defines Nouvatan. Direct head-to-head competitor in UK salons and mobile therapist channels.
• Norvell Sunless: Norvell is one of the longest-established professional sunless tanning solution brands globally, supplying salons and mobile therapists with DHA-based spray tan products, equipment, and training. Comparable product range, professional distribution focus, and multi-strength formulation approach.
• MineTan Professional: MineTan is a leading professional spray tan solution brand selling DHA-based solutions, equipment, and kits to salons and mobile therapists globally. It is a direct competitor to Nouvatan in the professional spray tan channel, with overlapping product format (DHA strengths 8%-20%) and pro-distribution model.
• Skinerals: Skinerals is a US-based professional spray tanning solution brand selling organic, vegan DHA solutions and equipment to salons and mobile technicians. Direct competitor in the professional spray tan market with comparable organic-ingredient, pro-channel positioning.

Broad incumbents

• Bondi Sands: Bondi Sands is one of the largest global self-tan brands offering a broad range of self-tanning mousses, lotions, and gradual products with mass retail distribution. Although primarily consumer-focused and much larger than Nouvatan, it competes for consumer self-tan share and has expanded into the professional spray tan category.
• St. Tropez: St. Tropez is the dominant mass-market self-tan brand with a wide portfolio including professional spray tan solutions (St. Tropez Professional), consumer self-tan, and gradual products. While much larger and more consumer-focused than Nouvatan, it competes in both the professional salon channel and the self-tan retail market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/Nouvatan_
• YouTubeyoutube.com/user/nouvatanspraytanning
• Facebookfacebook.com/Nouvatantanning
• Instagraminstagram.com/nouvatanofficial
• TikToktiktok.com/@nouvatanofficial

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Nouvatan