Agriloja
Agriloja is a Portuguese specialty retailer and franchise network offering 20,000+ SKUs across agriculture, livestock, garden, pet supplies, and home/DIY through 40+ stores, e-commerce, and mobile apps, serving hobbyists, professionals, and pet owners.
- Company typePrivate
- Founded1996
- HeadquartersÁgueda, Portugal
- Headcount251–500
- GTM typeB2C
- OfferingServices
What Agriloja does
Agriloja is a Portuguese specialty retailer operating across agriculture, livestock, garden, pet supplies, and home/DIY categories. Founded in 1996 as Maravedis, S.A. and headquartered in Águeda, the company launched a franchising program in 2004 and now operates 40+ retail locations across Portugal Continental and the Azores (including Funchal, Ponta Delgada, Ribeira Grande, and Lagoa), with a workforce of 251–500 employees and no public revenue disclosure.
The company sells more than 20,000 product references sourced through 500+ supplier partnerships, complemented by eight private-label brands (PLANTO, PURA SPECIAL, ARDEJÁ, BANZÉ, LYNX, MIKA, TUKI, and ALPHA POOL) and partnerships with branded manufacturers including GARDIUN, KETER, and POWERPLUS. Distribution is omnichannel: physical franchise stores, an e-commerce platform at agriloja.pt, native iOS and Android mobile applications, and digital marketing channels spanning social media, blog, and email.
The business operates a B2B and B2C franchise model serving DIY hobbyists, professional farmers and livestock keepers, and pet owners. Agriloja is privately held by parent Maravedis, S.A., with no public revenue disclosure and no observed funding rounds or M&A activity in the available data.
Agriloja firmographics
Firmographics- Name
- Agriloja
- Legal name
- Agriloja
- Website
- https://agriloja.pt
- Company type
- Private
- Founded year
- 1996
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Short description
- Agriloja is a Portuguese specialty retailer and franchise network offering 20,000+ SKUs across agriculture, livestock, garden, pet supplies, and home/DIY through 40+ stores, e-commerce, and mobile apps, serving hobbyists, professionals, and pet owners.
- Ownership category
- akta.pro rank
Agriloja industry classification
Industry- NAICS
- Nursery, Garden Center, and Farm Supply Retailers (444240), Lawn and Garden Equipment and Supplies Retailers (4442)
- SIC
- Retail-Misc General Merchandise Stores (5399), Lawn & Garden Tractors & Home Lawn & Gardens Equip (3524)
- akta.pro primary industry
- Lawn & Garden Equipment Retail (Mowers, Trimmers, Blowers) (CRAIAIAA)
- akta.pro secondary industries
- Livestock & Pasture Supply Retail (Feed Supplements, Animal Health Inputs) (AFABAJAJ), Fertilizer & Nutrient Retail (Dry, Liquid, Blends) (AFABAJAF), Crop Protection Product Retail (Herbicides/Insecticides/Fungicides) (AFABAJAE)
Keywords
Where Agriloja is headquartered
LocationHeadquarters
- HQ city
- Águeda
- HQ country
- Portugal
- HQ region
- Europe
Offices37 records
Markets served
Agriloja business model
Business model- GTM type
- B2C
- Offering type
- Services
Revenue model
- Retail Sales: Agriloja generates revenue through retail sales of physical products across four main categories: Agriculture, Livestock, Garden, and Companion Animals. Products are sold through physical franchise stores and an online e-commerce platform, with pricing based on unit/product basis.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Standard unit pricing for garden sheds |
| Unit Pricing | Pay-as-you-go | Various product categories with individual pricing |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels7 records
Agriloja product offering
Product offeringCore offering
Agriloja operates a franchise network of 40+ physical retail stores across Portugal Continental and the Azores, plus an e-commerce platform (agriloja.pt), selling approximately 20,000 product references across four main categories: Agriculture, Livestock, Garden, and Companion Animals (pet supplies), with an extension into Home and DIY products. The offering includes its own private-label brands (PLANTO, PURA SPECIAL, ARDEJÁ, MIKA, BANZÉ, LYNX, TUKI, ALPHA POOL) alongside third-party brands such as GARDIUN, KETER, and POWERPLUS.
Product overview
Agriloja is a Portuguese retail company operating both physical stores and an e-commerce platform, offering approximately 20,000 products across four main categories: Agriculture (field products, seeds, plant nutrition, machinery), Livestock (animal feed, supplies for various animals, equipment), Garden (pools, barbecues, furniture, tools, irrigation, sheds in metal/wood/plastic), and Pet Supplies (dogs, cats, birds, fish, reptiles, rodents). The business also extends into Home and DIY products including tools, climate control, and electrical supplies. The company carries its own private label brands alongside established third-party brands including GARDIUN (metal and wooden outdoor sheds), KETER (plastic storage solutions), and POWERPLUS (power tools and garden equipment). Mobile applications for iOS and Android enable customer access to the full product range.
Differentiator
Problem solved
Functional benefit
Brands
- PLANTO: Own brand for gardening and plant care products including substrates and pine bark
- PURA SPECIAL
- ARDEJÁ
- BANZÉ
- LYNX
- MIKA
- TUKI
- ALPHA POOL
Companies that use Agriloja
Customer profileSegments3 records
Agriloja technology and API
TechnologyAPI detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Agriloja partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- 500+ National and International SupplierscoreAgriloja has established partnerships with more than 500 national and international suppliers to stock its 20,000 product references across agriculture, livestock, garden, and companion animal categories.
Scale indicators5 records
Recent moves6 records
Expansion highlights5 records
Agriloja competitors and assessment
Company assessmentDirect peers
- Maxi Zoo: Maxi Zoo is a specialty pet retail chain in Portugal, directly competing with Agriloja's 'Animais de Companhia' (Companion Animals) segment across food, accessories, and pet care.
- AKI Bricolage: AKI is a Portuguese DIY, home, and garden retailer with a multi-store footprint. It overlaps with Agriloja's garden tools, DIY, and home categories and shares a similar mid-market positioning.
- TiendAnimal: TiendAnimal is an Iberia-wide pet specialty retailer with a strong e-commerce presence. It overlaps directly with Agriloja's pet supplies category, including food, accessories, and habitat products.
- Bricomarché: Bricomarché is a French-owned home improvement and garden retail chain present in Portugal. It competes head-to-head with Agriloja in garden equipment, outdoor living, and DIY.
Broad incumbents
- Lidl Portugal: Lidl operates a wide-grocery footprint in Portugal with rotating seasonal garden and DIY ranges. While not a direct specialist, it competes on price for entry-level garden tools, BBQ, and pet food lines.
- Leroy Merlin Portugal: Leroy Merlin operates large-format home improvement, garden, and DIY superstores across Portugal. It directly competes with Agriloja's garden and DIY categories and has substantially larger purchasing power and store footprints.
- ALDI Portugal: ALDI operates discount supermarkets in Portugal with seasonal garden and pet assortments. It competes with Agriloja on price-sensitive SKUs in garden tools and pet food categories.
Emerging players
- ManoMano: ManoMano is a pan-European online marketplace specializing in DIY, home, and garden products. It competes with Agriloja's e-commerce platform in the same category verticals.
- Zooplus: Zooplus is one of Europe's largest online pet retailers, operating in Portugal. It competes with Agriloja's pet food and accessories lines through subscription and bulk pricing models.
Regional players
- Bricor: Bricor is a Portuguese hardware and DIY retailer offering garden tools, paint, and household goods. It competes with Agriloja's DIY and home categories in regional markets.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Agriloja social profiles
Digital presenceAgriloja financial estimates
Financial estimateRevenue estimate
Valuation estimate
Agriloja leadership team
Management profileNumber of profiles
Agriloja funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Agriloja M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Agriloja
What does Agriloja do?
Agriloja operates a franchise network of 40+ physical retail stores across Portugal Continental and the Azores, plus an e-commerce platform (agriloja.pt), selling approximately 20,000 product references across four main categories: Agriculture, Livestock, Garden, and Companion Animals (pet supplies), with an extension into Home and DIY products. The offering includes its own private-label brands (PLANTO, PURA SPECIAL, ARDEJÁ, MIKA, BANZÉ, LYNX, TUKI, ALPHA POOL) alongside third-party brands such as GARDIUN, KETER, and POWERPLUS.
Is Agriloja a public or private company?
Agriloja is a private company. It is currently operating.
When was Agriloja founded?
Agriloja was founded in 1996. It employs 251 to 500 people.
Where is Agriloja based?
Agriloja is headquartered in Águeda, Portugal, in the Europe region.
How does Agriloja make money?
One revenue line is on record: retail Sales.
Who are Agriloja's main competitors?
Direct peers on record are Maxi Zoo, AKI Bricolage, TiendAnimal and Bricomarché. Broad incumbents are Lidl Portugal, Leroy Merlin Portugal and ALDI Portugal. Emerging players are ManoMano and Zooplus. Bricor is listed as a regional player.
Does Agriloja have an API?
No public API is recorded for Agriloja.
What industry is Agriloja in?
Its primary akta.pro industry code is CRAIAIAA, Lawn & Garden Equipment Retail (Mowers, Trimmers, Blowers), with a secondary code of AFABAJAJ, Livestock & Pasture Supply Retail (Feed Supplements, Animal Health Inputs). Its NAICS code is 444240 and its SIC code is 5399.