My Magic Story

What My Magic Story does

My Magic Story (legal entity: Tulip Multimedia Projects, S.L.) is a Barcelona-based direct-to-consumer e-commerce company founded in 2015 that sells personalized children's storybooks in which the child appears as the protagonist. Customers self-serve on the company's own website, enter a name, gender, and personalization parameters, and the technology generates a custom narrative that is then locally printed and shipped on a made-to-order basis with no inventory. The product catalog spans 19 titles across categories including name-based books (The Magic of my Name, My name is great!), birthday/date books, seek-and-find adventures, family relationship keepsakes (Dad/Mom/Grandma/Grandpa, you are great!), themed stories (Sweet dreams, I want to be…), and an activity book line plus the premium 365 Activities book.

Name

My Magic Story

Legal name

Tulip Multimedia Projects, S.L.

Website

https://mymagicstory.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

11–50 employees

Short description

My Magic Story is a Barcelona-based direct-to-consumer e-commerce company that sells personalized children's storybooks in 25+ languages and 15+ currencies, targeting parents and extended family gift buyers of children aged 0–10 with made-to-order custom-printed books.

Ownership category

akta.pro rank

Product category

Personalized Children's Books

NAICS

Book Publishers (513130), Gift, Novelty, and Souvenir Retailers (45942), Hobby, Toy, and Game Retailers (45912)

SIC

Books: Publishing Or Publishing & Printing (2731), Retail-Hobby, Toy & Game Shops (5945)

akta.pro primary industry

Picture Book Publishing (MPAJAFAA)

akta.pro secondary industries

Humor, Gift & Specialty Format Books (Journals, Coloring, etc.) (MPAJAAAN), Children’s Activity & Practice Books (Workbooks, Puzzles, Handwriting) (EDAGAIAE)

Keywords

• Personalized children's books
• Custom kids storybooks
• Made-to-order books
• Personalized gifts
• Children's publishing

Headquarters

HQ city

Barcelona

HQ country

Spain

HQ region

Europe

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Direct Book Sales: One-time purchase model where customers buy individual personalized children's books. Each book is custom-made per order with prices ranging from €25.90 to €49.99. Free shipping offered on orders over €80.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

My Magic Story designs, personalizes, and sells made-to-order children's storybooks through its own e-commerce website. Each book is custom-produced with the child as the protagonist, incorporating the child's name, gender, and selected personalization parameters. The product line spans 17 titles across name-based books, birthday/date tales, seek-and-find adventures, family relationship keepsakes, themed stories, and interactive activity books, available in 25+ languages and shipped worldwide.

Product overview

My Magic Story is a personalized children's book company offering a unified product portfolio of custom-made storybooks where each child becomes the star of their own adventure. The core product line consists of name-based books (The Magic of my Name, My name is great!), birthday/date books (My Magical Numbers, My Birthday is great!), seek-and-find adventure books (Discover the Planet, Protect the Oceans, Save the planet), family relationship gifts (Dad/Mom/Grandma/Grandpa, you are great!), themed stories (I want to be..., An extraordinary monster, Sweet dreams, This is me!), and interactive activity books (Activity book with various themes, 365 Activities). All books are available in over 20 languages and designed for children aged 0-10, with personalization based on the child's name, gender, and selected character traits. The books are produced locally and emphasize values education, confidence building, and making reading enjoyable.

Differentiator

Problem solved

Functional benefit

Products and services

• The Magic of my Name A personalized children's book, billed as the company's flagship bestseller, that tells a unique magical story about each child's name one letter at a time. Targeted at children ages 0-10.
• My Magical Numbers A birthday-themed personalized book that uses each number in the child's birth date to teach values and build confidence. Targeted at children ages 0-10.
• Discover the Planet A seek-and-find adventure story where the child puts on an explorer hat and finds friendly and exotic animals while learning about nature. Targeted at children ages 0-10.
• Protect the Oceans A personalized seek-and-find story in which the child finds thousands of fish and other marine species while learning about ocean protection. Targeted at children ages 0-10.
• Save the planet A personalized seek-and-find story where every action helps to protect the planet, combining environmental education with interactive gameplay. Targeted at children ages 0-10.
• Dad, you are great! A unique personalized dad-and-child story made just for the family. Targeted at children ages 0-10 as a gift for fathers.
• Mom, you are great! A personalized story where the mother and child are the heroes of the story, designed for children to give as a gift to their mothers. Targeted at children ages 0-10.
• Grandma, you are great! An epic personalized tale about the child and their grandma as co-heroes. Targeted at children ages 0-10 as a gift for grandmothers.
• Grandpa, you are great! A personalized story told about a child and their favorite grandpa as co-heroes. Targeted at children ages 0-10 as a gift for grandfathers.
• My Birthday is great! A personalized birthday book where each number in a date creates a confidence-boosting story for the child. Targeted at children ages 0-10.
• My name is great! A confidence-boosting personalized story based on the child's name that teaches values and nurtures a love for reading. Targeted at children ages 0-10.
• I want to be... A personalized story that introduces different professions and careers, inspiring children to dream about their future. Targeted at children ages 0-10.
• An extraordinary monster A unique and fun personalized story about one of the most peculiar monsters. Targeted at children ages 0-10.
• Sweet dreams A personalized bedtime story designed to help young children fall asleep peacefully. Targeted at children ages 0-10.
• This is me! An adventure through the child's favorite games and hobbies, personalized with their characteristics. Targeted at children ages 0-10.
• Activity book (various themes) An interactive personalized activity book available across multiple themes (sea, cats, dogs, school, mountains, beach, forest, kitchen, zoo, sport, music, amusement parks, theatre, library, night, air, Halloween, toys, garden, city, market, museum, monsters). Targeted at children ages 0-10.
• 365 Activities A personalized book that proposes an interactive activity for each day of the year, providing year-long engagement. Targeted at children ages 0-10.

Quantifiable outcome

• Ear-to-ear smiles guaranteed - emotional response from children receiving personalized books

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

AI capability2 records

Feature3 records

Partnerships

Four partnerships are on record, tiered minor and core.

• Vanity FairminorOthersPress coverage in Vanity Fair magazine, lending credibility and brand visibility among luxury lifestyle consumers.
• GlamourminorOthersFeatured in Glamour magazine, providing fashion and lifestyle-oriented brand positioning.
• InStyleminorOthersFeatured in InStyle magazine for lifestyle and gift-giving editorial coverage.
• AdyencoreTechnology or IntegrationPayment processing platform enabling secure transactions across multiple payment methods including credit cards, Apple Pay, Google Pay, and regional payment options like iDEAL, Multibanco, and MB WAY.

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Direct peers

• Wonderbly: Wonderbly (formerly Lost My Name) is the most direct competitor in personalized children's storybooks, offering name- and character-based personalized books globally. Closely aligned business model, target customer (parents/grandparents), and product category.
• Hooray Heroes: Hooray Heroes is a personalized children's book company selling name-personalized hardback books globally via D2C e-commerce. Directly comparable product offering, premium gift positioning, and target customer base to My Magic Story.
• I See Me!: I See Me! is a US-based personalized children's book publisher selling customized name and detail-driven storybooks direct to consumers. Comparable product format, customer segment (parents/extended family), and gifting occasions.
• Put Me In The Story: Put Me In The Story partners with major publishers (including Sourcebooks) to create personalized versions of licensed children's books. Overlapping personalized children's book category and D2C gifting use case.
• In The Book: In The Book is a UK-based personalized children's book publisher offering name, photo, and message customization. Similar D2C e-commerce model, target market (parents of young children), and gifting positioning.
• Dinkleboo: Dinkleboo offers a wide range of personalized children's books (name, appearance, dedication) via D2C e-commerce. Closely comparable in product format, target customer, and gift market positioning.
• Wonder Book: Wonder Book is a personalized children's storybook brand operating a D2C e-commerce model with name-based personalization. Direct overlap in product category and customer base.

Emerging players

• Book By You: Book By You offers personalized books across multiple categories (children's, romance, mystery) with name and dedication customization. Partial overlap in personalized children's book category but broader scope.

Broad incumbents

• Usborne Publishing: Usborne is a major established UK children's book publisher with a broad illustrated children's catalog. Comparable in the children's publishing category and overlapping target customer (parents of young children), though not focused on personalization.
• Shutterfly: Shutterfly is a large personalized products platform offering photo books, custom gifts, and stationery. Comparable in made-to-order personalization technology and D2C gift market, but a much broader and more general product portfolio.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/mymagicstoryinternational

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about My Magic Story