Creamer Media

What Creamer Media does

Creamer Media Proprietary Limited is a privately held South African business-to-business media company headquartered in Johannesburg, founded in 1981 by the Creamer family and now in its 45th year of operation. The company's core product is a portfolio of weekly print magazines and companion digital platforms covering South Africa's mining, engineering, industrial, and infrastructure sectors. Its flagship titles are Engineering News (founded 1981, audited ABC circulation of 18,591 weekly copies per Jan–Mar 2025) and Mining Weekly (10,271 weekly copies per 2018 ABC), supplemented by Engineering News Online, MiningWeekly.com, Polity.org.za (policy and legislation), and Research Channel Africa (subscription-based intelligence with 550+ mine profiles). Combined weekly readership across print and online is 218,761 with 310,000+ combined weekly digital reach across the platforms.

The company monetizes through five distinct revenue streams: print magazine subscriptions (controlled circulation at South African international airports, embassies, hotels, and industry conferences); digital advertising on Engineering News Online and MiningWeekly.com (main page placements, email newsletters, sector news bookings, sponsorships, social media, and editorial features); webinar sponsorships with tiered packages (R9,900–R85,000 ex VAT per event) averaging 817 registrations and 400 attendees per session; the ShowroomPlus virtual product showcase platform (R12,900–R23,000 ex VAT per 6- or 12-month campaign); and Research Channel Africa subscription fees. Its go-to-market is sales-led, with an advertising sales team targeting mining, industrial, engineering, and equipment supplier enterprises in South Africa and broader Southern Africa. Customer logos include ABB Electrification, ACTOM, Multotec, WearCheck, Bell Equipment, Columbus Stainless, Rittal, and Schauenburg SmartMine IoT, primarily participating via ShowroomPlus campaigns.

Creamer Media's underlying technology stack is conventional publishing infrastructure: websites, iOS and Android mobile apps, mobi-site versions, email newsletter platforms, and Zoom/YouTube for webinar broadcasting. The company distributes content across X, LinkedIn, Facebook, Instagram, and TikTok, and holds official media partnership with Electra Mining Africa, Southern Africa's largest trade exhibition for mining, manufacturing, engineering, and industrial sectors. It maintains ABC (Audit Bureau of Circulations) certification for print titles and is a member of IAB South Africa. The company is family-controlled with no external institutional investors identified; leadership includes CEO Kenneth Creamer, Publishing Editor Martin Creamer (founding director), Editor Terence Creamer, and two COOs overseeing Production & Systems and Sales & Marketing respectively.

Name

Creamer Media

Legal name

Creamer Media Proprietary Limited

Website

https://creamermedia.co.za

Company type

Private

Founded year

1981

Operating status

Operating

Headcount range

11–50 employees

Short description

Creamer Media is a family-owned South African B2B media company, founded 1981, publishing weekly print magazines Engineering News and Mining Weekly alongside digital platforms serving mining, engineering, and industrial sector decision-makers across Southern Africa.

Ownership category

akta.pro rank

Product category

Business-to-Business Trade Media Publishing

NAICS

Periodical Publishers (513120), Periodical Publishers (51312), Other Publishers (51319), Directory and Mailing List Publishers (51314)

SIC

Periodicals: Publishing Or Publishing & Printing (2721), Miscellaneous Publishing (2741)

akta.pro primary industry

Business, Finance & Industry Trade Magazines (MPAJAEAM)

akta.pro secondary industries

News & Current Affairs Aggregators (MPACAKAA), Subscription & Fulfillment Services (Print & Digital) (MPAJAKAB)

Keywords

• Trade publishing
• Mining journalism
• B2B media
• Industry research
• Digital advertising

Headquarters

HQ city

Johannesburg

HQ country

South Africa

HQ region

Africa

Offices1 record

Markets served

GTM type

B2B

Offering type

Digital Commerce or Content

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Print Magazine Subscriptions: Weekly print magazines (Engineering News and Mining Weekly) distributed to subscribers with controlled circulation at airports, hotels, and conferences.
2. Digital Advertising: Online advertising on engineeringnews.co.za and miningweekly.com including email newsletters, main page placements, sector news bookings, sponsorships, social media, and editorial options.
3. Webinar Sponsorships: Headline, standard, and supporting sponsorship packages for industry webinars, with marketing to Creamer Media's professional audience.
4. ShowroomPlus: Virtual product showcase platform for B2B marketing with 6 or 12-month campaigns offering social media promotion and digital presence on Engineering News Online and MiningWeekly.com.
5. Research Channel Africa: Subscription-based online research tool providing intelligence on African industry and mining through sector reports, project tracking, mine profiles, and country focus sections.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Creamer Media publishes weekly print magazines (Engineering News and Mining Weekly) and operates digital news platforms providing real-time coverage of South Africa's mining, engineering, and industrial sectors. The company offers subscription-based research tools, virtual product showrooms (ShowroomPlus), webinar broadcasting, and B2B advertising solutions to reach industrial and mining decision-makers across multiple platforms.

Product overview

Creamer Media operates as a multi-platform publishing company offering a portfolio of interconnected print and digital media products. The core offerings consist of two flagship weekly print magazines—Engineering News and Mining Weekly—alongside their companion digital platforms Engineering News Online and MiningWeekly.com. Supporting products include Polity.org.za for legislative and policy content, and Research Channel Africa for subscription-based industry intelligence. Additional modules include ShowroomPlus (virtual product showcases), Webinars (broadcast events), Suppliers Directory, Projects in Progress Supplement, and Electra Mining Africa coverage. The company celebrates 45 years in 2026, having built a reputation since 1981 as a trusted source delivering credible news and innovative marketing solutions.

Differentiator

Problem solved

Functional benefit

Products and services

• Engineering News (Print Magazine) A weekly print magazine providing in-depth coverage of economic, industrial, and mining developments across South Africa, Africa, and globally. Reaches 34,505 weekly readers with audited ABC figures showing 18,591 total weekly circulation. Targeted at business decision-makers, owners, and top managers in industrial, mining, engineering, construction, energy, and services sectors.
• Mining Weekly (Print Magazine) South Africa's premier weekly print news magazine on mining developments across Africa. Provides in-depth coverage of mining projects and industry personalities, reaching 66,761 weekly readers. Targeted at mining industry executives, investors, and suppliers.
• Engineering News Online Real-time digital news platform providing original written, video, and audio coverage of industrial and mining developments. Offers free-to-air content, daily email newsletters, and subscription-based full search function, back copy archive, and projects browser. Part of a combined weekly digital reach of 310,000+ business audiences.
• MiningWeekly.com Real-time digital news platform delivering originated written, video, and audio material on mining developments. Provides real-time news reportage with mobile-friendly versions and iOS/Android apps available for on-the-go industry professionals.
• Polity.org.za A free-access platform providing South African legislation, official speeches, and important policy documents, along with analysis and video interviews with leading opinion makers and authors. Reaches 25,178 average weekly unique browsers and 39,991 page impressions.
• Research Channel Africa An online subscription-based research tool providing intelligence on industry and mining in Africa. Includes sector reports, project tracking for the largest industrial and mining projects, a directory of over 550 mine profiles, and country focus snapshots. Designed for industry analysts, researchers, and investment professionals.
• ShowroomPlus A virtual product showcase platform enabling businesses to display products, videos, and company profiles with social media promotion. Includes company branding, product images, video player, brochures, website link, and editorial coverage records. Priced at R12,900 ex VAT for 6-month campaigns or R23,000 ex VAT for 12-month campaigns.
• Creamer Media Webinars A broadcast platform for live webinars featuring thought leaders and industry experts, hosted on Zoom and streamed to YouTube. Offers headline sponsorship at R85,000 ex VAT, standard sponsorship at R33,900 ex VAT, and supporting sponsorship at R9,900 ex VAT. Average registrations of 817 and 400 attendees per session.
• Suppliers Directory A comprehensive directory of companies and brands of Creamer Media's advertisers providing print exposure and year-long online multimedia presence on Engineering News Online and MiningWeekly.com, circulated to all magazine subscribers.
• Projects in Progress Supplement A supplement reporting on key industrial and mining sector projects, providing crucial updates on the current projects landscape with projects grouped by relevant industry sectors.
• Electra Mining Africa Supplement Official media partner coverage of Southern Africa's largest trade exhibition for mining, manufacturing, engineering, and industrial sectors, including multimedia advertising and dedicated event-day newsletters. Creamer Media produces dedicated exhibition supplements and provides exhibitors advertising and branding opportunities.

Quantifiable outcome

• Combined weekly digital reach of 310,000+ business audiences
• +3 more outcomes

Named customers8 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

Partnerships

One partnership is on record.

• Electra Mining AfricacoreGTM or Marketing PartnerOfficial media partner for the largest trade exhibition in Southern Africa covering mining, manufacturing, engineering and industrial sectors. Creamer Media produces dedicated exhibition supplements and provides exhibitors advertising and branding opportunities.

Scale indicators8 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Miningmx: South Africa-focused digital mining news and analysis site. Direct competitor to MiningWeekly.com, serving the same investor, mining executive, and supplier audience with breaking mining news and commentary.
• Aspermont: ASX-listed B2B media company publishing Mining Journal, International Mining, and other mining trade titles. Closest like-for-like peer given its mix of print magazines, digital news, conferences, and subscription research serving the global mining industry.
• Industrial Minerals (Indmin): Subscription-based B2B publication covering industrial minerals and mining sectors with price assessments and news. Comparable to Creamer's Research Channel Africa model of paid mining/industry intelligence.
• Engineering News-Record (ENR / BNP Media): US-based weekly trade magazine covering the engineering and construction industry, published by BNP Media. Directly comparable product format and audience (engineering decision-makers) to Creamer's Engineering News.
• Crown Publications: South African B2B publisher of trade magazines including SA Mining, Modern Mining, and African Mining. Local competitor in the same controlled-circulation print model targeting mining and industrial decision-makers.

Broad incumbents

• Argus Media: Global commodity price reporting and energy/mining intelligence firm with subscription research, conferences, and news. A scaled incumbent competing with Research Channel Africa for mining and commodity intelligence budgets.
• Wood Mackenzie: Global research and consultancy covering energy, mining, and metals with subscription intelligence products. Comparable to Creamer's Research Channel Africa at a far larger scale, serving institutional investors and mining corporates.
• S&P Global Commodity Insights: Platts / S&P Global's commodity and energy intelligence business, including metals and mining coverage. Overlaps with Creamer's mining news and research offering as a much larger global incumbent.

Regional players

• BusinessDay (Arena Holdings): Leading South African business daily covering economy, industry, and mining with subscription digital access. Competes for advertising and subscription dollars from the same South African business decision-maker audience.
• Moneyweb: South African financial and investment news platform with subscription products. Competes with Creamer's Polity.org.za and online mining coverage for South African professional and investor readership.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/creamermediaza
• Facebookfacebook.com/pages/Creamer-Media/501498183199989
• LinkedInlinkedin.com/company/creamer-media
• YouTubeyoutube.com/c/CreamerMedia
• TikToktiktok.com/@creamermedia

Revenue estimate

Valuation estimate

Number of profiles

Profiles13 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Creamer Media