What Zing Credit Union does

Zing Credit Union is a member-owned, not-for-profit financial cooperative headquartered in Denver, Colorado. Founded in 1934 (formerly Denver Community Credit Union) and federally insured by the NCUA, the credit union serves over 31,000 members across Adams, Arapahoe, Jefferson, and Denver counties through four physical branches, a downtown drive-through, call-center support, and a digital banking platform available via web and mobile (iOS and Android). The institution offers a full retail and small-business banking stack: checking tiers (Preferred, Second Chance, 5 Buck Club, Mile High APY, Clear Card), savings vehicles (savings, money market, CDs, IRAs, youth accounts), a lending suite spanning auto, RV, personal, credit-builder, home-purchase, refinance, HELOC, home-equity, ARM, and rental-property mortgages, plus a Visa credit card and merchant services through partner Total Merchant Concepts.

The technology stack is built on a standard digital-banking core with mobile app support, Apple Pay and Google Pay digital-wallet integration, the SavvyMoney credit-monitoring integration for daily credit-score and report alerts, DocuSign-based dispute and forms workflows, and an AI-enabled virtual assistant (Amy Zing) for member inquiries. Distribution is augmented by the CO-OP Shared Branch Network, providing members access to 5,600+ branches and 30,000+ fee-free ATMs nationwide. The credit union's revenue mechanics follow the standard depository model: net interest income from the loan book (auto loans at floor 4.50% APR, money-market deposit pricing at 2.57% APY), plus transaction and service fees (overdraft, wire, stop-payment, official-check), interchange on the Visa portfolio, and fee income from merchant services.

Go-to-market is direct-to-consumer community-banking, supported by an education-led marketing mix: a financial-education blog, organic social (Facebook, Twitter/X, LinkedIn, Instagram, YouTube), free community classes and workshops, and partnerships with GreenPath for financial coaching. Zing differentiates through member-first pricing (lower fees vs. large banks, stated ~85% of deposits returned to the local economy as loans), nonprofit community partnerships, and a Co-CEO leadership model (Tessa Bonfante and Shane Silvernale) emphasizing member-owner outcomes over profit.

Name

Zing Credit Union

Legal name

Zing Credit Union

Website

https://myzing.com

Company type

Private

Founded year

1934

Operating status

Operating

Headcount range

51–100 employees

Short description

Zing Credit Union is a member-owned financial cooperative in Denver, Colorado, providing personal and small-business banking, lending, and financial education services to over 31,000 members across four Colorado counties through four branches and a digital banking platform.

Ownership category

akta.pro rank

Product category

Retail Banking

NAICS

Credit Unions (52213), Credit Card Issuing (522210)

SIC

Personal Credit Institutions (6141)

akta.pro primary industry

Community Credit Unions (Retail/Consumer Focus) (FSABAEAA)

akta.pro secondary industries

Bank & Credit Union Personal Loans (Unsecured Installment) (FSAKAAAL), Credit Cards & Revolving Credit (FSABAAAC)

Keywords

• Retail banking services
• Consumer lending
• Credit union services
• Business banking solutions
• Digital banking platform

Headquarters

HQ city

Denver

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Interest Income from Loans: The primary revenue stream comes from interest earned on various loan products including home loans, auto loans, personal loans, HELOCs, and business loans. Interest rates vary by product and creditworthiness.
2. Deposit Account Fees and Charges: Fees associated with deposit accounts including checking and savings accounts, money market accounts, and certificates of deposit. This includes overdraft fees, minimum balance fees, and transaction fees as outlined in the fee schedule.
3. Service Fees: Various service fees including wire transfer fees, official check fees, copy fees, stop payment fees, and other standard banking service charges as disclosed in the fee schedule.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels5 records

Core offering

Zing Credit Union is a not-for-profit, member-owned financial cooperative that provides personal and business banking products and services, including checking accounts, savings products, certificates of deposit, IRAs, consumer and mortgage loans, Visa credit cards, and merchant services. Members access accounts through four Denver-area branches, a downtown drive-through, online and mobile banking, digital wallets, and a nationwide CO-OP shared branching and fee-free ATM network.

Product overview

Zing Credit Union is a member-owned financial cooperative offering a comprehensive suite of banking products and services. The platform operates on a unified digital banking core with integrated products across personal and business banking segments. Personal banking includes multiple checking account tiers (Preferred Checking, Second Chance Checking, 5 Buck Club, Clear Card), savings products (Savings, Money Market, Certificates of Deposit, Retirement/IRAs, Investment, Youth Accounts), and the Mile High APY high-yield checking. Lending products span home loans (Home Buying, Refinancing, HELOC, Home Equity, ARMs, Rental Property), vehicle loans (Auto, Recreational Vehicle), and personal loans (Personal, Credit Builder). Business banking includes Checking, Savings, Small Business Loans, Merchant Services, and Business Digital Banking. The platform integrates complementary services including Visa Credit Cards, Digital Wallets, SavvyMoney Credit Score/Report monitoring, Amy Zing virtual assistant, insurance products, Skip-a-Pay deferments, and financial education through GreenPath, Classes/Workshops, and Financial Coaching. The digital banking infrastructure enables 24/7 access, mobile banking, and online account management.

Differentiator

Problem solved

Functional benefit

Brands

• Mile High APY: A high-yield checking account product offering competitive APY rates for members.
• 5 Buck Club
• Clear Card
• Second Chance Checking
• Credit Builder Loan

Products and services

• Preferred Checking Account Primary personal checking account offering no top-up fees and hassle-free transactions with standard banking features for individual members.
• Second Chance Checking Checking account designed for members who may not qualify for traditional checking accounts, providing a path back into mainstream banking.
• 5 Buck Club Youth-oriented checking account with affordable fees for younger members.
• Mile High APY Checking High-yield personal checking account that helps members save money automatically with competitive APY rates for those who maintain required balances.
• Clear Card Debit card product with a transparent fee structure and clear terms for transactions, offered to members.
• Savings Account Basic personal savings account for depositing and growing money with competitive rates.
• Money Market Account High-yield savings account offering higher dividend rates than standard savings, with flexible access to funds through checks and transfers; minimum balance of $2,000 required to earn dividends and avoid fees.
• Certificates of Deposit Time deposit accounts with fixed rates for specific terms, offering guaranteed returns to members.
• Retirement Accounts (IRAs) Tax-advantaged retirement savings accounts including Traditional IRA, Roth IRA, and SEP IRA options.
• Investment Services Investment products and services for building wealth and diversifying members' savings.
• Youth Account Savings accounts designed for children and young members to learn financial responsibility.
• Home Buying Loans Mortgage products for purchasing homes with various down payment options, as low as 3%.
• Home Refinancing Mortgage refinancing options to help homeowners lower their rates or access equity.
• Home Equity Line of Credit (HELOC) Revolving credit line secured by home equity, offering flexible access to funds up to 85% of home value.
• Home Equity Loan Fixed-rate loan secured by home equity for large expenses such as home improvements or debt consolidation.
• Adjustable Rate Mortgages (ARMs) Mortgage products with interest rates that adjust periodically based on market conditions.
• Rental Property Mortgage Mortgage products for purchasing investment or rental properties with up to 75% loan-to-value ratios.
• Auto Loans Vehicle financing for purchasing or refinancing automobiles, with rates as low as 4.50% APR for qualifying members.
• Recreational Vehicle Loans Financing options for boats, RVs, and other recreational vehicles.
• Personal Loans Unsecured loans for personal expenses including debt consolidation, emergencies, and major purchases.
• Credit Builder Loan Loan product designed to help members build or rebuild credit history.
• Visa Credit Card Credit card with Visa's worldwide acceptance, offering purchasing power and rewards to members.
• Business Checking Business checking accounts designed for business needs, with various features and fee structures.
• Business Savings Savings accounts tailored for business deposits and financial management.
• Small Business Loans Loan products for business capital, expansion, equipment, and working capital needs.
• Merchant Services Payment processing services that enable businesses to accept card payments, delivered in partnership with Total Merchant Concepts (TMC).
• Business Digital Banking Online and mobile banking platform for business account management, transfers, and reporting.
• Non-Profit Services Banking services and resources designed specifically for nonprofit organizations.
• Digital Banking Online and mobile banking platform providing 24/7 access to accounts, transfers, bill pay, and e-statements for members.
• Digital Wallets Mobile payment integration enabling Apple Pay, Google Pay, and other digital wallet payments with Zing cards for contactless transactions.
• Insurance Products Various insurance products including debt protection and other coverage options for members.

Quantifiable outcome

• 86% of deposits returned to local economy (85%)
• +3 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

AI capability4 records

Feature3 records

Partnerships

Nine partnerships are on record, tiered core and minor.

• GreenPath Financial WellnesscoreStrategic or Co-development PartnerPartnership providing financial education resources including online courses, financial coaching sessions, and access to educational webinars. GreenPath offers recorded webinars and financial counseling services to help members improve their financial wellness.
• EarthlinksminorOthersNonprofit organization dedicated to fostering personal transformation among individuals experiencing homelessness and poverty through Earth-centered programs. Based in Denver with a coffee shop, online store, and community garden.
• AgeWise ColoradominorOthersNonprofit organization committed to enhancing quality of life for older adults and caregivers through nutrition programs, transportation assistance, and wellness initiatives.
• Rocky Mountain MicroFinance Institute (RMMFI)minorOthersDenver-based nonprofit dedicated to economic empowerment in underserved communities through business development training, lending opportunities, and support for entrepreneurs.
• Denver Public Library Friends FoundationminorOthersAdvocate and philanthropic organization enhancing the Denver community by raising money for free literacy programs, lifelong learning opportunities, and library resources since 1940.
• Southwest Denver CoalitionminorOthersCommunity-based organization committed to enhancing quality of life in Southwest Denver through work in education, health, and environmental sustainability.
• Sites and InsightsminorOthers501(c)(3) nonprofit established in 2016 providing therapeutic art programs for individuals affected by cancer, including workshops, classes, and retreats free of charge.
• Purple Door CoffeeminorOthersDenver-based coffee shop established in 2013 providing employment and job training to young people who have experienced homelessness, with belief in second chances.
• CO-OP Shared Branch NetworkcoreChannel Partner/ Reseller/ DistributorShared branching network providing access to over 5,600 branches and 30,000+ fee-free ATMs nationwide for Zing members.

Scale indicators8 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Bellco Credit Union: Colorado-based community credit union serving the Denver metro with a comparable suite of personal and business banking products, loans, and digital banking — direct competitor in the same local market.
• Elevations Credit Union: Boulder/Denver-based credit union with a similar community-anchored model, broad loan and deposit product set, and digital banking platform targeting Colorado consumers and businesses.
• Premier Members Credit Union: Colorado community credit union headquartered in the Denver/Boulder area, offering personal and business banking, mortgages, and HELOCs in overlapping counties.
• Westerra Credit Union: Denver-based member-owned credit union offering deposit accounts, consumer loans, mortgages, and digital banking — closest direct competitor by geography and product mix.
• Blue Federal Credit Union: Wyoming/Colorado community credit union offering comparable deposit, lending, and digital products; adjacent geography and similar community credit union positioning.

Broad incumbents

• Ent Credit Union: One of Colorado's largest credit unions based in Colorado Springs with full statewide service, broader product set, and national shared branching — represents a scaled incumbent within the same state.
• Alliant Credit Union: Large national digital-first credit union with consumer deposits and lending products broadly comparable to Zing, though operating at significantly greater scale across multiple states.
• First Tech Federal Credit Union: National digital-forward credit union with consumer banking, mortgages, and credit cards targeting a membership base; serves as a comparable at-scale operating model.
• SchoolsFirst Federal Credit Union: Large not-for-profit cooperative credit union providing personal banking, lending, and digital services to a defined membership; comparable operating model at greater scale.

Emerging players

• Chime: Fee-free digital-first neobank targeting the same value-conscious consumer segment Zing serves; an emerging competitor pressuring traditional community credit unions on digital UX and low-fee positioning.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights8 records

Customer concentration

• Xx.com/ZingCreditUnion
• YouTubeyoutube.com/zingcreditunion
• Facebookfacebook.com/ZingCreditUnion
• LinkedInlinkedin.com/company/zingcreditunion
• Instagraminstagram.com/zingcreditunion

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Zing Credit Union