What IO Industries does

IO Industries Inc. is a privately held Canadian designer and manufacturer of high-performance digital video equipment, founded in 1991 and headquartered in London, Ontario. The company builds three interconnected product lines: high-resolution industrial video cameras (Redwood, Volucam, Victorem, Flare, and SDI series), lossless RAW digital video recorders (the ultra-compact rugged Rodeo DVR and the broader DVR Express Core line), and PC-based recording software (2ndLook for entry-level synchronized capture and Streams 7 for advanced multi-camera setups with GPS/IRIG timing). Its hardware engineering differentiates through broad sensor support (Sony, ams/CMOSIS, Gpixel, onsemi), wide interface coverage including CoaXPress 2.0, CoaXPress-over-Fiber, Camera Link, GigE Vision, USB3 Vision, and SDI/10GbE, and proprietary capabilities such as FPGA-based lossless compression at 2 GByte/sec throughput and ultra-long-distance fiber links beyond 10km without frame drops.

The company sells into a horizontally segmented set of demanding end markets: scientific research, broadcasting and live sports, aerospace and defense testing, volumetric capture, and machine vision. Go-to-market is enterprise-direct via a dedicated sales team reachable at [email protected], supplemented by a network of regional resellers and a self-service e-commerce storefront at shop.ioindustries.com. Revenue is generated primarily through hardware sales of cameras and DVRs, with one-time software licenses for 2ndLook and Streams 7 as a secondary stream; pricing is not publicly disclosed and is handled through sales engagement. Active distribution and ecosystem channels include trade shows (NAB, VISION), a corporate website with camera selector tools, and social media presences on YouTube, Twitter/X, Facebook, and LinkedIn, with strategic technology partnerships in place with Euresys (frame grabbers), NxVi (8K/4K live streaming), and Departure Lounge Inc. (volumetric capture studios).

Name

IO Industries

Legal name

IO Industries Inc.

Website

https://ioindustries.com

Company type

Private

Founded year

1991

Operating status

Operating

Headcount range

101–250 employees

Short description

IO Industries designs and manufactures high-resolution digital video cameras, lossless RAW digital video recorders, and PC recording software for scientific research, broadcast, aerospace/defense testing, volumetric capture, and machine vision customers worldwide, from its London, Ontario headquarters.

Ownership category

akta.pro rank

Product category

Industrial Digital Video Equipment

NAICS

Audio and Video Equipment Manufacturing (33431)

SIC

Photographic Equipment & Supplies (3861)

akta.pro primary industry

Production Equipment & Technical Services (Camera/Lighting/Grip, Virtual Production) (MPAAAMAH)

Keywords

• Industrial video cameras
• Digital video recorders
• High-speed imaging
• Machine vision systems
• Volumetric capture cameras

Headquarters

HQ city

London

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Technology or R&D, Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Video Cameras: Sale of high-resolution, high-speed digital video cameras including the Redwood, Victorem, Volucam, Flare, and SDI series. Cameras are sold as products with associated accessories and software compatibility.
2. Digital Video Recorders: Sale of digital video recorders including the Rodeo (ultra-compact rugged recorder) and other DVR Express Core products. DVRs provide long-duration lossless RAW recording from high-performance cameras.
3. Software Licenses (2ndLook and Streams 7): Sale of 2ndLook and Streams 7 software products for video recording. Streams 7 offers advanced features including multi-device synchronized recording, GPS/IRIG support, and SDK access. Free trial versions are available; full licenses are purchased via sales contact.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels8 records

Core offering

IO Industries designs, manufactures, and sells high-performance digital video cameras (Redwood, Volucam, Victorem, Flare, and SDI series), lossless RAW digital video recorders (Rodeo), and PC-based video recording software (2ndLook, Streams 7). Products support interfaces such as CoaXPress, CoaXPress-over-Fiber, Camera Link, GigE Vision, USB3 Vision, and SDI/10GbE, and are deployed in scientific, broadcast, aerospace/defense, volumetric capture, and machine vision applications. All products are designed and built in Canada at the company headquarters in London, Ontario.

Product overview

IO Industries provides a comprehensive portfolio of digital video equipment for industrial, scientific, and professional applications. The product line consists of three core categories: high-resolution industrial video cameras (Redwood, Volucam, Victorem, Flare, 4KSDI-Mini, 2KSDI-Mini, 8KSDI), digital video recorders (Rodeo), and PC-based software solutions (2ndLook and Streams 7). The camera lineup ranges from compact SDI models to high-resolution 65MP cameras supporting up to 8K resolution and 2000fps frame rates. Software products complement hardware with 2ndLook offering entry-level synchronized recording and Streams 7 providing advanced multi-device recording with GPS/IRIG timing synchronization.

Differentiator

Problem solved

Functional benefit

Brands

• Rodeo: Ultra-compact, rugged video recorder designed for RAW recording from high-performance video cameras.
• 2ndLook
• Streams 7
• Redwood
• Volucam
• Victorem
• Flare

Products and services

• Redwood Cameras High-resolution industrial video cameras available in 5MP, 10MP, 12MP, 21MP, 45MP, and 65MP variants with CoaXPress and CoaXPress-over-Fiber interfaces supporting high-speed data transfer and extended cable lengths up to 10 km or more. Built for machine vision, scientific, and volumetric capture applications requiring high-resolution imaging.
• Volucam Cameras High-performance video cameras designed for recording applications including volumetric capture and 4D face/body scanning, with models such as 18C662, 32B216, 24A164, 51B163, 90G120, 89B93, 245D60, 120B68, and 262G41. Supports SDI and 10GbE interfaces for high-resolution synchronized multi-camera capture.
• Victorem Cameras Industrial video cameras offered in configurations including 4B523, 16B276, 32B216, 24A164, 51B163, 89B93, 120B68, 32B55, 262G41, and 205R26, supporting the CoaXPress interface for high-speed industrial machine vision applications.
• Flare Cameras Industrial cameras offered in Camera Link (CL) and CoaXPress (CX) variants with models including 2MP CL, 4MP CL, 12MP CL, 12MP CX, and 48MP CX, delivering high-resolution imaging for scientific and industrial applications.
• 4KSDI-Mini Cameras Compact 4K SDI cameras with the 4KSDI-Mini using the Sony IMX305 sensor and the 4KSDI-Mini RS using the Sony IMX183 sensor, supporting 4096x2160 resolution at 60fps via SDI output for compact point-of-view and live production shooting.
• 2KSDI-Mini Cameras Compact 2K SDI cameras with the 2KSDI-Mini using the Sony IMX265 sensor and the 2KSDI-Mini RS using the Sony IMX183 sensor, supporting 2048x1080 resolution at 60fps via SDI output for compact shooting applications.
• 8KSDI Camera 8K resolution SDI camera with the onsemi XGS45000 sensor supporting 8192x4320 resolution at 60fps, enabling ultra-high-definition broadcast and professional video capture.
• Rodeo Digital Video Recorder Ultra-compact, rugged digital video recorder for lossless RAW recording from high-performance computer vision and scientific cameras, featuring a CoaXPress 2.0 interface, 2 GByte/sec recording rate via FPGA-based lossless compression, internal 2TB SSD, precise multi-camera shutter and timecode synchronization, and a 10GbE network interface for PC control and monitoring. Designed for volumetric capture, 4D face/body scanning, motion analysis, and industrial troubleshooting.
• 2ndLook Software Easy-to-use, low-cost PC-based video recording software supporting GenICam-compliant USB3 Vision and GigE Vision cameras plus DirectShow, enabling real-time synchronized video recording with direct export to AVI and TIFF formats. Targeted at entry-level synchronized recording applications.
• Streams 7 Software Advanced PC-based video recording software for synchronized multi-camera setups that records from Camera Link, GigE Vision, CoaXPress, and USB3 Vision interfaces. Supports GPS/IRIG timing synchronization, multiple device recording, compressed or uncompressed formats, full scripting with custom filters, and SDK access for integration with custom workflows.

Quantifiable outcome

• Resolutions up to 8K/65MP with frame rates up to 2000fps
• +2 more outcomes

Named customers1 record

Segments5 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Three partnerships are on record, tiered core.

• NxVicoreStrategic or Co-development Partner · 8 April 2024NxVi partnered with IO Industries to create a state-of-the-art 8K/4K video live streaming solution demonstrated at the 2024 NAB exhibition. This joint solution leverages IO Industries cameras with NxVi streaming technology to deliver revolutionary 8K/4K live streaming capabilities.
• Departure Lounge Inc.coreStrategic or Co-development Partner · 18 August 2022Departure Lounge Inc. launched a premier volumetric capture studio in Vancouver featuring IO Industries Volucam cameras. IO Industries congratulated Departure Lounge on the grand opening of this studio, indicating a close working partnership where Volucam cameras are a key component of the volumetric capture solution.
• EuresyscoreTechnology or Integration · 5 October 2021Euresys partnered with IO Industries to demonstrate the Redwood 65MP camera with CoaXPress-over-Fiber output at VISION 2021 in Stuttgart, Germany. The camera was paired with Euresys' high-performance CoaxLink QSFP+ frame grabber in a live demonstration showing full resolution 65MP (9344x7000) video at up to 71fps through fiber cabling.

Scale indicators2 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Vision Research (Phantom): Manufacturer of high-speed digital cameras for scientific research, defense, and industrial testing. Closely comparable to IO Industries in high-speed/high-resolution camera product category and target applications including aerospace and scientific imaging.
• Basler AG: German industrial camera manufacturer serving machine vision, factory automation, and scientific applications with similar interface support (GigE Vision, USB3 Vision, CoaXPress). Direct competitor in industrial camera market with overlapping product portfolio.
• Allied Vision: Industrial camera manufacturer offering CoaXPress, GigE Vision, and USB3 Vision interfaces for machine vision and scientific imaging. Direct competitor with overlapping product positioning and interface support.
• JAI A/S: Danish industrial camera manufacturer serving machine vision, traffic, medical, and scientific imaging applications. Direct competitor in industrial cameras with comparable resolution and interface options.
• Emergent Vision Technologies: Manufacturer of high-speed industrial cameras using 10GigE, 25GigE, and CoaXPress interfaces for machine vision, sports, and broadcast applications. Direct competitor in high-speed industrial camera segment with comparable interface strategy.
• Ximea: Manufacturer of compact industrial cameras with high-speed interfaces (USB3 Vision, CoaXPress, 10GigE) for machine vision and scientific applications. Direct competitor in compact industrial camera category.
• Adimec: Dutch manufacturer of high-resolution industrial cameras for machine vision, scientific imaging, and medical applications. Direct competitor in high-resolution industrial camera segment with CoaXPress and Camera Link interfaces.
• Photonfocus: Swiss manufacturer of industrial cameras for machine vision, scientific imaging, and specialized applications. Direct competitor in industrial and scientific camera markets with CMOS sensor expertise and similar interface support.

Broad incumbents

• Teledyne FLIR: Large imaging company with industrial cameras, scientific cameras, thermal imaging, and machine vision offerings. Overlaps with IO Industries in scientific/industrial camera segments but operates with a much broader portfolio and deeper R&D budget.
• Grass Valley: Major broadcast equipment manufacturer offering professional cameras and production gear for live sports and broadcast applications. Overlaps with IO Industries in broadcast and live sports camera segments as part of a much broader portfolio.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/IOINDUSTRIES
• YouTubeyoutube.com/channel/UCLdH3mYQ_NDJcf0Az_vSi1w
• Facebookfacebook.com/ioindustries
• LinkedInlinkedin.com/company/io-industries

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about IO Industries