What Shifman Mattresses does

Shifman Mattress Company is a privately held, family-owned manufacturer of luxury handcrafted mattresses, founded in 1893 by brothers Abraham and Samuel Shifman in Newark, New Jersey, and owned since 1985 by the Hammer family (CEO Mike Hammer, President Bill Hammer). The company produces mattresses and matching 8-way hand-tied boxsprings in a single Newark factory using natural materials including GOLS-certified natural latex, New Zealand wool, cotton, cashmere, horsehair, and mohair. Its core technical differentiators are the registered Sanotuft® buttonless hand-tufting technique, a rare two-sided flippable mattress construction designed to extend product lifespan, and furniture-grade boxsprings made from Canadian spruce with Italian twine and Belgian damask. Product performance claims have been third-party validated through partnerships with GoodBed and Dow's ComfortScience Studio.

Shifman offers four mattress collections spanning $4,000 to $28,000+ at retail: the 1893 Collection (flagship, $24,000-$28,000), Masters Collection ($11,600-$19,900), Timeless Collection ($4,000-$16,000), and Pure Comfort Collection ($5,400-$14,000). The company sells exclusively through authorized retail partners across the United States (Bloomingdale's is a confirmed anchor partner), with no direct-to-consumer sales channel. Its go-to-market relies on field representatives who provide in-store training to retail sales associates, a partner program ('The Shifman Difference') offering marketing and advertising support, and a Dream Match quiz on the website that routes consumers to nearby authorized dealers.

The business operates entirely within the United States, with no certified international partners, and the company does not publicly disclose revenue, has no institutional investors or private equity backing, and has completed no disclosed funding rounds or M&A. With 11-50 employees and a small artisan production footprint, Shifman is a niche, high-AUV luxury brand whose revenue model is one-time mattress and boxspring sales at premium price points through a tightly controlled wholesale channel.

Name

Shifman Mattresses

Legal name

Shifman Mattress Company

Website

https://shifmanmattresses.com

Company type

Private

Founded year

1893

Operating status

Operating

Headcount range

11–50 employees

Short description

Shifman Mattresses is a family-owned Newark, NJ manufacturer of luxury handcrafted, two-sided mattresses sold exclusively through authorized US retail partners, with queen units priced from $4,000 to $28,000+.

Ownership category

akta.pro rank

Product category

Luxury Mattress Manufacturing

NAICS

Mattress Manufacturing (33791), Mattress Manufacturing (337910)

akta.pro primary industry

Mattress & Pillow Components Manufacturing (Ticking/Pillow Shells/Protectors) (IMAOAKAE)

akta.pro secondary industry

Mattress & Bed Retail (Innerspring, Foam, Hybrid) (CRAIABAA)

Keywords

• Luxury mattress manufacturing
• Handcrafted bedding products
• Innerspring mattress collections
• Natural material mattresses
• Premium boxspring foundations

Headquarters

HQ city

Newark

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Operations, Personnel, Supply Chain, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Mattress Sales: One-time sale of luxury handcrafted mattresses. Products are sold exclusively through authorized retail partners at varying price points from $4,000 to $28,000+ for queen mattresses. Boxsprings sold as matching components. No direct-to-consumer sales.
2. Boxspring/Foundation Sales: Matching 8-way hand-tied boxsprings sold alongside mattresses in standard (8-inch) and low-profile (6-inch) heights. Made from sustainably sourced Canadian spruce with furniture-grade coils.
3. Retail Partner Program: Partner program offering retailers higher average unit sales, distinctive product offerings, and lowest return rate in the industry. Provides marketing support, training materials, and templated advertising assets.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels6 records

Core offering

Shifman Mattress Company designs and handcrafts luxury innerspring and natural-latex mattresses in four collections (1893, Masters, Timeless, Pure Comfort) priced $4,000–$28,000+, together with matching 8-way hand-tied boxsprings. All products are manufactured at the company's Newark, New Jersey factory by skilled local artisans using traditional techniques and premium natural materials such as GOLS-certified natural latex, New Zealand wool, cotton, cashmere, horsehair, and mohair, with the exclusive Sanotuft® buttonless hand-tufting and a rare two-sided construction. Products are sold exclusively through authorized U.S. retail partners — no direct-to-consumer channel exists.

Product overview

Shifman Mattresses offers four luxury mattress collections built with handcrafted craftsmanship: the 1893 Collection (flagship heritage line with three models from $24,000-$28,000), Masters Collection (seven premium models from $11,600-$19,900 featuring natural materials like cashmere and horsehair), Timeless Collection (ten models from $4,000-$16,000 validated by Dow ComfortScience testing), and Pure Comfort Collection (six eco-conscious models from $5,400-$14,000 featuring GOLS-certified latex and New Zealand wool). All mattresses feature signature two-sided construction, hand-tufting via the exclusive Sanotuft technique, and 8-way hand-tied boxsprings. The company sells exclusively through authorized retail partners and does not sell direct-to-consumer.

Differentiator

Problem solved

Functional benefit

Brands

• 1893 Collection: Luxury mattress collection celebrating the company's founding year, featuring Bodaciousness, Afternoonified, and Champagne Weather models with premium natural materials.
• Masters Collection
• Timeless Collection
• Pure Comfort Collection
• Dream Match
• Sanotuft

Products and services

• 1893 Collection Mattresses Flagship handcrafted luxury mattress collection from Shifman Mattress Company, named for the company's founding year of 1893, featuring the most opulent natural materials (mohair, horsehair, premium latex) and advanced coil systems. Three premium models priced $24,000–$28,000 for queen sizes, with up to 20-inch profile. Built for affluent individual consumers seeking the highest-tier heirloom-quality sleep product.
• Masters Collection Mattresses Signature luxury mattress collection from Shifman Mattress Company with sophisticated double-sided construction and premium natural materials including cashmere, New Zealand wool, horsehair, and dual-layer latex. Seven models priced $11,600–$19,900, heights from 11 to 17.5 inches. Built for affluent individual consumers seeking signature-tier luxury with the company's distinctive handcraft.
• Timeless Collection Mattresses Handcrafted comfort mattress collection from Shifman Mattress Company featuring breathable natural materials and a longevity commitment, with ten models ranging from $4,000 (Good Read) to $16,000 (Ever After). Includes natural-latex and pillow-top options. Validated by Dow ComfortScience Studio and GoodBed independent testing. Targeted at affluent individual consumers seeking premium durability at the collection's lower entry price.
• Pure Comfort Collection Mattresses Eco-conscious luxury mattress collection from Shifman Mattress Company featuring GOLS-certified natural latex, premium New Zealand wool, and metal-free construction options. Six models priced $5,400 (Sublime) to $14,000 (Divine PT), positions natural, sustainable materials within a luxury sleep product. For affluent individual consumers who want certified natural materials.
• 8-Way Hand-Tied Boxspring Furniture-grade boxspring from Shifman Mattress Company built by hand using sustainably sourced Canadian spruce, furniture-grade upholstery coils, imported Italian twine, metal corner guards, Belgian damask covers, and all-natural cotton padding. Available in standard (8-inch) and low-profile (6-inch) heights. Sold as a matching component to a Shifman mattress to provide weight transfer, shock absorption, and conforming support.

Quantifiable outcome

• Temperature regulation rated best-in-class for all-night cooling in real sleep environments (GoodBed/Dow testing)
• +3 more outcomes

Named customers4 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Two partnerships are on record, tiered core.

• GoodBedcoreStrategic or Co-development PartnerProduct testing and validation partnership. GoodBed, a recognized leader in mattress expertise with years of data and reviews, conducted comprehensive testing of the Shifman Timeless Collection. Testing validated temperature regulation, edge support, and consistent long-term comfort claims.
• Dow (ComfortScience Studio)coreStrategic or Co-development PartnerMaterials science partnership with Dow's ComfortScience Studio for rigorous, real-world analysis of mattress performance. Applied advanced testing methodology to measure temperature regulation, edge support, and durability. Results confirmed Shifman's traditional methods provide superior pressure relief and thermal regulation.

Scale indicators4 records

Recent moves5 records

Expansion highlights4 records

Market position

Strengths4 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/shifmanmattress
• LinkedInlinkedin.com/company/shifmanmattresscompany

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Shifman Mattresses