Daylight Donuts
Daylight Donut Flour Company, founded in 1954 in Tulsa, manufactures proprietary donut mixes and branded coffee distributed to 255+ independently owned licensed donut shops across the United States via its own truck fleet, targeting aspiring entrepreneurs as licensees.
- Company typePrivate
- Founded1954
- HeadquartersTulsa, United States
- Headcount1–10
- GTM typeB2B
- OfferingHardware or Manufacturing
What Daylight Donuts does
Daylight Donut Flour Company, operating under the Daylight Donuts brand, is a Tulsa, Oklahoma-based manufacturer and licensor founded in 1954 by Tommy and Lucille Day. The company produces proprietary dry-mix recipes and branded coffee at a 65,000 sq ft state-of-the-art facility, supplying independently owned and operated Daylight Donuts retail shops across the United States. As of the most recent data, the network comprises 255+ licensed locations, expanding at an average of roughly 35 stores per year, with no franchise fees or royalties charged to licensees.
The company's product portfolio centers on yeast-raised and cake-style donuts — including glazed rings, bismarks, long johns, twists, fritters, bear claws, and donut holes — alongside cinnamon rolls, sausage rolls, and a proprietary medium-roast coffee sold in bulk and 12-oz retail packages. Production relies on trade-secret flour blends developed over seven decades and is distributed to licensee stores via a captive truck fleet, creating a vertically integrated supply chain between the Tulsa facility and the dispersed retail footprint.
Commercially, Daylight Donuts employs a channel-partner GTM model targeting aspiring entrepreneurs with approximately $50,000 in non-borrowed funds; licensees gain brand and trademark rights in exchange for purchasing Daylight products and following established processes. The company is privately held by the Bond family, which has owned it since 2002 following earlier transitions from the founding Day family to the Hulls in 1977. It has no disclosed AI capabilities, no app or digital product, no parent company, no subsidiaries, and no third-party funding rounds.
Daylight Donuts firmographics
Firmographics- Name
- Daylight Donuts
- Legal name
- Daylight Donut Flour Company
- Website
- https://daylightdonuts.com
- Company type
- Private
- Founded year
- 1954
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Daylight Donut Flour Company, founded in 1954 in Tulsa, manufactures proprietary donut mixes and branded coffee distributed to 255+ independently owned licensed donut shops across the United States via its own truck fleet, targeting aspiring entrepreneurs as licensees.
- Ownership category
- akta.pro rank
Daylight Donuts industry classification
Industry- Product category
- Food Manufacturing / Bakery Mix Supply
- NAICS
- Sugar and Confectionery Product Manufacturing (3113), Coffee and Tea Manufacturing (311920)
- SIC
- Bakery Products (2050), Retail-Eating & Drinking Places (5810)
- akta.pro primary industry
- Donut Shops (THAFAGAE)
- akta.pro secondary industries
- Bread & Rolls Manufacturing (AFAKAAAA), Specialty Coffee & Tea Retail (Beans, Leaves, Accessories) (CRAHAGAI)
Keywords
Where Daylight Donuts is headquartered
LocationHeadquarters
- HQ city
- Tulsa
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Daylight Donuts business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Infrastructure, Marketing or Sales, Personnel
Revenue model
- Product Sales to Licensees: Daylight Donuts generates revenue by selling their proprietary donut mixes, ingredients, and products to licensed store operators. Licensees agree to use Daylight products and processes in exchange for brand rights.
- Coffee Sales: The company produces and sells Daylight Donuts-labeled coffee (medium-roast) in bulk for in-store use and in 12-oz packages for carry-out sale.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Licensee Investment Requirement |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels3 records
Daylight Donuts product offering
Product offeringCore offering
Daylight Donuts manufactures proprietary donut mixes, breakfast pastries, and branded coffee at its Tulsa, Oklahoma facility and supplies these products to a nationwide network of independently owned and operated licensed retail stores. The company also licenses the Daylight Donuts brand name and trademark to aspiring entrepreneurs who operate retail shops using Daylight products and processes. Revenue is generated primarily through product sales to licensees, with no franchise percentage or upfront licensing fee charged.
Product overview
Daylight Donuts is a flour company founded in 1954 that provides proprietary donut mixes and related products to independently owned retail locations. The company operates a state-of-the-art dry mix facility producing donut mixes for raised and cake donuts, along with cinnamon rolls and sausage rolls. They also offer their own branded medium-roast coffee available in bulk for in-store use and 12-oz packages for retail sale. The core product line includes a wide variety of donut types: raised donuts (plain and blueberry), cake donuts (plain, chocolate, blueberry, old fashion), filled bismarks (lemon, strawberry, raspberry, Bavarian creme, Holland creme), long johns, twists, and specialty items like pinecones, cinnamon rolls, bear claws, apple fritters, and donut holes. Daylight Donuts functions as a B2B supplier to hundreds of independently owned and operated retail locations across the United States, rather than operating corporate-owned stores.
Differentiator
Problem solved
Functional benefit
Products and services
- Daylight Donuts Donut Mixes Proprietary donut mixes manufactured in a state-of-the-art dry mix facility in Tulsa, Oklahoma, including recipes for raised donuts and cake donuts. Supplied to licensed store operators as the foundation of their retail product line.
- Daylight Donuts Coffee
Companies that use Daylight Donuts
Customer profileSegments1 record
Ideal customer profiles1 record
Daylight Donuts technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Daylight Donuts partnerships and signals
Strategic signalScale indicators6 records
Recent moves7 records
Expansion highlights3 records
Daylight Donuts competitors and assessment
Company assessmentMarket position
Weaknesses1 record
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Daylight Donuts social profiles
Digital presenceDaylight Donuts financial estimates
Financial estimateRevenue estimate
Valuation estimate
Daylight Donuts leadership team
Management profileNumber of profiles
Profiles2 records
Daylight Donuts funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Daylight Donuts M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Daylight Donuts
What does Daylight Donuts do?
Daylight Donuts manufactures proprietary donut mixes, breakfast pastries, and branded coffee at its Tulsa, Oklahoma facility and supplies these products to a nationwide network of independently owned and operated licensed retail stores. The company also licenses the Daylight Donuts brand name and trademark to aspiring entrepreneurs who operate retail shops using Daylight products and processes. Revenue is generated primarily through product sales to licensees, with no franchise percentage or upfront licensing fee charged.
Is Daylight Donuts a public or private company?
Daylight Donuts is a private company. It is classified as family owned and is currently operating.
When was Daylight Donuts founded?
Daylight Donuts was founded in 1954. It employs 1 to 10 people.
Where is Daylight Donuts based?
Daylight Donuts is headquartered in Tulsa, United States, in the North America region.
How does Daylight Donuts make money?
Two revenue lines are on record. Product Sales to Licensees are the primary driver. The others are coffee Sales.
Does Daylight Donuts have an API?
No public API is recorded for Daylight Donuts.
What industry is Daylight Donuts in?
Daylight Donuts's product category is Food Manufacturing / Bakery Mix Supply. Its primary akta.pro industry code is THAFAGAE, Donut Shops, with a secondary code of AFAKAAAA, Bread & Rolls Manufacturing. Its NAICS code is 3113 and its SIC code is 2050.